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BUSINESS TODAY ART Moving to online retail SPRING FAIR INTERNATIONAL Art Q&A Health & safety Framing an Olympic torch 3D printed sculpture £6.50 January 2013 www.fineart.co.uk

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The premier publication for the art, framing and printing industry. January edition

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Page 1: Art Business Today, January 2013

BUSINESSTODAYART

Moving to online retail SPRING FAIR INTERNATIONAL Art Q&A

Health & safety Framing an Olympic torch 3D printed sculpture

A

£6.50

January 2013

www.fineart.co.uk

Page 2: Art Business Today, January 2013

Order online using the new www.britmounts.com web site...

...including ‘Mount Design’ online ordering.

Mounts

Mountboard

Crescent Mountboard

Corri-Cor

Backing Boards

Fome Cor

Tru Vue Glass

Acrylic sheets

Tapes and accessories

£50Carriage FREE

orders

Tel: 0800 0684844Email: [email protected]

Featuring:

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ordersCarriage FREE

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Page 3: Art Business Today, January 2013

The online library of picture frame mouldings

SearchSearch the huge selection of mouldings

Narrow your options by using the extensive search parameters

Find exactly the right mouldings for the job

SaveAssemble and save your chosen mouldings into projects

Add to them and edit them

Make notes on individual mouldings and on each project

ShareShare with clients, customers and colleagues – they can simply log in and view your projects

Or you can email the entire portfolio to them instead

Choose to share or hide your notes

myframebook.com

myFrameBook is such a simple concept and straightforward to use too! Its comprehensive

facilities enable you to research framing ideas, organise the mouldings into projects and

then share your recommendations with customers and clients. And since there are no

prices, you can even explore the site freely with customers by your side.

myFrameBook is a showroom for Mainline Mouldings. To purchase products, please visit

Page 4: Art Business Today, January 2013
Page 5: Art Business Today, January 2013

NEWS

ART BUSINESS TODAY

BUSINESS32 Playing safe

Mark Wilson looks at health and safety procedures

36 The art of online promotionTips on how to market your businessover the internet

ART40 Printing in the third dimension

Artist Philip O’Reilly uses 3D printing technology to create sculpture

44 10 low cost ways to market your gallerySimple promotional ideas from Laura McBeth

FRAMING50 An Olympic task

Peter Cleevely GCF and Anna-MarieBartlett frame an Olympic torch

54 Box cleverChris A Paschke GCF CPF explains how to make sturdy boxes for frames

REGULARS8 Trade news27 Face to face:

Alan Reed28 Product news48 Business tips for artists59 Trade secrets60 Pete Bingham’s agony62 Branch news63 Letters64 B2B: classifieds66 Last word:

Becky Chapman and Sue Charalambous of The Black Dog Gallery

COVERThe front cover features framesfrom Mainline Mouldings,www.mainlinemouldings.comSee the Mainline Mouldingsadvertisement on page 3

CONTENTSArt Business Today January 2013, Issue 1 First published June 1905 as the Fine Art Trade Journal www.fineart.co.uk

17

50

62

40

January 2013 5

COVER

63

Page 6: Art Business Today, January 2013

6 January 2013 ART BUSINESS TODAY

Art Business Today

Published by the Fine Art Trade Guild

16-18 Empress Place, London SW6 1TT, UK

T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596

[email protected] www.fineart.co.uk

PublisherLouise Hay

[email protected]

Managing editorAnnabelle Ruston

[email protected]

SubscriptionsMoira Sanders

[email protected]

ContributorsJan Baker

Anna-Marie Bartlett

Sarah Bayliss

Pete Bingham GCF

Peter Cleevely GCF

Mick Hodson

Laura McBeth

Philip O’Reilly

Chris Paschke GCF CPF

Mark Wilson

Publication datesArt Business Today is published five times per

year: January, April, June, August and October

Subscriptions 2013UK Europe World

One year £30 £36 £44

Two years £53 £62 £74

To subscribe, call 020 7381 6616 or visit our

website, www.fineart.co.uk, and click on the ‘go

to Art Business Today magazine’ button

Liability©All rights reserved. ABT is intended to inform

but no liability can be accepted for action

taken, or not taken, in reliance on it

Guild CEO

Louise Hay

Master of the Guild

Maxwell Roberts

Bespoke and unusual - buzzwords for 2013

Acursory glance at the massive pile of catalogues that arrived on my

doormat before Christmas confirmed that ‘bespoke’ is a key

concept in retailing at the moment. And that, of course, is excellent

news for bespoke framing businesses, artists and retailers whose

USP is their range of unique hand-made goods.

Internet successs story NotOnTheHighStreet.com is a good example. Their

catalogue is full of goods such as cufflinks featuring family photos, butterdishes

inscribed with wedding dates, personalised Christmas cake toppers and

bracelets with the recipient’s name spelt out in Morse code. One reason that

Snappy Snaps, which used to make its money developing photographs, has

survived the switch to digital photography is that it offers an imaginative range of

personalised products, from flip-flops to clocks and baby-grows.

US craft website Etsy.com, and its UK equivalent Folksy.com, are thriving: Etsy

sold goods to the value of $437million (£274million) during the first seven

months of 2012. People buy from sites such as Etsy and Folksy because they

want stylish handmade goods that won’t be seen in every home in their street. (I

did a lot of my Christmas shopping through these sites; the handmade earrings

made from glass found on the beach for my niece, for example, arrived from

the USA within a week, along with a personal note from the maker, and there

was no chance that anyone else would source the same gift.)

Philip O’Reilly’s fascinating article about creating sculpture using 3D printing

technology (page 40) shows that the scope for personalised products can only

increase. Soon retailers and artists will be producing scale models, or printed

sculptures, of pets and loved ones, as well as digital prints.

We’re in the middle of a cultural reaction against mass-produced goods bought

from global brands. I’m not suggesting that brands such as Zara, Uniqlo and

IKEA are losing customers, but that when it comes to gifts and special luxuries

people are looking for something a little more unique. Today’s shoppers have

high expectations and varied needs: they want inexpensive and accessible goods

some of the time, but they are also seeking the bespoke and the unique, items

that will reflect well on them and their personal style.

This reinforces the idea, often discussed in these pages, that our industry

should focus on added value and specialist products, rather than trying to

compete on price when selling low-end ready-made products.

Annabelle Ruston

BUSINESSTODAYART

Follow us on Twitter

twitter.com/abtmag

Like us on Facebook

facebook.com/artbusinesstoday

3127

10

Page 7: Art Business Today, January 2013

Castle Fine Art, International Convention Centre, Birmingham, B1 [email protected] 633 0645

Sunday 3 - Monday 4 February 201310am – 5pm

Exhibited for the first time this spring, the brand new collection of art from Washington Green Fine Art

Page 8: Art Business Today, January 2013

NEWS

8 January 2013 ART BUSINESS TODAY

Spring Fair International: register now

ONCE AGAIN Art Business Today has

produced a pocket-sized Spring Fair

planner, a guide to art and framing

exhibitors at the show. The booklet

includes information on the seminar

programme, exhibitor previews, a

comprehensive list of art and framing

exhibitors, the floorplan and lots of

essential information designed to make

your visit run smoothly. Your copy is

inserted into this issue of Art Business

Today.

The seminar programme includes

technical framing sessions from experts

including Pete Bingham GCF and Mal

Reynolds GCF Adv, as well as retailing

tips from US shop owner John Ranes

GCF CPF. Colin Ruffell is back by

popular demand with his marketing

ideas for artists and Mark Wilson will be

helping framers make more profit. The

full programme can be seen at

wwww.fineart.co.uk.

Spring Fair International takes place

at the Birmingham NEC from Sunday 3

to Thursday 7 February. Remember to

visit Art Business Today and the Fine

Art Trade Guild in Hall 4 on stand

D84.

www.springfair.com

The cover of thisyear’s planner bearsa Jack Vettrianoimage fromHeartbreakPublishing (top), andvisitors to the D&JSimons stand at lastyear’s Spring Fair

BUSINESSTODAYART

SPRING FAIR 2013Art & Framing Planner

INSPIRING BUYING

DeMontfort goes to Hollywood

THE DEMONTFORT Fine Art spring

preview on 3 and 4 February sees the

UK launch of Gabe Leonard. ‘Gabe has

enjoyed huge success across the Atlantic

for many years with his high-impact

paintings which draw us into a world

rich with cinematic atmosphere and

narrative intrigue,’ explains

DeMontfort’s Kathy Halford. ‘Attracted

to the rugged and romantic elements of

film noir, Gabe merges brilliant

figurative painting with a finely crafted

ambience, creating a freeze frame full of

narrative possibilities. He captures

mood by combining free expressive

brushwork with the lighting and framing

of a seasoned Hollywood director.’

www.demontfortfineart.co.uk

Guild Artists’ Exhibition detailsannounced

THE FINE Art Trade Guild is proud toannounce that this year’s Art &Framing Convention UK will includean exhibition of work by Guildartists. ‘The exhibition will showcasesome of the finest examples ofunique and dynamic artworkavailable from contemporary artistsworking in the UK today,’ enthusedartist Anne Corless, who chairs theGuild’s Fine Art Committee.Guild member artists, galleries andpublishers are invited to submitwork for selection. Images must beemailed to [email protected] by8 March. The maximum framed sizeis 100x50cm and it is acceptable tosubmit more than one image. Thesubmission fee is £15 + VAT, and inthe event of an artist’s work beingrejected, £10 + VAT will be returnedto the artist. The Fine Art Committeewill make their selection duringMarch.The exhibtion will take place onSaturday 11 and Sunday 12 May atthe picturesque Old Swan Hotel,Harrogate. Entry for visitors is freeand all artwork will be for sale. Over100 artworks will be included in theexhibition.Artwork will be uploaded to theGuild website, and will be linked toartists’ own websites. Both tradevisitors and members of the publicwill attend the show, and guests atthe Awards Dinner will view theartwork during the drinks receptionthat precedes the black tie [email protected]

The exhibition posterdesigned by Gordon King

Page 9: Art Business Today, January 2013

NEWS

A tiny challengeTHE THEME for the 2013technical framing awards, whichare part of the Art & FramingIndustry Awards, is miniatures.Entrants to the Guild ChallengeFraming Award, which issponsored by Valiani, mustmount and frame a single objector image no bigger than 80mmin any dimension. Framers tryingfor the Best Mount DesignAward, sponsored by FramersCorner and Wizard, will be sent acopy of Peter Hayton’s Watchingthe Sunset (see below), a printmeasuring just 85x69mm.The rules are available in full onthe Guild website, and it shouldbe noted that entries must bedelivered to the Guild’s westLondon offices by Friday 8 March.The entry fee is £10 to membersand £20 to non-members (+VAT).Download an application form atwww.fineart.co.uk

Falmouth student is curator’schoiceADAM MCGHEE, a student fromUniversity College Falmouth, isthe Curator’s Choice winner inthe Fujifulm Student Awards. Thewinning image shows a womanworking on an allotment by theClyde River in Glasgow.www.fujifilmstudentawards.co.uk

Inbrief

January 2013 9ART BUSINESS TODAY

New conservation book from the Guild

THE FINE Art Trade Guild has

published a new book entitled

Conservation Framing, which tells

framers everything they need to know in

order to frame pictures in line with the

Guild’s Conservation and Museum

Level standards. The book describes

how to make hinges, from gummed tape

or Japanese paper, as well as discussing

alternative methods for attaching and

supporting artwork.

The various types and qualities of

mountboard are analysed in detail, as

well as how these tie in with Guild

standards. There are separate sections

on framing textiles, oil paintings and

animal skin, plus case studies where

framers discuss actual projects.

Publication of the book is sponsored

by Conservation by Design, which

provides conservation products to

galleries and museums all over the

world. Product manager Chris French

comments, ‘Conservation by Design is

delighted to be sponsoring Conservation

Framing, the latest book by Annabelle

Ruston. Annabelle is as passionate as we

are about conservation techniques and

encouraging best practice in this field.

Well-written, it offers a wealth of advice

on the importance of framing to

conservation standards, covering a range

of specialist materials and techniques to

aid framing professionals through every

step of the process – a must-have

handbook for all framing professionals

to ensure artefacts are conserved for

future generations to enjoy.’

Conservation Framing is a 128-page

A5 paperback with colour photographs.

The published price is £12.99, or £11 to

Guild members, plus £2 p&p (UK).

Order online or pick up your copy from

the Guild’s stand D84, Hall 4, at Spring

Fair International.

www.fineart.co.uk

Saying it with Lego®

ConservationFraming

Annabelle Ruston

A Fine Art Trade Guildpublication

Supported byConservation by Design

ART COLLECTIVE acrylicize have

created an installation for Qubic Tax, a

firm of tax accountants, which seeks to

convey the idea that everyone must pay

tax. Installations by acrylicize can be

seen in high profile settings at Heathrow

Terminals 3 and 5, Wembley Stadium

and the Emirates Stadium.

