This magazines target audience is quite obviously older women aged 30-80. The use of Sans-Serif fonts make it more formal and familiar for audiences. The colour scheme is stereotypically familiarised with women, and the contents of the content page are mostly familiarised with family life.The pictures being elderly, women or children make more evident that the magazine is aimed at family members or pensioners. The contact information meaning that the audience can participate in the creation of the magazine links in with David Guantletts theory of participatory culture and means that the audience will also feel more in-tune with their community.Linking to this the editor gives a short paragraph to personalise the magazine and promote subscriptions or goings on within the text. This means that the readers are more likely to feel involved and purchase these magazines regularly.