arizona student media the daily wildcat · 2019-04-25 · who we are. t. the daily wildcat is more...

615 N PARK AVE, SUITE 101 • TUCSON, AZ 85721• DAILYWILDCAT.COM/ADVERTISENOW

ARIZONA STUDENT MEDIA

DAILYWILDCAT.COM • KAMP STUDENT RADIO • UATV-3THE DAILY WILDCAT

2018-2019MEDIA KIT

THE DAILY WILDCATTHE NUMBERS GAMEA look into UA demographics and how students consume media

Percentage of students that are spending money each month on:

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MEDIA57%

FASHION70%

LIVE MUSIC60%

HOUSING73%

BARS70%

ELECTRONICS60%

STUDENT DISCRETIONARY SPENDING UP OVER YEARS130% 5

RESTAURANTS99%

BEAUTY75%

15,623

Total students:

Total employees:

UNDERGRADUATE35,123

GRADUATE + PROFESSIONAL8,106 + 1,602

NON-RESIDENT17,526

RESIDENT27,305

WOMEN MEN52% 48%

UA total annual economic impact: $3.6 billion (including $1.5 billion direct impact, which is defined by the university as direct spending on “goods and services by the university, its employees, students and visitors”$980,041,658

employee payroll:

44 831,

THE DAILY WILDCATWHO WE AREThe Daily Wildcat is more daily than ever

UATV Channel 3 & KAMP Student Radio

ARIZONA STUDENT MEDIAArizona Student Media is home to more than 200 engaged students working toward professional careers in news reporting, editing, photography, graphic design, sports reporting, video production, accountIng, marketing, advertising sales and more, via

the 119-year-old Daily Wildcat, DailyWildcat.com, KAMP Student Radio and UATV-3 (student television).

OF READERS REPORT NOTICING ADS IN THEIR SCHOOL NEWSPAPER, WITH 65% TAKING ACTION AS A RESULT486%

FORMAT: It’s our goal that every reader on or near campus picks up a print edition that’s full of thorough, engaging, local stories. A compact, reader- and advertiser-friendly Daily Wildcat is convenient and accessible – and also gives every ad, on every page, that much more impact.

SCHEDULE: New editions hit racks every Wednesday – providing significant advertising value and staying power to frequency-based customers and individual ad buys alike.

READERSHIP: With a circulation of 7,000 copies at nearly 150 drop points on and near the UA campus, along University Boulevard, Fourth Avenue, and along the Tucson Modern Streetcar into downtown, that means more readers – and greater reach for your advertising dollar.

EASY AD PRICING: Gone are the old days of column-inches and heavy calculation; in is a simplified, easy-to-understand rate structure that makes finding the right ad program – at the right price – a snap.

DIGITAL APPROACH: We’ve ramped up our social media reach and DailyWildcat.com – with more than 2.5 million pageviews annually – to serve both ends of the reader/advertiser spectrum.

MOBILE & SOCIAL: We’ve added more mobile ad-vertising opportunities – via DailyWildcat.com’s mobile responsive website and on Twitter, Facebook and Instagram, allowing advertisers to better target those always-connect-ed, always on-the-go, future customers.

FULL COVERAGE – FOR READERS AND ADVERTISERS: More than anything, these strategies are about allowing our talented student journalists to better serve the UA community – and their own futures as the next wave of great media professionals – by diversifying the way we do things.

Each and every day, on every corner of the University of Arizona campus and beyond, The Daily Wildcat is there

– just like it has been for the last 119 years.

KAMP and UATV provide programming that includes mu-sic, news, sports, mtvU and original UA student produced shows. More than 6,000 students living on campus tune in, while tens of thousands more listen on the web or watch our news and sports television broadcasts via

social media, often live-streamed to Facebook, YouTube and more.

Ask about KAMP Student Radio’s non-commercial radio “underwriting” ... KAMP can also provide on-site mobile DJ services to fit your party/gathering/event needs!