1200 LEGO® figures were styled to

show that people in all lines of work –

doctors, cooks, postal workers,

mechanics, sailors and many more – are

united by their duty to pay tax. The

installation greets visitors to Qubic Tax’s

Newcastle offices.

www.acrylicize.com

Page 10: Art Business Today, January 2013

Ibegan my career as an interior

designer, then I moved into painting

murals: Italian courtyards, rainforests

and themed bedrooms for children.

However, my career as an artist did

not really take off until I painted my first

cow, which I named after my mother,

Dorothy.

A friend saw my painting and fell in

love with it. This kind friend entered

the canvas into an art competition and

from there I ended up with a trade

stand at a small, local agricultural show.

I will never forget the first day of that

show when the public came into the

marquee and looked at my work,

initially quite a small collection of about

eight animals painted on canvas. It was

the most fantastic feeling I had ever

experienced: to have painted something

that, quite simply, made people smile.

My stand was soon surrounded by

people admiring my artwork and not

only did I sell several paintings, but I

took orders for a number of

commissions. I have never looked back.

Meeting one’s customers, chatting to

them about their likes and dislikes, and

getting feedback on one’s work is so

important for any artist. For example,

during 2011 I was asked on

countless occasions to paint

chickens and so Wendy and Julia

were introduced into my 2012

collection. They have proved

incredibly popular; without the

opportunity to interact with my

customers they may never have

materialised.

Customers love to meet

the artist, to have a brief explanation

about what lies behind the canvas - why

you have painted what you have painted,

so to speak. They are always highly

amused when I tell them that all my

animal characters are named after family,

friends and neighbours. I have now built

up a solid body of collectors and have

developed some genuine friendships with

customers.

The public, however, are shrewd.

Buying a painting is a big investment,

both financially and aesthetically. The

artwork will hopefully occupy a

prominent position in the customer’s

home, defining their tastes and providing

many years of enjoyment for them, their

families and friends. With this in mind,

many potential buyers like to see the

work several times before they choose

their favourite piece and make that

financial commitment. I really enjoy the

moment when a customer finally decides

which of my animals they want to take

into their home, even if that decision is

only reached after two or three visits to

my stand. Other customers take a

brochure at a show, pin it to their fridge

door and drop subtle hints to their

partners, family and friends, so they are

eventually given one of my pictures or a

piece of merchandise as a present.

There is nothing more satisfying than

selling a painting and seeing the pleasure

that someone gains from something you

have produced. I wouldn’t miss it for the

world. After all, every artist knows that

into every piece of artwork goes a little bit

of the artist themselves. �www.sarahbaylissfineart.co.uk

NEWS

10 January 2013 ART BUSINESS TODAY

ARTIST’S SKETCH‘Customer feedbackis incrediblyimportant for artists’

CONSERVATION STORAGE,

equipment and display specialist

Conservation by Design (CXD) has

supplied bespoke showcases to the

William Morris Museum in London

following its £5 million revamp, and to

the National Portrait Gallery.

The William Morris Museum has

been transformed to create a world-class

destination and centre of excellence for

the study of Morris, one of the foremost

creative artists and original thinkers of

the nineteenth century.

CXD has supplied 35 bespoke

showcases throughout the museum,

housing a mix of drawings, photographs,

wallpapers, fabrics, ceramics, glass,

furniture, stained glass, and fine art.

Vicky Carroll, museum and gallery

manager, comments, ‘Many artefacts are

on display for the first time and the

showcases offer an unhampered view

from all angles, so visitors can enjoy

them to the full. The collection looks

fantastic and will be protected for many

decades to come.’

CXD has provided the National

Portrait Gallery with storage for framed

pictures, mounted artwork and loose

papers. Using Smart Metal Design

technology for heavy duty usage, CXD’s

Sterling range is custom made to suit

customers’ requirements.

www.conservation-by-design.co.uk

Abespokeshowcaseat theWilliamMorrisMuseum

CxD provides museums with bespoke display solutions

Sarah Bayliss

Page 11: Art Business Today, January 2013

Wessex PicturesGroup of companies

www.wessexpictures.com [email protected] 01590 681681

How to increase your sales andprofitability using ‘Specialist Glass’

Frinton Mouldings will be launching their new mouldings featuring the ‘New Jubilee Range’

Liberon will be demonstrating their range of wood finishing products

Machinery demonstrationsthroughout the five days

The ‘Wessex Pricing Programme’ including the latest features

Hall 4 Stand D70/E71

See us at the

International Spring Fair

at the NEC Birmingham

3rd February - 7th February 2013

visit the stand

and meet the

Wessex Team

ess WWessex Group of companies

essex ctuiPGroup of companies

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Frinton Mouldings will be launching their

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visit the stand

new mouldings featuring the‘New Jubilee Range

will be demonstrating their rangeof wood finishing products

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new mouldings featuring theNew Jubilee Range’

will be demonstrating their rangeof wood finishing products

Machinery demonstrationsthroughout the five days

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Page 12: Art Business Today, January 2013

NEWS

Moab introduces dual semi-gloss 330

US PAPER manufacturer Moab, adivision of Legion Paper, haslaunched Lasal Dual Semigloss330, a heavyweight double-sidedfine art paper which utilises state-of-the-art coating technology.The coating facilitates consistentimage reproduction and instantdry time.Moab papers are available in theUK from Color Confidence.www.colorconfidence.comwww.moabpaper.com

The Guild: a global brandSLOVENIAN PICTURE framer MitjaKolaric GCF is pictured herewearing his GCF apron, with hisGCF certificate in the backgroundand holding a copy of ArtBusiness Today. The Fine Art TradeGuild continues to set globalstandards for framing, withframers everywhere turning tothe Guild and its publications forinformation and advice on bestpractice.www.okvirija.si

Inbrief

12 January 2013 ART BUSINESS TODAY

Independents win by joining forces

FRAMING SUPPLIER Arqadia has

unveiled a new-look website, designed to

help improve its customers’ online

experience. The website has not only

had a makeover, but now also features

an enhanced faceted search function,

bigger and better stock images, an

additional compare feature and an easy

to use, revamped ‘my account’ section.

Plus, to make it easier for framers to

find the help and advice they want,

Arqadia has created a dedicated 4Walls

portal, which incorporates a host of

searchable specialist business boosting

tools that are free to download for

registered account customers.

Pauline Hutchinson, marketing

manager, comments, ‘Our new website

represents a new online era for Arqadia

and has been welcomed by customers.

The site is now more user-friendly and

is packed with handy features, from

better product profiles, to guidance on

marketing, to Q&A’s on a host of

framing topics.’ Arqadia is now also

active on both Facebook and Twitter.

Search 4WallsbyArqadia for details.

www.arqadia.co.uk

Arqadia launches new website

INDEPENDENT RETAILERS in a

regenerated indoor market in

Walthamstow, east London, have joined

forces to promote themselves as the

place to go for unusual, often one-of-a-

kind goods that can’t be seen all over

the internet or the high street.

Visitors to Wood Street Indoor

Market will find antiques, second-hand

furniture, vintage clothing and retro

music, as well as picture framing, cake

decorating and a range of craft shops

and cafés. The traders and makers in

the market are promoting the fact that

shoppers can commission bespoke

goods and buy ‘up-cycled’ products, a

welcome antidote to the mass-produced

goods of which discerning shoppers are

becoming tired.

‘Walthamstow has a flourishing art

and design base,’ explains promotor

Carolyn Abbott. ‘Artists and

craftspeople are increasingly seeing the

potential of getting together in these

niche retail spaces within a community

of independent dealers and makers.

This indoor market, which was

originally built as a cinema, is swiftly

developing a reputation as one of

London’s secret gems.’

Shoppers looking for art and framing

can visit Folly & Frill, where they will

find a range of Walthamstow-inspired

artwork. DJF Gallery is the place to go

for custom framing as well as collectible

posters and secondary market prints.

www.woodstreetmarket.com

DJFGallery,left, andFolly &Frill, bothofferbespokeart andframingwithin themarket

Page 13: Art Business Today, January 2013
Page 14: Art Business Today, January 2013

So here I am, about to write my

first piece about retail. What

would people like to read, I

wonder? Well, I know what I

would like to read, and it isn’t

about how gloomy the outlook is. I

worked in manufacturing for over 20

years and that was never a walk in the

park. But running your own business

has to be your job, your hobby and your

passion. If it isn’t, it’s not worth it.

So what made me take this step? As

for many people, redundancy was the

catalyst that made me start the business.

When I began trading my main work

was framing, and that still accounts for

about 50 per cent of the business, but

the gallery has blossomed, and, like a

second child, I love them both. Before I

launched the business I spent an

inordinate amount of time ploughing

through a Sage business plan,

spreadsheets and questions, but it

proved to be time well spent. It made

me think about the details which, if

neglected, may be your downfall. The

big stuff - rent, rates, wages, heat

and light, equipment and stock -

are obvious essentials, but

where the customers will

come from and what will

make you stand out from

the crowd are much

tougher questions.

As part of my initial research I

visited 20 galleries and frame shops in

the area. The level of service and

ambience varied from sublime to grim.

But each visit taught me something, if

only what not to do. I still make a point

of visiting other retailers, and I still have

much to learn.

Fine Art Trade Guild regional events

have been an enormous help; getting

together with like-minded people to

discuss challenges, solutions and

opportunities is invaluable. Those who

have been in the business a long time

are generally very willing to share their

knowledge and expertise. As part of my

research, I went to see Ashley Younger

from Wessex Pictures, who gave me a

massive amount of advice. His help not

only enabled me to complete my

business plan, but guided me through

the practical day-to-day side of picture

framing, advice on matters that

everyone just seems to know.

Don’t just look at how our sector

does it, look at the big boys who spend

millions on sales and marketing, such as

John Lewis and M&S, for inspiration on

colours and trends. I know that small

touches in presentation can make

people come back again and again.

Each picture or gift I sell is wrapped

with ribbon and tissue, and at Christmas

I spray the tissue with cinnamon

perfume, just like they do at Tiffany’s,

which costs pence but makes customers

feel special. When their gift is wrapped

with a big bow their faces say it all and I

know they’ll be back.

I have learnt to ask for guidance and

look to see if there are other ways to get

the job done. So my advice is, don’t be

proud, ask other people: there is no

need to re-invent the wheel, just put

your own unique spin on it! �www.theframe-gallery.co.uk

NEWS

14 January 2013 ART BUSINESS TODAY

SHOP TALK‘There is no need tore-invent the wheel,just put your ownunique spin on it’

THE WINNER of the BBC Wildlife

Artist of the Year award, Devon-based

artist Heather Irvine, has just returned

from the painting safari to Botswana that

was her prize. The safari was run by

wildlife artist Pip McGarry.

The competition received a record

1200 entries and the winners were

announced at Marwell International

Wildlife Art Society’s annual exhibition

by Sophie Stafford, editor of BBC

Wildlife Magazine. Benjamin Mee, who

owns Dartmoor Zoological Park and

wrote the book We Bought a Zoo,

presented the awards.

Work from over 200 artists was

included in the exhibition, and there

were around 700 exhibits in total.

Next year’s BBC Wildlife Artist

competition is free to enter via

www.discoverwildlife.com/competitions

and the closing date is 28 February. First

prize is once again a two-week safari to

Botswana with Pip McGarry

Wildlife artist of the year reaps the rewards

Left: Heather Irvine’s winning painting, TheLast WinterBelow: Pip McGarry’s painting safari toBotswana. Award-winning artist HeatherIrvine is fourth from left at the back and PipMcGarry is on the far right

Jan Baker

Page 15: Art Business Today, January 2013
Page 16: Art Business Today, January 2013

NEWS

16 January 2013 ART BUSINESS TODAY

Another year over and a new

one begun. I’ve come into

work infused with hope for

2013. We spent 2012 under

a cloud of doom, even if

things were not quite as bad as we were

led to believe. We all need to give

ourselves the best chance of success by

seizing opportunities and taking a fresh

look at what we do. It’s too easy to miss

out because we don’t have time to take

up lucky breaks, can’t find the head

space to think about the changes we

have to make or to analyse the whys and

wherefores of our routines. We need a

mental spring clean to go with the actual

reorganisation that welcomes in a new

year. Let’s vow to bring in new

initiatives to all our businesses and not

to miss any chances of success.

At the Guild we offer a raft of

programmes designed to help members

get ahead and it saddens me to hear that

people don’t have time to engage with

them. Make 2013 the year when you

attend at least one networking event,

whether it’s your local branch, Making

Pictures evening or the Art & Framing

Industry Convention UK in May.

Members report that the networking

and education at Guild events is worth

the fees alone. And do take advantage

of the seminar programme we lay on at

Spring Fair International, coming up

soon, and the Art & Framing Industry

Convention; you may learn the one

thing that will turn your business

around, or give you a new skill that

sets you apart from your

competitors.

