aromatherapy for the ‘e’ factor

8/9/2019 AROMATHERAPY FOR THE E FACTOR

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AROMATHERAPY FOR THE E

FACTOR: A MARKET POTENTIAL

FOR WELLNESS CENTRES

Dr. Jyoti MarwahHOD History, ICLES Motilal Jhunjhunwala College, Vashi

Member, Board of Studies, History, University of Mumbai

Member, Faculty of Arts, University of Mumbai

Paper presented at BEAP 2007, Dehradun, 21st & 22nd Nov 2007,

Organized by

CIMAP-Lucknow, MAPSI- Lucknow, HRDI-Chamoli and CAP-Dehradun


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E Factor

At the outset, I would like to explain theexpression E Factor which stands for

Empathy,

Examination stress,

Emotional Deficit,

Enabling,

Enhancing and

Exclusiveness


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I belong to the field of education and my decadeold association with FFDC, CIMAP, Parvatiya

Jari Booti Sansthan, Mussoorie and also ShodhSansthan has instilled in me a mission. TheMISSION is to wean people off from the love ofsynthetic aromas and cosmetics to naturalones.

Like food, aromas also contribute to change inchemical balance of the brain which in turncould effect the sleep pattern, leading toinsomnia and disturbance of biological clockcreating psychological, physical andphysiological havoc.


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According to a study conducted byWockhardt group of hospitals 70% of allillnesses are lifestyle related.

Change in life style, food habits, loudmusic, loud talk, over pervasive aerosols,

too much dependence on visualexperience are stealing the effectivenessof other senses-

The sense of smell and the patience togently experience the SELF by meditationand introspection.


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Todays generation of children may be the first inmodern history to have a shorter life-span thantheir parents. Experts say that the 25-35 agegroup is far from being fit.

Prof. Adrian Kennedy, managing director,wellness division, Apollo Hospitals, Hyderabadobserves, Since the late 90s, theres been a

change for the worse in the average urbanIndians food profile, with 48.14 per centconsuming a high-fat diet.

And 28.10 per cent urban Indians indulge in ahigh-salt diet..

The percentage of people eating out frequentlyis now 29.66 per cent


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In fact, a survey conducted among one lakhurban Indians between the age of 25 and 35by the wellness wing of the Apollo Group

indicates 53.23 per cent of the youth is non-vegetarian 30.79 per cent doesnt consume fresh fruit or

vegetables daily. 55.57 per cent who do not and probably have never

exercised. other lifestyle lacunae like stress sleep deprivation and inability to relax

inadequate or no exercise, time constraints

The result is mentally and physically unfityoung people


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Hence to enlighten my students about the benefitsof aromatic plants, with their participation,

We successfully initiated a project for palliativecare of HIV/AIDS patients. Last year we launched a project Aromatherapy

for E Factor at the hands of Dean Faculty of

Arts University Mumbai Mrs. ParvathyVenkatesh. Since then we have extendedwellness facilities to more than a dozen peopleunder this project.

3rd year B.A. students won the 2nd prize at

intercollegiate competition on MonsoonRemedies with aromatic extracts from a workingmodel of a deg bhapka.


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As reported by Sangeeta Reddy, the

executive director of Apollo Hospital

Hyderabad in Times Life

when a 12 year old undergoes a bypass

25 year olds suffer heart attacks every 5 minutes an Indian commits

suicide,

it becomes imperative to consider thevarious dimensions of Wellness.


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What is Wellness?

Wellness is the quality or state of being in good

health.

Its not simply the absence of illness, but an

improved quality of life resulting from enhancedphysical, social, mental, emotional, spiritual,

occupational and environmental health.

It is an active, lifelongprocess of becoming

aware of choices and making decisions towards

a more balanced and fulfilling life.


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DIMENSIONS OF WELLNESS

In this pursuitAromatherapyplays a beneficial

role in overcomingimpediments forachieving the

state of Wellnessin the variousdimensions.

