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BUSINESS TODAY ART INTERIOR DESIGN ISSUE 2013 trend forecasts Supplying designers Textile framing How to sell old stock Art business tips £6.50 October 2012 www.fineart.co.uk

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The trade magazine for the art and framing industry

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Page 1: Art Business Today October 2012

BUSINESSTODAYART

INTERIORDESIGNISSUE2013 trend forecastsSupplying designersTextile framing

How to sell old stockArt business tips

£6.50

October 2012

www.fineart.co.uk

Page 2: Art Business Today October 2012

For entry details contact Louise Hay, [email protected]

The Art & Framing Convention UK is organised bythe Fine Art Trade Guild, www.fineart.co.ukThe awards winners will be announced at a dinner inMay 2013, which will be combined with a range ofeducational and networking events and anexhibition of work by Guild artists. The venue will beThe Old Swan Hotel, Harrogate

“Being on the shortlist for one of the Art & FramingIndustry’s awards generates invaluable publicity and tellsyour customers that you are the best at what you do“

So don’t miss out, request entry details today. There are awards for framers, artists, trade suppliers and retailers, celebratingachievements in customer service, web design, innovation and more.

Some of the 2012finalists for thetwo technicalframing awards,along with thetwo overallwinners

Meet, learn, celebrate

Page 3: Art Business Today October 2012

500 Years of Graphic Art TechniquesKristin Anderson. Pbk. 78pp£12.50 Members £10

Art & CopyrightSimon Stokes. Pbk. 184pp£23.99 Members £21.99

The Art of FramingPiers & Caroline Feetham.Hbk. 176pp£25 Members £23

Art on Paper, Mounting and Housing Joanna M Kosek. Hbk. 208pp£49.50 Members £44

Articles of BusinessVivian Kistler CPF GCF. Pbk. 175pp£17.95 Members £20

Blue and Yellow Don’t Make Green Michael Wilcox. Pbk. 200pp.£21 Members £20

Conservation FramingVivian Kistler CPF GCF. Pbk. 96pp£20.00 Members £19

Conservation Mounting for Prints &DrawingsManual based on British MuseumPractice. Joanna M Kosek. Hbk. 185pp£49.50 Members £44

Framing CollectiblesVivian Kistler CPF GCF.Pbk. 96pp£16.95 Members £15.95

Framing PhotographyAllan R Lamb CPF. Pbk. 96pp£20 Members £19

How to Cut and Decorate MountsMoyra Byford GCF.Pbk. 88pp£14.99 Members £13.99

How to Identify PrintsBamber Gascoigne. Pbk. 208pp£19.95 Members £17.95

I’d Rather be in the StudioAlyson B Stanfield. Pbk. B&W. 279pp£20 Members £19

Mat Cutting & DecorationVivian Kistler CPF GCF. Pbk. 96pp£16.95 Members £15.95

Pete Bingham’s Pure AgonyPete Bingham GCF. Full colour throughout. Pbk. 144pp£14.99 Members £13.99

Picture FramingVivian Kistler CPF GCF.Pbk. B&W illustrations throughout. 96pp£16.95 Members £15.95

Practical GildingPeter & Ann MacTaggart. Pbk. B&W illustrations throughout. 74pp£14.95 Members £13.95

Practical Printmaking Colin Gale. Full colour throughout.Pbk. 160pp£19.99 Members £18.99

GUILD PUBLICATIONS

The Art of MountcuttingLyn Hall GCF. Spiral bound. 80pp£15.99 Members £13.99

The Artist’s Guide to Selling WorkAnnabelle Ruston.Pbk. 128pp£12.99 Members £11

Conservation FramingPbk. 52pp£7.50 Members £5

Framing and Presenting Textile ArtPbk. 160pp£15.99 Members £13.99

Framing Fabric Art Pbk. 80pp£9.50 Members £7

GCF Advanced Accreditation Conservation FramingSpiral bound. 42pp£25 Members £15

GCF Advanced AccreditationMount Design & FunctionSpiral bound. 32pp£12.50 Members £10

GCF Advanced AccreditationTextile FramingSpiral bound. 28pp£12.50 Members £10

Guild Commended Framer Study GuideSpiral bound. 68pp£15 Members £12

The Guild membership list can be suppliedas data. Members only. Price variesaccording to which sections required.

HOW TO ORDER

By telephoneCall Moira Sanders on 020 7381 6616

Payment by chequeCheques should be made payable toFine Art Trade Guild (£ sterling)

Payment by credit cardPlease complete the credit card coupon

Postage & packingFor orders £15 and under, please add£2; orders over £15, add £3.10 (UK only)

Guild member? Please tick here

Name ______________________________________________________________________________________________

Business address ____________________________________________________________________________________

__________________________________________________________________________________________________

______________________________________________________________ Postcode ________________________

Tel __________________________Fax ________________________E-mail ____________________________________

PLEASE TICK Cheque enclosed? OR Credit card: AmEx Mastercard Visa Maestro

Card no _� _� _� _� _� _� _� _� _� _� _� _� _� _� _� _� _� _� Valid _� _� _� _� Expires _� _� _� _�

Security no (CVC) _� _� _� _� Maestro iss no _� _� _�

Cardholder’s address if different from above ____________________________________________________________

______________________________________________________________ Postcode ________________________

AVAILABLE NOW FROM THE GUILD BOOKSHOP DISCOUNTS FOR MEMBERS

BETTER READ, BETTER BUSINESS

Send to: Moira Sanders, Fine Art Trade Guild, 16-18 Empress Place, London SW6 1TT, UKTEL +44 (0)20 7381 6616 FAX +44 (0)20 7381 2596 EMAIL [email protected] www.fineart.co.uk

DISCOUNTSFOR GUILDMEMBERS

Guild Commended FramerStudy Guide

Published by the Fine Art Trade Guild

Researched, edited and compiled byAnnabelle Ruston and Fiona Ryan GCF

Page 4: Art Business Today October 2012

4 October 2012 ART BUSINESS TODAY

www.framiac.com

PICTURE FRAMING AND HANGING ACCESSORIES

For details of our comprehensive range of products for framing andhanging pictures send for our free illustrated Catalogue & Price List.

