arosis' philosophy and products 2012

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Page 1: Arosis' philosophy and products  2012
Page 2: Arosis' philosophy and products  2012

Since 1956, we have grown our pulses and rice in small family farms in the Prespes and Kastoria lakes area, on the mountains of Grevena and around the rivers and costal areas of Thessaloniki, in ideal microclimate conditions. Our farmers are hands-on every day with traditional farming techniques; so it is really no wonder our pulses’ and rice’s premium quality goes beyond anything mass-produced you have ever tried. The pulses and rice we are proud to call our own taste so good because they embody our philosophy: to always produce goods of value, the right way, at the right time. This is our story...

Page 3: Arosis' philosophy and products  2012

We are located at one of the most beautiful areas of Greece, the Western Macedonia region. Where the lakes of Prespes and Kastoria have created a unique ecosystem.

Page 4: Arosis' philosophy and products  2012

A place with beautiful villages...

The village of Nymfeon at Florina Perfecture

Page 5: Arosis' philosophy and products  2012

forested mountains... and snowy winters...

Gramos mountainKastoria Perfecture

Vitsi mountain Kastoria Perfecture

Page 6: Arosis' philosophy and products  2012

our hometown Kastoria and its lake...

City of Kastoria

Page 7: Arosis' philosophy and products  2012

the beautiful Prespes lakes...

Mikri Prespa lake, Florina Perfecture

Page 8: Arosis' philosophy and products  2012

ancient history...

Agios Achilleios basilica built in the 10th century by czar Samouil, Small Prespa Lake, Florina Perfecture

Page 9: Arosis' philosophy and products  2012

and even more ancient history that goes back to prehistoric times ...

... where findings of cultivation of pulses like lentils come from 5000 B.C.

Prehistoric (5.300 B.C.) lake settlement fully reconstructed, Kastoria lake

Page 10: Arosis' philosophy and products  2012

At our blessed fertile land grow some of the most delicious beans, lentils and chickpeas in the world:

The soil of the cultivation areas, are considered to be ideal, rich in calcium, sandy loam or loamy texture sandy clay and light, balanced pH and good drainage of the terrain.

Perfect microclimate conditions, with high humidity and ideal temperatures and high altitude from 700m to 1000m.

Farmers preserve the genetic purity of the seed as they faithfully follow the tradition of the growing process.

Traditional methods of cultivation that go centuries back.

There are 3 bean varieties acknowledged by The European Union as products of Protected Geographic Indication.

Page 11: Arosis' philosophy and products  2012

Colored Gigantes Elephantes Beans,

Kastoria and Prespes

Plake Megalosperma Beans, Kastoria and Prespes

White Gigantes Elephan

tes Beans,

Kastoria and Prespes

Small

Lentil

s,

Kastor

ia

Small

Chickp

eas,

Greven

a

Medium B

eans (Pa

pouda),

Amyntaio

n

Page 12: Arosis' philosophy and products  2012

Here, starts our own story, back in 1956, when our

grandfather, the grocer Thomas Stogiannidis from

Vassiliada village of Kastoria, starts selling the

famous pulses from Prespes and Kastoria to other towns

in Greece.

Page 13: Arosis' philosophy and products  2012

1960’s Thoma’s beans are sold in Athens market.

1968 The 1st packed beans ever in Greek Makret.

1970’s Thomas sells beans all over Greece.

1985 Arosis starts exporting in the US market.

1996 Tryfonas Fotiadis the 3nd generation joins the family business.

2007 Arosis is the 1st company in Greece to implement the Integrated Management Crop system and full traceability for its pulses.

2004 Arosis 1st SIAL Nominee.

2008 Arosis 2nd SIAL Nominee for organic products.

2003 Arosis implements the innovative Ecological system of deworming.

1998 Arosis is the 1st company in Greece to produce organic beans.

Ever since our family follows a growth of innovations and and first:

1956 Thomas starts his business

2012 Arosis innovates again by launching the PGI beans cooked in glass jars.

Page 14: Arosis' philosophy and products  2012

Arosis’ growth is based on a single philosohy:

“To always produce goods of value the right time the right way”

A Philosophy that follows the principles of “Slow Food” and fair trade, which is to respect the enviroment, prevent the local tradition and sustain local small production, produce healthy and safe products for the consumers, create well-being that only high quality food can provide.

Page 15: Arosis' philosophy and products  2012

A three generations experience and know how!