Make time to enter the art and

framing industry awards; entry to the

business categories is free to all and the

deadline’s not until March so there’s

still time. Winning, or being shortlisted,

gives you something to shout about as

last year’s entrants showed in the super

media coverage they achieved. And

there’s a lot to be gained from just

entering the framing competitions,

never mind actually carrying off the

trophy. Framers tell me that the

opportunity to get creative and

experiment brings dividends in

developing new designs and having a

talking point to display. This year we’re

looking for miniatures – see page 9 for

entry information or go to Awards &

Convention on our website.

As for us, we’re carrying on with the

mountboard licensing initiative launched

a year ago; taking a fresh look at the

proposal for an Inkjet Print Quality

Assurance programme; categorising

glass and glazing, and adding an artists’

exhibition to the Art & Framing

Convention. That’s just for starters.

And don’t forget we’re here to help.

If you’re struggling with a business or

technical problem you’re not alone.

Give us a call – you’d be surprised at

what we know in the office and if we

can’t help directly we’ll give you a good

steer on how to find the support you

need. I hope to meet with you at Spring

Fair International; look us out in Hall 4,

stand D84, and in the meantime have a

happy and successful new year. �Louise Hay is the Chief Executive of theFine Art Trade Guild

IN BUSINESS‘We are categorisingglass and glazingand introducing anartists’ exhibition’

READERS ARE urged to enter the Art

& Framing Industry Awards, a

celebration of everything that’s excellent

in our trade. In the current economic

climate the marketing value of being

shortlisted can’t be over-estimated, and it

may only take a few minutes to complete

the entry form. There are awards for

technical framing skills, artists, customer

service, innovation, sales promotion and

retailing.

Applications and completed frames must

be submitted by 8 March. The winners

will be announced at the Awards Dinner

in Harrogate on Saturday 11 May. To

download entry forms and information

visit www.fineart.co.uk

Raise your profile: enter an award

Louise Hay

Two of the 2012winners, BuckinghamFine Art’s KerryDarlington andTimmy Mallett

Page 17: Art Business Today, January 2013

BEYOND TIME and Place, a

sumptuous book about the art of Paul

Raymond Gregory is now available. The

publication features the best of Paul’s

work from the past 40 years, including

his Tolkien art, heavy metal subjects and

the artwork he has created for the

Bloodstock music festival.

The book was designed by Mark

Wilkinson, a long-time admirer of

Paul’s work, who has produced album

covers for bands including The

Darkness, Iron Maiden and Judas

Priest. The text is by Alex Lewis of the

Tolkien Society and Greg Moffitt, a

rock journalist and author.

The 176-page full-colour book is

cloth-bound and comes in a cloth-bound

slipcase. 500 copies are accompanied by

a signed art print and certificate of

authenticity. The limited edition costs

£90, while the book-only version is £30

(prices are plus p&p)

www.studio54.co.uk

NEWS

January 2013 17ART BUSINESS TODAY

SADLY, BRIGHTON based landscape

artist Michael Embden died in August

2012, aged 64.

Michael studied graphics at Brighton

College of Art, then forged a successful

career as an illustrator, designing more

than 100 book covers. This phase of his

career culminated in a lavishly illustrated

edition of Rider Haggard’s novel She;

the V&A Museum bought one of the

original paintings for the book.

In the 1990’s Michael dedicated

more of his time to landscape painting,

developing a technique of watercolour

painting using multiple layers of pure

washes to create works of exquisite and

atmospheric resonance. He joined The

Fiveways Artist Group in Brighton and

held his own open house every May for

15 years. His landscapes became very

popular with collectors and there was

soon a waiting list, as his paintings took

upwards of eight weeks to complete.

Michael was passionate about nature,

music, poetry and all the arts. He lived

life to the full and always saw the best in

people or difficult situations and never

spoke badly of anyone. He is greatly

missed by his widow Pamela, whom he

married in 1970, his two children and

four grandchildren.

Art trade loses Michael Embden

Paul Raymond Gregory book published

Paul Raymond Gregory with his latest Tolkienpainting, left, and the lavishly produced volume

Profiting from printsHOW TO Profit from the Art PrintMarket, a guide by US art marketexpert Barney Davey, is nowavailable to UK customers viaAmazon.co.uk. The book teachesartists how to create incomethrough print publishing andalso covers licensing and pricing.The paperback edition is £19.11.The cost is £6.41 to Kindle usersand the Kindle version is free tomembers of Amazon Prime.www.barneydavey.com

Ambiente show opens inFebruaryGERMAN GIFT and homewarestrade show Ambiente takes placebetween 15 and 19 February inFrankfurt. The show is dividedinto three segments – living,giving and dining – and 4500exhibitors will be showing theirwares to around 140,000 tradebuyers.ambiente.messefrankfurt.com

Inbrief

Page 18: Art Business Today, January 2013

NEWS

18 January 2013 ART BUSINESS TODAY

IN PRINT‘Printing is easy.There is nothingcomplicated aboutprinting’

Printing is easy! There’s nothing

complicated about printing!

There, that will annoy a few

printers. From when I was a

young designer in the biggest

book design studio in Europe in the

60s, it was apparent that printers were a

bunch of ‘That’s what you get, mate’

merchants. Not to be too harsh, it was

time consuming and expensive to make

corrections, so nobody asked them to

do so and they became complacent.

To a bunch of creatives this was

laying down the gauntlet. We decided

the time had come to fight back and get

what we knew was possible. This meant

learning how to colour correct proofs,

how machines work, and when you ask

a guy to reduce the yellow in that bit,

how he does it. Only then can you tell

printers which areas of colour they have

got wrong,

The essential principles of printing

are the same today. Now the process

just misses out a few stages. Printers

used to work alongside a repro house

and image capture was achieved with a

drum scanner for transparencies, while

flat art was photographed, and filters

were used to separate the CMYK

colours. A piece of film, one for each of

cyan, magenta, yellow and black was

produced. Each film was then placed on

a printing plate and exposing it to light

transferred the image to the plate.

This then got bolted to the press

and the job was run. As the

paper touched each plate in

turn, the image built up.

So there we go, nothing

complicated, and now it’s much easier

because we can see how the printed

image will look on a screen before we

send it to the press or plotter.

What you will be aware of is that the

end bit is easy: press a button and the

print comes out. The machine that the

paper comes out of is a dumb animal. It

only does what it is told. If you supply it

with bad scans, bad plates or a bad file,

the machine will give you a bad print.

So we have to take control of the

material that is fed to the machine –

everything about the end result is

controlled by the quality of the data you

started with. The person who runs the

machine is at the mercy of the person

who created the repro, or, these days,

the digital file.

‘Where is this going?’ I hear you say.

Well, to get good prints you have to

work with people who have a great deal

of knowledge about colour

reproduction, not someone who just

buys a machine so they can have a go at

giclée printing. Experienced printers are

properly trained and will have learnt an

awful lot through trial and error and

making mistakes along the way.

If you don’t know how to manage

and correct colour then sooner or later

you will come unstuck; pressing the

buttons and dusting the machine is easy!

Think camera, photographer, scanner,

file preparation. These are more

important than the type of machine or

paper you use to create a print.

Remember, rubbish in, rubbish out. �www.mickhodson.co.ukwww.gicleelondon.co.uk

DIASEC, A photo presentation solution

from Kaymounting, has an in-built UV

filter and neutral curing, say joint MDs

Keith Reid and Dean Brown. ‘It

contains no plasticisers and is resistant

to fungicidal and bacterial agents, as well

as air-borne pollutants. After curing, the

whole airtight panel remains chemically

inert and stable, so you be assured that

your image will remain in pristine

condition. The finished product can

withstand changes in temperature and

humidity too. We still have samples that

were produced in the 1970s and there is

no colour shift, the whites are still pure

and there has been no acid erosion.’

www.kaymounting.co.uk

Keeping your image safe

Left: A Diasec mountedprint from the 1970sAbove: A close up of aDiasec print mounted onaluminium

Mick Hodson

Page 19: Art Business Today, January 2013

NEWS

January 2013 19ART BUSINESS TODAY

THE THIRD FrameArt Expo trade fair

will take place in Milan from 22 to 24

March this year. The event showcases

the best of European-made frames,

along with framing materials and

equipment, as well as artwork.

‘Made in Europe’ is an important

aspect of the show, which seeks to

promote the quality and heritage of

European goods. In 2011 the organisers

of FrameArt Expo reached an

agreement with FAMA (The Frame

Accessories Manufacturing Association),

that the event would emphasise the

superior materials and manufacturing

processes that buyers of European made

framing goods will experience.

The second FrameArt Expo show,

which was held in Rome last year,

attracted 6500 visitors from 60

countries.

The show will once again include an

education and training programme for

framers, which will be made up of

workshops and lectures on business

issues, profiting in a digital age and an

analysis of current styles and trends.

FrameArt Expo is held at the Fiera

Milano exhibition centre alongside

Photoshow, an international photo and

digital imaging exhibition, which is now

in its 14th year. Exhibitors report a

useful crossover between visitors to the

two events.

UK framer Lyn Hall GCF Adv,

Fringe Arts, attended the show in 2012.

‘One of my frames was entered into the

framing competition by Arqadia so I

thought I’d combine a visit to the show

with a trip to Rome with my family. It’s

interesting to see how different framing

is in Italy and the UK; they hardly use

mounts, let alone decorated ones, and

choose much heavier more decorative

mouldings than we do.’

UK framing company Arqadia

exhibited last year. ‘We always have a

good show in Italy,’ says marketing

manager Pauline Hutchinson. ‘We see

many customers from all over the world

and we class this as the main show for

our export business. FrameArt Expo is

all about quality of visitors, not the

quantity. The show did suffer slightly

due to the location in Rome last year, as

the transport links are not good, but it

will be in Milan in 2013, which is much

better as the exhibition venue is centrally

located on a metro line.’

UK supplier LION Picture Framing

Supplies has exhibited for the last two

years. MD Martin Harrold comments,

‘LION booked a small stand at the first

FrameArt Expo in Milan two years ago.

The show worked for us and we

participated in the Rome event last year

with more success. FrameArt Expo is

looking strong for Milan in 2013. Our

industry needs an international meeting

place for moulding and equipment

manufacturers, distributors and

stakeholders and FrameArt Expo is now

accepted as the worthy successor to the

old SACA show.’

www.frameartexpo.com

FrameArt Expo in Milan in 2013 Inbrief

Pop-up shop guide publishedPOP-UP shops are everywhere,many of them galleries. DanThompson, an artist and founderof the Empty Shop Network,explains, ‘With empty shopsaplenty, pop-up shops could beeverywhere. They’re a great wayto test out a new business idea,experiment with a new product,location or market, gain exposureand learn more about customers– all with minimal risk andfinancial outlay.’ Dan Thompsonhas written Pop Up Business ForDummies, which is packed withcase studies, tips and expertadvice. The book is billed as ‘yourtotal hands-on guide to bringingback the vibrancy of yourcommunity and high street’.Pop Up Business for Dummies byDan Thompson; ISBN 978-1-1184-4349-1; paperback; 264pp; £12.99.www.wiley.com

The limit is your imaginationWHOSAYS thata frame isjust fourbits ofwood?Thisinspiringway ofholdingonto thetoys thatchildrenhaveoutgrown was pinned to theGuild’s Pinterest board fromAchadosdedecoracao.

blogspot.com

Page 20: Art Business Today, January 2013

NEWS

20 January 2013 ART BUSINESS TODAY

Pooling resourcesHERTFORDSHIRE BASED landscapeand wildlife photographer DavidLawrence recently won thePhotography 4 All competitionorganised by Rhodes Gallery,Bishop’s Stortford. David’s prize wasan exhibition of his work at theRhodes Art Complex in Bishop’sStortford during November 2012.David wanted to have his workmounted and framed professionallyin preparation for his first exhibition,so he contacted Richard WilliamsGCF of In a Frame, Sawbridgeworth,after searching for a reliable localpicture framer on the internet.Richard and David worked togetherto design mounting solutions andframes that would complement theimages and give the exhibition aconsistent look.David wanted some of his workproduced as large canvases, toprovide a ‘wow’ factor as peopleentered the exhibition hall. Aftercollaboration with Richard, BobMacintosh of First 4 Frames in Falkirkwas asked to produce the canvases.Richard used Twitter to search for acompany to carry out large scaleprinting onto quality canvas. Richard stretched the canvases overGallery stretcher bars from LIONPFS. The images on canvas include apanoramic view of London and anevocative black and white close upof an African elephant. While ondisplay in the entrance to Richard’sshop these large images createdquite a talking point. davidjohnlawrencephotography.com www.inaframe.co.uk

DUTCH MOUNTBOARD

manufacturer Moorman Karton is now

called Koninklijke Moorman Karton

Weesp BV, which means Royal

Moorman Karton.

Moorman Karton Weesp BV, which

is celebrating its 100th anniversary, was

awarded the title Koninklijk , or ‘by

Royal Warrant’, in recognition of its

continuous pursuit of innovation,

progress and quality.

