art business today, january 2013
DESCRIPTION
The premier publication for the art, framing and printing industry. January editionTRANSCRIPT
BUSINESSTODAYART
Moving to online retail SPRING FAIR INTERNATIONAL Art Q&A
Health & safety Framing an Olympic torch 3D printed sculpture
A
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NEWS
ART BUSINESS TODAY
BUSINESS32 Playing safe
Mark Wilson looks at health and safety procedures
36 The art of online promotionTips on how to market your businessover the internet
ART40 Printing in the third dimension
Artist Philip O’Reilly uses 3D printing technology to create sculpture
44 10 low cost ways to market your gallerySimple promotional ideas from Laura McBeth
FRAMING50 An Olympic task
Peter Cleevely GCF and Anna-MarieBartlett frame an Olympic torch
54 Box cleverChris A Paschke GCF CPF explains how to make sturdy boxes for frames
REGULARS8 Trade news27 Face to face:
Alan Reed28 Product news48 Business tips for artists59 Trade secrets60 Pete Bingham’s agony62 Branch news63 Letters64 B2B: classifieds66 Last word:
Becky Chapman and Sue Charalambous of The Black Dog Gallery
COVERThe front cover features framesfrom Mainline Mouldings,www.mainlinemouldings.comSee the Mainline Mouldingsadvertisement on page 3
CONTENTSArt Business Today January 2013, Issue 1 First published June 1905 as the Fine Art Trade Journal www.fineart.co.uk
17
50
62
40
January 2013 5
COVER
63
6 January 2013 ART BUSINESS TODAY
Art Business Today
Published by the Fine Art Trade Guild
16-18 Empress Place, London SW6 1TT, UK
T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596
[email protected] www.fineart.co.uk
PublisherLouise Hay
Managing editorAnnabelle Ruston
SubscriptionsMoira Sanders
ContributorsJan Baker
Anna-Marie Bartlett
Sarah Bayliss
Pete Bingham GCF
Peter Cleevely GCF
Mick Hodson
Laura McBeth
Philip O’Reilly
Chris Paschke GCF CPF
Mark Wilson
Publication datesArt Business Today is published five times per
year: January, April, June, August and October
Subscriptions 2013UK Europe World
One year £30 £36 £44
Two years £53 £62 £74
To subscribe, call 020 7381 6616 or visit our
website, www.fineart.co.uk, and click on the ‘go
to Art Business Today magazine’ button
Liability©All rights reserved. ABT is intended to inform
but no liability can be accepted for action
taken, or not taken, in reliance on it
Guild CEO
Louise Hay
Master of the Guild
Maxwell Roberts
Bespoke and unusual - buzzwords for 2013
Acursory glance at the massive pile of catalogues that arrived on my
doormat before Christmas confirmed that ‘bespoke’ is a key
concept in retailing at the moment. And that, of course, is excellent
news for bespoke framing businesses, artists and retailers whose
USP is their range of unique hand-made goods.
Internet successs story NotOnTheHighStreet.com is a good example. Their
catalogue is full of goods such as cufflinks featuring family photos, butterdishes
inscribed with wedding dates, personalised Christmas cake toppers and
bracelets with the recipient’s name spelt out in Morse code. One reason that
Snappy Snaps, which used to make its money developing photographs, has
survived the switch to digital photography is that it offers an imaginative range of
personalised products, from flip-flops to clocks and baby-grows.
US craft website Etsy.com, and its UK equivalent Folksy.com, are thriving: Etsy
sold goods to the value of $437million (£274million) during the first seven
months of 2012. People buy from sites such as Etsy and Folksy because they
want stylish handmade goods that won’t be seen in every home in their street. (I
did a lot of my Christmas shopping through these sites; the handmade earrings
made from glass found on the beach for my niece, for example, arrived from
the USA within a week, along with a personal note from the maker, and there
was no chance that anyone else would source the same gift.)
Philip O’Reilly’s fascinating article about creating sculpture using 3D printing
technology (page 40) shows that the scope for personalised products can only
increase. Soon retailers and artists will be producing scale models, or printed
sculptures, of pets and loved ones, as well as digital prints.
We’re in the middle of a cultural reaction against mass-produced goods bought
from global brands. I’m not suggesting that brands such as Zara, Uniqlo and
IKEA are losing customers, but that when it comes to gifts and special luxuries
people are looking for something a little more unique. Today’s shoppers have
high expectations and varied needs: they want inexpensive and accessible goods
some of the time, but they are also seeking the bespoke and the unique, items
that will reflect well on them and their personal style.
This reinforces the idea, often discussed in these pages, that our industry
should focus on added value and specialist products, rather than trying to
compete on price when selling low-end ready-made products.
Annabelle Ruston
BUSINESSTODAYART
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3127
10
Castle Fine Art, International Convention Centre, Birmingham, B1 [email protected] 633 0645
Sunday 3 - Monday 4 February 201310am – 5pm
Exhibited for the first time this spring, the brand new collection of art from Washington Green Fine Art
NEWS
8 January 2013 ART BUSINESS TODAY
Spring Fair International: register now
ONCE AGAIN Art Business Today has
produced a pocket-sized Spring Fair
planner, a guide to art and framing
exhibitors at the show. The booklet
includes information on the seminar
programme, exhibitor previews, a
comprehensive list of art and framing
exhibitors, the floorplan and lots of
essential information designed to make
your visit run smoothly. Your copy is
inserted into this issue of Art Business
Today.
The seminar programme includes
technical framing sessions from experts
including Pete Bingham GCF and Mal
Reynolds GCF Adv, as well as retailing
tips from US shop owner John Ranes
GCF CPF. Colin Ruffell is back by
popular demand with his marketing
ideas for artists and Mark Wilson will be
helping framers make more profit. The
full programme can be seen at
wwww.fineart.co.uk.
Spring Fair International takes place
at the Birmingham NEC from Sunday 3
to Thursday 7 February. Remember to
visit Art Business Today and the Fine
Art Trade Guild in Hall 4 on stand
D84.
www.springfair.com
The cover of thisyear’s planner bearsa Jack Vettrianoimage fromHeartbreakPublishing (top), andvisitors to the D&JSimons stand at lastyear’s Spring Fair
BUSINESSTODAYART
SPRING FAIR 2013Art & Framing Planner
INSPIRING BUYING
DeMontfort goes to Hollywood
THE DEMONTFORT Fine Art spring
preview on 3 and 4 February sees the
UK launch of Gabe Leonard. ‘Gabe has
enjoyed huge success across the Atlantic
for many years with his high-impact
paintings which draw us into a world
rich with cinematic atmosphere and
narrative intrigue,’ explains
DeMontfort’s Kathy Halford. ‘Attracted
to the rugged and romantic elements of
film noir, Gabe merges brilliant
figurative painting with a finely crafted
ambience, creating a freeze frame full of
narrative possibilities. He captures
mood by combining free expressive
brushwork with the lighting and framing
of a seasoned Hollywood director.’
www.demontfortfineart.co.uk
Guild Artists’ Exhibition detailsannounced
THE FINE Art Trade Guild is proud toannounce that this year’s Art &Framing Convention UK will includean exhibition of work by Guildartists. ‘The exhibition will showcasesome of the finest examples ofunique and dynamic artworkavailable from contemporary artistsworking in the UK today,’ enthusedartist Anne Corless, who chairs theGuild’s Fine Art Committee.Guild member artists, galleries andpublishers are invited to submitwork for selection. Images must beemailed to [email protected] by8 March. The maximum framed sizeis 100x50cm and it is acceptable tosubmit more than one image. Thesubmission fee is £15 + VAT, and inthe event of an artist’s work beingrejected, £10 + VAT will be returnedto the artist. The Fine Art Committeewill make their selection duringMarch.The exhibtion will take place onSaturday 11 and Sunday 12 May atthe picturesque Old Swan Hotel,Harrogate. Entry for visitors is freeand all artwork will be for sale. Over100 artworks will be included in theexhibition.Artwork will be uploaded to theGuild website, and will be linked toartists’ own websites. Both tradevisitors and members of the publicwill attend the show, and guests atthe Awards Dinner will view theartwork during the drinks receptionthat precedes the black tie [email protected]
The exhibition posterdesigned by Gordon King
NEWS
A tiny challengeTHE THEME for the 2013technical framing awards, whichare part of the Art & FramingIndustry Awards, is miniatures.Entrants to the Guild ChallengeFraming Award, which issponsored by Valiani, mustmount and frame a single objector image no bigger than 80mmin any dimension. Framers tryingfor the Best Mount DesignAward, sponsored by FramersCorner and Wizard, will be sent acopy of Peter Hayton’s Watchingthe Sunset (see below), a printmeasuring just 85x69mm.The rules are available in full onthe Guild website, and it shouldbe noted that entries must bedelivered to the Guild’s westLondon offices by Friday 8 March.The entry fee is £10 to membersand £20 to non-members (+VAT).Download an application form atwww.fineart.co.uk
Falmouth student is curator’schoiceADAM MCGHEE, a student fromUniversity College Falmouth, isthe Curator’s Choice winner inthe Fujifulm Student Awards. Thewinning image shows a womanworking on an allotment by theClyde River in Glasgow.www.fujifilmstudentawards.co.uk
Inbrief
January 2013 9ART BUSINESS TODAY
New conservation book from the Guild
THE FINE Art Trade Guild has
published a new book entitled
Conservation Framing, which tells
framers everything they need to know in
order to frame pictures in line with the
Guild’s Conservation and Museum
Level standards. The book describes
how to make hinges, from gummed tape
or Japanese paper, as well as discussing
alternative methods for attaching and
supporting artwork.
The various types and qualities of
mountboard are analysed in detail, as
well as how these tie in with Guild
standards. There are separate sections
on framing textiles, oil paintings and
animal skin, plus case studies where
framers discuss actual projects.
Publication of the book is sponsored
by Conservation by Design, which
provides conservation products to
galleries and museums all over the
world. Product manager Chris French
comments, ‘Conservation by Design is
delighted to be sponsoring Conservation
Framing, the latest book by Annabelle
Ruston. Annabelle is as passionate as we
are about conservation techniques and
encouraging best practice in this field.
Well-written, it offers a wealth of advice
on the importance of framing to
conservation standards, covering a range
of specialist materials and techniques to
aid framing professionals through every
step of the process – a must-have
handbook for all framing professionals
to ensure artefacts are conserved for
future generations to enjoy.’
Conservation Framing is a 128-page
A5 paperback with colour photographs.
The published price is £12.99, or £11 to
Guild members, plus £2 p&p (UK).
Order online or pick up your copy from
the Guild’s stand D84, Hall 4, at Spring
Fair International.
www.fineart.co.uk
Saying it with Lego®
ConservationFraming
Annabelle Ruston
A Fine Art Trade Guildpublication
Supported byConservation by Design
ART COLLECTIVE acrylicize have
created an installation for Qubic Tax, a
firm of tax accountants, which seeks to
convey the idea that everyone must pay
tax. Installations by acrylicize can be
seen in high profile settings at Heathrow
Terminals 3 and 5, Wembley Stadium
and the Emirates Stadium.
1200 LEGO® figures were styled to
show that people in all lines of work –
doctors, cooks, postal workers,
mechanics, sailors and many more – are
united by their duty to pay tax. The
installation greets visitors to Qubic Tax’s
Newcastle offices.
www.acrylicize.com
Ibegan my career as an interior
designer, then I moved into painting
murals: Italian courtyards, rainforests
and themed bedrooms for children.
However, my career as an artist did
not really take off until I painted my first
cow, which I named after my mother,
Dorothy.
A friend saw my painting and fell in
love with it. This kind friend entered
the canvas into an art competition and
from there I ended up with a trade
stand at a small, local agricultural show.
I will never forget the first day of that
show when the public came into the
marquee and looked at my work,
initially quite a small collection of about
eight animals painted on canvas. It was
the most fantastic feeling I had ever
experienced: to have painted something
that, quite simply, made people smile.
My stand was soon surrounded by
people admiring my artwork and not
only did I sell several paintings, but I
took orders for a number of
commissions. I have never looked back.