THE DAILY WILDCATFinding you the best value for your advertising dollar

SPECIAL RATES

FULL PAGE

110x10.8

HALF PAGE

2H=10x5.31

V=4.92x10.8

1/4 PAGE

4H=10x2.57

V=4.92x5.31

1/8 PAGE

5H=4.92x2.57V=2.38x5.31

1/16 PAGE

62.38x2.57

3/4 PAGE

37.45x10.8

Represented in actual inches

DISPLAY RATES

SPECIAL PROGRAMS

Front Page Banner Size: 10x1.5

$450 (full color)

Section Front Banner

Size: 10x1.5$325 (full color)

Mega MarketPlace

PreMiuM PlaceMent

15% of Space coSt (Subject to availability; one

placement guarantee per order)

inSertS

1-8 page item: $55cpm (7K=$385; 4K=$220)

10-16 pgS: $65cpm (7K=$455; 4K=$460

b/w rateS

full page

3/4 page

1/2 page

1/4 page

1/8 page

UA Department/Student Group Rates1x (-40%)

$540$450$330$180$83

10x (-50%)$450$375$275$150$75

Non-Profit Org. Rates

(-20% off local rate)$720$600$440$240$120

b/w rateS

full page

3/4 page

1/2 page

1/4 page

1/8 page

Pub date DeadlinewedneSday prior thurSday, noon

b/w rates

Full Page

3/4 Page

1/2 Page

1/4 Page

1/8 Page

1x (Open rate)$900$750$550$300$160

3x (-10%)$810$675$495$270$135

8x (-20%)$720$600$440$240$120

13x (-30%)$630$525$385$210$105

18x (-40%)$540$450$330$180$90

23x (-50%)$450$375$275$150$75

BEST VALUE!

ADS GET NOTICED 60% MORE IF THEY ARE IN COLOR2

Display Open Rate / Frequency Discounts

Full Color: $100 per ad, per placement (all sizes)

WE APPRECIATE CAMERA READY ARTWORK... in high resolution (300 dpi/ppi) PDF format (preferred). (JPG, EPS [fonts outlined] or TIF OK.)NEED US TO DESIGN YOUR AD? No problem, and no charge! (some exceptions apply) ...we’ll need ALL copy/images, by 3 p.m., four business days prior to publication

WANT TO USE A “UOFA” LOGO (OR “BEAR DOWN,” OR OTHER UA TRADEMARK/LOGO... We’re sorry, but we can’t accept (or publish) artwork containing any UA logo/wordmark, unless written approval from the UA Trademarks & Licensing office is provided in advance.

Note: Special edition/Supplement deadlineS vary baSed on edition. pleaSe conSult with your advertiSing account executive for detailS and exact deadlineS

DISPLAY ADVERTISING DEADLINESSpace reservation and ready artwork submission required

by 3 p.m., four business days prior to publication

REPEAT OFFENDER Reserve four DW ads in same month, take extra 10% off 2nd & 3rd and 4th ad

WRAPAROUND Reserve full page, full color ad (at contract rate), get premium backpage placement and the Front Page Banner in same edition (for "wraparound" effect!) for just $200 more

Win With Frequency Front Page Banners, Section Front Banners, insert runs (7k) and special sections (i.e. housing, football guide, etc.) each count as ‘1x’ on frequency contract... and every $300 committed to non-print advertising is (outdoor, online, mobile, social, etc.) equal to ‘1x’ on frequency contract

FRIDAY, AUGUST 29, 2014 • VOL. 108, ISSUE 5 • DAILYWILDCAT.COM/WEEKEND

EEKENDILDCATW

IT’S WHAT YOU’VE BEEN WAITING FOR

INSIDE THE POLITICAL APPEAL OF PEGGY OLSON

POLITICS - 2

SANDWICH SHOP COOKS UP HOSPITALITY

FOOD - 11

CINEMATIC TRIBUTE TO ROBIN WILLIAMS

FILM - 12

THE REBELS ARE COMING

The Arizona football team opens the 2014-15 season against the UNLV Rebels on Friday night in a nationally televised game

SPORTS - 17

REBECCA MARIE SASNETT/THE DAILY WILDCAT

Arizona Summer Wildcat • 3News • Wednesday, July 2, 2014

3

BROOKLYNPIZZA COMPANY ®

534 N. 4th AvenueWe deliver BEER

(520) 622-6868$ 10.99

16” EXTRA LARGE CHEESE PIZZAPickup, dine-in, or delivery

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CONTACT ME FOR A COMPLIMENTARY REVIEW

FINANCIAL GUIDANCE FORRETIREMENT PLANNING

Securities o ered through and Registered Representative of Legend Equities Corporation, member FINRA/SIPC.

©2014 The Legend Group. All rights reserved.

