Arrow &

Apparels

BY:-

Sobic agarwal

Enriching Lifestyles

Styles may be short lived, but for well over seven decades Arvind has been defining and shaping many a collection and trendsetting styles across the ramps and retail outlets of the fashion capitals of the world.

Arvind with the tie ups with Arrow is today synonymous

with a vast range of lifestyles products - be it fabrics or brands. Time and again we have been called to produce some of the finest fabrics and exacting dresses for some of the world's most quality conscious brands while evolving our own extensive brand portfolio.

 

About ‘ARROW’Over the course of not one but three centuries, the ARROW

brand has consistently symbolized authentic American fashion. Boasting 160 years

of rich history and experience, ARROW has evolved into an international brand that is now licensed in over 100

countries. Cluett, Peabody &Co. Inc., owner of the ARROW brand and acquired by PVH Corp. in 2004, began as a collar manufacturer operating out

of a one-room workshopin Troy, New York, in 1851. With a broad assortment of superior-quality men’s, women’s, and children’s apparel

and accessories targeted tothe updated classic consumer, ARROW remains true to its deep heritage and draws inspiration from the past to create

a modern, appealing look.

____HISTORy____

ACHIEVEMENTS

As the second-best-selling dress shirt in the United States,the arrow commands extraordinary brand recognition for its commitment to produce fashionable yet functional apparel.

The brand’s reputation for quality, american style,

and innovation goes far beyond the united states, as arrow apparel and accessories are currently licensed in more than 100 countries.

With a 160-year heritage, ARROW offers a broad assortment of apparel, including dress shirts, neckwear, sportswear, and accessories. ARROW has a classic American style that is admired around the world. The new European ARROW collection will initially feature a three-tiered men’s dress shirt collection of classic, casual, and contemporary styles, with each tier defined by a unique fabric and fit.

ARROW is committed to providing quality apparel products throughout the world that embody the heritage of the company and deliver superior quality to consumers.

THE ‘PRODUCT’

RECENT DEVELOPMENTS

ARROW designed a limited-edition collection of men’s shirts in 2010 exclusively for Urban Outfitters, featuring three vintage styles.

The brand name has also been licensed for eyewear that is now sold in both the U.S. and Canadian markets, offering consumers a durable product at an exceptional value.

To improve in-store product offerings, ARROW retail stores in Europe will

feature in-store display iPads to allow customers the option to browse merchandise digitally.

“PROMOTION” ARROW promotes its products through innovative

point-of-sale displays, magazine and newspaper advertisements,fixture design, and in-store presentations. Past ARROW ad campaigns include sponsorship of the Masters Tournament in the 1960s and the “We Are Ellis Island” campaign in 2008. ARROW also employs social networking sites such as Facebook to generate increased brand awareness.

“BRAND VALUES”

ARROW is committed to manufacturing quality products that are fashionable and affordable. The success of the ARROW brand can be attributed to its name recognition and attention to detail.

Through research and development, ARROW focuses on the needs of the consumer, resulting in high brand awareness and customer loyalty. ARROW represents the American spirit through its heritage, con dence, and diversity.

The brand’s look and appeal re ect a youthfulness and optimism that embodies the American experience. The ARROW brand represents conviction, dedication, accomplishment, and as a result, ARROW remains at the forefront of the men’s apparel industry.

About “Arvind” Arvind Mills, the flagship company of the Lalbhai’s

group, is a producer of composite manufaturer of textiles. Its headquaters is in ahmedabad,Gujarat, India.It manufactures a range of cotton shirting, denim, knits and bottomweights (Khakis) fabrics. It is India's largest denim manufacturer apart from being world’s fourth-largest producer and exporter of denim. In the early 1980s, the company brought denim into the domestic market, thus started the jeans revolution in India.

Today it not only retails its own brands like Flying Machine, Newport and Excalibur but also licensed international

brands like Arrow, Lee, Wrangler and Tommy Hilfiger, through its nationwide retail network. Arvind also runs a value retail chain, Megamart, which stocks company brands. 

___’History’___

In 1993,arrow’s first plant was established at Bangalore with a 55,000 sq.ft area and capacity to make 3000 to 4000 shirts a day within investment of Rs.18 crore.

In march 2003, the Bangalore plant started to produce spain –retellant shirt which is based on Nano technology.

This company brings another large factory for export jobs on the out skirt of bangalore with a investment of 16 crore to make 8000 to 9000 shirts a day in a area of 75000 sq.ft.

After sometimes it brings a new technology like ( C&C ) fabric cutting machine, atomatic collar & cuff stiching machine,which brings out the accurate shape of the dress.

‘Competition’

The major competitors for Arvind were:-

Madurai garmentsRaymond Apparel

Indus-League clothingLevi strauss & Co.Provogue(India)Zodiac clothingBombay Dyeing

‘Journey’

1931The inception of Arvind Mills Limited at the hands of three brothers - Kasturbhai, Narottambhai and Chimanbhai Lalbhai

 1934Arvind establishes itself amongst the foremost textile units in the country.

1980Arvind records highest levels of profitability. The new strategy – ‘Reno vision’, points at changing the business focus from local to global, towards a high-quality premium niche market.

1987-88Arvind enters the export market for Denims with a dual focus - Denim for leisure and Denim for fashion wear.

1991Arvind emerges as the third largest manufacturer of

denim in the world.

1993 Arrow’s first plant was established at Bangalore.

1997India’s largest state-of-the-art facility for shirting,

gabardine and knits is set up at Santej.

2005Arvind creates a unique one-stop shop service on a global scale, offering garment packages to reputed national and international customers.

2007 Arvind expands its presence in the brands and retail segment by establishing MegaMart – One of India’s largest value retail chains.

2010Arvind launches The Arvind Store, a concept putting the company’s best fabrics, brands and bespoke styling and tailoring solutions under one roof. Arvind launches its first major Real Estate projects. Arvind becomes one of India’s largest producers of fire protection fabrics.

“Vision & values”

The underlying theme running across the broad spectrum

of all business activities at Arvind is that of enhancing lifestyles of people, across all diversities and demographics. To serve that end, the corporate vision for Arvind states:

‘We will enable people to experience a better quality of life by providing enriching and inspiring lifestyle solutions’.

“PHILOSOPHY”WE BELIEVE

In people and their unlimited potential; in content and in focus on problem solving; in teams for effective performance, in the power of the intellect.

WE ENDEAVOURTo select, train and coach people to obtain higher responsibilities; to nurture talent, and to build leaders for the corporations of tomorrow; to reward, celebrate and activate all intellectual business contributions.

WE DREAMOf excellence in all endeavors; of mutual benefit and prosperity; of making the world a better place to live in.

‘Approaches’

Arvind has a strong focus on Research and Development for process improvement, cost reduction and new product development.

Arvind has also introduced a new dyeing and processing method for denims.

It’s only natural that Arvind quality fabrics are in high demand in the markets of Europe, US, West

Asia, the Far East and Asia Pacific.

Conclusion

It is gloabalisationwhich transform the Arvind clothing ltd.from the poky and the crowded apparel factory into a star

performer attracting the attention of global giants in the industry.

He expected the turnover to cross Rs.100 crore in the next two year of which about 15% will be from the licensed non clothing products and current turnover at retail price of

Arrow brand in india about Rs.85 crore.