Fro m l e f t t o r i g h t : t h e f o u n d e r T h o m a s Stogiannidis, his daughter Eleni Fotiadi, his grandson and current head of Arosis, Tryfonas Fotiadis.

Page 16: Arosis' philosophy and products  2012

We invested more than 1.000.000 Euros in state-of-the-art equipment during the last years. The process is fully automated with the most advanced machinery.

But still we added a final stage to the process which is handled by our experienced personnel who put their eyes and hands at work.

Page 17: Arosis' philosophy and products  2012

P r e s e r v a t i o n o f t r a d i t i o n a l cultivation methods combined with the most sophisticated integrated systems.

The certified System of Integrated Management for our conventinal cultivations is striclty managed by our ag r on om is ts ensuring the protection of the ecosystem and its resources, the rational use of supplemets, the traceability of the product. So our consumers will enjoy the most healthy and safe product.

Page 18: Arosis' philosophy and products  2012

Our innovative Ecological deworming system leaves no chemical residues, ensuring a 100% healthy and safe product for the consumers. As far as we know Arosis is the only company that uses such a deworming system, internationally!

Page 19: Arosis' philosophy and products  2012

We still remain the only company that has a full range of organic Greek pulses and rice.

Our almost two decades experience in organic f a r m i n g , m a k e s u s experts!

Arosis is the pioneer in producing organic pulses in Greece.

Page 20: Arosis' philosophy and products  2012

International Certified Quality Control Systems ensures our quality through all the production process.

Page 21: Arosis' philosophy and products  2012

But, Arosis’s most important asset is the 128 families that produce exclusively the best Greek pulses and rice in theirSmall Family Farms!

Page 22: Arosis' philosophy and products  2012

No wonder why Arosis was selected for their PL products by:

Delhaize Group (AB VASSILOPOULOS)

the premium retailer in

Greece.

ALDI SUED the German retailer in Greece.

Page 23: Arosis' philosophy and products  2012

Arosis products find their way to the shelves of premium stores of demanding markets:

NORWAY CYPRUS

RUSSIAGERMANYUK

USA

Page 24: Arosis' philosophy and products  2012

Consumers all over the world embrace our philosophy reflected on our package:

Infos about Arosis’ philosophy and the cultivation area

Nutritional Information according to USA FDA and EU rules

All product labels according to the EU legislation

Fully recyclable packaging materials

Cooking tips and recipes

Page 25: Arosis' philosophy and products  2012

OUR PRODUCT RANGE

Page 26: Arosis' philosophy and products  2012

OUR PRODUCT RANGE

ORGANIC DRY PULSES:

✓ Greek Giant Beans, Gigantes Elephantes Beans from Prespes - P.G.I.

✓ Greek Plake Beans, Plake Megalosperma Beans from Prespes - P.G.I.

✓ Greek Colored Giant Beans from west Macedonia

✓ Greek Medium (Papouda) Beans from Amyntaion

✓ Greek Small Lentils from Kastoria

✓ Greek Small Chickpeas from Grevena

✓ Greek Fava Beans from Feneos

CONVENTIONAL* DRY PULSES:

✓ Greek Giant Beans, Gigantes Elephantes Beans from Kastoria - P.G.I.

✓ Greek Plake Beans, Plake Megalosperma Beans from Prespes - P.G.I.

✓ Greek Colored Giant Beans from west Macedonia

✓ Greek Medium (Papouda) Beans from Amyntaion

✓ Greek Small Lentils from Kastoria

✓ Greek Small Chickpeas from Grevena

✓ Greek Fava Beans from Feneos

* Certified cultivation under the Integrated Management Crop system

DRY PULSES

Page 27: Arosis' philosophy and products  2012

OUR PRODUCT RANGE

ORGANIC RICE:

✓ Long Grain Parboiled Rice

✓ Long Grain Rice

✓ Brown Grain Rice

CONVENTIONAL RICE:

✓ Long Grain Parboiled Rice

✓ Long Grain Rice

✓ Brown Grain Rice

✓ Medium Grain Rice

✓ Long Grain Carolina Rice

RICE WILD MUSHROOMSORGANIC RICE:

✓ Boletus (porcini)

✓ Cantharella

✓ Morchella

GREEK MAMA COOKS BEST

Beans au naturell: (Organic and Conventional)

✓ Giant beans from Kastoria

✓ Plake Beans from Kastoria

✓ Coloured Giant Beans from Prespes

✓ Medium (Papouda) Beans from Amyntaion

✓ Small Chickpeas from Grevena

Organic and Conventional

Beans in Sauce: (Organic and Conventional)

✓ Giant beans from Kastoria in tomato sauce “plaki”

Page 28: Arosis' philosophy and products  2012

Arosis offers three varieties of specific EU quality certification: Protected Geographic Intication(P.G.I.)