Todd Edward Sepp, CRC®

Registered Representative

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– Professional Catering – Fresh Bread – – Stuffed Sandwiches – Gently Smoked Meats –

BrushFire BBQ Co. #12745 N. Campbell Ave. – 520-624-3223

(Campbell and Glenn)

BrushFire BBQ Co. #27080 E. 22nd St. – 520-867-6050

(22nd and Kolb)

Summer school is an option for students who have varying circumstances, but the question of its affordability remains the same.

Tyrene Hubbard, a biochemistry and anthropology senior, is taking two courses this summer at the UA. One course is a technical writing course and the other is graduate research.

Hubbard said she took these courses because she wanted to further her education, but not out of necessity. The course material during summer sessions is condensed and at a faster pace, Hubbard said.

The Undergraduate Research Opportunities Consortium is funding Hubbard’s summer education. Without it, she would not be able to pay for these courses, she said.

Many athletes who are training at the university over the summer are also enrolled in summer school. Thane Maudslien, a pre-business sophomore and member of the men’s swim and diving team, is taking a nutrition class and business calculus class.

Maudslien said his athletic scholarship covers the cost of his summer classes, on the condition that he stays in Tucson during the summer for training. Taking summer classes allows him to have a lighter courseload during the school year when he is focused on competing in his sport.

For those students who enroll in summer school without the financial assistance of scholarships, the cost of summer school quickly adds up.

According to the UA Bursar’s Office website, the cost of one unit of credit during the second summer session for undergraduate Arizona residents is $392.

Consider that many courses are three units of credit and the cost of one class is now $1,176.

The cost of each individual unit of credit during the fall 2014 term for an undergraduate Arizona resident is $684, according to the UA Bursar’s Office website. Again, taking the example that a single course is three units, the cost for that course during the fall

term is $2,052. If an undergraduate student takes a full-time courseload of 12 units, as defined by the UA catalogue, the cost rises to $8,208.

According to the Pima Community

College website, summer tuition for an Arizona resident is $65.50 per individual unit of credit. Ashlee Linares-Gaffer, nutritional sciences academic adviser, said summer school through the community college is not an option for students who need certain requirements, such as 300 or 400-level courses.

Linares-Gaffer said that on an individual per unit basis, summer courses at the university are less expensive compared to the regular academic year.

“Sometimes a couple of heavy summers can make the difference and allow somebody to graduate a year sooner,” Linares-Gaffer said.

Linares-Gaffer said the alternatives of not taking summer school classes outweigh the financial cost of attending summer school.

Summer school can help students save

Sometimes a couple of heavy summers can ... allow somebody to graduate a year sooner.

-Ashlee Linares-Gaffer, nutritional sciences adviser

Sometimes a

to graduate a year

— Follow Meghan Fernandez@MeghanFernandez

BY MEGHAN FERNANDEZArizona Summer Wildcat

Cost per credit hour for summer session for Arizona residents at

Pima Community College:$65.50

3 credit class is $196.50

Cost per credit hour for fall 2014 term for an undergraduate

Arizona resident: $684

3 credit class is $2,052

Cost per credit hour for the second summer session for

undergraduate Arizona residents:$392

3 credit class at $1,176$

$$ $$

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WILDCAT ARIZONAARIZONAMonday Mega Market

Advertising Contracts must be fulfilled by May 31, 2019

1/16th page ad (includeS full color)1-4 iSSueS: $65/each

5-9 iSSueS: $60/each




25+ iSSueS: $40/each

1/8th page ad (includeS full color)






25+ iSSueS: $80/each

THE DAILY WILDCATAn efficient, affordable, time-tested ad model that worksCLASSIFIED RATES

Crossword Puzzle & Sudoku RatesTwo spaces available per day, 2 col x 1.5 inchesOpen Rate $55.00 per edition4-9 insertions: $50.00 per edition10 or more insertions $40.00 per edition

Classified Line Ad Rates20 words or less $5.00 per editionEach additional word per insertion $0.25 per wordUnderlined Words $0.10 per wordBold words (first three bolded words free) $0.10 per wordBold all words $2.00 per order1 pt border $1.00 per day

Classified Line Ad Discounts• 20% off for 5 or more consecutive insertions of same ad, or 20% off for 20 or more total insertions of same ad (during same academic year)

Classified Display Ad RatesContracts must be fulfilled by May 31, 2019Open Rate $11.75 pci4-9 insertions of same ad $10.60 pci10-19 insertions of same ad $10.00 pci20 or more insertions of same ad $9.40 pci Classified Display Ads can be built up to 6 columns wide, and 9 inches tall (1 column = 1.52” wide ... 2 = 3.23” ... 3 = 4.91” ... 4 = 6.61” ... 5 = 8.3” ... 6 = 10”)

Classified Online RatesAny posting on Friday must include Saturday and Sunday.