General manager Mr W Vink

comments, ‘Only a few Dutch

companies carry the title of Koninklijk.

Eligible businesses must be of significant

importance in their field, be at least 100

years old, be financially stable and be

Dutch. An exhaustive procedure of

testing and assessment precedes any

award of the accolade.’

The company, originally a book and

paper shop, was founded by Mr HJA

Moorman in Amsterdam. Gradually

trade in bookbinding paper, cardboard

and packaging paper expanded into

providing mountboard for artists to

display their artwork. Royal Moorman

Karton now produces cardboard,

mountboard, high quality museum

board, self-adhesive boards and foam

board. The company does not currently

have a UK distributor.

www.moorman.nl

Royal warrant for Moorman Karton

EVENT ORGANISER the Fine Art

Trade Guild has announced that this

year’s awards dinner will take place on

Saturday 11 May at the picturesque Old

Swan Hotel, Harrogate.

Guests can check into the hotel from

3pm, then enjoy the myriad attractions

of the famous spa town. The black-tie

evening kicks off at 6.30pm with a

drinks reception and your opportunity

to be inspired by the work of the

framing competition finalists. A three-

course dinner precedes the much-

anticipated awards ceremony, then

guests can dance to a live band or repair

to the bar, which remains open until

2am.

The new Guild Artists’ Exhibition

will be on view all weekend and there

will be a full day of masterclasses and

seminars on Sunday. The Guild AGM

takes place at 9.30am on Sunday and all

guests are invited to attend.

Tickets are competitively priced, with

pre-dinner drinks and dinner at £45 per

person. Two people sharing a room

only pay £95 a head, which includes

dinner, a room and breakfast. (Prices

are quoted net of VAT).

Download a booking form at

www.fineart.co.uk, email

[email protected] or call 020 7381

6616 to book

Book now for the 2013 Awards Event

Guests at the 2012 event. Left: Nico Valiani from Valiani (left)with Michael Setek from Art4siteAbove: Sarah Osborne GCF of Gunnar (left) with Arqadia’sPauline Hutchinson

Page 21: Art Business Today, January 2013
Page 22: Art Business Today, January 2013

NEWS

Second Love Art Fair to beheld in 2013THE FIRST Love Art Fair, whichtook place in The Centre, MiltonKeynes, in October 2012, isreported to have been a successso space in the shopping centrehas been re-booked for 2013.Stands are now on sale; theorganisers have released 35stands, double the number thatwas available in 2012.The event, which is organised byTheArtCurator.com, takes art outof the gallery and into thecommunity, so barriers to makinga purchase are broken down.www.theloveartfair.com

Top award for SwedishframerFRAMER SUSAN Key GCF is thefirst picture framer to receive aSwedish Journeyman’s Certificate.She attended a high-profileawards ceremony in StockholmCity Hall where she accepted hermedal and made an acceptancespeech.www.keycreation.se

Inbrief

22 January 2013 ART BUSINESS TODAY

ARTISTS MARY Herbert and Doreen

Bothwell are celebrating being named as

the joint winners of Arqadia’s

competition to find the UK’s star artist.

Scores of artists entered the

competition, which was judged by a

team of industry experts including Guild

CEO Louise Hay and Aquarelle

Publishing’s Paul Taylor.

Pet portrait artist Mary Herbert, from

Ceredigion in west Wales, wowed the

judges with her stunning pastel entitled

My Long Eared Friend, while Doreen’s

mixed media creation, Valley of the

Dolls, is a contemporary depiction of

the varied landscape that surrounds her

home in Aberdeen.

Their artwork will be displayed to

some of the art world’s most influential

people at the Guild’s awards event in

May 2013. It will also be professionally

framed and used by Arqadia’s sales

team during in-store promotional activity

throughout the course of next year.

Mary said, ‘I am really pleased.

When I read about the competition on

Arqadia’s website I thought I’d give it a

go, but I never expected to win. It’s a

high point in my career. I feel very

proud that my work will be displayed at

the awards and seen by a lot of people.’

Doreen agrees with Mary’s sentiments,

adding, ‘I am absolutely delighted to be

named joint winner. I still can’t believe

it. I’m reeling from the shock. It’s great

to be recognised in this way.’

Limited editions of 30 6x4” prints

will be made of each work, half of which

will be kept by Arqadia for framing,

while the others will be awarded to

Doreen and Mary to display or sell. The

artists also each take away £150 worth of

Arqadia products.

Congratulations also go to runners up

Nicola Slattery, for her acrylic on board

painting Two Minute Hat, and to Neil

Crawford Robertson, for his pen, ink

and watercolour creation Herbert Frog.

www.arqadia.co.uk

Arqadia’s star artists revealed

Printmakers showcase their talents

Joint winners: My Long Eared Friend by Mary Herbert, above,and Valley of the Dolls by Doreen Bothwell

HOT OFF The Press is a show of work

from MA printmaking graduates from

the Royal College of Art and

Camberwell School of Art, which runs

from 7 February until 2 March. This

annual show, now in its 12th year, will

be held at the Curwen & New Academy

Gallery in London.

www.curwengallery.com

Postscript III by Kirsten Baskett; photo etching on JapaneseKozo paper encased in cast resin; edition of 10; 89x117cm

Page 23: Art Business Today, January 2013

NEWS

January 2013 23ART BUSINESS TODAY

ALL ARTISTS and photographers are

searching for a printer that will give

better-than-lab quality results on a wide

range of media, as well as accurate and

consistent colour and high productivity,

yet is cost effective to buy and run and

doesn’t take up much valuable studio

space. The Epson Stylus Pro 4900 aims

to tick all these boxes. This 17-inch

professional production printer has a

RRP of £2154 and is suitable for artists

wishing to produce high quality limited

edition prints of their work.

Epson’s innovative Micro Piezo

printhead technology, ink expertise and

experience in developing leading-edge

printers for the photo and fine art

market are distilled in this printer. It

features Epson’s 11-colour UltraChrome

HDR inks, including two blacks (matte

and photo) plus a green and orange for

a great tonal range. Colours are

accurate, reliable and repeatable,

whether printed on fine art paper or

canvas, and the Stylus Pro 4900 can

match 98 per cent of Pantone colours.

UltraChrome HDR ink technology

gives the Epson Stylus Pro 4900 a wide

colour gamut so you can produce

everything from subtle greyscales to

vibrant colours. The fine brush strokes,

skin tones and textures needed for fine

art reproduction can all be replicated,

down to the finest detail. Black and

white prints benefit from the addition of

two black inks producing neutral greys,

smoother gradation, enhanced shadow

detail and denser blacks.

The Epson Stylus Pro 4900 prints on

a wide range of professional

photographic and fine art paper. These

include roll media and high quality cut

sheet output, featuring various surface

textures and the latest fine art papers.

Natural history and botanical artist

Tina Bone recently upgraded to the

Stylus Pro 4900, which she bought from

specialist photographic and imaging

wholesaler TT Imaging, which is based

in Newport Pagnell. Tina invested in the

previous model, the 4000, in 2005 and

has been producing open and limited

editions of her delicate finely-detailed

work ever since. ‘The Stylus Pro 4900 is

very smooth running and quiet. I could

hear my old machine from downstairs,

but the new model is almost silent. This

model has 11 inks, whereas the previous

one had eight, and the difference is

significant. The new machine is capable

of producing an astonishing range of

tones and hues. The colours are

incredibly vibrant and clear and the level

of detail is impressive. I exhibit at

national art exhibitions where buyers are

looking for exceptional quality and I am

confident that my printer will produce

artwork that meets customers’ high

expectations.’

For further information contact TT

Imaging on 0845 834 0938 or visit

www.ttimaging.co.uk

www.epson.co.uk

www.tinabonedtp.co.uk

Epson 4900 achieves high standards

Left: Self-publishing artistTina Bone printing one of herdelicately coloured botanicalworks with her new EpsonStylus Pro 4900Right: A British wildlife studypublished and printed byTina Bone

New sales and marketingexecutive at the GuildTHE FINE Art Trade Guild ispleased to welcome KasiaSzkolnicka as sales and marketingexecutive. Kasia is in charge ofadvertising in Art Business Todayand onthe Guildwebsite,and shealsomanagestheGuild’ssocialmediaactivityand updates the website. Guildmembers should send their newsto Kasia for inclusion on thewebsite.Kasia studied marketing andadvertising at university, andmost recently she worked inmedia relations at the OlympicGames. [email protected]

Framing Success joins globalFSC Friday celebrationUS FRAMING business FramingSuccess participated in FSCFriday, an annual event createdby the Forest StewardshipCouncil™ to celebrate forestsaround the globe, and promoteresponsible forest managementworldwide. The Framing Success FSC Fridayevent was held at their HQ inVirginia Beach, Virginia. Followinga luncheon, employees viewedan FSC video about theimportance of responsible forestmanagement and volunteersbuilt a picnic bench fromdiscarded wood pallets. Framing Success holds an FSCcertificate for their hardwoodmouldings and offers FSCcertified ‘bamboo’ diplomaframes made with FSC certifiedconservation mountboard. Founded in 1989, FramingSuccess is the largest provider ofcertificate frames in the US.www.framingsuccess.com

Inbrief

Page 24: Art Business Today, January 2013

NEWS

24 January 2013 ART BUSINESS TODAY

THE FINE Art Trade Guild is pleased

to announce that more Making Pictures

networking and training events are

scheduled for this year. The first of

these regional shows took place in

Manchester last September and

attracted top flight exhibitors and a wide

range of attendees from all sectors of

the industry.

The first event will take place in

Glasgow on Tuesday 9 April, at the Old

Hairdressers Arts Centre. Epson have

generously agreed to sponsor this show.

Epson re-seller Tetenal, a leading

photographic and digital imaging

supplier, will be sending product

manager Phil Barker to the event to

answer questions about self-publishing

and printing and to demonstrate Epson

equipment. Other exhibitors include

Wessex Pictures’ Ken Turner and Steve

Goodall, and Ron Warbrick of The

Frame Shop & Gallery, who will offer

advice on retailing limited edition

artwork. More exhibitors will be

announced.

On Tuesday 11 June there will be a

Making Pictures event in Bristol, which

is also sponsored by Epson, with

support from Tetenal’s Phil Baker. On

Thursday 1 August Making Pictures

Bedford will take place, sponsored by

Arqadia. Tuesday 3 September will see

the Making Pictures roadshow appear in

Dublin, then on Thursday 19

September there will be an event in the

north of England.

There will be a small charge to attend

the shows, with reduced rates for Guild

members. Drinks and finger buffets are

provided. Details of new speakers and

exhibitors will be posted on the Guild’s

website. If you would like to take part

email [email protected]

www.fineart.co.uk

PHOTO GIFTS World specialises in

turning customers’ photos into

‘personalised art’. Offering this service

brings more customers into retail shops

and leads to profitable framing work.

The experts at Photo Gifts World

can achieve 250 colour effects, as well as

finishes such as street art, pastel, pencil

sketch, watercolour, pop art and

caricature. They also provide image

restoration which is popular due to the

current trend for family history.

www.photogiftsworld.com

Making Pictures: save the date

Personalised art is top of the trends

Guests at the first Making Pictures event which took place inManchester in September 2012

Britannia Mounts offers £50carriage-free orders through itsnew e-commerce siteFRAMING SUPPLIES companyBritannia Mounts is launching itse-commerce site to feature sheetproducts such as mountboard, glass,back board, acrylic and foam board.There is a mount design tool thatlets users create a mount online,then upload images and checkprices prior to ordering via thesecure server. In addition, registeredusers can create and save ashopping list of favourite items,which will appear first whenbrowsing.‘The site provides framers with thenormal, easy navigation they areused to, but also allows users toscroll down and see greaterintegration of content, which isespecially positive for higher priceditems where consumers may need abit more information beforepurchasing,’ says MatthewSanderson, general manager atBritannia.Britannia’s brand product rangeincludes Crescent mountboard insingle sheets, Britannia mountboard,TruVue glass and Corri-Cor andCrescent tapes, in addition to abevel cut mount service, acrylicsheets, clear re-sealable bags, backboards and other accessories.All products are now deliveredcarriage free on orders over £50nett.www.britmounts.com

A

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Page 25: Art Business Today, January 2013

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Page 26: Art Business Today, January 2013

NEWS

26 January 2013 ART BUSINESS TODAY

Delegates from the Art Copyright Coalitionoutside an art fair in Guangzhou, China

Animal exhibition announced

THE ASSOCIATION of AnimalArtists has announced that itsannual exhibition will take placefrom 6 April until 13 May, with apreview evening on Friday 5 Aprilbetween 7 and 9pm. The showwill be held at Castle Park ArtsCentre in Frodsham, Cheshire.www.associationofanimal

artists.co.uk

Hahnemühle wins red dotawardPAPER MANUFACTURERHahnemühle has received thered dot award, presented byGermany’s Red Dot DesignMuseum, for the design of itsnewly launched magazine UponPaper. There were 6823 entriesfrom 43 countries, with only 15winners announced.Upon Paper has an imposing49x69cm format and provides aninnovative platform for artistsand designers. The first issuefocused on the topic of LosAngeles, while the secondexamined the concept of colour.The magazine is published twicea year in both English andGerman and can be orderedonline.www.uponpaper.com

Inbrief

Meditation by Association of Animal Artists’member Polyanna Pickering

EIGHT ART publisher members of the

Art Copyright Coalition, an international

organisation dedicated to copyright

protection, met in Guangzhou, China to

walk the Canton Fair and the Jinhan

Fair to assess the level of copyright

infringements at these shows. The group

found over 40 Chinese companies with

significant levels of illegal copies.