White Gigantes Elephantes Beans from Prespes

Plake Megalosperma Beans from Prespes

White Gigantes Elephantes Beans from Kastoria

Page 29: Arosis' philosophy and products  2012

DRY PULSES(BEANS, LENTILS, CHICKPEAS, FAVA BEANS)

Organic & Conventional*

Page 30: Arosis' philosophy and products  2012

Greek Giant Beans (Gigantes Elephantes) from Prespes P.G.I.

Protected Geographical Indication (P.G.I.)

Organic Farming

Cultivation area: Prespes lakes, Florina Prefecture, North-West Greece

Cultivation: Our organic giant beans are grown around the Mikri Prespa lake, a place of unique beauty and cultural tradition. The cultivation takes place at an altitude of 860m, in the protected area of the Prespa National Park and in small family farms. The farmers still preserve the traditional farming methods. The soil is light, warm and fertile, rich in organic matter that drains well. The pH is close to the optimum for growing, that is pH = 5,8-6.

Characteristics : The Gigantes Elephantes Beans from Prespes is a Greek variety of high quality, thin-skinned and very easy to prepare (short boiling time), that has been cultivated in this area since the 16th century. This variety is distinguished by the large size of beans, their reniform shape and white colour.

Tasting notes: They are soft and smooth. Their taste is so rich and full that they are delicious even plain, without any kind of sauce.

Package: 400g, 5kg, 10kg, 25kg Type to enter text

Certifications:

Page 31: Arosis' philosophy and products  2012

Greek Giant Beans (Gigantes Elephantes) from Kastoria P.G.I.

Protected Geographical Indication (P.G.I.)

Conventional farming: Cerfified cultivation under the Integrated Management Crop system

Cultivation area: Kastoria lake, Kastoria Prefecture, North-West Greece

Cultivation: In one of the most beautiful areas of Greece, in Kastoria, we produce the renowned Gigantes Elephantes beans. The area offers a perfect ecosystem with top quality soil and excellent climatic conditions for growing beans at an altitude of 650m to 700m. The soil is considered to be ideal with balanced pH and good drainage of the terrain. Farmers in their small farms, follow traditional cultivation methods with lot of manual work during the whole process of growing.

Characteristics: The Gigantes Elephantes Beans from Kastoria is a Greek variety of high quality, thin-skinned and very easy to prepare (short boiling time), thanks to the unique combination of microclimate, soil composition and traditional farming techniques used. It is distinguished by the relatively large size of beans (slighltly smaller than the Giant beans from Prespes), their reniform shape and white colour.

Tasting notes: They are soft and smooth. They have such a rich and full taste that they are delicious even plain, without any kind of sauce.

Package: 400g, 5kg, 10kg, 25kg

Certifications:

Page 32: Arosis' philosophy and products  2012

Greek Plake Beans (Plake Megalosperma) from Prespes P.G.I.

Protected Geographical Indication (P.G.I.)

Organic farming

Cultivation area: Prespes lakes, Florina Prefecture, North-West Greece

Cultivation: Our organic plake beans are grown around the Mikri Prespa lake, a place of unique beauty and cultural tradition. The cultivation takes place at an altitude of 860m, in the protected area of the Prespa National Park and in small family frams. The soil is light, warm and fertile, rich in organic matter that drains well. The pH is close to the optimum for growing, that is pH = 5,8-6.

Characteristics: Plake beans from Prespes is a Greek variety of high quality that has been cultivated here since the 16th century. This variety is distinguished by the large size of beans, their reniform shape and white colour. Thanks to othe unique combination of the microclimate, the soil composition and the traditional farming techniques used, they are thin-skinned and boil easily.

Taste: They are delicious and tender with rich taste and aroma. In the Geek Bean CuIsine, the Plake beans due to their creamy texture are most favoured for the traditional Greek bean soup called "fasolada".