ENVIRON-

MENTAL

SPIRITUAL

PHYSICAL

EMOTIONAL

INTELL-

ECTUALSOCIAL

WELLNESS

OCCUPA

-TIONAL


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The Wellness Industry

The Wellness Industry worldwide is a trilliondollarindustry encompassing, spas, health resorts,

nutraceuticals, beauty salons, health & medical centers Ayurvedic centers and

sports equipment and gyms. Thus it provides various medical and health

services.


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Wellness Centre

A Wellness centre encompasses the concept of

wellness, personal harmony and quality of life.

Everyone now wants to be not only healthy, but

also fit. The reasons go beyond merely goodlooks and also embrace medical necessity.

Our modern fast paced, highly stressed, and

vastly automated lifestyle results in obesity,

psycho soma and body degeneration requiring

immediate solutions.


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MEDIA & WELLNESS

Wellness is now eulogized through the

Mass Media, Fashion Shows, Models and

the Film industry

Corporate organizations too, now realize

that a healthy work force is a productive

workforce, which impacts the bottom line.


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Wellness Revolution

1908 saw the launch of trillion-dollar

automobile industry,

1981 saw the launch of trillion-dollar

personal computer industry

now the trillion-dollar industry of the

twenty-first century is the Wellness

industry due to the Wellness Revolution.


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Origin of SPA

The word Spa originated from a town named

SPA in Belgium.

Spa was originally a popular resort known for

its baths and mineral springs.

They were popular in Roman times and it

was fashionable for the royalty to visit Spa.

From Spa the generic term for a water placeor a mineral bath is derived.


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HOLISTIC MIND / BODY / SPIRIT

EXPERIENCE The Destination Day Spa- According to Spa

Finder, is a hot new spa experience thats goingto get even hotter.

A Spa is viewed as a comfortable, protected andsoothing retreat where one can enrich the mind,improve health and fitness, and nourish the spiritand soul.

It is a place where one goes to relieve stress,soothe sore muscles and ultimately promotevigour and greater productivity. Thus it offers aholistic mind/body/spirit experience.


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SPA: A FAMILY EXPERIENCE

The Spa experience has become more

affordable and inclusive since 2003, more

and more people can now afford to

supplement theirAromatherapy candlesand bubble baths with a trip to a nearby

Spa to enjoy professional treatments and

Wellness Programs.


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Besides women, there is an increase in the

number ofmale visitors to the Spas.

There has also been an influx ofteenage girls; However the newest young Spa goers will be

kids.

Spas will keep pace by offering more family-oriented activities and the focus will be health

and wellness.

Increase in life expectancy has created a

growing group ofsenior citizens who alsonurture and relish their retired life in the relaxing

atmosphere of wellness centers.


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Medical Health Spas

Until recently, Western medicine had failed to recognizethe healing capacities of Wellness programs based onAlternative Medicine, Lifestyle change, StressManagement and Fitness.

With the arrival of these latest trends, the two fields haveconverged and caused a veritable explosion, making thisnew trend the wave of the future.

A Medical Spa is an institution whose primary purpose isto provide comprehensive medical and wellness care in

an environment, which integrates spa services as well asconventional and complimentary therapies andtreatments.


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Once developed correctly,; a Medical Wellness,

Rehabilitation and Lifestyle Centre is an

extremely rewarding and lucrative business. The possibilities are endless of adding eastern

healing services to Western medicine, of

integrating illness with wellness.

With the increased recognition by Western

Medicine and a global increased acceptance of

Eastern Medicine, the future of the integrated

Medical Spas look both promising andencouraging.


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URBAN INDIAS NEW APPROACH

As reported in The Times of India, November 14 2007, a recentstudy done by KSA Technopak, a family in urban India spends asmuch as 11% of household income on healthcare outside regularhospitals.

With consumers becoming sensitive to both care and cure, many goout of their way to gain that extra reliability, reassurance and

convenience; whether it is tackling simple problems of dandruffcontrol or treating acne or even more serious issues which demandpersonalized service.