Because two days were insufficient to

cover both shows, the group estimated

the number of infringing companies to

be higher.

The group confronted each company

found to be infringing. Infringing

product included canvas wall decor,

framed art, tableware, boxes, tables,

pitchers, placemats, linens, screens and

other items. The nature of the

infringements ranged from exact copies

of entire images, to copies of

components of images combined with

other copied material, to slightly

modified but clearly copied versions of

copyright images. In many cases the art

publishers removed infringing products

with the compliance of the exhibitor. In

other cases, attempts to remove

infringing items met strong resistance,

and there were several cases of heated

exchanges (even to the point of

attracting attention from the police).

The art publishers documented their

findings with photos, and in some cases

obtained catalogues or CDs from the

exhibitors.

The art publishers met with

organisers of the Jinhan Fair and asked

for assistance in combating the

counterfeiters. The organisers did not

accept the publishers’ digital collections

(iPads, tablets and websites) as evidence

of copyright ownership. The art

publishers argued that the organiser’s

requirements for proof are so overly

burdensome as to effectively condone

counterfeiting. The art publishers did

not approach the organisers of the

Canton Fair due to time constraints.

The group plans to make direct

contact with the offending parties. For

the most frequently copied artworks,

individual art publishers are considering

completing the full bureaucratic

requirements of the shows in order to

gain leverage to remove products, and if

possible to shut down counterfeit

operations.

Limited resources make it difficult

for any single company to combat

infringements on its own, so the

companies combined forces to form the

ACC. The delegation to Guangzhou was

comprised of the following companies:

Canadian Art Prints & Winn Devon Art

Group, Canada; Gango Editions, USA;

Kunstanstalten May, Germany; Felix

Rosenstiel’s Widow & Son, UK; Sun

Dance Graphics, USA; Top Art, Italy;

Wild Apple Graphics, USA; and World

Art Group, USA.

[email protected] (UK contact)

AAC finds rampant counterfeiting

Page 27: Art Business Today, January 2013

January 2013 27ART BUSINESS TODAY

Have you always been an artist?Yes. My dad is an artist and my family

supported my decision to go to art

school, where I studied graphic design,

illustration and advertising. When I left

college I benefited from the Enterprise

Allowance Scheme, which gave

entrepreneurs a small income if certain

criteria were met. I held an exhibition of

local views in the library when I was a

student, and I sold everything, which led

to a series of commissions.

For the first six or seven years I said

yes to everything, so I was painting

portraits, pets, local views and

architectural commissions. I was

gradually able to raise my prices. At

college I learnt how to draw impressions

of buildings based on plans, which was

very useful financially, and I learnt a lot

about drawing that way. I wandered into

local galleries and introduced myself,

which led to quite a few of them taking

on my work.

A friend of my dad’s recommended

me to the Malcolm Innes Gallery in

Edinburgh and London, and from there

I was spotted by Di Rollo Gallery,

Edinburgh, who published my work for

a number of years. I was mainly selling

street scenes of Newcastle, Edinburgh

and Venice at that time.

When did you start publishing?In 1995 my wife Susan left her job with

a building society and started working

full-time with me. We organised a highly

successful exhibition at our home and

things grew from there.

Susan manages the website and

handles marketing and PR. Most other

jobs are shared between us, with Susan

taking charge when I am away on

painting trips.

We sell direct to the public through

the gallery at our home and we sell

through the website. We also sell

through around 50 galleries.

We don’t have time to do any

printing ourselves. We used to produce

print runs of up to 950, but the norm

has decreased, and we tend to stick with

limited editions of 25, 45 or 95. That

keeps the artwork exclusive.

How do you market your work?Susan and I both have Twitter and

Facebook accounts and we are both

pretty active with new media. In the run

up to Christmas we prioritised social

media communication, in order to stir

up business. Initially we felt we had to

open social media accounts because

everyone else was, but it was definitely

the right thing to do as we’ve made sales

and met good clients that way.

I write a blog, which is sometimes

updated five times a week, while at other

times I don’t write anything for two

weeks. I also have a personal Facebook

account, which I keep separate from my

professional profile, which is important.

As with face-to-face networking, social

networking will only be successful if you

have a clear strategy and aims.

I was a member of the networking

group BNI for five years, which was very

useful, but I left as the demands on my

time started to outweigh the benefits.

Only one person from each profession

is allowed to join a chapter, and you all

help each other find business, which

works very well if you have a strong

chapter. I learnt a lot about marketing

and PR too. I value face-to-face

networking and am a member of several

local business groups.

We ensure that the right keywords

feature in the right places on our

website, so we come up on the first page

when people are searching for items

such as ‘paintings of the Tyne Bridge’ or

‘print of Lindisfarne Castle’.

It’s worth spending a few hundred

pounds on photography, so your website

looks professional. We’ve made a few

videos too. It shouldn’t cost more than a

thousand pounds to make a short video,

but you must budget for professional

editing and camera work.

I don’t mind approaching new

galleries directly. I check that my work

would be right for the gallery first, then I

call and introduce myself. I’ve got a

good track record of sales, and my

originals fetch up to £7000, so galleries

are generally prepared to talk to me.

How much time do you spendpainting?It varies, but around two or three days a

week. The rest of the time I’m working

on the accounts, making deliveries,

visiting framers, networking, dealing with

customers in the gallery, sorting out

orders and helping with promotional

events. Di Rollo Gallery are no longer

publishing any of my new images, as

they’ve changed direction. I am not

closed to the idea of working with

another publisher.

We occasionally sell an image for a

one-off fee, but licensing isn’t something

we push. I donate images to charities to

use on Christmas cards; while this

doesn’t generate income, it supports

charities and gets my work and contact

details out there. �www.alanreed.com

See Alan’s work on page 30

World of watercolours

ALAN REED, who has been painting professionally for 30 years,explains how he finds the time to paint, as well as to publish his ownwork and sell direct to the public and through a network of galleries

FACE TO FACE

Page 28: Art Business Today, January 2013

With an authentically coastallook and time-worn rusticcharm, Arqadia is rollingback the seasons withSandbanks, a new collectionof distressed woodenmouldings. This subtleocean-themed collection isideal for complementingsoft watercolours or scenicartwork.Accented with silver,Sandbanks is available in fivecolours including dark grey,white, ivory, blue, and lightgrey, and is fully accreditedby the Programme for theEndorsement of ForestCertification (PEFC). The collection is being offered in either 37.5mm or54mm width profiles, with prices starting from £3.99 per metre.

Art that makesyou smileTitle: WinterOwlFormat:signed limitededition gicléeprintEdition: 195Image size:30x30cm Price: £16(umounted),£18(mounted) RRP: £39/£45

28 January 2013 ART BUSINESS TODAY

PRODUCT NEWS

Arqadia Clinton Banbury Illustration

01234 852777 www.arqadia.co.uk

07770 553787 www.marialuisamarino.com

01789 773526 / 07971 106628 www.clintonbanbury.com

0121 773 1230 www.lionpic.co.uk

01438 726955 www.expressive-art.co.uk

LION Picture Framing SuppliesMarialuisa Marino

Expressive Art

LION Trade Catalogue No 49 and LION Fine Print Edition 15 will be launchedat the Spring Fair.

Marialuisa Marino is a portrait artist and poet. The work illustrated is acelebration of the work of Malcom Arnold and was a highlight of theseventh Malcolm Arnold Festival which was held recently. Email the artist [email protected]

Expressive Art offers affordable picture framingto the public and trade:

� Canvas stretching service� Mirros made to any size� Gold leaf gilding� Turn your photo into a canvas� Reglazing, remounting and repairs� Tapestries and cross stitch carefully stretched� Giclée printing� Computerised mountcutting� Football shirts, medalsand certificates.

All work is carried out atExpressive Art’spremises in Stevenage,Hertfordshire.

01948 81 81 81 www.selectiveprints.co.uk

Selective Prints

Selective Prints are bringing to market five new Franklyn Scott prints, all ineditions of only 55. Three of the prints feature country scenes: Where’sPercy? (above) is an aptly named search for a missing ferret, and there arealso two Borrowdale prints. The remainder, Caffe Veragno and The Lamb andFlag, build on Franklyn Scott’s portfolio of street scenes.

S

C

Page 29: Art Business Today, January 2013

www.demontfortfineart.co.uk

DeMontfort Fine Art HQ Sunday 3rd February 1pm-4pm and Monday 4th February 10am-4pm

DEMONTFORT FINE ART PRESENTS CONTEMPORARY CALIFORNIAN SUPERSTAR

SEE HIS PREMIER UK COLLECTION AT OUR 2013 SPRING PREVIEW

PORMCONTE

DEMONT

UPERSN AORNIFLICAY RAPORENTSORT FINE ART PREFDEMONT

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T OUR 2013 SPRING AAT OUR 2013 SPRING K COLLECTION

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REVIEWPT OUR 2013 SPRING

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www

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Page 30: Art Business Today, January 2013

30 January 2013

PRODUCT NEWS

ART BUSINESS TODAY

Alan Reed

01661 871 800 www.alanreed.com

Artist: Alan ReedTitle: The Girl in the Red Coat, Venice

Edition: giclée edition of 95

Limited edition fine artprints by Miroslav Sasek(of This is London; Thisis Paris etc fame). Eachprint is hand-numberedand embossed (1/850).Trade: £39.50 + VAT (RRP£95).See all Sasek imagesonline, along withprints by Ravilious,Bawden, Ardizzone, Bell,Nash, Power, Flight,Wadsworth et al.

Illustrated is PiccadillyCircus by MiroslavSasek; image size36x33cm; paper size50x43cm.

Bookroom Art Press

01273 682159 www.bookroomartpress.co.uk

Newcomers’ Gallery

01342 301030 www.newcomersgallery.com

Dual at Le Mans (Bentley v Mercedes) 1930 by Bob Murray.

Framiac

0117 904 7153 www.framiac.com

At the core of FramiacFramR software is itsunique pricing systemwhich calculates everylabour task into theprice, giving the truecost of making a frame,and allowing a realisticand considered mark-upto be applied.FramR allows you to:� Price consistently andaccurately� Monitor payments andcash flow� Manage customers andjobs� Save time and monitor workloads� Promote your business to customers� Manage stock and reduce over-spending.

UK sales 020 7749 8250 www.valiani.com

ValianiV-Studio is the new advancedValiani operating system. With itsinnovative graphic interface,specific applications and newfeatures, V-Studio represents thelatest evolution in terms ofsoftware for computerisedmountcutters. The perfectbalance when hardware meetssoftware, providing an incrediblearray of instruments designed tomake your work a constantpleasure.

Title: Boxing Hares Title: Moon Gazing FoxEdition: 125 of each paper and Edition: 125 of each paper andcanvas canvasImage size: 27x35cm Image size: 27x35cmeXpression Fine Art are pleased to offer limited edition prints by AmandaGordon. Her watercolour illustrations depict British wildlife beautifullyundisturbed within its natural environments, creating a sensitive andintimate insight into the animals.

eXpression Fine Art

01344 762272 www.expression-art.co.uk

Email [email protected] to ask for atrade catalogue.

Page 31: Art Business Today, January 2013

January 2013 31ART BUSINESS TODAY

PRODUCT NEWSTo advertise here, call 020 7381 6616 or email: [email protected]

Entries are £80 for Guild members, £150 for non-members (+ VAT)

01484 668990 www.britmounts.com

Alex Borissov

Britannia Mounts

Promoting the concept ofsustainability, AlexBorissov has created a ‘rollpainting’, an artwork madeon a used CWS cottonhand towel roll. Humanimpact on environmentcan be reduced not onlyby consuming less, butalso by optimising the fullcycle of production, use

and disposal of goods. CWScotton hand towel roll, forexample, during its life cyclereplaces some 30,000 papertowels, and now it has found asecond life as an artwork.

Britannia Mounts is launching its e-commerce site to feature sheet productssuch as mountboard, glass, back board, acrylic and foam board as well as amount design tool that lets users create a mount online, upload images andcheck prices prior to ordering via the secure server.Britannia’s brand product range includes Crescent mountboard in singlesheets, Britannia mountboard, TruVue glass, Corri-Cor and Crescent tapes inaddition to abevel cut mountservice, acrylicsheets, clear re-sealable bags,back board andother accessories.All products arenow deliveredcarriage free onorders over £50nett.The Crescentwhite core rangeis illustrated.