Meeting one’s customers, chatting to
them about their likes and dislikes, and
getting feedback on one’s work is so
important for any artist. For example,
during 2011 I was asked on
countless occasions to paint
chickens and so Wendy and Julia
were introduced into my 2012
collection. They have proved
incredibly popular; without the
opportunity to interact with my
customers they may never have
materialised.
Customers love to meet
the artist, to have a brief explanation
about what lies behind the canvas - why
you have painted what you have painted,
so to speak. They are always highly
amused when I tell them that all my
animal characters are named after family,
friends and neighbours. I have now built
up a solid body of collectors and have
developed some genuine friendships with
customers.
The public, however, are shrewd.
Buying a painting is a big investment,
both financially and aesthetically. The
artwork will hopefully occupy a
prominent position in the customer’s
home, defining their tastes and providing
many years of enjoyment for them, their
families and friends. With this in mind,
many potential buyers like to see the
work several times before they choose
their favourite piece and make that
financial commitment. I really enjoy the
moment when a customer finally decides
which of my animals they want to take
into their home, even if that decision is
only reached after two or three visits to
my stand. Other customers take a
brochure at a show, pin it to their fridge
door and drop subtle hints to their
partners, family and friends, so they are
eventually given one of my pictures or a
piece of merchandise as a present.
There is nothing more satisfying than
selling a painting and seeing the pleasure
that someone gains from something you
have produced. I wouldn’t miss it for the
world. After all, every artist knows that
into every piece of artwork goes a little bit
of the artist themselves. �www.sarahbaylissfineart.co.uk
NEWS
10 January 2013 ART BUSINESS TODAY
ARTIST’S SKETCH‘Customer feedbackis incrediblyimportant for artists’
CONSERVATION STORAGE,
equipment and display specialist
Conservation by Design (CXD) has
supplied bespoke showcases to the
William Morris Museum in London
following its £5 million revamp, and to
the National Portrait Gallery.
The William Morris Museum has
been transformed to create a world-class
destination and centre of excellence for
the study of Morris, one of the foremost
creative artists and original thinkers of
the nineteenth century.
CXD has supplied 35 bespoke
showcases throughout the museum,
housing a mix of drawings, photographs,
wallpapers, fabrics, ceramics, glass,
furniture, stained glass, and fine art.
Vicky Carroll, museum and gallery
manager, comments, ‘Many artefacts are
on display for the first time and the
showcases offer an unhampered view
from all angles, so visitors can enjoy
them to the full. The collection looks
fantastic and will be protected for many
decades to come.’
CXD has provided the National
Portrait Gallery with storage for framed
pictures, mounted artwork and loose
papers. Using Smart Metal Design
technology for heavy duty usage, CXD’s
Sterling range is custom made to suit
customers’ requirements.
www.conservation-by-design.co.uk
Abespokeshowcaseat theWilliamMorrisMuseum
CxD provides museums with bespoke display solutions
Sarah Bayliss
Wessex PicturesGroup of companies
www.wessexpictures.com [email protected] 01590 681681
How to increase your sales andprofitability using ‘Specialist Glass’
Frinton Mouldings will be launching their new mouldings featuring the ‘New Jubilee Range’
Liberon will be demonstrating their range of wood finishing products
Machinery demonstrationsthroughout the five days
The ‘Wessex Pricing Programme’ including the latest features
Hall 4 Stand D70/E71
See us at the
International Spring Fair
at the NEC Birmingham
3rd February - 7th February 2013
visit the stand
and meet the
Wessex Team
ess WWessex Group of companies
essex ctuiPGroup of companies
resctuGroup of companies
will bee W
featuring:
will be
featuring:
Frinton Mouldings will be launching their
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How to increase your sales andSpecialist Glass’
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Liberon will be demonstrating their range
visit the stand
new mouldings featuring the‘New Jubilee Range
will be demonstrating their rangeof wood finishing products
Machinery demonstrationsthroughout the five days
new mouldings featuring theNew Jubilee Range’
will be demonstrating their rangeof wood finishing products
Machinery demonstrationsthroughout the five days
www
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NEWS
Moab introduces dual semi-gloss 330
US PAPER manufacturer Moab, adivision of Legion Paper, haslaunched Lasal Dual Semigloss330, a heavyweight double-sidedfine art paper which utilises state-of-the-art coating technology.The coating facilitates consistentimage reproduction and instantdry time.Moab papers are available in theUK from Color Confidence.www.colorconfidence.comwww.moabpaper.com
The Guild: a global brandSLOVENIAN PICTURE framer MitjaKolaric GCF is pictured herewearing his GCF apron, with hisGCF certificate in the backgroundand holding a copy of ArtBusiness Today. The Fine Art TradeGuild continues to set globalstandards for framing, withframers everywhere turning tothe Guild and its publications forinformation and advice on bestpractice.www.okvirija.si
Inbrief
12 January 2013 ART BUSINESS TODAY
Independents win by joining forces
FRAMING SUPPLIER Arqadia has
unveiled a new-look website, designed to
help improve its customers’ online
experience. The website has not only
had a makeover, but now also features
an enhanced faceted search function,
bigger and better stock images, an
additional compare feature and an easy
to use, revamped ‘my account’ section.
Plus, to make it easier for framers to
find the help and advice they want,
Arqadia has created a dedicated 4Walls
portal, which incorporates a host of
searchable specialist business boosting
tools that are free to download for
registered account customers.
Pauline Hutchinson, marketing
manager, comments, ‘Our new website
represents a new online era for Arqadia
and has been welcomed by customers.
The site is now more user-friendly and
is packed with handy features, from
better product profiles, to guidance on
marketing, to Q&A’s on a host of
framing topics.’ Arqadia is now also
active on both Facebook and Twitter.
Search 4WallsbyArqadia for details.
www.arqadia.co.uk
Arqadia launches new website
INDEPENDENT RETAILERS in a
regenerated indoor market in
Walthamstow, east London, have joined
forces to promote themselves as the
place to go for unusual, often one-of-a-
kind goods that can’t be seen all over
the internet or the high street.
Visitors to Wood Street Indoor
Market will find antiques, second-hand
furniture, vintage clothing and retro
music, as well as picture framing, cake
decorating and a range of craft shops
and cafés. The traders and makers in
the market are promoting the fact that
shoppers can commission bespoke
goods and buy ‘up-cycled’ products, a
welcome antidote to the mass-produced
goods of which discerning shoppers are
becoming tired.
‘Walthamstow has a flourishing art
and design base,’ explains promotor
Carolyn Abbott. ‘Artists and
craftspeople are increasingly seeing the
potential of getting together in these
niche retail spaces within a community
of independent dealers and makers.
This indoor market, which was
originally built as a cinema, is swiftly
developing a reputation as one of
London’s secret gems.’
Shoppers looking for art and framing
can visit Folly & Frill, where they will
find a range of Walthamstow-inspired
artwork. DJF Gallery is the place to go
for custom framing as well as collectible
posters and secondary market prints.
www.woodstreetmarket.com
DJFGallery,left, andFolly &Frill, bothofferbespokeart andframingwithin themarket
So here I am, about to write my
first piece about retail. What
would people like to read, I
wonder? Well, I know what I
would like to read, and it isn’t
about how gloomy the outlook is. I
worked in manufacturing for over 20
years and that was never a walk in the
park. But running your own business
has to be your job, your hobby and your
passion. If it isn’t, it’s not worth it.
So what made me take this step? As
for many people, redundancy was the
catalyst that made me start the business.
When I began trading my main work
was framing, and that still accounts for
about 50 per cent of the business, but
the gallery has blossomed, and, like a
second child, I love them both. Before I
launched the business I spent an
inordinate amount of time ploughing
through a Sage business plan,
spreadsheets and questions, but it
proved to be time well spent. It made
me think about the details which, if
neglected, may be your downfall. The
big stuff - rent, rates, wages, heat
and light, equipment and stock -
are obvious essentials, but
where the customers will
come from and what will
make you stand out from
the crowd are much
tougher questions.
As part of my initial research I
visited 20 galleries and frame shops in
the area. The level of service and
ambience varied from sublime to grim.
But each visit taught me something, if
only what not to do. I still make a point
of visiting other retailers, and I still have
much to learn.
Fine Art Trade Guild regional events
have been an enormous help; getting
together with like-minded people to
discuss challenges, solutions and
opportunities is invaluable. Those who
have been in the business a long time
are generally very willing to share their
knowledge and expertise. As part of my
research, I went to see Ashley Younger
from Wessex Pictures, who gave me a
massive amount of advice. His help not
only enabled me to complete my
business plan, but guided me through
the practical day-to-day side of picture
framing, advice on matters that
everyone just seems to know.
Don’t just look at how our sector
does it, look at the big boys who spend
millions on sales and marketing, such as
John Lewis and M&S, for inspiration on
colours and trends. I know that small
touches in presentation can make
people come back again and again.
Each picture or gift I sell is wrapped
with ribbon and tissue, and at Christmas
I spray the tissue with cinnamon
perfume, just like they do at Tiffany’s,
which costs pence but makes customers
feel special. When their gift is wrapped
with a big bow their faces say it all and I
know they’ll be back.
I have learnt to ask for guidance and
look to see if there are other ways to get
the job done. So my advice is, don’t be
proud, ask other people: there is no
need to re-invent the wheel, just put
your own unique spin on it! �www.theframe-gallery.co.uk
NEWS
14 January 2013 ART BUSINESS TODAY
SHOP TALK‘There is no need tore-invent the wheel,just put your ownunique spin on it’
THE WINNER of the BBC Wildlife
Artist of the Year award, Devon-based
artist Heather Irvine, has just returned
from the painting safari to Botswana that
was her prize. The safari was run by
wildlife artist Pip McGarry.
The competition received a record
1200 entries and the winners were
announced at Marwell International
Wildlife Art Society’s annual exhibition
by Sophie Stafford, editor of BBC
Wildlife Magazine. Benjamin Mee, who
owns Dartmoor Zoological Park and
wrote the book We Bought a Zoo,
presented the awards.
Work from over 200 artists was
included in the exhibition, and there
were around 700 exhibits in total.
Next year’s BBC Wildlife Artist
competition is free to enter via
www.discoverwildlife.com/competitions
and the closing date is 28 February. First
prize is once again a two-week safari to
Botswana with Pip McGarry
Wildlife artist of the year reaps the rewards
Left: Heather Irvine’s winning painting, TheLast WinterBelow: Pip McGarry’s painting safari toBotswana. Award-winning artist HeatherIrvine is fourth from left at the back and PipMcGarry is on the far right
Jan Baker
NEWS
16 January 2013 ART BUSINESS TODAY
Another year over and a new
one begun. I’ve come into
work infused with hope for
2013. We spent 2012 under
a cloud of doom, even if
things were not quite as bad as we were
led to believe. We all need to give
ourselves the best chance of success by
seizing opportunities and taking a fresh
look at what we do. It’s too easy to miss
out because we don’t have time to take
up lucky breaks, can’t find the head
space to think about the changes we
have to make or to analyse the whys and
wherefores of our routines. We need a
mental spring clean to go with the actual
reorganisation that welcomes in a new
year. Let’s vow to bring in new
initiatives to all our businesses and not
to miss any chances of success.
At the Guild we offer a raft of
programmes designed to help members
get ahead and it saddens me to hear that
people don’t have time to engage with
them. Make 2013 the year when you
attend at least one networking event,
whether it’s your local branch, Making
Pictures evening or the Art & Framing
Industry Convention UK in May.
Members report that the networking
and education at Guild events is worth
the fees alone. And do take advantage
of the seminar programme we lay on at
Spring Fair International, coming up
soon, and the Art & Framing Industry
Convention; you may learn the one
thing that will turn your business
around, or give you a new skill that
sets you apart from your
competitors.
Make time to enter the art and
framing industry awards; entry to the
business categories is free to all and the
deadline’s not until March so there’s
still time. Winning, or being shortlisted,
gives you something to shout about as
last year’s entrants showed in the super
media coverage they achieved. And
there’s a lot to be gained from just
entering the framing competitions,
never mind actually carrying off the
trophy. Framers tell me that the
opportunity to get creative and
experiment brings dividends in
developing new designs and having a
talking point to display. This year we’re
looking for miniatures – see page 9 for
entry information or go to Awards &
Convention on our website.
