around the house canada - videology

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Source: Videology survey, November 2014, 2,449 Canada respondents @videologygroup facebook.com/videologygroup Videologygroup.com 19% always watch TV/video at home with the lights off 49% normally watch TV with at least one person use their laptop as their primary device to watch TV/video at home 50% have eight or more screens to view TV/video at home 20% frequently watch TV/video on a device in the kitchen 19% use a second screen while watching TV 54% watch TV/video on a device most often in their beds 56% 27% list “lying in bed” as their ideal way to watch TV/video at home 43% often or always watch TV/video programming in a different room while home with other people 43% list “sitting on a couch” or “lounging in a recliner” as their ideal way to watch TV/video at home 16% list the smartphone or tablet as their primary device to watch TV/video at home The days of families huddling around one television to watch scheduled programming are long gone. Today, TV and video content can be accessed by consumers not only when they want, but where they want. How has the convergence of TV and digital changed home viewing habits? Below we take a room-by-room look. DARK SIDE OF THE ROOM BONDING TIME 14% frequently watch TV/video on a device in the bathroom NO BATHROOM BREAKS TV IN YOUR LAP BRING IT TO BED UNDER THE COVERS A HOUSE DIVIDED GETTING PERSONAL TV EVERYWHERE COOKING UP CONVENIENCE SPLIT SCREENS COUCH POTATO

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Page 1: Around the House Canada - Videology

Source: Videology survey, November 2014, 2,449 Canada respondents @videologygroup facebook.com/videologygroup

Videologygroup.com

19% always watch TV/video at home with the lights off

49% normally watch TV withat least one person

use their laptop as their primary device to watch

TV/video at home

50%

have eight or more screens to view

TV/video at home

20%

frequently watch TV/video on a device in the

kitchen

19%

use a second screen while watching TV

54%

watch TV/video on a device most

often in their beds

56%

27% list “lying in bed” as their ideal way to watch TV/video at home

43% often or always watch TV/video programming in a different room while home with other people

43% list “sitting on a couch” or “lounging in a recliner” as their ideal way to watch TV/video at home

16% list the smartphone or tablet as their primary device to watch TV/video at home

The days of families huddling around one television to watch scheduled programming are long gone. Today, TV and video

content can be accessed by consumers not only when they want, but where they want. How has the convergence of TV and digital

changed home viewing habits? Below we take a room-by-room look.

DARK SIDE OF THE ROOM

BONDING TIME

14% frequently watch TV/video on a device in the bathroom

NO BATHROOM BREAKS

TV IN YOUR LAP

BRING IT TO BED

UNDER THE COVERS

A HOUSE DIVIDED

GETTING PERSONAL

TV EVERYWHERE

COOKING UP CONVENIENCE

SPLIT SCREENS

COUCH POTATO