arn survey 2
DESCRIPTION
ARN's market leadership strengthened with impressive growth for this survey period.TRANSCRIPT
SURVEY2 APRIL 2016
MARKET LEADERSHIP STRENGTHENED WITH IMPRESSIVE GROWTH
#1 NETWORK
Source: GfK Survey # 2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
#1 STATIONS ACROSS SYDNEY, MELBOURNE, BRISBANE#1 BREAKFAST SHOWS SYDNEY, BRISBANE, & ADELAIDE
SYDNEY
KYLE & JACKIE O
SYDNEY’S FAVOURITE FM STATION
HUGHESY & KATEOVERALLDRIVEon 10.7% share
More listeners tune into KIIS1065 than any other with
with 9.4% share
retain the crown of
FM BREAKFAST SHOW WITH 11.3% SHARE
#1#1
986,000 each weekSource: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
SYDNEY
JONESY & AMANDA
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
IMPRESSIVE GROWTH WITH AN INCREASE OF 1.1 TO 8.1% SHARE,
#2FM STATION
#2 FM BREAKFAST SHOW, growth of 0.9 to claim 8% share
SYDNEY’S #1 STATION FOR GEN X, 40-54’S, massive growth of 2.7 to 13.7%#1
SYDNEY’S
FM IN MORNINGS, 2.2 growth to 9%#1
RON E SPARKS
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
MELBOURNE
HUGHESY & KATE
MATT & MESHEL
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
6.6%
KIIS 101.1 OVERALL SHARE INCREASED TO
IN THE MORNING SAW THE MARKET’S BIGGEST INCREASE IN SHARE TO 6.7%
FOR DRIVE ALSO LIFTED, WITH 8.8% SHARE
MELBOURNE
#1FM STATION FOR THE SECOND CONSECUTIVE SURVEY WITH 9.0% OVERALL SHARE
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
MELBOURNE’S
OVERALL WITH GEN X DEMOof 40-54 year olds#1
FOR BREAKFAST increased share by 0.4% to 6.8% share
JO & LEHMO
918,000 LISTENERS EACH WEEK
MATT & MESHEL
6.6%
STATION OVERALL for the 10th consecutive survey, up 1.7 to 13.8%#1
BRISBANE’S UNBEATABLE
#1FM BREAKFAST WITH ROBIN, TERRY & BOB up 1.9 to 13.5%
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
HUGHESY & KATEUP 2.3 TO 13.6% SHARE OF MARKET
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
#1 AM COMMERCIAL STATIONon 8% share
LAUREL, GARY & MARK
BRISBANE’S
232,000 LISTENERS TUNING IN EACH WEEK
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
#1 AM COMMERCIAL STATIONon 8.3% share
ADELAIDE
HUGHESY & KATEalso saw an increase in share, achieving 11.5% share
JODIE & SODA FOR BREAKFAST REMAIN DOMINANT, CLOCKING THEIR 44TH CONSECUTIVE SURVEY AS ADELAIDE’S
#1FM BREAKFAST SHOW, WITH 12.3% SHARE, UP 1%
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
MIX102.3 HAVE THE LARGEST AUDIENCE BASE IN ADELAIDE WITH
311,000 listeners each week
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
311,000
ADELAIDE
158,0005.5%
CRUISE 1323’S OVERALL SHARE
6.8%John Dean for Breakfast share
CRUISE’S LISTENER BASE STRONG WITH
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.
LISTENERS
PERTH
289,000 CUMULATIVE AUDIENCE AND 33,000 NEW LISTENERS TUNING INTO THE STATION EACH WEEK
Carmen & Fitzi FOR BREAKFAST REMAINS STEADY ON 7.5%
HUGHESY & KATE for Drive increase of 0.5 to 6.9% share
Source: GfK Survey #2, April 2016. All figures derived from Mon-Sun 0530-12am or session specific as otherwise stated. Station Share % based on All People 10+ or as otherwise stated.