Online posting with purchase of print ad $2.75 per orderOnline only posting (no print ad) $2.75 per day

To Place a Classified Ad: (520) 621-3425 or visit dailywildcat.com/classifieds

STUDENT REASONS GIVEN FOR READING THE CAMPUS PAPER: JOB SEARCHING, COLLEGE SPORTS, CAMPUS NEWS 3

THE DAILY WILDCATExpanding your reach through multimedia channelsDIGITAL RATES

Flat Rates [Local] Impression Rates [Local] 35K Impressions $300 Banner $10 cpm 70K Impressions $540 Big Box $10 cpm ***All sizes [728x90 desktop, 320x50 mobile, 300x250 both] included at 35K/70K flat rate

ONLINE: DAILYWILDCAT.COM

Sizes Banner 728x90 / 320x50 pxBig Box 300x250 px

SOCIAL MEDIAAnnouncing an event? Need to share a last-minute deal with the campus community? With the Wildcat reaching as many as 36,000 Twitter followers and another 16,000-plus on Facebook, let

us help you reach an entirely new, engaged audience!

STUDENTS SPEND ~14.4 HOURS/DAYMULTI-TASKING WITH MEDIA1

DailyWildcat.com | UA Dept./Student Group Rates35K Impressions [Flat Rate] $260 Banner [Impression Rate]: $8 cpm70K Impressions [Flat Rate] $468 Big Box [Impression Rate]: $8 cpm

on a Print FreQuencY Plan? online aDS count, too! ...

remember, every $300 of online advertiSing iS equal to '1x' on your frequency contract.• Sponsored Twitter posts (Tweet):

$15/each post [minimum $300/each campaign] [campaign minimum 20 per order; max. 3 per day] [each post max. 200 characters, plus url, plus image] [Image Size: 1172x660 px]• Sponsored Facebook&Instagram campaign : $450/each per multi-day campaign [targeted audience, boosted campaign; runs (avg.) 4-14 days] [campaigns run simultaneously on Facebook & Instagram [text (messaging) at client recommendation (pending DW approval)] [images must be “photo” (not “graphic designed”), & must be less than 20% covered by text for maximum distribution, per Facebook] [Image Size: 1200x600 px]

THE DAILY WILDCATProviding you access to virtually every inch of campusOUTDOOR NEWSRACKS

NEWSRACK MARKETINGWith placement both across the main campus and north of Speedway –

including high-traffic areas near the UA’s business, law and medical school facilities – newspaper rack advertising is an effective, affordable way

to share your message with a growing campus community.

Plexiglass ‘Card’ Line-of-sight positioning near Main Gate, the football stadium, business school and more.

‘Decal’

‘Card’ Locations: 1 Main Gate / University Blvd. 1 2 Main Gate / University Blvd. 2 3 McClelland Hall (Eller College) 4 UA Mall / Cherry Ave. 5 Cherry Garage / Bear Down Field 6 La Paz Hall (Freshman dorms) 7 2nd Street / Education / Streetcar

STUDENTS REPORT MENTIONING AN AD/ARTICLE IN A COLLEGE PAPER TO A FRIEND, WITH ANOTHER 33% HAVING GONE TO A WEBSITE MENTIONED IN AN AD11IN3

* see map for corresponding outdoor locations

‘Decal’ Locations: 8 Park Garage / McClelland Hall (Eller) 9 Highland Garage / Underpass 10 Mountain Ave. / 2nd Street Garage 11 Speedway Blvd. / Mountain Ave (AME) 12 Highland Ave. / UITS

13 Nursing / Arizona Health Sciences 14 6th Street Garage / Shuttle Bus Pickup 15 4th Street / Highland Ave. 16 James E. Rogers College of Law 17 University Blvd. / Tyndall Ave. 18 University Blvd. / Geronimo Plaza