Newcomers’ Gallery

01342 301030 www.newcomersgallery.com

Towards the Last Furrow by Rob Rowland.

01663 766568 www.paultavernor.co.uk

Paul TavernorNew for 2013, this dramaticpiece captures theendurance and adaptabilityof these magnificentanimalsArtist: Paul TavernorTitle: Staying Power Edition size: 125Mounted size: 59x46.5cmTrade price: £38The artwork is presented ina bespoke V-mount with anartist biography, wrappedin a protective cellophanesleeve, ready for immediatere-sale. Unmounted printsare available for framers.Please contact Samantha atleapingfoxmarketing

@gmail.com

01949 861000 www.mainlinemouldings.com

Mainline Mouldings

The Lomond range of wooden mouldings are available in 38mm, 50mmand a 19mm deep rebated profile, with a choice of light gold finish and achampagne silver with contrasting outer edge. Prices are from £2.96 permetre.

00 41 79 843 7881 www.abfile.com [email protected]

Lucy Art

0845 6590660 www.lucyart.co.uk [email protected]

Need more stock for your gallery or website?, Lucy Art’s new ‘Photo Vault’can print any image from a choice of 15 million direct on to canvas, fine artpaper, wallpaper or perspex. All canvas prints are produced on 350gsmcotton canvas and are fully varnished to last a lifetime. Please contact us fortrade rates or follow us on twitter @Lucy_Art

Page 32: Art Business Today, January 2013

BUSINESS

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Playing safeMARK WILSON, who owned a framing business in Australia for 20years, provides a synopsis of some of his carefully compiled healthand safety procedures

32 January 2013 ART BUSINESS TODAY

Page 33: Art Business Today, January 2013

January 2013 33ART BUSINESS TODAY

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Page 34: Art Business Today, January 2013

BUSINESS

34 January 2013 ART BUSINESS TODAY

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Page 35: Art Business Today, January 2013

J A C K V E T T R I A N OLIMITED EDITIONS – CANVAS PRINTS – POSTERS – CARDS

Heartbreak Publishing Ltd | 17 Bulstrode Street | London | W1U 2JHTel: +44 (0)20 3219 5710 | E: [email protected] | www.heartbreakpublishing.com

H E A RT B R E A K P U B L I S H I N G

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Page 36: Art Business Today, January 2013

BUSINESS

36 Janaury 2013 ART BUSINESS TODAY

The art of onlinepromotionThere are many ways to market your business online, from socialnetworking to search engine optimisation, e-newsletters to GoogleAdWords. Here, two marketing professionals provide tips on how topromote your business effectively online

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1. Build a website with your owndomain ���%�����&�%!' ��!�(�!'%���'&���!$�� ��&!�%&�&�%�&���&�&�%&����$�� ��'"&!������!��%������'%� �%%�%��! ,&���(���

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2. Use keywords to attract maximumlocal traffic ���$���$�� '��$!'%�)�*%�&!�� �$��%�

BEYOND THE PHONE BOOK:how local businesses cangenerate leads

By Ann Handley

A

Page 37: Art Business Today, January 2013

January 2013 37ART BUSINESS TODAY

BUSINESS

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‘There is an active online communityin the UK framing industry. Becauseof this, to maintain a market-leadingstatus, it was imperative that Arqadiaadapt to the commercialenvironment and developing acohesive online strategy.The buzz surrounding pictureframing across social mediaplatforms offered a good opportunityfor us to engage with a wide range

of customers, so in order to steer the debate on these topics anddrive online enquiries, we knew we needed to put ourselves outthere and get involved.As a well-known brand, the decision to undertake a social mediacampaign was not taken lightly. If you cannot commit to providingquality, engaging content on a regular basis whilst maintainingconsistent messaging, you could find that a new media venturecould do your brand more harm than good, and that wassomething we were very much aware of from the start.The key was to define who our audience was, and then decidewhat we wanted them to think about us. Once that was agreed, westuck with it. Developing a strategic social media programme togive online users a mechanism to both share their content andfind inspiration about framing was a priority for us, and we heldmany workshops to decide on this focus and messaging beforeposting a single thing. The proliferation of readily available user-generated content,

fuelled by social networking, means that it is now easier than everto find and share inspirational content and images. For example,consumers may choose to connect with an influential and trustedphotography blogger online before they decide to buy a certaincamera or brand. Because of this, online content producers areincreasingly becoming a key factor in the consumer decision-making process. We decided on a two-platform approach, focussing on ourFacebook and Twitter feeds. Twitter is a very effective way ofspreading information such as special offers, new products orcompany news. Facebook presents a huge opportunity to findnew customers and connect with them and their personalcontacts. Both platforms offer us the opportunity to develop ourrelationships with customers by offering them uniquecommentary and advice. Our wish for the social media programmewas to identify Arqadia as the definitive voice in the UK framingsector.Registered accounts customers have long been given access to acomprehensive suite of business tools through our website. ThePR Toolkit is designed to help our customers implement successfulPR programmes with a minimum of hassle, and the Framers’ Havenprovides a wealth of information.When we unveiled our new-look website last summer, we took theopportunity to synchronise all our customer initiatives, includingthe social media campaign, into one brand, 4Walls by Arqadia.Those wanting bite-sized information can access our Facebook orTwitter pages, while those wanting more comprehensive advicecan go directly to the 4Walls portal on the website.This level of accessibility is paramount in a growing digital market.We are proud of the continuing shift towards online ordering, withapproximately 25 per cent of our customers now purchasingonline. We have embraced the possibilities of new media andhave already started seeing the benefits. If you do too, in twelvemonths time, you may wonder how you ever ran your businesswithout it.’

CASE STUDYARQADIAArqadia sales director STEVE BURKE explains how thecompany is capitalising on the shift towards online media

Page 38: Art Business Today, January 2013

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BUSINESS

38 January 2013 ART BUSINESS TODAY

Left:This YouTubevideotutorial byartist AnneCorless hasbeenbroadcast onSky TV

Below:The FramingLady uses arange ofonlinepromotionalactivities,includingregularlypostingvideos onYouTube

Tips for creating BUSINESSVIDEOS that people willwatch

By Linda Orton

I

Page 39: Art Business Today, January 2013

BUSINESS

January 2013 39ART BUSINESS TODAY

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If you advertise in print you canplace a QR code on your ad toencourge readers to watch yourvideo online. A separatelanding page allows you to seehow much traffic is generated

Page 40: Art Business Today, January 2013

40 January 2013 ART BUSINESS TODAY

Artist and maker PHILIPO’REILLY, who has just producedsculptures using state-of-the-art3D printing equipment, shareshis experiences and thoughts onhow this new technology willimpact on the art market

ART

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Below: CALM TypeCube by Philip O’Reilly

Opposite page: thedigital drawing of thedesign that the artist

created usingSketchUp software

Printing in theTHIRD DIMENSION

Page 41: Art Business Today, January 2013

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Some forward-looking Fine ArtTrade Guild member will besetting up a 3D print bureausomwhere near you very soon.I counted six 3D prints in theRA summer exhibition

Page 42: Art Business Today, January 2013

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42 January 2013 ART BUSINESS TODAY

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January 2013 43ART BUSINESS TODAY

Opposite page, clockwise from left: Operating 3D printing machineryat the University of Exeter’s Centre for Additive Layer Manufacturing(CALM); 3D printed artwork from Exeter Phoenix Gallery’s annualDigital Art Commission (right and middle); The Centre for AdditiveLayer Manufacturing at the University of Exeter and the EuropeanRegional Development Fund made Philip O’Reilly’s project possible

This page: Philip O’Reilly’s 3D print entitled Rotation, and a playableprinted violin

Page 44: Art Business Today, January 2013

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44 January 2013 ART BUSINESS TODAY

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10 low cost ways tomarket your galleryMarketing your gallery doesn’thave to be overly complex, costthe earth or take hours andhours. Here LAURA MCBETH,marketing director atWashington Green Fine Art andCastle Galleries, offers her top tipson raising the profile of yourgallery in a cost-effective way

Events are an excellent way of drawing people into your gallery

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Page 45: Art Business Today, January 2013

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January 2013 45ART BUSINESS TODAY

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MailChimp and CampaignMonitor help you manageunsubscribe rates, ensure youare not labelled as ‘spam’ andtell you who has opened youremail and clicked through

Promotional ideas thatwork include organisingevents along with otherindependent retailers(see flyer on the left) andinviting artists to createartwork in your gallery(above)

Anto

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Page 46: Art Business Today, January 2013

ART

46 January 2013 ART BUSINESS TODAY

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A small budget invested inafter-sales care is a good idea. Athank you card a month after apurchase is a great way to re-contact clients and let themknow you value them

You must be able to updateyour website yourself easily,rather than rely on a thirdparty. Regular updating isessential, whereas e-commercefunctionality is not

A satisfied

customer at th

e Lo

ve Art Fair

Page 47: Art Business Today, January 2013

The Art & Framing Convention UK is organised bythe Fine Art Trade Guild, www.fineart.co.ukThe awards winners will be announced at a dinneron Saturday 11 May 2013, which will be combinedwith a range of educational events and an exhibitionof work by Guild artists. The venue is The Old SwanHotel, Harrogate

“Being on the shortlist for one of the Art &Framing Industry’s awards generatesinvaluable publicity and tells your customersthat you are the best at what you do“

Sponsored by:

There are awards for framers, artists, trade suppliersand retailers, celebrating achievements in customerservice, technical framing, innovation and more.Download entry details at www.fineart.co.uk

Some of the 2012 finalistsfor the two technicalframing awards, along withthe two overall winners

Meet, learn, celebrate

Don’t miss out - enter now

Page 48: Art Business Today, January 2013

ART

48 January 2013 ART BUSINESS TODAY

BUSINESS TIPS

HELEN ELLIOTTWWW.HELENELLIOTT.NET

,�!$�� ��&!��&��$�)�&��!&��$��$&�%&%��%��%%� &������!'� ����&!�!$�����!��' �&+���!�!"�$�&�! ��%��'����!$��'%��'��&�� �!�"�&�&�! ���!'��� �%��$������������!���$��'&'���%'""!$&� ���� ���&��$!��$��!��� ��&�! %��������������$�!�%�(�$����!�����$&��$!'"%�� �����!�!"�$�&�(������� �!'$���!&��$������$��%�&!�!"� �� �&���%����%&$��&�� ���$��$&�� ��%�'%�%!�&��&�"�!"���� &�$�%&���� ��$&�(�%�&�&����$��������&� ��!���!&��$

�����$��%�� �(��)� ��&�����%�!�"�&�&�! ��%������'%��!��� �$�+� ��$�%!'$��%��$&�%&%�%�!'��!$�� �%���!� &�(� &%��(�$+! ���%������$� &�%����%������"!%&�$��%�� ���!��%&��%! �&�����+���%!+!'������� ���&�$!�������!&��$/%%&$� �&�%�-

TERRY KIRKWOODWWW.TERRYKIRKWOOD.CO.UK

,���(�$+��'���� �!+����&� ��!'$�.� ���'%&!��$/��&�&��%�!)%�� ���#'�%&$�� �$���&����(� &%�)��$��)���*����&����������$!��&����$&��'+� ��"'������%�� (��'������!$��$&�%&%� ���$&��'%� �%%�%��+!'� ����&!�����! %&� &�+�! �&!"�!��)��&"�!"����������!'&�+!'$�)!$��� ��)��&�&��+��$���!!�� ���!$����&����"�$&�� ����!&�!����$%���! %'��$��(� &%� !&�&$����%�!)%���)!'�� /&�$��!��� ��*����&� ���&������$�&��&/%� ��&%���$%&�+��$��)��&�� ���&�&���%�!)����!���%&����%�������!$�%�� � ��'"���%�)�&�����$�&���� ����!��&�! ��%�$�&�����������%'$��&��&+!'$�%&� ���%�� ����!!�%"!&����!$��%�� � ��! &����!&&����� ������%����%�� �� !$�!'%�����$� ���&!�&���%'���%%!��&���(� &'$��-

TINA BONEWWW.TINABONEDTP.CO.UK

,��)!'�����(�%��� +�$&�%&�&�� �� ��!�� (�%&� ��� ���)�����!$��&�"$� &�$�&!��!&���$��!��)!$����$%&� ����%'$��&��&�&��$�/%����$��&��!$�+!'$"$� &%�� ��)!$��!'&��$!'&��&!���$��&���� ������� �%����"'���%�� �����!' ��&��"$!�'�&�! �"$!��%%#'�&��%&$����&�!$)�$���%�����(��������$!' ��� ���%&!""'���%�� ����'&������ !�������!)�&!�&���%�����+�"$� &%��%!���%&�$&���%���� ���& �&�! ����$&��*����&�! %�� ��&�$!'����+�)��%�&����!)�(�$�&����$��&�&�� ����!'&�!) � ����"$� &�$��%�&��&�+!'���(��&!&���! &$!��!(�$�&���"$!�'�&�! �"$!��%%�����+!'���(�� !&�'%����"$!�$�����%'����%���!&!%�!"����!$��+!'��'%&��!�! ���!'$%�����!$��+!'�%&�$&�"$� &� ����%�&��$�/%����!&�&!����$ �-