As for us, we’re carrying on with the
mountboard licensing initiative launched
a year ago; taking a fresh look at the
proposal for an Inkjet Print Quality
Assurance programme; categorising
glass and glazing, and adding an artists’
exhibition to the Art & Framing
Convention. That’s just for starters.
And don’t forget we’re here to help.
If you’re struggling with a business or
technical problem you’re not alone.
Give us a call – you’d be surprised at
what we know in the office and if we
can’t help directly we’ll give you a good
steer on how to find the support you
need. I hope to meet with you at Spring
Fair International; look us out in Hall 4,
stand D84, and in the meantime have a
happy and successful new year. �Louise Hay is the Chief Executive of theFine Art Trade Guild
IN BUSINESS‘We are categorisingglass and glazingand introducing anartists’ exhibition’
READERS ARE urged to enter the Art
& Framing Industry Awards, a
celebration of everything that’s excellent
in our trade. In the current economic
climate the marketing value of being
shortlisted can’t be over-estimated, and it
may only take a few minutes to complete
the entry form. There are awards for
technical framing skills, artists, customer
service, innovation, sales promotion and
retailing.
Applications and completed frames must
be submitted by 8 March. The winners
will be announced at the Awards Dinner
in Harrogate on Saturday 11 May. To
download entry forms and information
visit www.fineart.co.uk
Raise your profile: enter an award
Louise Hay
Two of the 2012winners, BuckinghamFine Art’s KerryDarlington andTimmy Mallett
BEYOND TIME and Place, a
sumptuous book about the art of Paul
Raymond Gregory is now available. The
publication features the best of Paul’s
work from the past 40 years, including
his Tolkien art, heavy metal subjects and
the artwork he has created for the
Bloodstock music festival.
The book was designed by Mark
Wilkinson, a long-time admirer of
Paul’s work, who has produced album
covers for bands including The
Darkness, Iron Maiden and Judas
Priest. The text is by Alex Lewis of the
Tolkien Society and Greg Moffitt, a
rock journalist and author.
The 176-page full-colour book is
cloth-bound and comes in a cloth-bound
slipcase. 500 copies are accompanied by
a signed art print and certificate of
authenticity. The limited edition costs
£90, while the book-only version is £30
(prices are plus p&p)
www.studio54.co.uk
NEWS
January 2013 17ART BUSINESS TODAY
SADLY, BRIGHTON based landscape
artist Michael Embden died in August
2012, aged 64.
Michael studied graphics at Brighton
College of Art, then forged a successful
career as an illustrator, designing more
than 100 book covers. This phase of his
career culminated in a lavishly illustrated
edition of Rider Haggard’s novel She;
the V&A Museum bought one of the
original paintings for the book.
In the 1990’s Michael dedicated
more of his time to landscape painting,
developing a technique of watercolour
painting using multiple layers of pure
washes to create works of exquisite and
atmospheric resonance. He joined The
Fiveways Artist Group in Brighton and
held his own open house every May for
15 years. His landscapes became very
popular with collectors and there was
soon a waiting list, as his paintings took
upwards of eight weeks to complete.
Michael was passionate about nature,
music, poetry and all the arts. He lived
life to the full and always saw the best in
people or difficult situations and never
spoke badly of anyone. He is greatly
missed by his widow Pamela, whom he
married in 1970, his two children and
four grandchildren.
Art trade loses Michael Embden
Paul Raymond Gregory book published
Paul Raymond Gregory with his latest Tolkienpainting, left, and the lavishly produced volume
Profiting from printsHOW TO Profit from the Art PrintMarket, a guide by US art marketexpert Barney Davey, is nowavailable to UK customers viaAmazon.co.uk. The book teachesartists how to create incomethrough print publishing andalso covers licensing and pricing.The paperback edition is £19.11.The cost is £6.41 to Kindle usersand the Kindle version is free tomembers of Amazon Prime.www.barneydavey.com
Ambiente show opens inFebruaryGERMAN GIFT and homewarestrade show Ambiente takes placebetween 15 and 19 February inFrankfurt. The show is dividedinto three segments – living,giving and dining – and 4500exhibitors will be showing theirwares to around 140,000 tradebuyers.ambiente.messefrankfurt.com
Inbrief
NEWS
18 January 2013 ART BUSINESS TODAY
IN PRINT‘Printing is easy.There is nothingcomplicated aboutprinting’
Printing is easy! There’s nothing
complicated about printing!
There, that will annoy a few
printers. From when I was a
young designer in the biggest
book design studio in Europe in the
60s, it was apparent that printers were a
bunch of ‘That’s what you get, mate’
merchants. Not to be too harsh, it was
time consuming and expensive to make
corrections, so nobody asked them to
do so and they became complacent.
To a bunch of creatives this was
laying down the gauntlet. We decided
the time had come to fight back and get
what we knew was possible. This meant
learning how to colour correct proofs,
how machines work, and when you ask
a guy to reduce the yellow in that bit,
how he does it. Only then can you tell
printers which areas of colour they have
got wrong,
The essential principles of printing
are the same today. Now the process
just misses out a few stages. Printers
used to work alongside a repro house
and image capture was achieved with a
drum scanner for transparencies, while
flat art was photographed, and filters
were used to separate the CMYK
colours. A piece of film, one for each of
cyan, magenta, yellow and black was
produced. Each film was then placed on
a printing plate and exposing it to light
transferred the image to the plate.
This then got bolted to the press
and the job was run. As the
paper touched each plate in
turn, the image built up.
So there we go, nothing
complicated, and now it’s much easier
because we can see how the printed
image will look on a screen before we
send it to the press or plotter.
What you will be aware of is that the
end bit is easy: press a button and the
print comes out. The machine that the
paper comes out of is a dumb animal. It
only does what it is told. If you supply it
with bad scans, bad plates or a bad file,
the machine will give you a bad print.
So we have to take control of the
material that is fed to the machine –
everything about the end result is
controlled by the quality of the data you
started with. The person who runs the
machine is at the mercy of the person
who created the repro, or, these days,
the digital file.
‘Where is this going?’ I hear you say.
Well, to get good prints you have to
work with people who have a great deal
of knowledge about colour
reproduction, not someone who just
buys a machine so they can have a go at
giclée printing. Experienced printers are
properly trained and will have learnt an
awful lot through trial and error and
making mistakes along the way.
If you don’t know how to manage
and correct colour then sooner or later
you will come unstuck; pressing the
buttons and dusting the machine is easy!
Think camera, photographer, scanner,
file preparation. These are more
important than the type of machine or
paper you use to create a print.
Remember, rubbish in, rubbish out. �www.mickhodson.co.ukwww.gicleelondon.co.uk
DIASEC, A photo presentation solution
from Kaymounting, has an in-built UV
filter and neutral curing, say joint MDs
Keith Reid and Dean Brown. ‘It
contains no plasticisers and is resistant
to fungicidal and bacterial agents, as well
as air-borne pollutants. After curing, the
whole airtight panel remains chemically
inert and stable, so you be assured that
your image will remain in pristine
condition. The finished product can
withstand changes in temperature and
humidity too. We still have samples that
were produced in the 1970s and there is
no colour shift, the whites are still pure
and there has been no acid erosion.’
www.kaymounting.co.uk
Keeping your image safe
Left: A Diasec mountedprint from the 1970sAbove: A close up of aDiasec print mounted onaluminium
Mick Hodson
NEWS
January 2013 19ART BUSINESS TODAY
THE THIRD FrameArt Expo trade fair
will take place in Milan from 22 to 24
March this year. The event showcases
the best of European-made frames,
along with framing materials and
equipment, as well as artwork.
‘Made in Europe’ is an important
aspect of the show, which seeks to
promote the quality and heritage of
European goods. In 2011 the organisers
of FrameArt Expo reached an
agreement with FAMA (The Frame
Accessories Manufacturing Association),
that the event would emphasise the
superior materials and manufacturing
processes that buyers of European made
framing goods will experience.
The second FrameArt Expo show,
which was held in Rome last year,
attracted 6500 visitors from 60
countries.
The show will once again include an
education and training programme for
framers, which will be made up of
workshops and lectures on business
issues, profiting in a digital age and an
analysis of current styles and trends.
FrameArt Expo is held at the Fiera
Milano exhibition centre alongside
Photoshow, an international photo and
digital imaging exhibition, which is now
in its 14th year. Exhibitors report a
useful crossover between visitors to the
two events.
UK framer Lyn Hall GCF Adv,
Fringe Arts, attended the show in 2012.
‘One of my frames was entered into the
framing competition by Arqadia so I
thought I’d combine a visit to the show
with a trip to Rome with my family. It’s
interesting to see how different framing
is in Italy and the UK; they hardly use
mounts, let alone decorated ones, and
choose much heavier more decorative
mouldings than we do.’
UK framing company Arqadia
exhibited last year. ‘We always have a
good show in Italy,’ says marketing
manager Pauline Hutchinson. ‘We see
many customers from all over the world
and we class this as the main show for
our export business. FrameArt Expo is
all about quality of visitors, not the
quantity. The show did suffer slightly
due to the location in Rome last year, as
the transport links are not good, but it
will be in Milan in 2013, which is much
better as the exhibition venue is centrally
located on a metro line.’
UK supplier LION Picture Framing
Supplies has exhibited for the last two
years. MD Martin Harrold comments,
‘LION booked a small stand at the first
FrameArt Expo in Milan two years ago.
The show worked for us and we
participated in the Rome event last year
with more success. FrameArt Expo is
looking strong for Milan in 2013. Our
industry needs an international meeting
place for moulding and equipment
manufacturers, distributors and
stakeholders and FrameArt Expo is now
accepted as the worthy successor to the
old SACA show.’
www.frameartexpo.com
FrameArt Expo in Milan in 2013 Inbrief
Pop-up shop guide publishedPOP-UP shops are everywhere,many of them galleries. DanThompson, an artist and founderof the Empty Shop Network,explains, ‘With empty shopsaplenty, pop-up shops could beeverywhere. They’re a great wayto test out a new business idea,experiment with a new product,location or market, gain exposureand learn more about customers– all with minimal risk andfinancial outlay.’ Dan Thompsonhas written Pop Up Business ForDummies, which is packed withcase studies, tips and expertadvice. The book is billed as ‘yourtotal hands-on guide to bringingback the vibrancy of yourcommunity and high street’.Pop Up Business for Dummies byDan Thompson; ISBN 978-1-1184-4349-1; paperback; 264pp; £12.99.www.wiley.com
The limit is your imaginationWHOSAYS thata frame isjust fourbits ofwood?Thisinspiringway ofholdingonto thetoys thatchildrenhaveoutgrown was pinned to theGuild’s Pinterest board fromAchadosdedecoracao.
blogspot.com
NEWS
20 January 2013 ART BUSINESS TODAY
Pooling resourcesHERTFORDSHIRE BASED landscapeand wildlife photographer DavidLawrence recently won thePhotography 4 All competitionorganised by Rhodes Gallery,Bishop’s Stortford. David’s prize wasan exhibition of his work at theRhodes Art Complex in Bishop’sStortford during November 2012.David wanted to have his workmounted and framed professionallyin preparation for his first exhibition,so he contacted Richard WilliamsGCF of In a Frame, Sawbridgeworth,after searching for a reliable localpicture framer on the internet.Richard and David worked togetherto design mounting solutions andframes that would complement theimages and give the exhibition aconsistent look.David wanted some of his workproduced as large canvases, toprovide a ‘wow’ factor as peopleentered the exhibition hall. Aftercollaboration with Richard, BobMacintosh of First 4 Frames in Falkirkwas asked to produce the canvases.Richard used Twitter to search for acompany to carry out large scaleprinting onto quality canvas. Richard stretched the canvases overGallery stretcher bars from LIONPFS. The images on canvas include apanoramic view of London and anevocative black and white close upof an African elephant. While ondisplay in the entrance to Richard’sshop these large images createdquite a talking point. davidjohnlawrencephotography.com www.inaframe.co.uk
DUTCH MOUNTBOARD
manufacturer Moorman Karton is now
called Koninklijke Moorman Karton
Weesp BV, which means Royal
Moorman Karton.