3-sided coverage across main campus & north of Speedway (law school &

medical campus)

Monthly rate (3 decals) $225 * price per 3 decals (per rack: left side, right side and front);

first printing/design included

Artwork: 10” x 12” each decal

Monthly rate (1 card) $225 * price per card (per rack); first printing/design included

Artwork: 23” x 11”

THE DAILY WILDCATProviding you access to virtually every inch of campusOUTDOOR KIOSKS

Kiosk DetailsArtwork: Print area 26”x50” (visible area 24”x48”) Number of kiosks: 10 (strategically positioned throughout campus), with two panels on each kioskMonthly Impressions: approx. 1,000,000 per panel *analytic research conducted by The Gotcha Group

Kiosk Locations: A Park Student Union B 6th St. Parking Garage C Social Sciences D Cesar E. Chavez E Koffler

The Daily Wildcat has partnered with The Gotcha Group to bring outdoor advertising

opportunities to our valued partners. Gotcha is the leading provider of outdoor advertising solutions to the

college media landscape, serving more than 100 college and university campuses nationwide. Here at the UA, 10 locations (20 total panels) are strategically placed throughout campus

in high-traffic,line-of-sight locations, large-format kiosk advertising brings your message high-impact results!

* printing fee of $95 per panel printed

STUDENTS REPORT MENTIONING AN AD/ARTICLE IN A COLLEGE PAPER TO A FRIEND, WITH ANOTHER 33% HAVING GONE TO A WEBSITE MENTIONED IN AN AD11IN3

* see map for corresponding outdoor locations

Per Panel Rate: $600/month

(minimum order of 3 panels/months)

OOH/KIOSK MARKETING

F Administration G Harvill H Library I Modern Languages J Space Sciences

CHEMICALSCIENCES

THOMAS W. KEATING

BIORESEARCH

ENROLLMENTMANAGEMENT

MEINELOPTICAL SCIENCES

DUVALAUDITORIUM

UAPOLICEDEPT.

ART STUDIOBookmaking/Letterpress

HILLENBRANDAQUATIC CENTER

FLANDRAUSCIENCE CTR.

& PLANETARIUM

UITS CLASSROOMTECH SVCS. (Testing Office)

SCHAEFERPOETRYCENTER

VINE

ANNEX

McCLELLANDPARK

RICHARD JEFFERSONPRACTICE FACILITY

DIVINGPOOL

A-Storeat McKale

HOSPITALSTAFF

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AEROSPACE &MECHANICALENGINEERING

MURPHEY STADIUMDRACHMAN STADIUM

CAMPUSAGRICULTURAL CENTER

Campbell Ave. & Roger Road (3 miles N)

15th St. & Plumer Ave.(1 mile SE)

ARID LANDS STUDIES6th St. & Norris Ave.

(1 block E)

Euclid Ave. & University Blvd.(northwest corner)

ASMSouth

LIKINSARBOL DE LA VIDA

UA BookStoresGift Shop

ADAMS STREET

HOSPITALPATIENT/VISITORPARKINGGARAGE

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Est. completionNovember

2017

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StructureEst. completion Fall 2017

Warren St.realignmentEst. completion

Fall 2017

THE DAILY WILDCATDISTRIBUTIONFind a paper on campus and along the streetcar - and beyond

OF READERS SHARE THEIR COPY OF THEIR COLLEGE PAPER WITH AT LEAST ONE OTHER PERSON, WITH AN AVERAGE GREATER THAN 2.7 READERS PER COPY463%

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« Other indoor/outdoor newspaper drop pointû Residence Hall deliveryOutdoor newsrack Outdoor kiosk19 Z

* not all delivery locations representated on map; locations subject to change

Expanding beyond traditional campus border:The Daily Wildcat has been the University of Arizona’s dedicated news outlet for more than a

century — with delivery to nearly 150 distribution points across the UA campus and throughout Tucson’s greater university and downtown communities.

THE DAILY WILDCATPRINT CALENDARWhen each print edition and each special section hits the streets

Note: 2018 – 2019 Daily Wildcat Special Section calendar subject to change or additions

OF STUDENTS HAVE READ THEIR COLLEGE PAPER IN THE LAST WEEK469%

When to grab your copy:The Wildcat print edition is published every Wednesday during the Fall and Spring semesters (the lone

exception being the Monday “Fall Semester Kickoff” edition on the first day of classes in August).