KAREN WALLIS COLEMANWWW.KARENWALLISCOLEMAN.COM

,�!'��'%&�����!+���&!�+!'$������$+���%������$��%��� �$����+�$�(����$��$���(��!"�� &��!$��$&�%&%���'&�! �+����&��$�/%�'&'���&$'%&�� ��$�%"��&���&���+����&��"&� ��&!�'"�!���+!'$)!$������!(�$�&���� &�$ �&��&�'%��(!��� �������$+��!���%%�! %��'&�&��%�&� �%�&!������%�!$&�&�$��%&$�&��+�����+!'��!�"'&�)!$�! �� �������%'$�+!'$������$+�� !)%��!'&��&��� ��+!'$"$��� ���'%&����! %�%&� &���! /&' ��$�'&������$��%! �� ����%�&��+/���$!"�+!'��� �$������$�&��&"�!"���)����%&!"%��$��� ���!$�+!'! �� �����&��+��! /&��$%&�%���+!'$�)!$�� ������$��%�����$�/%���!&�!���!�"�&�&�! �!$�"$!�� � ���! &���� &�$ �&�-

Page 49: Art Business Today, January 2013

ART

January 2013 49ART BUSINESS TODAY

FOR ARTISTSANNE CORLESSWWW.ANNECORLESS.COM

2��/�+�!&,�*�+,���,'�*����, ��,!(+�!&�1'-*���,'��*������!++-�/ �*���&��*,!+,���.!+����!&�!&����&!� ���&��+,!�#!&��,'�!,�� !$��, !+�!+�'���'-*+��.�$!����.!������/'-$��*��'%%�&��, �'(('+!,��+,*�,��1��'�-+!&��'&���*�&���'��+,1$�+��&��+-�"��,%�,,�*�#��(+�1'-*�/'*#��*�+ ��&�� �$(+�!,�,'���.�$'(���+�/�$$�+�%�0!%!+!&��1'-*��-+,'%�*���+�����(�!&,�/!$�$!�����',�&!��$�&��%��!��$�+-�"��,+���&�����$+'�(*'�-����'%(-,�*���&�*�,���*,�-+!&��� ','+ '(��&���$$-+,*�,'*���'-���&���,�+,�$��!��1'-/'*#�/!, !&�, ��+�%��&!� ���$$�, ��,!%��3

ALAN MATTHEWSWWW.ALANSGALLERY.CO.UK

2�,�!+�!%('*,�&,��'*��*,!+,+�,'�$!+,�&�,'��������#��*'%�, �(-�$!������, ��(-�$!���'&4,�$!#��1'-*�(*!��+��1'-*�+-�"��,%�,,�*�'*�1'-*��*�%!&���1'-4.���'�,'�� �&���!,���!+,�&�,'�/ �,(�'($���*��+�1!&����.�&�!��!,4+�&',�/ �,�1'-�/�&,�,'� ��*�', �*/!+��,*1!&��,'�+�$$�1'-*��*,/'*#�/!$$�����&�-(� !$$+,*-��$����� �.�� ���%1�'/&���$$�*1��'*����1��*+��&����!$1�'&,��,�/!, �, ���*,��-1!&��(-�$!�� �+����&�!&.�$-��$���*,!+,+/ '�+�$$�, *'-� ���$$�*!�+�%-+,��&+-*��, �,�, �1��'&4,�$'+�,'-� �/!, �, ��.!�/+�'��, ��(�'($��/ '���,-�$$1��-1�, �!*��*,�3

ALWYN CRAWSHAWWWW.ALWYNCRAWSHAW.CO.UK

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2�'&+!��*, �(*�+�&,��,!'&�'�1'-*('*,�'$!'���'*�.!+!,!&���$$�*!�+��'&4,�**!.��/!, �����, �,/!$$����(-,!&���*�/�*��&���'*�',,�&���'-,��'*����3�, !�#�('*,�'$!'�, �,&'�'�14+��',�,!%��,'�$''#��,���4.���((*'�� �����$$�*!�+�/!, ��( ','��''#�, �,�����+!�&���'&$!&���/ !� � �+�/'*#����'*�%����,�+�.�*�$��'(!�+�%�����&�����(*�(�*���,'�$��.��'&��/!, ��$$�*!�+�, �,��*��!&,�*�+,�����,4+�)-!,���&��0(�&+!.��!������-,��/�$$���+!�&����''#��&+-*�+�, �,�1'-��'%����*'++��+(*'��++!'&�$��&��(*�(�*���,'�!&.�+,�!&�1'-*�/'*#���+%�*,�''#�/'&4,�����'*�',,�&�'*�(-,��/�1��'*��''��3

Page 50: Art Business Today, January 2013

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50 January 2013

An Olympic taskANNA-MARIE BARTLETT andPETER CLEEVELY GCF explainhow they combined theirexpertise to make a fabric-covered box frame for anOlympic torch, which includes aset of Olympic rings and a multi-coloured lower mount

F$'�"�#.��)����!."%��(��'�$+�'��#���!'���.�(!�%%�#���#)$)���%�()���*)��$'�($"��$��*(�)��)�( �$��"� �#��%�$%!�1("�"$'��(�!�()���!���)�"���(��*()

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ART BUSINESS TODAY

The items in thefinished framehave theappearance offloating, largelythanks to thehidden screws,blocks, cradleand curtainhook thatsupport theartifacts withinthe frame

Page 51: Art Business Today, January 2013

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ART BUSINESS TODAY

�(��(�&�)��'�#"�(����#"�#)&'��#���(��"�&�'�'(�(�#"��+�����+�'��#"*�"��"(�#&�� �$�&(��'������&&�*���+�(�!#) ��"�����*&#"'��!#)"(�#�&�'�!$ �'��"��'��(���'����(�&����#)$ ��#��#����'��"��'�#&(�&���'��"�����##��#)&�����$�''����+�(��!�"-�$�#$ � ##��"���(�(���(�&���#��)'�$ �-�"��+�(�#)&�'�!$ �'��+���� (��#"����"(�(��(�+�)"��&'(##��#!0'�*�'�#"��#&���'��&�!���"��+����&����(#�!������'(�&(��

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�������(#�!�����"����/�&�� �0�(#')$$#&(�(���(#$�#��(���(#&�����'��(�+�'(#$����*-��"��(��'�'��!���(#����(��'���'(�+�-�(#�'��)&���(�� (�+�'�� !#'(�"*�'�� ��#"����#*�&���+�(��� �������&���

Four hands are better than twowhen it comes to holdingdelicate artwork while screwsare secured into the thick baseof the box. An MDF ‘cradle’supports the top of the torch

January 2013 51

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Page 52: Art Business Today, January 2013

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52 January 2013 ART BUSINESS TODAY

From left. Top row:working out the layout;painting the screwsunder the Olympic ringsblack; elbow catchesenable the frame to beopened and the torchremoved.

Second row: creatingthe striped lowermount; the MDF ‘cradle’has been covered withblack fabric.

Third row: the base wasscrewed to the MDFbox, then a sheet of Art-Bak is added at theback; the back of theframe is painted black.

Fourth row: PeterCleevely GCF (left), DomDalton and Anna-MarieBartlett; fitting theArtglass AR and thedouble mount into theframe.

Fifth row: the MDF ‘cradle’; the‘cradle’ in position before it iscovered

Page 53: Art Business Today, January 2013

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January 2013 53ART BUSINESS TODAY

�����"/#& ��( $�)�-�(���"+���*%�)%#���(��+""/�&%) * %$���)�(�-)��-� ���-�(�&� $*����"��!�����)��-�(���$* (�"/ $, ) �"��)%�*���( $�)�(��""/�"%%!�*%����"%�* $������+(*� $�* �����!��%%!���"�*���%*��(��$��%��*���*%(��� $�&"���������"��!��%%!�-�)�,�(/�� )�(��*�%$��� *�-�))�(�-���*%�*����"��!���)����$�%,�("�&&���# $ #�""/�%$*%�*���*%(����-%�(�,�()���+*�# $ �#%+$*)�-�(�)��+(���%$*%��"%�!)��-� ���-�(��%,�(��� $�*���)�#���"��!����( ����$�&%) * %$��� $�*����(�#����$���%$*� $����&�%*%�(�&��%��*���%&�$ $����(�#%$/�-� ��� )��*�*����%**%#�%��*����(�#����$�*���%*��(� $�"+��)�%#1)�$�#���$��*����*��

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Page 54: Art Business Today, January 2013

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54 January 2013 ART BUSINESS TODAY

Box cleverFramer and author CHRIS A PASCHKE GCF CPF explains howframers can make their own cost-effective shipping boxes, anincreasinly useful idea since more and more sales are being madeonline. Designs explained here include a simple hinged box, as well as‘clamshell’ and ‘drop spine’ boxes

T��$���$�����$��&��� +�'%�%��!$)�����! %&$'�&���$��'%�����!*�%���'&�&��%��%�!�&� �� �%"��&�!��%�$(����&��&��%!(�$�!!�����+��$���$%��

$��� &�+��������%����&��&�$�#'�$���&���$��� ��� ��%��""� ��!������&�!$��� ��"�� &� �%�&!������!��$!���!'&��$ ����!$ �����$&�%&%�!�&� � ����&!�%��"�$������$&��$!��"�����&!�"������!$�*����&�! %��� ��&����$&)!$�� ���%�&!���$�&'$ ����!���%����+�����&��%� !&�%!����!��&���%��'$�����*����&�! %�)! .&

����"&��$&�&��&���%���� �%��""���� �'�����)$�"���!!%��"����&%�!$�%�$�����"�"�$�����'%��!��&�����%%��&��+�$��'%�&!�' "����!$��*����&�"����%�&��&��$$�(��� ���!'$�� &� %�(��!$���%%+�"���� ���&�$���%���!��%�!���'�����)$�"�� ��!���"����&%���+�"$!&��&����,����$&��$!����������'&��&.%������!$�� !+� ����!$&���$����(� ���'$�&!$�!$��'%&!��$���

Shipping requirements���""� ��$�#'�$��� &%��!$��$������$&

��+�(�$+�%����&�+�� ������$� &��!' &��%

�'&�&�����%����'����� �%�$���� �! %�%&� &�����""� ���!�"� ��%�%'����%����� ������*���(��(�$+�%"�������'����� �%�&��&��'%&������&�� �!$��$��!$� %'$� ��������%�&!�����! !'$������������!$��!%%�!��'$%����!'����!&������ ������*��$!) �! �%��""� ����,����$&�!(�$��*��-�����"$!"�$"$���'&�! %��$��&��� �� ��&����&����%"���������!$�� ��&!�&���$��'����� �%&��+�)����%��"���$��$��$�����"����%��

�%���"���� ��"$!���'$�%�� ��'��&�"� ��&������%%�&!�"$�(� &�����&�! ��

This simple hingedbox has single wallconstruction with ahinged top. All sidesare lined witheggcrate

Page 55: Art Business Today, January 2013

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January 2013 55ART BUSINESS TODAY

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The best padding around aglazed frame is convolutedacoustic eggcrate foam, oreggbox foam, which is sold in1.5” and 2.5” thicknesses insheets and tiles

Page 56: Art Business Today, January 2013

FRAMING

56 January 2013 ART BUSINESS TODAY

Above left: This clamshell boxaccommodates a frame withsponge padding and ‘lift blocks’ areattached to heavy corrugate

Above right: This double wall box ismade from 0.5” foam, and the lidand sides fully overlap like ashoebox

Far left: This drop spine box is linedwith eggcrate foam on all sides

Left: All sides are glued to the baseand each other, then a bead of hotglue is applied along each innerseam

Left: All outside seamsare reinforced with 2”wide shipping tape

Right: Burnish all self-adhesive tape withbone to fully activatethe adhesive

Far right: Fit the lidover the completedbox botton, thenapply and burnish atape hinge on theouter seam of theloose panel

Far left: Do not glue the end panelthe the box lid. Hinge the panel tothe box lid on the inside edgeonly

Centre: Glue foam to all sides tohold it in place for ease of artremoval

Left: Sponge is hot glued to thetop and bottom of the box and allthe inner sides

Right: Lift the lid off the boxbottom and tape hinge the innerpanel seam

Centre: Lift the panel and tackwith tape to temporarily hold it,then tape hinge the full seam

Far right: When the box is flippedover, the lid panel should freelyswing open

Left: The open box shows a three-sided lid with afourth attached to the box bottom