With Multi-Nationals setting up operations here and when you havecustomers who yearn for specialized care, its time to answer thecall for the market. Specialized health Care Centers are a greater

demand in the country today as lifestyles change.


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Some well known centers of wellness which provide wellness servicesincluding aromatherapy are

Tej Ayurvedic Clinic, New York.

Ananda in the Himalayas, Tehri Garhwal. Soukya International Holistic Health Center, Bangalore Banyat Tree, Phuket, Thailand. Brenners Park Hotel and Spa, Germany which is more than 130

years old and brags of a clientele from Queen Victoria to Napoleanthe third and Dalai Lama to Yasser Arafat.

Canyon Ranch, Arizona, USA is the best definition of a DestinationSpa.

Landmark Mandarin Oriental in Hong Kong. The Chopra Center, California, USA includes essential oil massages

in its therapies.

Taj Exotica Resort and Spa, Maldives Unique Experience of Vinotherapy at Narayangoan, Pune.


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PINK OF HEALTH?

Skin is the largest organ and suffers the mostdue to a number of reasons Environment,

pollution,

radiation due to the ozone hole,

malfunction of the endocrines,

metabolic disorders,

stress,

tension

name the problem and the skin suffers.


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WONDERS OF TOUCH

COMMUNICATION

Being an alternative method of healing, itis not a solution which can be sold like anOTC.

It needs to be worked with. Its pathwaysare skin, olfactory or by ingestion.

These have to be managed with the

service, which should be skilful and theresults which follow may be slow, but willbe positive.


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Aromatherapy and Cosmeceuticals

Normalising skin complex Tea tree and licorice

Age defying complex Walnut and orange

Soothing face mask Licorice, marigold, Macadamia

Botanical infusions skin and eye Marigold

Calming sensitive cream Licorice and Macadamia

Soothing face lotion Orange, licorice

Anti-stress Licorice, calendula

Eye mask Rose oil

Detoxifying Ginger, Rosemary


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Case Studies

Through our case studies, we aim to project theeffect of alternative method of healing andharmonizing the mind, body and the spirit.

The hands have immense healing capacitywhich is explained in Atharvaveda.

The left hand is empowered to heal skillfully bygenerating the free flow of positive energy .

The right hand is even more powerful as itcontains therapeutic capability; its healing touchcan ensure detoxification and wellness.


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The methods used by us revolve aroundtouch communication.

The youngsters today feel abandoned andalienated due to the distance generatedas a result of changed life style patterns.

They need the feeling of being wanted,loved, cared and touched.

Busy life styles have widened the gap interms of physical presence,

communication and mental as well asemotional involvement amongst the familymembers.


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Touch Communication

The touch communication techniques used in our casestudies were :

1. application of essential oils on important pressurepoints of the body,

2. gentle massage,3. lymph drainage,

4. foot reflexology and

5. gentle manipulation of hands.

Essential oils used in these treatments form animportant component of treatment as aromatherapyplays an important role in generating the requireddegree of wellness.


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Essential oils have a strong effect on

primary contact with the human tissue:

1.skin2.gastro-intestinal tract

3.sinus and lungs as vapours due to the

volatile nature of these oils

4.nerve impulse affecting the olfactory

and limbic region


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Skin as a pathway

Skin is the largest organ and suffers the most

due to a number of reasons

environmental pollution

radiation due to ozone hole

malfunctioning of the endocrins

metabolic disorders stress and tension


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One Square Inch Of Human Skin


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ECZEMA

CONTACT DERMATITIS


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ITS ALL IN THE HEAD

Like wise name the problem and it is the

brain which is unable to cope up with

dramatic changes in our lifestyle and

response to situations which are beyondour comprehension.

It is here that aromatherapy is the ideal

solution for detoxification andrejuvenation.


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You have been entrusted withthe care and feeding of the

most extraordinary andcomplex creation in the

universe. Home to your mindand personality, your brain

houses your cherishedmemories and future hopes. Itorchestrates the symphony ofconsciousness that gives you

purpose and passion, motionand emotion.


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Thank you!!

aromatherapy for the ‘e’ factor

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