2018

-2019

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AUGUST 2018

M | Aug. 20 Fall Semester Kickoff 1st day of classes ❑W | Aug. 29 Football Season Preview ❑ ❑

SEPTEMBER 2018

W | Sept. 5 Fall Career Days Guide ❑ ❑W | Sept. 12 W | Sept. 19 Study Abroad Fair Guide A and Fall Restaurant, Bar & Entertainment ❑ ❑❑W | Sept. 26 Study Abroad Fair Guide B ❑ ❑

OCTOBER 2018

W | Oct. 3 Family Weekend & Fall Housing Guide ❑ ❑❑W | Oct. 10 ❑W | Oct. 17 Fall Health & Wellness Guide ❑ ❑W | Oct. 24 Homecoming ❑ ❑W | Oct. 31 Basketball Season Preview ❑ ❑

NOVEMBER 2018

W | Nov. 7 DUSK Music ‘Artist‘ Guide ❑ ❑W | Nov. 14 Fall Housing Fair Guide ❑ ❑W | Nov. 21 Graduate School Fair Guide ❑ ❑W | Nov. 28 ❑

DECEMBER 2018

W | Dec. 5 Final Fall issue Winter Commencement ❑

JANUARY 2019

W | Jan. 9 Spring Semester Kickoff 1st day of classes ❑W | Jan. 16 ❑W | Jan. 23 Spring Health & Wellness Guide ❑ ❑W | Jan. 30 Spring Restaurant, Bar & Entertainment ❑ ❑

FEBRUARY 2019

W | Feb. 6 ❑W | Feb. 13 Spring Housing Fair Guide ❑ ❑W | Feb. 20 Bracket Challence Showdown Kickoff ❑W | Feb. 27 Wildcat Weekend—Festival of Books ❑ ❑

MARCH 2019

W | March 6 No Edition (Spring Break) W | March 13 Spring Career Days Guide & College Hoops Tournament Preview ❑ ❑❑W | March 20 ❑W | March 27 ❑

APRIL 2019

W | April 3 ❑W | April 10 Wildcat Weekend (Spring Fling) ❑ ❑W | April 17 ❑W | April 24 ❑

MAY 2019

W | May 1 Final Spring issue ❑W | May 8 Commencement/Year-In-Review ❑W | May 22 Orientation ❑

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DAILY WILDCAT **PRINT** INSERTION ORDER

Advertiser: ______________________________________________ Account Exec.: ________________

Contact Person:_____________________________ Email/Phone: ______________________________

Run Dates: ___________________________________________________________________________

Pick Up Date: ______________ Ad #: ______________ Copy Ref.: _____________________________

Section Request: ____________________________ Special Rate: _____________________________

SPACE

DISCOuNTS / PREmIum PLACEmENT / COLOR

Discount reasons: _______________________________________________________

15% Premium Placement: _______________________________________________

Color ($100 for full color; per ad, per placement, all sizes)

TOTAL INvESTmENT & PAYmENT DETAILS

Authorization ________________________________________________________ Date____________ (owner or legal representative)

Print name _____________________________________________Title__________________________

Wildcat Signature ____________________________________________________ Date____________

I have read and agree to the advertising policies and terms of the Arizona Daily Wildcat as stated in the rate card and any signed contract agreement. I guarantee that I am authorized to make this advertising order and agree to pay for all advertising costs as stated herein. The Arizona Daily Wildcat reserves the right to reject any advertisement even after an insertion order has been signed. In the event this insertion order is being e-mailed, my typed name is my authority and authorization for this order (in lieu of a signature). This insertion order is subject to audit and to correction of any mathematical errors.

SPACE= X X =X

Width(inches)

Height(inches)

Rate No. X's

DISCOUNT

=+

Discount 1 Discount 2

TOTALINVESTMENT

+ -+=

Space Color Premium Discounts

PREMIUM=

=XNo. X's COLOR

Discount Approval (DW mgmt. initials)

XSize

(i.e. FP, 1/2, 1/4, 1/8, etc.)

Justification(if necessary)

(i.e. Vert./Horiz.)