Moorman Karton Weesp BV, which
is celebrating its 100th anniversary, was
awarded the title Koninklijk , or ‘by
Royal Warrant’, in recognition of its
continuous pursuit of innovation,
progress and quality.
General manager Mr W Vink
comments, ‘Only a few Dutch
companies carry the title of Koninklijk.
Eligible businesses must be of significant
importance in their field, be at least 100
years old, be financially stable and be
Dutch. An exhaustive procedure of
testing and assessment precedes any
award of the accolade.’
The company, originally a book and
paper shop, was founded by Mr HJA
Moorman in Amsterdam. Gradually
trade in bookbinding paper, cardboard
and packaging paper expanded into
providing mountboard for artists to
display their artwork. Royal Moorman
Karton now produces cardboard,
mountboard, high quality museum
board, self-adhesive boards and foam
board. The company does not currently
have a UK distributor.
www.moorman.nl
Royal warrant for Moorman Karton
EVENT ORGANISER the Fine Art
Trade Guild has announced that this
year’s awards dinner will take place on
Saturday 11 May at the picturesque Old
Swan Hotel, Harrogate.
Guests can check into the hotel from
3pm, then enjoy the myriad attractions
of the famous spa town. The black-tie
evening kicks off at 6.30pm with a
drinks reception and your opportunity
to be inspired by the work of the
framing competition finalists. A three-
course dinner precedes the much-
anticipated awards ceremony, then
guests can dance to a live band or repair
to the bar, which remains open until
2am.
The new Guild Artists’ Exhibition
will be on view all weekend and there
will be a full day of masterclasses and
seminars on Sunday. The Guild AGM
takes place at 9.30am on Sunday and all
guests are invited to attend.
Tickets are competitively priced, with
pre-dinner drinks and dinner at £45 per
person. Two people sharing a room
only pay £95 a head, which includes
dinner, a room and breakfast. (Prices
are quoted net of VAT).
Download a booking form at
www.fineart.co.uk, email
[email protected] or call 020 7381
6616 to book
Book now for the 2013 Awards Event
Guests at the 2012 event. Left: Nico Valiani from Valiani (left)with Michael Setek from Art4siteAbove: Sarah Osborne GCF of Gunnar (left) with Arqadia’sPauline Hutchinson
NEWS
Second Love Art Fair to beheld in 2013THE FIRST Love Art Fair, whichtook place in The Centre, MiltonKeynes, in October 2012, isreported to have been a successso space in the shopping centrehas been re-booked for 2013.Stands are now on sale; theorganisers have released 35stands, double the number thatwas available in 2012.The event, which is organised byTheArtCurator.com, takes art outof the gallery and into thecommunity, so barriers to makinga purchase are broken down.www.theloveartfair.com
Top award for SwedishframerFRAMER SUSAN Key GCF is thefirst picture framer to receive aSwedish Journeyman’s Certificate.She attended a high-profileawards ceremony in StockholmCity Hall where she accepted hermedal and made an acceptancespeech.www.keycreation.se
Inbrief
22 January 2013 ART BUSINESS TODAY
ARTISTS MARY Herbert and Doreen
Bothwell are celebrating being named as
the joint winners of Arqadia’s
competition to find the UK’s star artist.
Scores of artists entered the
competition, which was judged by a
team of industry experts including Guild
CEO Louise Hay and Aquarelle
Publishing’s Paul Taylor.
Pet portrait artist Mary Herbert, from
Ceredigion in west Wales, wowed the
judges with her stunning pastel entitled
My Long Eared Friend, while Doreen’s
mixed media creation, Valley of the
Dolls, is a contemporary depiction of
the varied landscape that surrounds her
home in Aberdeen.
Their artwork will be displayed to
some of the art world’s most influential
people at the Guild’s awards event in
May 2013. It will also be professionally
framed and used by Arqadia’s sales
team during in-store promotional activity
throughout the course of next year.
Mary said, ‘I am really pleased.
When I read about the competition on
Arqadia’s website I thought I’d give it a
go, but I never expected to win. It’s a
high point in my career. I feel very
proud that my work will be displayed at
the awards and seen by a lot of people.’
Doreen agrees with Mary’s sentiments,
adding, ‘I am absolutely delighted to be
named joint winner. I still can’t believe
it. I’m reeling from the shock. It’s great
to be recognised in this way.’
Limited editions of 30 6x4” prints
will be made of each work, half of which
will be kept by Arqadia for framing,
while the others will be awarded to
Doreen and Mary to display or sell. The
artists also each take away £150 worth of
Arqadia products.
Congratulations also go to runners up
Nicola Slattery, for her acrylic on board
painting Two Minute Hat, and to Neil
Crawford Robertson, for his pen, ink
and watercolour creation Herbert Frog.
www.arqadia.co.uk
Arqadia’s star artists revealed
Printmakers showcase their talents
Joint winners: My Long Eared Friend by Mary Herbert, above,and Valley of the Dolls by Doreen Bothwell
HOT OFF The Press is a show of work
from MA printmaking graduates from
the Royal College of Art and
Camberwell School of Art, which runs
from 7 February until 2 March. This
annual show, now in its 12th year, will
be held at the Curwen & New Academy
Gallery in London.
www.curwengallery.com
Postscript III by Kirsten Baskett; photo etching on JapaneseKozo paper encased in cast resin; edition of 10; 89x117cm
NEWS
January 2013 23ART BUSINESS TODAY
ALL ARTISTS and photographers are
searching for a printer that will give
better-than-lab quality results on a wide
range of media, as well as accurate and
consistent colour and high productivity,
yet is cost effective to buy and run and
doesn’t take up much valuable studio
space. The Epson Stylus Pro 4900 aims
to tick all these boxes. This 17-inch
professional production printer has a
RRP of £2154 and is suitable for artists
wishing to produce high quality limited
edition prints of their work.
Epson’s innovative Micro Piezo
printhead technology, ink expertise and
experience in developing leading-edge
printers for the photo and fine art
market are distilled in this printer. It
features Epson’s 11-colour UltraChrome
HDR inks, including two blacks (matte
and photo) plus a green and orange for
a great tonal range. Colours are
accurate, reliable and repeatable,
whether printed on fine art paper or
canvas, and the Stylus Pro 4900 can
match 98 per cent of Pantone colours.
UltraChrome HDR ink technology
gives the Epson Stylus Pro 4900 a wide
colour gamut so you can produce
everything from subtle greyscales to
vibrant colours. The fine brush strokes,
skin tones and textures needed for fine
art reproduction can all be replicated,
down to the finest detail. Black and
white prints benefit from the addition of
two black inks producing neutral greys,
smoother gradation, enhanced shadow
detail and denser blacks.
The Epson Stylus Pro 4900 prints on
a wide range of professional
photographic and fine art paper. These
include roll media and high quality cut
sheet output, featuring various surface
textures and the latest fine art papers.
Natural history and botanical artist
Tina Bone recently upgraded to the
Stylus Pro 4900, which she bought from
specialist photographic and imaging
wholesaler TT Imaging, which is based
in Newport Pagnell. Tina invested in the
previous model, the 4000, in 2005 and
has been producing open and limited
editions of her delicate finely-detailed
work ever since. ‘The Stylus Pro 4900 is
very smooth running and quiet. I could
hear my old machine from downstairs,
but the new model is almost silent. This
model has 11 inks, whereas the previous
one had eight, and the difference is
significant. The new machine is capable
of producing an astonishing range of
tones and hues. The colours are
incredibly vibrant and clear and the level
of detail is impressive. I exhibit at
national art exhibitions where buyers are
looking for exceptional quality and I am
confident that my printer will produce
artwork that meets customers’ high
expectations.’
For further information contact TT
Imaging on 0845 834 0938 or visit
www.ttimaging.co.uk
www.epson.co.uk
www.tinabonedtp.co.uk
Epson 4900 achieves high standards
Left: Self-publishing artistTina Bone printing one of herdelicately coloured botanicalworks with her new EpsonStylus Pro 4900Right: A British wildlife studypublished and printed byTina Bone
New sales and marketingexecutive at the GuildTHE FINE Art Trade Guild ispleased to welcome KasiaSzkolnicka as sales and marketingexecutive. Kasia is in charge ofadvertising in Art Business Todayand onthe Guildwebsite,and shealsomanagestheGuild’ssocialmediaactivityand updates the website. Guildmembers should send their newsto Kasia for inclusion on thewebsite.Kasia studied marketing andadvertising at university, andmost recently she worked inmedia relations at the OlympicGames. [email protected]
Framing Success joins globalFSC Friday celebrationUS FRAMING business FramingSuccess participated in FSCFriday, an annual event createdby the Forest StewardshipCouncil™ to celebrate forestsaround the globe, and promoteresponsible forest managementworldwide. The Framing Success FSC Fridayevent was held at their HQ inVirginia Beach, Virginia. Followinga luncheon, employees viewedan FSC video about theimportance of responsible forestmanagement and volunteersbuilt a picnic bench fromdiscarded wood pallets. Framing Success holds an FSCcertificate for their hardwoodmouldings and offers FSCcertified ‘bamboo’ diplomaframes made with FSC certifiedconservation mountboard. Founded in 1989, FramingSuccess is the largest provider ofcertificate frames in the US.www.framingsuccess.com
Inbrief
NEWS
24 January 2013 ART BUSINESS TODAY
THE FINE Art Trade Guild is pleased
to announce that more Making Pictures
networking and training events are
scheduled for this year. The first of
these regional shows took place in
Manchester last September and
attracted top flight exhibitors and a wide
range of attendees from all sectors of
the industry.
The first event will take place in
Glasgow on Tuesday 9 April, at the Old
Hairdressers Arts Centre. Epson have
generously agreed to sponsor this show.
Epson re-seller Tetenal, a leading
photographic and digital imaging
supplier, will be sending product
manager Phil Barker to the event to
answer questions about self-publishing
and printing and to demonstrate Epson
equipment. Other exhibitors include
Wessex Pictures’ Ken Turner and Steve
Goodall, and Ron Warbrick of The
Frame Shop & Gallery, who will offer
advice on retailing limited edition
artwork. More exhibitors will be
announced.
On Tuesday 11 June there will be a
Making Pictures event in Bristol, which
is also sponsored by Epson, with
support from Tetenal’s Phil Baker. On
Thursday 1 August Making Pictures
Bedford will take place, sponsored by
Arqadia. Tuesday 3 September will see
the Making Pictures roadshow appear in
Dublin, then on Thursday 19
September there will be an event in the
north of England.
There will be a small charge to attend
the shows, with reduced rates for Guild
members. Drinks and finger buffets are
provided. Details of new speakers and
exhibitors will be posted on the Guild’s
website. If you would like to take part
email [email protected]
www.fineart.co.uk
PHOTO GIFTS World specialises in
turning customers’ photos into
‘personalised art’. Offering this service
brings more customers into retail shops
and leads to profitable framing work.
