army halo 3 integration with gaming
TRANSCRIPT
1
US Army Halo 3 Official Championship
INVENTED HEREMarch 17 2008
THE
CHALLENGE
2
Channel YA passion for gaming as the entreacutee to engage with the Army in a fresh new way
Bust pre-conceived notions and position the Army as contemporary high tech and relevant
3
4
THE
APPROACH
5
Each program element systematically developed to drive Prospects down the Funnel
Change Brand Perceptions
Branded Destination Experierence
Online Registration
Recruiter Information
6
US Army team initiative made successful through McCann Worldgroup resources
Universal McCann spearheaded the program constructing the communications platforms and bringing emerging media opportunities to the forefront
McCann Erickson provided strategic planning insight brand stewardship
MRM guided creative development and digital extension into goarmycom
Weber Shandwick managed press and measurement of media exposure
Momentum involved in facilitation of LIVE Championship Tournament event
7
THE
OPPORTUNITY
Harness the momentum of the immensely successful Halo franchise through an exclusive sponsorship of the first official XBOXLive Halo 3 tournament
bull 1 best-selling video game EVER
bull Holds the record for the highest grossing opening day in entertainment history
bull More than one million people played Halo 3 on XBOXLive in the first 24 hours the biggest gaming day in history
8
9
BRINGING THE IDEA
TO LIFE
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
THE
CHALLENGE
2
Channel YA passion for gaming as the entreacutee to engage with the Army in a fresh new way
Bust pre-conceived notions and position the Army as contemporary high tech and relevant
3
4
THE
APPROACH
5
Each program element systematically developed to drive Prospects down the Funnel
Change Brand Perceptions
Branded Destination Experierence
Online Registration
Recruiter Information
6
US Army team initiative made successful through McCann Worldgroup resources
Universal McCann spearheaded the program constructing the communications platforms and bringing emerging media opportunities to the forefront
McCann Erickson provided strategic planning insight brand stewardship
MRM guided creative development and digital extension into goarmycom
Weber Shandwick managed press and measurement of media exposure
Momentum involved in facilitation of LIVE Championship Tournament event
7
THE
OPPORTUNITY
Harness the momentum of the immensely successful Halo franchise through an exclusive sponsorship of the first official XBOXLive Halo 3 tournament
bull 1 best-selling video game EVER
bull Holds the record for the highest grossing opening day in entertainment history
bull More than one million people played Halo 3 on XBOXLive in the first 24 hours the biggest gaming day in history
8
9
BRINGING THE IDEA
TO LIFE
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
Channel YA passion for gaming as the entreacutee to engage with the Army in a fresh new way
Bust pre-conceived notions and position the Army as contemporary high tech and relevant
3
4
THE
APPROACH
5
Each program element systematically developed to drive Prospects down the Funnel
Change Brand Perceptions
Branded Destination Experierence
Online Registration
Recruiter Information
6
US Army team initiative made successful through McCann Worldgroup resources
Universal McCann spearheaded the program constructing the communications platforms and bringing emerging media opportunities to the forefront
McCann Erickson provided strategic planning insight brand stewardship
MRM guided creative development and digital extension into goarmycom
Weber Shandwick managed press and measurement of media exposure
Momentum involved in facilitation of LIVE Championship Tournament event
7
THE
OPPORTUNITY
Harness the momentum of the immensely successful Halo franchise through an exclusive sponsorship of the first official XBOXLive Halo 3 tournament
bull 1 best-selling video game EVER
bull Holds the record for the highest grossing opening day in entertainment history
bull More than one million people played Halo 3 on XBOXLive in the first 24 hours the biggest gaming day in history
8
9
BRINGING THE IDEA
TO LIFE
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
4
THE
APPROACH
5
Each program element systematically developed to drive Prospects down the Funnel
Change Brand Perceptions
Branded Destination Experierence
Online Registration
Recruiter Information
6
US Army team initiative made successful through McCann Worldgroup resources
Universal McCann spearheaded the program constructing the communications platforms and bringing emerging media opportunities to the forefront
McCann Erickson provided strategic planning insight brand stewardship
MRM guided creative development and digital extension into goarmycom
Weber Shandwick managed press and measurement of media exposure
Momentum involved in facilitation of LIVE Championship Tournament event
7
THE
OPPORTUNITY
Harness the momentum of the immensely successful Halo franchise through an exclusive sponsorship of the first official XBOXLive Halo 3 tournament
bull 1 best-selling video game EVER
bull Holds the record for the highest grossing opening day in entertainment history
bull More than one million people played Halo 3 on XBOXLive in the first 24 hours the biggest gaming day in history
8
9
BRINGING THE IDEA
TO LIFE
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