Package: 400g, 5kg, 10kg, 25kg

Certifications:

Page 33: Arosis' philosophy and products  2012

Greek Medium Beans (Papouda) from Amyntaion

a)Organic Farming b)Conventional farming: Certified cultivation under the Integrated Management Crop system

Cultivation Area: Vegoritida lake, Amyntaion, Florina Prefecture, North-West Greece

Cultivation: At an altitude of about 540m to 600m the fields extend around the Vegoritida lake. The climate is influenced by its geographical position and altitude, in combination with the great mountains and lake. It is purely continental, with cold winters, high precipitation and snow. The average annual temperature of 11,5 °C positively affects the microclimate of the neighbouring areas, providing milder conditions during the winter. The mild local climate, fertile soils of the drained part of the lake and the small family farming favour the cultivation of our medium beans, giving them their distinctive quality.

Characteristics: The Medium Beans have small oval shape and white color. The well adapted variety to the microclimate conditions of the area make this bean delicious, soft and highly nutritional.

Tasting notes: Buttery texture and rich aroma, thin-skinned, easy to prepare. Excellent for soups and salads.

Package: 400g, 5kg, 10kg, 25kg

Certifications:

Page 34: Arosis' philosophy and products  2012

Greek Coloured Giant Beans from West Macedonia

a)Organic Farming b)Conventional Farming: Certified cultivations under the Integrated Management Crop system

Cultivation area: Prespa lakes, Florina Prefecture and Kastoria lake, Κastoria perfecture, Northe-West Greece

Cultivation: Our Coloured Giant Beans are grown around the Prespa and Kastoria lakes areas, areas of unique beauty and long tradition in the cultivation of excelent quality beans. The cultivation takes place in small family farmas at an altitude of 700m to 860m. The soil is light, warm and fertile, rich in organic matter that drains well. The pH is close to the optimum for growing, that is pH = 5,8-6.

Characteristics: The Coloured Giant Beans from West Maceonia is a local variety with unique characteristics, distinguished by the large size of beans and their purple-black colour. In fact, compared to the white beans they are more nutritional, have extra antioxidants and a unique taste.

Tasting notes: Rich taste and aroma like that of chestnut and sweet potato! They are ideal for salads.

Package: 400g, 5kg, 10kg, 25kg

Certifications:

Page 35: Arosis' philosophy and products  2012

Greek Small Lentils from Kastoria

a)Organic Farming b)Conventional Farming: Certified cultivations under the Integrated Management Crop system

Cultivation area: Kastoria Mountains, Kastoria Prefecture, North-West Greece

Cultivation: The Kastoria region has a long tradition in cultivating lentils; so long that it dates back thousands of years, since archeologists found lentils at the excavation of the prehistoric settlement Lemneon next to Kastoria lake. Our fields are mostly located in hilly and mountainous areas, away from the lake, at altitudes between 620m and 1200m, with no humidity. The climate offers mild winters with low temperatures, mild to moderate rains in the spring and gradually dry summers with increasing temperatures and intense sunlight. The land consists of limestone, with excellent pH values from 6.5 to 7.

Charateristics: The Small Lentils from Kastorias is a purely Greek variety called Samos, that has adapted perfectly to the climate and soil conditions of the mountain slopes. Our lentils have small size and light green colour.

Tasting notes: Their full taste and rich “mediterranean” aroma reflect the purity of the enviroment they grow. They are soft and easy to prepare. Delicious for salads and ideal for soups due to their creamy texture.

Package: 400g, 5kg, 10kg, 25kg

Certifications:

Page 36: Arosis' philosophy and products  2012

Greek Small Chickpeas from Grevena

a)Organic Farming b)Conventional cultivation: Certified under the Integrated Management Crop system

Cultivation area: Grevena Mountains, Grevena Prefecture, North-West Greece

Cultivation: The region of Grevena is entirely mountainous with lush forests and biodiversity. The cultivation of chickpeas in Grevena takes place since the 18th century. Our farmers cultivate their Chickpeas in the highlands of the county at an altitude of 650m and higher. The relatively warm and semi-dry climate of the region with little rainfall, the suitable soil type, the well-drained fields with pH 6-8 and low calcium and magnesium favor the production of quality chickpeas and add excellent features, such as delicious taste, color and think skin.

Characteristics: Our chickpeas have small size and yellow/brown colour. They have very thin skin so there is no need for peeling it during its preperation process. More over, due to the fact that they keep all of their skin they are rich in dietary fibers.

Tasting notes: Considering the fresh air of the Grevena mountains and the herbs that grow all over the place you can easily imagine how delicious these chickpeas are.