The experts at Photo Gifts World
can achieve 250 colour effects, as well as
finishes such as street art, pastel, pencil
sketch, watercolour, pop art and
caricature. They also provide image
restoration which is popular due to the
current trend for family history.
www.photogiftsworld.com
Making Pictures: save the date
Personalised art is top of the trends
Guests at the first Making Pictures event which took place inManchester in September 2012
Britannia Mounts offers £50carriage-free orders through itsnew e-commerce siteFRAMING SUPPLIES companyBritannia Mounts is launching itse-commerce site to feature sheetproducts such as mountboard, glass,back board, acrylic and foam board.There is a mount design tool thatlets users create a mount online,then upload images and checkprices prior to ordering via thesecure server. In addition, registeredusers can create and save ashopping list of favourite items,which will appear first whenbrowsing.‘The site provides framers with thenormal, easy navigation they areused to, but also allows users toscroll down and see greaterintegration of content, which isespecially positive for higher priceditems where consumers may need abit more information beforepurchasing,’ says MatthewSanderson, general manager atBritannia.Britannia’s brand product rangeincludes Crescent mountboard insingle sheets, Britannia mountboard,TruVue glass and Corri-Cor andCrescent tapes, in addition to abevel cut mount service, acrylicsheets, clear re-sealable bags, backboards and other accessories.All products are now deliveredcarriage free on orders over £50nett.www.britmounts.com
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NEWS
26 January 2013 ART BUSINESS TODAY
Delegates from the Art Copyright Coalitionoutside an art fair in Guangzhou, China
Animal exhibition announced
THE ASSOCIATION of AnimalArtists has announced that itsannual exhibition will take placefrom 6 April until 13 May, with apreview evening on Friday 5 Aprilbetween 7 and 9pm. The showwill be held at Castle Park ArtsCentre in Frodsham, Cheshire.www.associationofanimal
artists.co.uk
Hahnemühle wins red dotawardPAPER MANUFACTURERHahnemühle has received thered dot award, presented byGermany’s Red Dot DesignMuseum, for the design of itsnewly launched magazine UponPaper. There were 6823 entriesfrom 43 countries, with only 15winners announced.Upon Paper has an imposing49x69cm format and provides aninnovative platform for artistsand designers. The first issuefocused on the topic of LosAngeles, while the secondexamined the concept of colour.The magazine is published twicea year in both English andGerman and can be orderedonline.www.uponpaper.com
Inbrief
Meditation by Association of Animal Artists’member Polyanna Pickering
EIGHT ART publisher members of the
Art Copyright Coalition, an international
organisation dedicated to copyright
protection, met in Guangzhou, China to
walk the Canton Fair and the Jinhan
Fair to assess the level of copyright
infringements at these shows. The group
found over 40 Chinese companies with
significant levels of illegal copies.
Because two days were insufficient to
cover both shows, the group estimated
the number of infringing companies to
be higher.
The group confronted each company
found to be infringing. Infringing
product included canvas wall decor,
framed art, tableware, boxes, tables,
pitchers, placemats, linens, screens and
other items. The nature of the
infringements ranged from exact copies
of entire images, to copies of
components of images combined with
other copied material, to slightly
modified but clearly copied versions of
copyright images. In many cases the art
publishers removed infringing products
with the compliance of the exhibitor. In
other cases, attempts to remove
infringing items met strong resistance,
and there were several cases of heated
exchanges (even to the point of
attracting attention from the police).
The art publishers documented their
findings with photos, and in some cases
obtained catalogues or CDs from the
exhibitors.
The art publishers met with
organisers of the Jinhan Fair and asked
for assistance in combating the
counterfeiters. The organisers did not
accept the publishers’ digital collections
(iPads, tablets and websites) as evidence
of copyright ownership. The art
publishers argued that the organiser’s
requirements for proof are so overly
burdensome as to effectively condone
counterfeiting. The art publishers did
not approach the organisers of the
Canton Fair due to time constraints.
The group plans to make direct
contact with the offending parties. For
the most frequently copied artworks,
individual art publishers are considering
completing the full bureaucratic
requirements of the shows in order to
gain leverage to remove products, and if
possible to shut down counterfeit
operations.
Limited resources make it difficult
for any single company to combat
infringements on its own, so the
companies combined forces to form the
ACC. The delegation to Guangzhou was
comprised of the following companies:
Canadian Art Prints & Winn Devon Art
Group, Canada; Gango Editions, USA;
Kunstanstalten May, Germany; Felix
Rosenstiel’s Widow & Son, UK; Sun
Dance Graphics, USA; Top Art, Italy;
Wild Apple Graphics, USA; and World
Art Group, USA.
[email protected] (UK contact)
AAC finds rampant counterfeiting
January 2013 27ART BUSINESS TODAY
Have you always been an artist?Yes. My dad is an artist and my family
supported my decision to go to art
school, where I studied graphic design,
illustration and advertising. When I left
college I benefited from the Enterprise
Allowance Scheme, which gave
entrepreneurs a small income if certain
criteria were met. I held an exhibition of
local views in the library when I was a
student, and I sold everything, which led
to a series of commissions.
For the first six or seven years I said
yes to everything, so I was painting
portraits, pets, local views and
architectural commissions. I was
gradually able to raise my prices. At
college I learnt how to draw impressions
of buildings based on plans, which was
very useful financially, and I learnt a lot
about drawing that way. I wandered into
local galleries and introduced myself,
which led to quite a few of them taking
on my work.
A friend of my dad’s recommended
me to the Malcolm Innes Gallery in
Edinburgh and London, and from there
I was spotted by Di Rollo Gallery,
Edinburgh, who published my work for
a number of years. I was mainly selling
street scenes of Newcastle, Edinburgh
and Venice at that time.
When did you start publishing?In 1995 my wife Susan left her job with
a building society and started working
full-time with me. We organised a highly
successful exhibition at our home and
things grew from there.
Susan manages the website and
handles marketing and PR. Most other
jobs are shared between us, with Susan
taking charge when I am away on
painting trips.
We sell direct to the public through
the gallery at our home and we sell
through the website. We also sell
through around 50 galleries.
We don’t have time to do any
printing ourselves. We used to produce
print runs of up to 950, but the norm
has decreased, and we tend to stick with
limited editions of 25, 45 or 95. That
keeps the artwork exclusive.
How do you market your work?Susan and I both have Twitter and
Facebook accounts and we are both
pretty active with new media. In the run
up to Christmas we prioritised social
media communication, in order to stir
up business. Initially we felt we had to
open social media accounts because
everyone else was, but it was definitely
the right thing to do as we’ve made sales
and met good clients that way.
I write a blog, which is sometimes
updated five times a week, while at other
times I don’t write anything for two
weeks. I also have a personal Facebook
account, which I keep separate from my
professional profile, which is important.
As with face-to-face networking, social
networking will only be successful if you
have a clear strategy and aims.
I was a member of the networking
group BNI for five years, which was very
useful, but I left as the demands on my
time started to outweigh the benefits.
Only one person from each profession
is allowed to join a chapter, and you all
help each other find business, which
works very well if you have a strong
chapter. I learnt a lot about marketing
and PR too. I value face-to-face
networking and am a member of several
local business groups.
We ensure that the right keywords
feature in the right places on our
website, so we come up on the first page
when people are searching for items
such as ‘paintings of the Tyne Bridge’ or
‘print of Lindisfarne Castle’.
It’s worth spending a few hundred
pounds on photography, so your website
looks professional. We’ve made a few
videos too. It shouldn’t cost more than a
thousand pounds to make a short video,
but you must budget for professional
editing and camera work.
I don’t mind approaching new
galleries directly. I check that my work
would be right for the gallery first, then I
call and introduce myself. I’ve got a
good track record of sales, and my
originals fetch up to £7000, so galleries
are generally prepared to talk to me.
How much time do you spendpainting?It varies, but around two or three days a
week. The rest of the time I’m working
on the accounts, making deliveries,
visiting framers, networking, dealing with
customers in the gallery, sorting out
orders and helping with promotional
events. Di Rollo Gallery are no longer
publishing any of my new images, as
they’ve changed direction. I am not
closed to the idea of working with
another publisher.
We occasionally sell an image for a
one-off fee, but licensing isn’t something
we push. I donate images to charities to
use on Christmas cards; while this
doesn’t generate income, it supports
charities and gets my work and contact
details out there. �www.alanreed.com
See Alan’s work on page 30
World of watercolours
ALAN REED, who has been painting professionally for 30 years,explains how he finds the time to paint, as well as to publish his ownwork and sell direct to the public and through a network of galleries
FACE TO FACE
With an authentically coastallook and time-worn rusticcharm, Arqadia is rollingback the seasons withSandbanks, a new collectionof distressed woodenmouldings. This subtleocean-themed collection isideal for complementingsoft watercolours or scenicartwork.Accented with silver,Sandbanks is available in fivecolours including dark grey,white, ivory, blue, and lightgrey, and is fully accreditedby the Programme for theEndorsement of ForestCertification (PEFC). The collection is being offered in either 37.5mm or54mm width profiles, with prices starting from £3.99 per metre.
Art that makesyou smileTitle: WinterOwlFormat:signed limitededition gicléeprintEdition: 195Image size:30x30cm Price: £16(umounted),£18(mounted) RRP: £39/£45
28 January 2013 ART BUSINESS TODAY
PRODUCT NEWS
Arqadia Clinton Banbury Illustration
01234 852777 www.arqadia.co.uk
07770 553787 www.marialuisamarino.com
01789 773526 / 07971 106628 www.clintonbanbury.com
0121 773 1230 www.lionpic.co.uk
01438 726955 www.expressive-art.co.uk
LION Picture Framing SuppliesMarialuisa Marino
Expressive Art
LION Trade Catalogue No 49 and LION Fine Print Edition 15 will be launchedat the Spring Fair.
Marialuisa Marino is a portrait artist and poet. The work illustrated is acelebration of the work of Malcom Arnold and was a highlight of theseventh Malcolm Arnold Festival which was held recently. Email the artist [email protected]
Expressive Art offers affordable picture framingto the public and trade:
� Canvas stretching service� Mirros made to any size� Gold leaf gilding� Turn your photo into a canvas� Reglazing, remounting and repairs� Tapestries and cross stitch carefully stretched� Giclée printing� Computerised mountcutting� Football shirts, medalsand certificates.
All work is carried out atExpressive Art’spremises in Stevenage,Hertfordshire.
01948 81 81 81 www.selectiveprints.co.uk
Selective Prints
Selective Prints are bringing to market five new Franklyn Scott prints, all ineditions of only 55. Three of the prints feature country scenes: Where’sPercy? (above) is an aptly named search for a missing ferret, and there arealso two Borrowdale prints. The remainder, Caffe Veragno and The Lamb andFlag, build on Franklyn Scott’s portfolio of street scenes.
S
C
www.demontfortfineart.co.uk
DeMontfort Fine Art HQ Sunday 3rd February 1pm-4pm and Monday 4th February 10am-4pm
DEMONTFORT FINE ART PRESENTS CONTEMPORARY CALIFORNIAN SUPERSTAR
SEE HIS PREMIER UK COLLECTION AT OUR 2013 SPRING PREVIEW
PORMCONTE
DEMONT
UPERSN AORNIFLICAY RAPORENTSORT FINE ART PREFDEMONT
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30 January 2013
PRODUCT NEWS
ART BUSINESS TODAY
Alan Reed
01661 871 800 www.alanreed.com
Artist: Alan ReedTitle: The Girl in the Red Coat, Venice
Edition: giclée edition of 95
Limited edition fine artprints by Miroslav Sasek(of This is London; Thisis Paris etc fame). Eachprint is hand-numberedand embossed (1/850).Trade: £39.50 + VAT (RRP£95).See all Sasek imagesonline, along withprints by Ravilious,Bawden, Ardizzone, Bell,Nash, Power, Flight,Wadsworth et al.
Illustrated is PiccadillyCircus by MiroslavSasek; image size36x33cm; paper size50x43cm.
Bookroom Art Press
01273 682159 www.bookroomartpress.co.uk
Newcomers’ Gallery
01342 301030 www.newcomersgallery.com
Dual at Le Mans (Bentley v Mercedes) 1930 by Bob Murray.
Framiac
0117 904 7153 www.framiac.com
At the core of FramiacFramR software is itsunique pricing systemwhich calculates everylabour task into theprice, giving the truecost of making a frame,and allowing a realisticand considered mark-upto be applied.FramR allows you to:� Price consistently andaccurately� Monitor payments andcash flow� Manage customers andjobs� Save time and monitor workloads� Promote your business to customers� Manage stock and reduce over-spending.
UK sales 020 7749 8250 www.valiani.com
ValianiV-Studio is the new advancedValiani operating system. With itsinnovative graphic interface,specific applications and newfeatures, V-Studio represents thelatest evolution in terms ofsoftware for computerisedmountcutters. The perfectbalance when hardware meetssoftware, providing an incrediblearray of instruments designed tomake your work a constantpleasure.
