art basel social media buzz report 2011
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Picture: Courtesy of Art Basel
(http://www.artbasel.com)
Social Media Buzz Report
Art Basel 2011
Biel, June 2011, Dominic Stöcklin (@dstoecklin)
Summary Art Basel
© 2011, Goldbach Interactive 2
/ Twitter is the main driver with estimated
2’369 tweets in the past 15 days
/ A lot of mentions on Twitter and traditional news sites at
the beginning of the art fair; blogs were more dominant
during the art fair
/ The United States are the most active country, followed by
Germany, Switzerland, Italy and France
/ Rather positive sentiment
/ Less and more US dominated mentions about Art Basel
Miami Beach
Popularity
© 2011, Goldbach Interactive 3
Mentions
© 2011, Goldbach Interactive 4
2‘369 tweets1‘538 news mentions1‘287 blog mentions55 forums postings
within 15 days (08.-22. of June 2011)
38‘546 tweets15‘541 blog mentions11‘808 news mentions1‘036 forums postings
within a year
Demographics Art Basel
© 2011, Goldbach Interactive 5
Blog Buzz: Blogosphere talked about galleries,
contemporaries; positive impact on Switzerland & Basel
© 2011, Goldbach Interactive 6
Twitter Buzz: Peak at the beginning of the art fair with a lot
of shared short links around Art 42 Basel
© 2011, Goldbach Interactive 7
Twitter reach: 6 million impressions and a lot of medium
authorative twitter user were involved (39%)
© 2011, Goldbach Interactive 8
Twitter sentiment: Neutral sentiment with only 2 negative
tweets
© 2011, Goldbach Interactive 9
Most authorative
Influencer on Twitter
© 2011, Goldbach Interactive 10
Most mentions
News Buzzgraph: Beyler and Picasso are most mentioned
topics on traditional news sites
© 2011, Goldbach Interactive 11
Influencing news sites & key conversations
© 2011, Goldbach Interactive 12
Overview Art Basel Miami Beach
© 2011, Goldbach Interactive 13
Merci.
GOLDBACH INTERACTIVE (Schweiz) AG
Mattenstrasse 90, 2503 Biel/Bienne
Seestrasse 39, 8700 Küsnacht
www.goldbachinteractive.com
GOLDBACH MOBILE (Schweiz) AG
Mantelgasse 10, 8008 Zürich
www.goldbachmobile.com
Dominic Stöcklin
Consultant Social Media
Responsible for Social Media Monitoring
+41 32 266 01 73
twitter.com/dstoecklin