Total Collected: __________________________ Balance Owed: __________________________

[ ]

___________ __________ ___________ ___________

________ _____

________________ _________________

_______ _______ _______ ______ ______ ______

SA RBE

PFW HG

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2018

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AUGUST 2018

M | Aug. 20 Fall Semester Kickoff 1st day of classes ❑W | Aug. 29 Football Season Preview ❑ ❑

SEPTEMBER 2018

W | Sept. 5 Fall Career Days Guide ❑ ❑W | Sept. 12 W | Sept. 19 Study Abroad Fair Guide A and Fall Restaurant, Bar & Entertainment ❑ ❑❑W | Sept. 26 Study Abroad Fair Guide B ❑ ❑

OCTOBER 2018

W | Oct. 3 Family Weekend & Fall Housing Guide ❑ ❑❑W | Oct. 10 ❑W | Oct. 17 Fall Health & Wellness Guide ❑ ❑W | Oct. 24 Homecoming ❑ ❑W | Oct. 31 Basketball Season Preview ❑ ❑

NOVEMBER 2018

W | Nov. 7 DUSK Music ‘Artist‘ Guide ❑ ❑W | Nov. 14 Fall Housing Fair Guide ❑ ❑W | Nov. 21 Graduate School Fair Guide ❑ ❑W | Nov. 28 ❑

DECEMBER 2018

W | Dec. 5 Final Fall issue Winter Commencement ❑

JANUARY 2019

W | Jan. 9 Spring Semester Kickoff 1st day of classes ❑W | Jan. 16 ❑W | Jan. 23 Spring Health & Wellness Guide ❑ ❑W | Jan. 30 Spring Restaurant, Bar & Entertainment ❑ ❑

FEBRUARY 2019

W | Feb. 6 ❑W | Feb. 13 Spring Housing Fair Guide ❑ ❑W | Feb. 20 Bracket Challence Showdown Kickoff ❑W | Feb. 27 Wildcat Weekend—Festival of Books ❑ ❑

MARCH 2019

W | March 6 No Edition (Spring Break) W | March 13 Spring Career Days Guide & College Hoops Tournament Preview ❑ ❑❑W | March 20 ❑W | March 27 ❑

APRIL 2019

W | April 3 ❑W | April 10 Wildcat Weekend (Spring Fling) ❑ ❑W | April 17 ❑W | April 24 ❑

MAY 2019

W | May 1 Final Spring issue ❑W | May 8 Commencement/Year-In-Review ❑W | May 22 Orientation ❑

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DAILY WILDCAT **PRINT** INSERTION ORDER

Advertiser: ______________________________________________ Account Exec.: ________________

Contact Person:_____________________________ Email/Phone: ______________________________

Run Dates: ___________________________________________________________________________

Pick Up Date: ______________ Ad #: ______________ Copy Ref.: _____________________________

Section Request: ____________________________ Special Rate: _____________________________

SPACE

DISCOuNTS / PREmIum PLACEmENT / COLOR

Discount reasons: _______________________________________________________

15% Premium Placement: _______________________________________________

Color ($100 for full color; per ad, per placement, all sizes)

TOTAL INvESTmENT & PAYmENT DETAILS

Authorization ________________________________________________________ Date____________ (owner or legal representative)

Print name _____________________________________________Title__________________________

Wildcat Signature ____________________________________________________ Date____________

I have read and agree to the advertising policies and terms of the Arizona Daily Wildcat as stated in the rate card and any signed contract agreement. I guarantee that I am authorized to make this advertising order and agree to pay for all advertising costs as stated herein. The Arizona Daily Wildcat reserves the right to reject any advertisement even after an insertion order has been signed. In the event this insertion order is being e-mailed, my typed name is my authority and authorization for this order (in lieu of a signature). This insertion order is subject to audit and to correction of any mathematical errors.

SPACE= X X =X

Width(inches)

Height(inches)

Rate No. X's

DISCOUNT

=+

Discount 1 Discount 2

TOTALINVESTMENT

+ -+=

Space Color Premium Discounts

PREMIUM=

=XNo. X's COLOR

Discount Approval (DW mgmt. initials)

XSize

(i.e. FP, 1/2, 1/4, 1/8, etc.)

Justification(if necessary)

(i.e. Vert./Horiz.)

Total Collected: __________________________ Balance Owed: __________________________

[ ]

___________ __________ ___________ ___________

________ _____

________________ _________________

_______ _______ _______ ______ ______ ______

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Street Team:Every day, our street team connects hand-to-hand with UA students, faculty/staff and visitors across campus.