Title: Boxing Hares Title: Moon Gazing FoxEdition: 125 of each paper and Edition: 125 of each paper andcanvas canvasImage size: 27x35cm Image size: 27x35cmeXpression Fine Art are pleased to offer limited edition prints by AmandaGordon. Her watercolour illustrations depict British wildlife beautifullyundisturbed within its natural environments, creating a sensitive andintimate insight into the animals.
eXpression Fine Art
01344 762272 www.expression-art.co.uk
Email [email protected] to ask for atrade catalogue.
January 2013 31ART BUSINESS TODAY
PRODUCT NEWSTo advertise here, call 020 7381 6616 or email: [email protected]
Entries are £80 for Guild members, £150 for non-members (+ VAT)
01484 668990 www.britmounts.com
Alex Borissov
Britannia Mounts
Promoting the concept ofsustainability, AlexBorissov has created a ‘rollpainting’, an artwork madeon a used CWS cottonhand towel roll. Humanimpact on environmentcan be reduced not onlyby consuming less, butalso by optimising the fullcycle of production, use
and disposal of goods. CWScotton hand towel roll, forexample, during its life cyclereplaces some 30,000 papertowels, and now it has found asecond life as an artwork.
Britannia Mounts is launching its e-commerce site to feature sheet productssuch as mountboard, glass, back board, acrylic and foam board as well as amount design tool that lets users create a mount online, upload images andcheck prices prior to ordering via the secure server.Britannia’s brand product range includes Crescent mountboard in singlesheets, Britannia mountboard, TruVue glass, Corri-Cor and Crescent tapes inaddition to abevel cut mountservice, acrylicsheets, clear re-sealable bags,back board andother accessories.All products arenow deliveredcarriage free onorders over £50nett.The Crescentwhite core rangeis illustrated.
Newcomers’ Gallery
01342 301030 www.newcomersgallery.com
Towards the Last Furrow by Rob Rowland.
01663 766568 www.paultavernor.co.uk
Paul TavernorNew for 2013, this dramaticpiece captures theendurance and adaptabilityof these magnificentanimalsArtist: Paul TavernorTitle: Staying Power Edition size: 125Mounted size: 59x46.5cmTrade price: £38The artwork is presented ina bespoke V-mount with anartist biography, wrappedin a protective cellophanesleeve, ready for immediatere-sale. Unmounted printsare available for framers.Please contact Samantha atleapingfoxmarketing
@gmail.com
01949 861000 www.mainlinemouldings.com
Mainline Mouldings
The Lomond range of wooden mouldings are available in 38mm, 50mmand a 19mm deep rebated profile, with a choice of light gold finish and achampagne silver with contrasting outer edge. Prices are from £2.96 permetre.
00 41 79 843 7881 www.abfile.com [email protected]
Lucy Art
0845 6590660 www.lucyart.co.uk [email protected]
Need more stock for your gallery or website?, Lucy Art’s new ‘Photo Vault’can print any image from a choice of 15 million direct on to canvas, fine artpaper, wallpaper or perspex. All canvas prints are produced on 350gsmcotton canvas and are fully varnished to last a lifetime. Please contact us fortrade rates or follow us on twitter @Lucy_Art
BUSINESS
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Playing safeMARK WILSON, who owned a framing business in Australia for 20years, provides a synopsis of some of his carefully compiled healthand safety procedures
32 January 2013 ART BUSINESS TODAY
January 2013 33ART BUSINESS TODAY
BUSINESS
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BUSINESS
36 Janaury 2013 ART BUSINESS TODAY
The art of onlinepromotionThere are many ways to market your business online, from socialnetworking to search engine optimisation, e-newsletters to GoogleAdWords. Here, two marketing professionals provide tips on how topromote your business effectively online
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2. Use keywords to attract maximumlocal traffic ���$���$�� '��$!'%�)�*%�&!�� �$��%�
BEYOND THE PHONE BOOK:how local businesses cangenerate leads
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‘There is an active online communityin the UK framing industry. Becauseof this, to maintain a market-leadingstatus, it was imperative that Arqadiaadapt to the commercialenvironment and developing acohesive online strategy.The buzz surrounding pictureframing across social mediaplatforms offered a good opportunityfor us to engage with a wide range
of customers, so in order to steer the debate on these topics anddrive online enquiries, we knew we needed to put ourselves outthere and get involved.As a well-known brand, the decision to undertake a social mediacampaign was not taken lightly. If you cannot commit to providingquality, engaging content on a regular basis whilst maintainingconsistent messaging, you could find that a new media venturecould do your brand more harm than good, and that wassomething we were very much aware of from the start.The key was to define who our audience was, and then decidewhat we wanted them to think about us. Once that was agreed, westuck with it. Developing a strategic social media programme togive online users a mechanism to both share their content andfind inspiration about framing was a priority for us, and we heldmany workshops to decide on this focus and messaging beforeposting a single thing. The proliferation of readily available user-generated content,
fuelled by social networking, means that it is now easier than everto find and share inspirational content and images. For example,consumers may choose to connect with an influential and trustedphotography blogger online before they decide to buy a certaincamera or brand. Because of this, online content producers areincreasingly becoming a key factor in the consumer decision-making process. We decided on a two-platform approach, focussing on ourFacebook and Twitter feeds. Twitter is a very effective way ofspreading information such as special offers, new products orcompany news. Facebook presents a huge opportunity to findnew customers and connect with them and their personalcontacts. Both platforms offer us the opportunity to develop ourrelationships with customers by offering them uniquecommentary and advice. Our wish for the social media programmewas to identify Arqadia as the definitive voice in the UK framingsector.Registered accounts customers have long been given access to acomprehensive suite of business tools through our website. ThePR Toolkit is designed to help our customers implement successfulPR programmes with a minimum of hassle, and the Framers’ Havenprovides a wealth of information.When we unveiled our new-look website last summer, we took theopportunity to synchronise all our customer initiatives, includingthe social media campaign, into one brand, 4Walls by Arqadia.Those wanting bite-sized information can access our Facebook orTwitter pages, while those wanting more comprehensive advicecan go directly to the 4Walls portal on the website.This level of accessibility is paramount in a growing digital market.We are proud of the continuing shift towards online ordering, withapproximately 25 per cent of our customers now purchasingonline. We have embraced the possibilities of new media andhave already started seeing the benefits. If you do too, in twelvemonths time, you may wonder how you ever ran your businesswithout it.’
CASE STUDYARQADIAArqadia sales director STEVE BURKE explains how thecompany is capitalising on the shift towards online media
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BUSINESS
38 January 2013 ART BUSINESS TODAY
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Left:This YouTubevideotutorial byartist AnneCorless hasbeenbroadcast onSky TV
Below:The FramingLady uses arange ofonlinepromotionalactivities,includingregularlypostingvideos onYouTube
Tips for creating BUSINESSVIDEOS that people willwatch
By Linda Orton
I
BUSINESS
January 2013 39ART BUSINESS TODAY
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If you advertise in print you canplace a QR code on your ad toencourge readers to watch yourvideo online. A separatelanding page allows you to seehow much traffic is generated
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40 January 2013 ART BUSINESS TODAY
Artist and maker PHILIPO’REILLY, who has just producedsculptures using state-of-the-art3D printing equipment, shareshis experiences and thoughts onhow this new technology willimpact on the art market
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Below: CALM TypeCube by Philip O’Reilly
Opposite page: thedigital drawing of thedesign that the artist
created usingSketchUp software
Printing in theTHIRD DIMENSION
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Some forward-looking Fine ArtTrade Guild member will besetting up a 3D print bureausomwhere near you very soon.I counted six 3D prints in theRA summer exhibition
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42 January 2013 ART BUSINESS TODAY
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Opposite page, clockwise from left: Operating 3D printing machineryat the University of Exeter’s Centre for Additive Layer Manufacturing(CALM); 3D printed artwork from Exeter Phoenix Gallery’s annualDigital Art Commission (right and middle); The Centre for AdditiveLayer Manufacturing at the University of Exeter and the EuropeanRegional Development Fund made Philip O’Reilly’s project possible
This page: Philip O’Reilly’s 3D print entitled Rotation, and a playableprinted violin
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44 January 2013 ART BUSINESS TODAY
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10 low cost ways tomarket your galleryMarketing your gallery doesn’thave to be overly complex, costthe earth or take hours andhours. Here LAURA MCBETH,marketing director atWashington Green Fine Art andCastle Galleries, offers her top tipson raising the profile of yourgallery in a cost-effective way
Events are an excellent way of drawing people into your gallery
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January 2013 45ART BUSINESS TODAY