Right: Foam is cut to size to fit inside the top andbottom of the box. To cut, score the foam at theback with a sharp blade, then pull it apart

Page 57: Art Business Today, January 2013

FRAMING

January 2013 57ART BUSINESS TODAY

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Page 58: Art Business Today, January 2013

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ART BUSINESS TODAY January 2013 61

FRAMING

The Family of Mat Board Cutting Machines

UK Sales: D & J Simons & Sons Ltd (London). Tel +44 20 7749 8250 - [email protected] Support Group: ‘There to Help & Support’ - [email protected] Rep. of Ireland Sales: Scopas Moulding (Kilkenny). Tel +353 56 777 0949 - [email protected]

valiani.com

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D & J Simons & Sons Ltd (London)UK Sales:

The Family of Mat Board Cutting Machines

Hall 4 Stand C80 /C81

Scopas Moulding (Kilkenny)Rep. of Ireland Sales: ‘There to Help & Support’ - [email protected] Support Group:

. TD & J Simons & Sons Ltd (London)

Hall 4 Stand C80 /C81

el +353 56 777 0949 - [email protected]. T Tel +353 56 777 0949 - [email protected] Moulding (Kilkenny) ‘There to Help & Support’ - [email protected]

el +44 20 7749 8250 - [email protected] T Tel +44 20 7749 8250 - [email protected]

el +353 56 777 0949 - [email protected] ‘There to Help & Support’ - [email protected]

el +44 20 7749 8250 - [email protected]

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Page 62: Art Business Today, January 2013

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BRANCH NEWS

62 January 2013 ART BUSINESS TODAY

COTSWOLDS

REGIONAL ORGANISER

Cath Friend GCF, Emerald Frames07507 77401712 Feb, 18 April, 27 June, 10 Sept, 12 Nov

EAST MIDLANDS

BRANCH MASTER

Andy Rossiter GCF, Artisand Framing and Art01778 39466413 March, 17 July, 9 October

NEW ZEALAND

REGIONAL ORGANISER

Keith Stewart GCF CPF; +64 6 358 9014; TBA

LONDON, INC MIDDX & SURREY

BRANCH MASTER

Paul Webb GCF, Artwork Creations020 8390 020520 Mar, 15 May, 17 July, 18 Sept, 27 Nov

NORTHERN IRELAND

BRANCH MASTER

John McDermott, Still Photography02893 368682

NORTH EAST

REGIONAL ORGANISER

Maxwell Roberts, Headrow Gallery,0113 269 424426 March, 25 June, 15 Oct

SOUTH WEST

REGIONAL ORGANISER

Position currently vacant

WEST MIDLANDS

REGIONAL ORGANISER

Louise Hill, Permajet01789 7392001 May, 8 Oct

WESSEX

REGIONAL ORGANISERS (EASTERN)

Johanna Cruickshank, Framing Star,01962 850430 and Suzanne Parker GCF,Appleshaw Frames, 01264 77225120 Feb, 22 May, 2 Oct, 20 Nov

Membership AssistantNii Tackie reports on two of thiswinter’s best events to date

Dublin and London hold busy events

What’s on in 2013? Details of upcoming branch events, reports on past events and detailsof officers and regions can be seen in full at www.fineart.co.uk

Right:Photographer Enda Cavanagh (left)and Leszek Wolnik of Dublin’sCopper House Gallery, which hostedthe Republic of Ireland event

Far right:Martin Tracy GCF spoke at theLondon event about low-cost waysfor retailers to promote themselves.Pictured here is a ‘frame tree’ thatMartin’s business made for theVictoria Art Gallery, Bath, animaginative project which generatedextensive media coverage

Page 63: Art Business Today, January 2013

January 2013 63ART BUSINESS TODAY

NEWSLETTERSLETTERS

Keep it moving

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Letters and emails Write to: The Editor, Art Business Today,16-18 Empress Place, London SW6 1TT, [email protected]

Abbott Lawrence by GPAHealy. This 19th centurypainting and frame areshown before and afterwork by Oliver BrothersArt Restoration, Boston

Page 64: Art Business Today, January 2013

B2B

64 January 2013 ART BUSINESS TODAY

BUSINESSES FOR SALE

Pending retirement. An opportunity toacquire a successful framing business, smallgallery and associated retail lines inprosperous Edinburgh suburb. Established+30 years with average (last 3 years) T/O +£140k and GP + £80k. The business /equipment / leasehold price - £94k+SAV.Training / support given if required.Reply to [email protected]

AGENTS & JOBS

Experienced picture framer. BusyCrowborough Gallery . One/two days perweek. Flexible hours. Would suit retiredperson or parent returning to work.To apply, call 01892 610770

SERVICES

Affordable giclée printing for galleries,framers and artists. Easy upload, tradediscounts and great prices. Specialists inaffordable canvas prints. Visit point101.comfor more information and full price lists orcall +44 (0)20 7241 1113Digital artwork suppliers. High volumephotographic restoration and enhancementservices. Range of photo-to-art productsavailable includes Caricatures, Pop Art, andFantasy templates. Free to register. 0208 1442472 or [email protected] pricing software available for bothMacs and PC's and in imperial or metricmeasurements. Powerful yet simple to useand easily adapted to suit all businesses. Anindispensable tool for the modern framingbusiness. Visit www.royallframing.co.uk orcall Mike Royall GCF on +44 (0)1454 617022Giclée printing for artists, photographersand framers. Top quality prints on fine artpapers and canvas print specialists all attrade rates. Visit www.lucyart.co.uk or call+44 (0)1924 360226National Acrylic Painters’ Association(1985) promotes through exhibitions theexcellence and innovation of acrylic paint.Contact NAPA for membership details:0151 639 2980, www.napauk.org,[email protected]

Richard C O Lovesey Fine Art & DesktopPublishing. Personalised stationery, businesscards, all in full colour. Products for artists:greeting cards, keyrings, notelets. Gicléeprinting. Mountcutting service. +44 (0)1507600836 www.loveseyfineart.comThe Association of Animal Artists invitesartists to join for exhibition opportunities,workshops, field trips, AAA Art RendezvousDays and the opportunity to work from lifewith the AAA En Plein Air Group. Please visitwww.associationofanimalartists.com

PRINTS AND ORIGINALS

Fine art photography of London availablein limited editions from Mr Smith WorldPhotography. We supply homes and officesinternationally. Call now to discuss bespokecollections. [email protected]

MATERIALS & EQUIPMENT

Mounts4You. Online web based mountcutting service. www.mounts4you.co.ukHardwood wedges for stretched canvases.Over 50% of 19th and 20th centurystretched canavases have broken or missingwedges. We manufacture eight differentsize/thickness combinations of replacementhardwood wedges, £5.50 per set of ten plus£3.50 p & p per order. Try the StudioSelection:10 each, 4 useful sizes, £23.50 postpaid and save £2. Tel 01603 743374 withcredit/debit card details. Leveton Studio,Orman House, 17a Grove Avenue, NewCostessey, Norwich, NR5 0JDStretcher bars and canvases made tomeasure in the UK. Fast turnaround.Softwood and hardwood bars. Any size from200mm to 3000mm. Print stretching service.Made by the UK’s leading manufacturer.For a catalogue call us now on +44 (0)1212480030. www.harrismoorecanvases.co.uk

REPLYING TO A BOX AD? Email yourcontact details to [email protected] or fax 020 7381 2596. We will forwardyour details to the advertiser

TRAINING

Applegarth Framing, Derbyshire.Individual framing training, beginners toadvanced, courses tailored to suit students’requirements. Contact Mary Evans GCF Advon 01283 703403 [email protected] of Framing Training School.www.fringearts.co.uk or call Lyn Hall GCFAdv to request prospectus. Flexible trainingto suit your needs. Accommodationavailable. Based outside Guildford/Farnham. Call (01483) 810555 Atkin Framers Ltd – Individual/joint tuitionon all aspects of picture framing offered tonew and experienced framers. Fine Art TradeGuild and ILA Scotland accredited. Call Richard 07821 918 476www.atkinframers.co.ukDown School of Picture Framing. ALLcourses accredited by the Fine Art TradeGuild. Call Steven McKee GCF Adv 028 92693807 / 07834 787487downschoolofpictureframing.co.ukHarlequin Frames. Framing tuition tailoredto individual needs. Courses fully accreditedby the Fine Art Trade Guild. Contact MalReynolds GCF Adv. on 01673 860 249 [email protected] Art & Framing is a Fine Art TradeGuild accredited trainer. Basics to advanced,worldwide training on your premises. Over500 students to date. Roy Rowlands GCF01527 876293, [email protected] a Frame - Individual framing training by aqualified GCF (Hertfordshire/Essex borders).Courses fully accredited by the Fine ArtTrade Guild. Call Richard Williams GCF on01279 260069, www.inaframe.co.uk

Daler Rowneyinspiring creativity since 1783

For all mountboard requirements,please contact:Tom HopperKey Account Manager - [email protected]

Page 65: Art Business Today, January 2013

Northern Framing School, Sheffield. Run bytrainer and author Pete Bingham GCF. Allaspects of framing, including GCF refreshercourses and 4-day beginner course. 0114245 1547 or [email protected] Framing (Bristol). Individual or jointtuition is offered by Mike Royall who's beena GCF since 1994 and is the only framingtrainer in the UK who’s also a qualified adulteducation teacher. All courses are fullyaccredited by the Fine Art Trade Guild.For more information visitwww.royallframing.co.uk or call Mike on+44 (0)1454 617022Sophie Brown Conservation Framing.Registered GCF tester in Australia. Individualtuition from basic to advanced framing. Theemphasis is on conservation.www.conservationframing.com.au+61 2 9518 0624Sports Framing offer training from basicsup to GCF standard. I day engineeringcourses on the Morsø. Oldham, Lancs.www.sportsframing.co.uk

UK

School of Framing. A range of coursesavailable at a pace to suit each level to allowstudents to enjoy and absorb what is taught.Courses take place at venues all over the UKand are accredited by the Fine Art TradeGuild. www.ukschoolofframing.com,01494 459545Wessex Pictures Framing School (est 1987)offers training to novices and experiencedframers. It is recognised by the Fine Art TradeGuild. The 5-day course in Leatherhead is£395 + VAT. Phone Garry White GCF, 0845 456 9970

January 2013 65ART BUSINESS TODAY

APRIL 2013 DEADLINEPlease send coupon and payment by 8 March to:Art Business Today, 16-18 Empress Place,London SW6 1TT, UK

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Harlequin Frames, Lincolnshire. Individually

tailored textile framing workshops. Contact

Mal Reynolds GCF Adv to discuss details

01673 860249 or e-mail

[email protected] M

oira on 020 7381 6616 to order

Guild Commended FramerStudy Guide

Published by the Fine Art Trade Guild

Researched, edited and compiled byAnnabelle Ruston and Fiona Ryan GCF

The GCF Study Guide The indispensable part of

every framer’s trainingCall Moira on 020 7381 6616 to order

GILDING COURSESA practical introduction to water andoil gilding in an intensive 3-daycourse with an optional 4th daycovering antique frame restoration.Courses held in London, Oxford,Salisbury, Newark, Hastings andScotland.

www.gildingcourses or call Jan Pike on 01424 754104 or07973 732184

ConservationFraming

Annabelle Ruston

A Fine Art Trade Guildpublication

Supported byConservation by Design

Conservation Framing by Annabelle Ruston ispublished by the Fine Art Trade Guild with thesupport of Conservation by Design. 128pp;paperback; colour photographs; £12.99 (£11 tomembers), plus £2 p+p.Contact Moira Sanders on 020 7381 6616 [email protected] to order

Page 66: Art Business Today, January 2013

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66 January 2013 ART BUSINESS TODAY

Friendly framing

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BECKY CHAPMAN and SUE CHARALAMBOUS who founded The BlackDog Gallery in Leatherhead ten years ago, attribute their success to theirfriendly welcoming approach, personal service and a range of productsthat isn’t available all over the high street

Sue Charalambous (left)and Becky Chapman

Page 67: Art Business Today, January 2013

The Art & Framing Convention UK is organised bythe Fine Art Trade GuildThe 21st awards weekend takes place onSaturday 11 and Sunday 12 May 2013 at The OldSwan Hotel, HarrogateDownload a booking form at www.fineart.co.uk,email [email protected] or call 020 7381 6616

Tickets cost just £95 + VAT per person for those sharing a room, whichincludes B&B, a three-course dinner and the drinks reception

Join us for an unforgettable weekend where you will ‘meet, learnand celebrate’. The Art & Framing Convention UK includes the GuildArtist exhibition, a full programme of seminars and masterclassesand the black-tie Awards Dinner. It is the perfect combination ofbusiness and pleasure.The historic spa town of Harrogate is a great place for guests andpartners from outside the industry to visit, so why not make aweekend of it?

Meet, learn, celebrate

Sponsored by:

Page 68: Art Business Today, January 2013