We Will Distribute: • Flyers, postcards, or coupons • Giveaway items, such as pens, cups, key chains, notepads, etc.

Rates:Flyers – $300 per 1,000 itemsT-shirts/cups, etc. – Ask your account executive for a customized quote today!

Thought we were just a newspaper? Think again! In addition to The Daily Wildcat, Arizona Student Media/Wildcat Media Group offers a host of print,

digital, and foot-to-the-ground solutions to meet vir tually any marketing need!

Creative Services:Our talented student design team can take your words or ideas and give them the bright, engaging, visual touch you’re looking for!

We Will Produce: • Brochures, flyers, newsletters, mailings, etc.

• Need an updated logo? New menus for your bar or restaurant? Posters or window signage?

Rates:$35/hour (two-hour minimum required)

THE DAILY WILDCATCREATIVE SERVICESFrom marketing to graphic design, let our skills go to work for you

Giveaways/Promotions:Planning an event, and need help running a sweepstakes to give away tickets? Have extra gift cards you’d like to see us put in the hands of hungry UA students? Our student marketing department can build a custom giveaway event, where we’ll use our mobile app, social media channels and presence on campus to get your brand – and your free, yet valuable, item – in front of the massive UA student population.

Promo Contests can include:

• Event / concert tickets

• Gift cards (restaurants, hotel stays, movie theaters, entertainment

• Destination experiences/trips

Rates:Ask your account executive for a customized quote today!

Tent Event Sponsorship:Need to make an impact on campus? Sponsor the Daily Wildcat “tent” on the UA Mall! On a number of days each year – including when our special editions hit the streets – our street team is on the UA mall, adjacent to the Student Union Memorial Center, from approximately 10 a.m. to 2 p.m. We’ll hand out your promotional items with that day’s newspaper, affix your banner to our Daily Wildcat-branded tent, or run a giveaway/promotion for your product or business.

Rates:Ask your account executive for a customized quote today!

MAIN SOURCE OF STUDENT INCOME: PARENTS ( ), JOB ( ), LOAN ( )45% 40% 15% 5

Display & Online Advertising: (520) 621-1686 | [email protected]

Classified Advertising: (520) 621-3425 | [email protected]

Accounting: (520) 621-3558

Classified Advertising & Accounting Manager: Karen Tortorella-Notari (520) 621-5982 | [email protected]

Director, Arizona Student Media: Brett Fera | (520) 621-3408 [email protected]

THE DAILY WILDCAT

615 N PARK AVE, SUITE 101 • TUCSON, AZ 85721• DAILYWILDCAT.COM/ADVERTISENOW

THE FINE PRINTImportant contacts, and other need-to-know information

Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions,

even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the

Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.”

Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be

reproduced or used without the Wildcat’s consent.

Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference

between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the

contract.

Ad Design: The Wildcat offers free ad building and design services by talented UA students, including one proof per ad (if requested

by 3 p.m., four business days prior to publication). For extensive design, photography or graphic services, charges may be assessed if

necessary. All charges will be discussed before work is performed.

Refunds, Credits, Make-Goods (Display, Classified Display): In spite of our best efforts, copy errors occasionally occur in

material we typeset for our advertisers. If your ad has an error in it, report it immediately. The Wildcat’s liability will not exceed the actual

cost of the ad in question and liability for an omitted ad will be limited to publishing the advertisement in a subsequent issue.

Disclaimer: The advertiser agrees to assume all liability for any ad placed in the Wildcat, and to hold the Wildcat harmless for any

claim that may be brought against the paper by reason of the publication of the advertiser’s message, and to reimburse the Wildcat for any

expenses or losses arising from any such claims.

‘UofA’ logos/trademarks: We’re sorry, but we can’t accept (or publish) artwork containing any UA logo/wordmark, unless

written approval from the UA Trademarks & Licensing office is provided in advance.

Additional terms: Please refer to Wildcat “Insertion Order” forms, “Advertising Contract” forms and “Adult Advertising

Acceptability” policy for additional terms and conditions

Effective 7/1/18

How to reach us

Advertising Policies

1 re:fuel ‘College Explorer Survey’, 2013 2 Newspaper Association of America 3 ’Student Monitor’, 2014 4 re:fuel ‘College Newspaper Readership’, 2013 5 studybreakscollegemedia.com, College Students Spending Habits 2014

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