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46 January 2013 ART BUSINESS TODAY
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The Art & Framing Convention UK is organised bythe Fine Art Trade Guild, www.fineart.co.ukThe awards winners will be announced at a dinneron Saturday 11 May 2013, which will be combinedwith a range of educational events and an exhibitionof work by Guild artists. The venue is The Old SwanHotel, Harrogate
“Being on the shortlist for one of the Art &Framing Industry’s awards generatesinvaluable publicity and tells your customersthat you are the best at what you do“
Sponsored by:
There are awards for framers, artists, trade suppliersand retailers, celebrating achievements in customerservice, technical framing, innovation and more.Download entry details at www.fineart.co.uk
Some of the 2012 finalistsfor the two technicalframing awards, along withthe two overall winners
Meet, learn, celebrate
Don’t miss out - enter now
ART
48 January 2013 ART BUSINESS TODAY
BUSINESS TIPS
HELEN ELLIOTTWWW.HELENELLIOTT.NET
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TERRY KIRKWOODWWW.TERRYKIRKWOOD.CO.UK
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January 2013 49ART BUSINESS TODAY
FOR ARTISTSANNE CORLESSWWW.ANNECORLESS.COM
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ALAN MATTHEWSWWW.ALANSGALLERY.CO.UK
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ALWYN CRAWSHAWWWW.ALWYNCRAWSHAW.CO.UK
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FRAMING
50 January 2013
An Olympic taskANNA-MARIE BARTLETT andPETER CLEEVELY GCF explainhow they combined theirexpertise to make a fabric-covered box frame for anOlympic torch, which includes aset of Olympic rings and a multi-coloured lower mount
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'�&*�()�)$��'�"����(�)$'����#���(�#���(����(����#��'�"�#��%'$��((�$#�!!.��$'�),$.��'(��#����)�'���(�),$�������(�$��'�"�#���-%�'��#����(�����������)$�#+�)����)�'�)$��$�#��#�$#�)��(��"%$')�#)%'$���)���##����'����#����)�'��#�)��!!."�)��)�����#���')��'�����*�!���,�'�(�+�#)���#����+�����#�(��'�#������(��#��#(%�'�)�$#��+�'�(�#����0 ��"���()'$#���!��+�'��#�)��",$' �1��-%!��#(��##����'����0��)���(���)'*()����'��#���#�������!.�( �!!����'�"�'�� � #�,�)��)�)��(%'$���)�,$*!��%*)�".�$,#�( �!!(�)$�)��)�()��#�� ��!($�(�,�)���$%%$')*#�).�)$!��'#�($"��$!��)'�� (�$��)���)'������(,�!!��(���+�#���*#��($� �,�(���!���)��,��#���)����'����)$��$�#�"���#��'�"�#�$"1(�)$'���1
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ART BUSINESS TODAY
The items in thefinished framehave theappearance offloating, largelythanks to thehidden screws,blocks, cradleand curtainhook thatsupport theartifacts withinthe frame
FRAMING
ART BUSINESS TODAY
�(��(�&�)��'�#"�(����#"�#)&'��#���(��"�&�'�'(�(�#"��+�����+�'��#"*�"��"(�#&�� �$�&(��'������&&�*���+�(�!#) ��"�����*&#"'��!#)"(�#�&�'�!$ �'��"��'��(���'����(�&����#)$ ��#��#����'��"��'�#&(�&���'��"�����##��#)&�����$�''����+�(��!�"-�$�#$ � ##��"���(�(���(�&���#��)'�$ �-�"��+�(�#)&�'�!$ �'��+���� (��#"����"(�(��(�+�)"��&'(##��#!0'�*�'�#"��#&���'��&�!���"��+����&����(#�!������'(�&(��
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#!�����(#�(����(���(#&���+�(����!�(�(��(�$#�"(���'����+�'��((�"��"���$&#!#(�#"� ��*�"(��'#�+��&��#&����� ��('!��')&�!�"('�'#�+���#) ��&�()&"�(#�""����&��0'�+#&�'�#$��"��!�������(�� ���'����) ��#��(���!�(�&�� '�+�&�%)�&�������(��"���*�'�����$ �"��+����(##��#)&������&�"(�'�� '��"(#����#)"(��#�+�����#��)'�+�'��#�"��(#���"� �������'$��(�#��(���$&#���(�
Making the frame��(�&�(##����(&�$�(#�����(#��)-
��!!�(��������'(&�$'��"������'��#�&���+�����+�'��)(�(#�'�.������(��"� )����"���#�"���(����#,��"��(##���(�(#�""����&��0'�+#&�'�#$��
"�(���!��"(�!����""����&������#&��"�'���(����# #)&���!#)"(�#�&���#&(���'$���� �/�" �-0� #+�&�!#)"(��+����+�'�(#$$����-���� ����!#)"(�!����+�(�� �����#&��!#)"(�#�&������� #+�&!#)"(�+�'��&��(����-��" �-'�#�������&�"(�# #)&���!#)"(�#�&��(��(�+�'��)(��"(#'(&�$'��"���#�"���(#��(��&�+�(����#(����������$��
�""����&��� �"���(����"'�����"�#)('����#��(����#,�+�(��� �������&�����'
+� ��'�(���� #��'�#"�+�����(���/!�"��!#)"('0�+�&��!#)"(��������#(�(#��(��&����+���-'� �(�&�(#���'�)''�#!0'��&����"�!#&����(�� ��
��(�&�+�'��"(�)'��'(�����#)(&��&��(�"��(����# #)&���� -!$���&�"�'#)(�#���# #)&���!#)"(�#�&������'$�"(�� �(( ����(�#��(�!��$&#�&�!!�"����'�#!$)(�&�'���!#)"(�)((�&��(��"$&#�)����'#!��+#"��&�) �"��(�&�"�'���(�&�!�������#)$ ��#���)('���"(�&(+�"��(���&�"�'��"������������+�� #�'�#��� )���"��(���&�"�'� ##����$�&���(����'���#"(���!�"-�-��&'���(�&���'�'$�"(�!���"��#,��&�!�'�����+�'����!�"(�&���(��&#!(���'(�&(�(��(�(���� -!$���&�"�'��"�$�#(#�&�$�'�+#) �� ##��'$��(��) �&� #�(�"���"'����(�����$(��#��(����#,�
&��(�"��(��'�� #�(�"�������(�+�'�(����� �"���#��(����*�"�"����#+�*�&���#)&��"�'��&����((�&�(��"�(+#�+��"��(��#!�'(#��# ��"���� ���(��$����'�#���&(+#&�+�� ��'�&�+'��&��'��)&����"(#�(���(������'��#�����#,�������#���� ��"(#�$ ���+�(�#)(��"-�$&#� �!'��
�������(#�!�����"����/�&�� �0�(#')$$#&(�(���(#$�#��(���(#&�����'��(�+�'(#$����*-��"��(��'�'��!���(#����(��'���'(�+�-�(#�'��)&���(�� (�+�'�� !#'(�"*�'�� ��#"����#*�&���+�(��� �������&���
Four hands are better than twowhen it comes to holdingdelicate artwork while screwsare secured into the thick baseof the box. An MDF ‘cradle’supports the top of the torch
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January 2013 51
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FRAMING
52 January 2013 ART BUSINESS TODAY
From left. Top row:working out the layout;painting the screwsunder the Olympic ringsblack; elbow catchesenable the frame to beopened and the torchremoved.
Second row: creatingthe striped lowermount; the MDF ‘cradle’has been covered withblack fabric.
Third row: the base wasscrewed to the MDFbox, then a sheet of Art-Bak is added at theback; the back of theframe is painted black.
Fourth row: PeterCleevely GCF (left), DomDalton and Anna-MarieBartlett; fitting theArtglass AR and thedouble mount into theframe.
Fifth row: the MDF ‘cradle’; the‘cradle’ in position before it iscovered
FRAMING
January 2013 53ART BUSINESS TODAY
�����"/#& ��( $�)�-�(���"+���*%�)%#���(��+""/�&%) * %$���)�(�-)��-� ���-�(�&� $*����"��!�����)��-�(���$* (�"/ $, ) �"��)%�*���( $�)�(��""/�"%%!�*%����"%�* $������+(*� $�* �����!��%%!���"�*���%*��(��$��%��*���*%(��� $�&"���������"��!��%%!�-�)�,�(/�� )�(��*�%$��� *�-�))�(�-���*%�*����"��!���)����$�%,�("�&&���# $ #�""/�%$*%�*���*%(����-%�(�,�()���+*�# $ �#%+$*)�-�(�)��+(���%$*%��"%�!)��-� ���-�(��%,�(��� $�*���)�#���"��!����( ����$�&%) * %$��� $�*����(�#����$���%$*� $����&�%*%�(�&��%��*���%&�$ $����(�#%$/�-� ��� )��*�*����%**%#�%��*����(�#����$�*���%*��(� $�"+��)�%#1)�$�#���$��*����*��
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FRAMING
54 January 2013 ART BUSINESS TODAY
Box cleverFramer and author CHRIS A PASCHKE GCF CPF explains howframers can make their own cost-effective shipping boxes, anincreasinly useful idea since more and more sales are being madeonline. Designs explained here include a simple hinged box, as well as‘clamshell’ and ‘drop spine’ boxes
T��$���$�����$��&��� +�'%�%��!$)�����! %&$'�&���$��'%�����!*�%���'&�&��%��%�!�&� �� �%"��&�!��%�$(����&��&��%!(�$�!!�����+��$���$%��
$��� &�+��������%����&��&�$�#'�$���&���$��� ��� ��%��""� ��!������&�!$��� ��"�� &� �%�&!������!��$!���!'&��$ ����!$ �����$&�%&%�!�&� � ����&!�%��"�$������$&��$!��"�����&!�"������!$�*����&�! %��� ��&����$&)!$�� ���%�&!���$�&'$ ����!���%����+�����&��%� !&�%!����!��&���%��'$�����*����&�! %�)! .&
����"&��$&�&��&���%���� �%��""���� �'�����)$�"���!!%��"����&%�!$�%�$�����"�"�$�����'%��!��&�����%%��&��+�$��'%�&!�' "����!$��*����&�"����%�&��&��$$�(��� ���!'$�� &� %�(��!$���%%+�"���� ���&�$���%���!��%�!���'�����)$�"�� ��!���"����&%���+�"$!&��&����,����$&��$!����������'&��&.%������!$�� !+� ����!$&���$����(� ���'$�&!$�!$��'%&!��$���
Shipping requirements���""� ��$�#'�$��� &%��!$��$������$&
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�'&�&�����%����'����� �%�$���� �! %�%&� &�����""� ���!�"� ��%�%'����%����� ������*���(��(�$+�%"�������'����� �%�&��&��'%&������&�� �!$��$��!$� %'$� ��������%�&!�����! !'$������������!$��!%%�!��'$%����!'����!&������ ������*��$!) �! �%��""� ����,����$&�!(�$��*��-�����"$!"�$"$���'&�! %��$��&��� �� ��&����&����%"���������!$�� ��&!�&���$��'����� �%&��+�)����%��"���$��$��$�����"����%��
�%���"���� ��"$!���'$�%�� ��'��&�"� ��&������%%�&!�"$�(� &�����&�! ��
This simple hingedbox has single wallconstruction with ahinged top. All sidesare lined witheggcrate
FRAMING
January 2013 55ART BUSINESS TODAY
�(�#!�/*�/$!��-/�%"�/$!�#'�..�%.��-*&!)*-�.$�//!-! ���) ��7�/*�7�*"��0.$%*).$*0' �.0--*0) �/$!��-/2*-&�*)��''�.% !.�) ��/�/$!��*-)!-.���!4*) �/$%.���'2�4.+� ��*3!.�.*�/$�/�/$!��*)/!)/.�2*0' ��!+-*/!�/! �%"�%/�2!-!� -*++! �*-�/$-*2)��"0''�/!)�"!!/���$*0#$�/$%.�.*0) .!3�!..%1!��%/�%.���"��/�/$�/��*3!.��-!./��&! �0+�/*�/!)�"!!/�$%#$�"*-���--%!-/-�).+*-/��) �*)�!�/$!4��--%1!��//-�).%/%*)�+*%)/.�/$!�./��&.��-!�.%(+'4+0.$! �*1!-�/*��''*2����!..�/*�/$!�/*+�*3!.��
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�**.!�+!''!/.���'*���&6�+!�)0/.��0��'!�2-�+��) �/$%)�+*'4!/$4'!)!�"*�(.$!!/.�(�4��!�"%)!�"*-�.$%++%)#�.*(!/$%)#.��0/��-!�)*/�� 1%.! �"*-�+� %)#+%�/0-!�"-�(!.���)"'�/��'!��%-�"%''+��&�#%)#�%.��'.*�)*/�� 1%.! ��.�/$!%))!-��%-�%)"'�/%*)�%.��""!�/! ��4��*/$�'/%/0 !��) �/!(+!-�/0-!���"�/$!4�"0-/$!-%)"'�/!��/$!�� %/%*)�'�+-!..0-!��*0' ��0.!� �(�#!��) � !"'�/%*)���)��''*2"-�(!.�/*�(*1!��-*0) ���-0(+'! ��-�"/+�+!-�2*-&.��.�+� %)#�2$!)����*3�%.+��&! �2%/$%)��)*/$!-��*3���0/�)*/�"*-�-/���) �!3+�) ! �+*'4./4-!)!�"*�(������.$!!/.��-!�/**�.*'% �/*��0.$%*)��-/ /$!4��''*2�+��&�#!��*)�0..%*)�/*/-�)."!-�/*�/$!�"-�(!��
�$!��!./�+� %)#��-*0) ���#'�5! "-�(!�%.��*)1*'0/! ���*0./%��!##�-�/!"*�(��*-�8!##��*3�"*�(9��2$%�$�%.�.*' �%)���7��) ����7�/$%�&)!..!.�%)�.$!!/.��) /%'!.���$!�/$%�&!-�"*�(�%.���.*"/�4!/�"%-(�0""!-�/*�!3/!-%*-��*)�0..%*)���-!4.,0�-!���*0./%��!##��*3�/%'!.��-!�1�%'��'!��((�/$%�&�%)�/$!�����2$%�$��)�!�.%'4��!�+%!�! �/*#!/$!-��.�)!! ! ��
�$!-!��-!�)0(!-*0.��*(+�)%!.�/$�/.+!�%�'%.!�%)��0%' %)#�-!%)"*-�! �*--0#�/! �.$%++%)#��*3!.�2%/$�.+*)#!