5
Each program element systematically developed to drive Prospects down the Funnel
Change Brand Perceptions
Branded Destination Experierence
Online Registration
Recruiter Information
6
US Army team initiative made successful through McCann Worldgroup resources
Universal McCann spearheaded the program constructing the communications platforms and bringing emerging media opportunities to the forefront
McCann Erickson provided strategic planning insight brand stewardship
MRM guided creative development and digital extension into goarmycom
Weber Shandwick managed press and measurement of media exposure
Momentum involved in facilitation of LIVE Championship Tournament event
7
THE
OPPORTUNITY
Harness the momentum of the immensely successful Halo franchise through an exclusive sponsorship of the first official XBOXLive Halo 3 tournament
bull 1 best-selling video game EVER
bull Holds the record for the highest grossing opening day in entertainment history
bull More than one million people played Halo 3 on XBOXLive in the first 24 hours the biggest gaming day in history
8
9
BRINGING THE IDEA
TO LIFE
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
6
US Army team initiative made successful through McCann Worldgroup resources
Universal McCann spearheaded the program constructing the communications platforms and bringing emerging media opportunities to the forefront
McCann Erickson provided strategic planning insight brand stewardship
MRM guided creative development and digital extension into goarmycom
Weber Shandwick managed press and measurement of media exposure
Momentum involved in facilitation of LIVE Championship Tournament event
7
THE
OPPORTUNITY
Harness the momentum of the immensely successful Halo franchise through an exclusive sponsorship of the first official XBOXLive Halo 3 tournament
bull 1 best-selling video game EVER
bull Holds the record for the highest grossing opening day in entertainment history
bull More than one million people played Halo 3 on XBOXLive in the first 24 hours the biggest gaming day in history
8
9
BRINGING THE IDEA
TO LIFE
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
7
THE
OPPORTUNITY
Harness the momentum of the immensely successful Halo franchise through an exclusive sponsorship of the first official XBOXLive Halo 3 tournament
bull 1 best-selling video game EVER
bull Holds the record for the highest grossing opening day in entertainment history
bull More than one million people played Halo 3 on XBOXLive in the first 24 hours the biggest gaming day in history
8
9
BRINGING THE IDEA
TO LIFE
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
Harness the momentum of the immensely successful Halo franchise through an exclusive sponsorship of the first official XBOXLive Halo 3 tournament
bull 1 best-selling video game EVER
bull Holds the record for the highest grossing opening day in entertainment history
bull More than one million people played Halo 3 on XBOXLive in the first 24 hours the biggest gaming day in history
8
9
BRINGING THE IDEA
TO LIFE
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
9
BRINGING THE IDEA
TO LIFE
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
10
SUMMER 2007
bull Teaser banner ads begin running on MSN and XBOXLive
JANUARY OCTOBER
bull UMI begins to broker XBOX relations and secures official Sponsor position
bull 1st Basic Combat Training Event - Sniper School - launches
bull Co-Branded banners begin running on MSN MLG and Vibrant networks
bull 2nd Basic Combat Training Event ndash Heavy Weapons -launches
FEBR
UA
RY
March
bull Final Basic Combat Training Event ndashVehicle Training -launches
2008 AND BEYOND JUNE
bull Army Facebook pages launches as destination for Halo and gaming content
bull Championship to be broadcast LIVE with G4 Network
bull Opportunity for Army integration with Halo movie and other franchise extensions
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
11
Social Media
bull Myspace Leveraged 64K community to drive traffic to the registration page
bull Facebook Launched profile to mirror Branded Destination Experience
Other Extenders
bull PR Major Gamer Blogs and Gaming Magazines (OXM)
bull Industry Trades AdWeek AdAge Cream
bull Military Publications Stars and Stripes Militarycom
Broadcast
bull Integrated LIVE Event To involve US Soldiers and Celebrity gamers filmed at a secure location
bull MLG Traffic driving partner via Tips amp Tricks videos and Halo 3 Film Festival
EXTENDING THE RELATIONSHIPhellip
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
12
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
13
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
14
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
15
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
16
MLGProcomChampionship Countdown and
Halo 3 Film Festival
Vibrant Media
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
Print Extension Official XBOX Magazine
with QR Code
17
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
18
MLGProcom Tips and Tricks Videos
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
19
HISTORY MADE
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
20
1st deviation from BDE template
1st use of music within BDE
Record-setting gamer picture downloads
Record-setting theme pack downloads
Most content downloads
Highest CTR on XBOXLive in advertiser history
21
Q amp A
21
Q amp A