Package: 400g, 5kg, 10kg, 25kg

Certifications:

Page 37: Arosis' philosophy and products  2012

Greek Fava Beans from Feneos

a)Organic Farming b)Conventional cultivation: Certified under the Integrated Management Crop system

Cultivation area: Feneos lake, Korynthia Prefecture, North-West Greece

Cultivation: At an altitude close to 1000 meters and around the Feneos Lake, we produce these excellent yellow split peas, called Fava in Greek. The distinctiveness of the land, the microclimate conditions and the calcium rich soil of the small family farms make our Fava beans some of the most delicious, rich in taste and aroma in the world.

Characteristics: Our fava beans has small size and yellow coloure.

Tasting notes: This top-quality yellow split pea melts when boiled into a delicious veltery puree, typically served with raw onions and olive oil.

Package: 400g, 5kg, 10kg, 25kg

Certifications:

Page 38: Arosis' philosophy and products  2012

RICE

Organic & Conventional

Page 39: Arosis' philosophy and products  2012

Our rice range:

Cultivation AREA: Serres and Thessaloniki Prefecture, North Greece

Organic Farming:Long Grain Parboiled RiceLong Grain RiceBrown Grain Rice

Conventional cultivation:Long Grain Parboiled RiceLong Grain RiceBrown Grain RiceMedium Grain RiceLong Grain Carolina Rice

Cultivation: All our rice, grow in small family farms in the delta of Serres’ and Thessaloniki’s rivers and coastal areas. The relatively high sunshine in September and October in particular are conducive to the good nutrition of the grain which is important for its quality and nutritional value. Meanwhile, the abundant moisture, high temperatures and sunshine during the summer favour the growth and premium quality of rice. The soil has high water storing capacity and pH 6-6,5, considered excellent for farming.

Tasting notes: All our rice varieties react perfectly during cooking and have a light aroma and naturally salty taste.

Package: 400g, 5kg, 10kg, 25kg

Page 40: Arosis' philosophy and products  2012

WILD MUSHROOMS

Page 41: Arosis' philosophy and products  2012

Pindos Wild Mushrooms

Growing area: Mountain Gramos, Vitsi, Kastoria Prefecture, Noth-West Greece

Varieties: Boletus (porcini)CantharellaMorchella

Charecteristics: These wild mushrooms are the pride of the moist, sunless and windless Pindos mountain slopes. Their perfect climate and environment are the reason why these wild mushrooms are renowned among aficionados all over the world, along with the fact that they are collected and dried exclusively by trained professionals dedicated to their craft. The unique wild varieties encountered in the West Macedonia region are gourmet delicacies for those who know how to appreciate premium quality and superior taste by the standards of even the most demanding palates.

Package: 30g, 400g

Page 42: Arosis' philosophy and products  2012

GREEK MAMA COOKS BEST

Beans Au Naturell & Beans In Tomato Sauce

Page 43: Arosis' philosophy and products  2012

Greek Mama Cooks Best!

Au naturell range:Greek mama has what it takes on her side to perform miracles in the kitchen: tradition and love. Only the best is good enough: so this is where we come in, with our White Giant beans proudly produced in the fertile lands of Kastoria and Prespes, Greece. Then, all mama needs to do is soak them in water to conserve their taste and nutrient elements. Then, she boils and serves them at will in cold dishes, salads or as side dishes where her imagination dictates. Do the same. Just open the glass jar and create.

Beans au naturell: Giant beans from Kastoria, Plake Beans from Kastoria, Coloured Giant Beans from Prespes, Medium (Papouda) Beans from Amyntaion, Small Chickpeas from Grevena.

Organic and Conventional

Package: 360g glass jar

Ready to Eat: Greek Giant Beans (Plaki) in tomato sauce.

Step into the kitchen of our Greek mama. For her, only premium quality pulses are good enough -and this is where we come in, since we proudly produce these Giant beans in the fertile lands of Kastoria, Greece. Then, mama makes everything with extra virgin olive oil and love. And so do we. Enjoy our Plaki beans –cooked in tomat sauce with thyme. They are delicious. Ingredients: White Gigantes Elephantes Beans, water, peeled tomato, onion, tomato paste, olive oil, carrot, dill, celery, parsley, thyme, sugar, salt, black pepper

Organic and Conventional

Package: 280g glass jar

Page 44: Arosis' philosophy and products  2012

AROSIS LTD, 5th km Kastoria - Nestorio National Road, 52050 Kolokynthou, Greece

Mail Address: AROSIS P.O. Box 66, 52100 Kastoria, Greece T: +30 24670 71792 F: +30 24670 71686 Email: [email protected]

www.arosis.gr

Export Department: Konstantinos Tsioptsias T: +30 6973 494151 Email:[email protected]