The best padding around aglazed frame is convolutedacoustic eggcrate foam, oreggbox foam, which is sold in1.5” and 2.5” thicknesses insheets and tiles
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FRAMING
56 January 2013 ART BUSINESS TODAY
Above left: This clamshell boxaccommodates a frame withsponge padding and ‘lift blocks’ areattached to heavy corrugate
Above right: This double wall box ismade from 0.5” foam, and the lidand sides fully overlap like ashoebox
Far left: This drop spine box is linedwith eggcrate foam on all sides
Left: All sides are glued to the baseand each other, then a bead of hotglue is applied along each innerseam
Left: All outside seamsare reinforced with 2”wide shipping tape
Right: Burnish all self-adhesive tape withbone to fully activatethe adhesive
Far right: Fit the lidover the completedbox botton, thenapply and burnish atape hinge on theouter seam of theloose panel
Far left: Do not glue the end panelthe the box lid. Hinge the panel tothe box lid on the inside edgeonly
Centre: Glue foam to all sides tohold it in place for ease of artremoval
Left: Sponge is hot glued to thetop and bottom of the box and allthe inner sides
Right: Lift the lid off the boxbottom and tape hinge the innerpanel seam
Centre: Lift the panel and tackwith tape to temporarily hold it,then tape hinge the full seam
Far right: When the box is flippedover, the lid panel should freelyswing open
Left: The open box shows a three-sided lid with afourth attached to the box bottom
Right: Foam is cut to size to fit inside the top andbottom of the box. To cut, score the foam at theback with a sharp blade, then pull it apart
FRAMING
January 2013 57ART BUSINESS TODAY
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BARRY LEVETON GCF ADVLEVETON STUDIO
IAN DIXON GCFIAN DIXON GCF BESPOKE FRAMERS
WENDY HARGREAVESTHE PICTURE SHOP
BARRY LEVETON GCF ADVLEVETON STUDIO
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ART BUSINESS TODAY January 2013 61
FRAMING
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UK Sales: D & J Simons & Sons Ltd (London). Tel +44 20 7749 8250 - [email protected] Support Group: ‘There to Help & Support’ - [email protected] Rep. of Ireland Sales: Scopas Moulding (Kilkenny). Tel +353 56 777 0949 - [email protected]
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BRANCH NEWS
62 January 2013 ART BUSINESS TODAY
COTSWOLDS
REGIONAL ORGANISER
Cath Friend GCF, Emerald Frames07507 77401712 Feb, 18 April, 27 June, 10 Sept, 12 Nov
EAST MIDLANDS
BRANCH MASTER
Andy Rossiter GCF, Artisand Framing and Art01778 39466413 March, 17 July, 9 October
NEW ZEALAND
REGIONAL ORGANISER
Keith Stewart GCF CPF; +64 6 358 9014; TBA
LONDON, INC MIDDX & SURREY
BRANCH MASTER
Paul Webb GCF, Artwork Creations020 8390 020520 Mar, 15 May, 17 July, 18 Sept, 27 Nov
NORTHERN IRELAND
BRANCH MASTER
John McDermott, Still Photography02893 368682
NORTH EAST
REGIONAL ORGANISER
Maxwell Roberts, Headrow Gallery,0113 269 424426 March, 25 June, 15 Oct
SOUTH WEST
REGIONAL ORGANISER
Position currently vacant
WEST MIDLANDS
REGIONAL ORGANISER
Louise Hill, Permajet01789 7392001 May, 8 Oct
WESSEX
REGIONAL ORGANISERS (EASTERN)
Johanna Cruickshank, Framing Star,01962 850430 and Suzanne Parker GCF,Appleshaw Frames, 01264 77225120 Feb, 22 May, 2 Oct, 20 Nov
Membership AssistantNii Tackie reports on two of thiswinter’s best events to date
Dublin and London hold busy events
What’s on in 2013? Details of upcoming branch events, reports on past events and detailsof officers and regions can be seen in full at www.fineart.co.uk
Right:Photographer Enda Cavanagh (left)and Leszek Wolnik of Dublin’sCopper House Gallery, which hostedthe Republic of Ireland event
Far right:Martin Tracy GCF spoke at theLondon event about low-cost waysfor retailers to promote themselves.Pictured here is a ‘frame tree’ thatMartin’s business made for theVictoria Art Gallery, Bath, animaginative project which generatedextensive media coverage
January 2013 63ART BUSINESS TODAY
NEWSLETTERSLETTERS
Keep it moving
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Letters and emails Write to: The Editor, Art Business Today,16-18 Empress Place, London SW6 1TT, [email protected]
Abbott Lawrence by GPAHealy. This 19th centurypainting and frame areshown before and afterwork by Oliver BrothersArt Restoration, Boston
B2B
64 January 2013 ART BUSINESS TODAY
BUSINESSES FOR SALE
Pending retirement. An opportunity toacquire a successful framing business, smallgallery and associated retail lines inprosperous Edinburgh suburb. Established+30 years with average (last 3 years) T/O +£140k and GP + £80k. The business /equipment / leasehold price - £94k+SAV.Training / support given if required.Reply to [email protected]
AGENTS & JOBS
Experienced picture framer. BusyCrowborough Gallery . One/two days perweek. Flexible hours. Would suit retiredperson or parent returning to work.To apply, call 01892 610770
SERVICES
Affordable giclée printing for galleries,framers and artists. Easy upload, tradediscounts and great prices. Specialists inaffordable canvas prints. Visit point101.comfor more information and full price lists orcall +44 (0)20 7241 1113Digital artwork suppliers. High volumephotographic restoration and enhancementservices. Range of photo-to-art productsavailable includes Caricatures, Pop Art, andFantasy templates. Free to register. 0208 1442472 or [email protected] pricing software available for bothMacs and PC's and in imperial or metricmeasurements. Powerful yet simple to useand easily adapted to suit all businesses. Anindispensable tool for the modern framingbusiness. Visit www.royallframing.co.uk orcall Mike Royall GCF on +44 (0)1454 617022Giclée printing for artists, photographersand framers. Top quality prints on fine artpapers and canvas print specialists all attrade rates. Visit www.lucyart.co.uk or call+44 (0)1924 360226National Acrylic Painters’ Association(1985) promotes through exhibitions theexcellence and innovation of acrylic paint.Contact NAPA for membership details:0151 639 2980, www.napauk.org,[email protected]
Richard C O Lovesey Fine Art & DesktopPublishing. Personalised stationery, businesscards, all in full colour. Products for artists:greeting cards, keyrings, notelets. Gicléeprinting. Mountcutting service. +44 (0)1507600836 www.loveseyfineart.comThe Association of Animal Artists invitesartists to join for exhibition opportunities,workshops, field trips, AAA Art RendezvousDays and the opportunity to work from lifewith the AAA En Plein Air Group. Please visitwww.associationofanimalartists.com
PRINTS AND ORIGINALS
Fine art photography of London availablein limited editions from Mr Smith WorldPhotography. We supply homes and officesinternationally. Call now to discuss bespokecollections. [email protected]
MATERIALS & EQUIPMENT
Mounts4You. Online web based mountcutting service. www.mounts4you.co.ukHardwood wedges for stretched canvases.Over 50% of 19th and 20th centurystretched canavases have broken or missingwedges. We manufacture eight differentsize/thickness combinations of replacementhardwood wedges, £5.50 per set of ten plus£3.50 p & p per order. Try the StudioSelection:10 each, 4 useful sizes, £23.50 postpaid and save £2. Tel 01603 743374 withcredit/debit card details. Leveton Studio,Orman House, 17a Grove Avenue, NewCostessey, Norwich, NR5 0JDStretcher bars and canvases made tomeasure in the UK. Fast turnaround.Softwood and hardwood bars. Any size from200mm to 3000mm. Print stretching service.Made by the UK’s leading manufacturer.For a catalogue call us now on +44 (0)1212480030. www.harrismoorecanvases.co.uk
REPLYING TO A BOX AD? Email yourcontact details to [email protected] or fax 020 7381 2596. We will forwardyour details to the advertiser
TRAINING
Applegarth Framing, Derbyshire.Individual framing training, beginners toadvanced, courses tailored to suit students’requirements. Contact Mary Evans GCF Advon 01283 703403 [email protected] of Framing Training School.www.fringearts.co.uk or call Lyn Hall GCFAdv to request prospectus. Flexible trainingto suit your needs. Accommodationavailable. Based outside Guildford/Farnham. Call (01483) 810555 Atkin Framers Ltd – Individual/joint tuitionon all aspects of picture framing offered tonew and experienced framers. Fine Art TradeGuild and ILA Scotland accredited. Call Richard 07821 918 476www.atkinframers.co.ukDown School of Picture Framing. ALLcourses accredited by the Fine Art TradeGuild. Call Steven McKee GCF Adv 028 92693807 / 07834 787487downschoolofpictureframing.co.ukHarlequin Frames. Framing tuition tailoredto individual needs. Courses fully accreditedby the Fine Art Trade Guild. Contact MalReynolds GCF Adv. on 01673 860 249 [email protected] Art & Framing is a Fine Art TradeGuild accredited trainer. Basics to advanced,worldwide training on your premises. Over500 students to date. Roy Rowlands GCF01527 876293, [email protected] a Frame - Individual framing training by aqualified GCF (Hertfordshire/Essex borders).Courses fully accredited by the Fine ArtTrade Guild. Call Richard Williams GCF on01279 260069, www.inaframe.co.uk
Daler Rowneyinspiring creativity since 1783
For all mountboard requirements,please contact:Tom HopperKey Account Manager - [email protected]
Northern Framing School, Sheffield. Run bytrainer and author Pete Bingham GCF. Allaspects of framing, including GCF refreshercourses and 4-day beginner course. 0114245 1547 or [email protected] Framing (Bristol). Individual or jointtuition is offered by Mike Royall who's beena GCF since 1994 and is the only framingtrainer in the UK who’s also a qualified adulteducation teacher. All courses are fullyaccredited by the Fine Art Trade Guild.For more information visitwww.royallframing.co.uk or call Mike on+44 (0)1454 617022Sophie Brown Conservation Framing.Registered GCF tester in Australia. Individualtuition from basic to advanced framing. Theemphasis is on conservation.www.conservationframing.com.au+61 2 9518 0624Sports Framing offer training from basicsup to GCF standard. I day engineeringcourses on the Morsø. Oldham, Lancs.www.sportsframing.co.uk
UK
School of Framing. A range of coursesavailable at a pace to suit each level to allowstudents to enjoy and absorb what is taught.Courses take place at venues all over the UKand are accredited by the Fine Art TradeGuild. www.ukschoolofframing.com,01494 459545Wessex Pictures Framing School (est 1987)offers training to novices and experiencedframers. It is recognised by the Fine Art TradeGuild. The 5-day course in Leatherhead is£395 + VAT. Phone Garry White GCF, 0845 456 9970
January 2013 65ART BUSINESS TODAY
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Harlequin Frames, Lincolnshire. Individually
tailored textile framing workshops. Contact
Mal Reynolds GCF Adv to discuss details
01673 860249 or e-mail
oira on 020 7381 6616 to order
Guild Commended FramerStudy Guide
Published by the Fine Art Trade Guild
Researched, edited and compiled byAnnabelle Ruston and Fiona Ryan GCF
The GCF Study Guide The indispensable part of
every framer’s trainingCall Moira on 020 7381 6616 to order
GILDING COURSESA practical introduction to water andoil gilding in an intensive 3-daycourse with an optional 4th daycovering antique frame restoration.Courses held in London, Oxford,Salisbury, Newark, Hastings andScotland.
www.gildingcourses or call Jan Pike on 01424 754104 or07973 732184
ConservationFraming
Annabelle Ruston
A Fine Art Trade Guildpublication
Supported byConservation by Design
Conservation Framing by Annabelle Ruston ispublished by the Fine Art Trade Guild with thesupport of Conservation by Design. 128pp;paperback; colour photographs; £12.99 (£11 tomembers), plus £2 p+p.Contact Moira Sanders on 020 7381 6616 [email protected] to order
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66 January 2013 ART BUSINESS TODAY
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BECKY CHAPMAN and SUE CHARALAMBOUS who founded The BlackDog Gallery in Leatherhead ten years ago, attribute their success to theirfriendly welcoming approach, personal service and a range of productsthat isn’t available all over the high street
Sue Charalambous (left)and Becky Chapman
The Art & Framing Convention UK is organised bythe Fine Art Trade GuildThe 21st awards weekend takes place onSaturday 11 and Sunday 12 May 2013 at The OldSwan Hotel, HarrogateDownload a booking form at www.fineart.co.uk,email [email protected] or call 020 7381 6616
Tickets cost just £95 + VAT per person for those sharing a room, whichincludes B&B, a three-course dinner and the drinks reception
Join us for an unforgettable weekend where you will ‘meet, learnand celebrate’. The Art & Framing Convention UK includes the GuildArtist exhibition, a full programme of seminars and masterclassesand the black-tie Awards Dinner. It is the perfect combination ofbusiness and pleasure.The historic spa town of Harrogate is a great place for guests andpartners from outside the industry to visit, so why not make aweekend of it?
Meet, learn, celebrate
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