FRANK B. SCRAGG & CO.68 VITTORIA STREET, BIRMINGHAM B1 3PBTEL: 0121-236 7219 FAX: 0121-236 3633

e-mail : s a l e s @ f r a n k s c r a g g . c o . u kw w w . f r a n k s c r a g g . c o . u k

New concealed securityhanging system

GALLERY HANGING SYSTEMSSCREW RINGS & EYES

PICTURE WIRECASSESEWEDGES

S

BLISTER PACK DISPLAY STAND

etc . . etc . . etc

PICTURE CHAIN

FIRESCREEN FITTINGS

WALL HOOK“D” RINGS

New from the Guild bookshop £20 to non-members, £19 toGuild members, plus £3.10 p&p. Call Moira on 020 7381 6616or visit www.fineart.co.uk to order

“Artists know they have to manage

business and promotion, but this

book shows them how to do it, and

still have time to create great art”

Pete Bingham’s Pure Agony is £14.99 from theGuild Bookshop (£13.99 to members), plus p+p

Contact Moira Sanders on 020 7381 6616 [email protected] to order

“Pete knows more about framing

than anyone else in the UK. This

book is a goldmine of information”

Page 5: Art Business Today October 2012

NEWS

ART BUSINESS TODAY

BUSINESSxx Txxxx

xxxx28 Ahead of the curve

Fashion forecasters Trend Bible predict the styles for summer 2013

30 Designed to workThree picture suppliers explain how the interior design trade operates

36 The art of designThree experienced interior designerson how they source art and framing

ART40 Creating an atmosphere

Aidan Lynch GCF vists Annemarie Bourke’s studio and gallery in Ireland

44 Keep it movingA look at ways for artists to reinvigorate old stock and make sales

FRAMING50 Preserved for posterity

Rick Badwey frames an 18th century document using Mylar corners

54 Providing supportChris A Paschke GCF CPF frames twoheavy textiles and a delicate weaving

REGULARS8 Trade news23 Face to face:

Mark Braithwaite24 Product news48 Business tips for artists59 Trade secrets60 Pete Bingham’s agony62 Branch news63 Letters64 B2B: classifieds66 Last word:

Ken Ralston, FW Holroyd

COVERPOP by Lhouette; 90x80cm;mixed media: aerosol and acrylic on plywith a resin finishwww.lhouette.comSee Lhouette’s work on page 35

CONTENTSArt Business Today October 2012, Issue 5 First published June 1905 as the Fine Art Trade Journal www.fineart.co.uk

4836

54

October 2012 5

COVER

20

17

SPECIAL INTERIOR DESIGN ISSUE

Page 6: Art Business Today October 2012

6 October 2012 ART BUSINESS TODAY

Art Business Today

Published by the Fine Art Trade Guild

16-18 Empress Place, London SW6 1TT, UK

T: +44 (0)20 7381 6616 F: +44 (0)20 7381 2596

[email protected] www.fineart.co.uk

PublisherLouise Hay

[email protected]

Managing editorAnnabelle Ruston

[email protected]

SubscriptionsMoira Sanders

[email protected]

ContributorsRick Badwey

Pete Bingham GCF

Liz Honey

Aidan Lynch GCF

Chris A Paschke GCF CPF

Sally Scaffardi

Michael Setek

Publication datesArt Business Today is published five times per

year: January, April, June, August and October

Subscriptions 2013UK Europe World

One year £30 £36 £44

Two years £53 £62 £74

To subscribe, call 020 7381 6616 or visit our

website, www.fineart.co.uk, and click on the ‘go

to Art Business Today magazine’ button

Liability©All rights reserved. ABT is intended to inform

but no liability can be accepted for action

taken, or not taken, in reliance on it

Guild CEO

Louise Hay

Master of the Guild

Maxwell Roberts

The changing face of the art buyer

Awell-respected art dealer told me recently that people don’t collect

any more. Children don’t collect stamps or coins and their parents

don’t collect antiquarian prints, memorabilia or rare butterflies. I

presumed that his point would be that this is a bad thing, but he

pointed out that collecting tends to be a rather solitary, even selfish,

pursuit, and that people are spending their disposable income these days on

things that the whole family can enjoy. He emphasised that due to the number

of visual images with which we are now bombarded, people are more

sophisticated in their appreciation of art. They ‘get’ complex imagery quickly

and appreciate that an image isn’t just trying to represent something from the

natural world, but can tell a deeper truth.

This cultural development has an impact on people’s art buying habits. Instead

of hankering after a rare Gilray caricature or Japanese woodblock print, people

want a picture that will make their sitting room look fabulous, and they want it

now. In the past, the hunt through old print shops, auction catalogues and

collectors’ fairs was part of the appeal of buying art. Yesterday’s buyers didn’t

want immediate gratification, but today’s do. Artists and gallery owners need to

respond to requests from buyers at once. Being hard to find didn’t matter in

the past, as dedicated collectors would locate the right specialists in the end.

Today, if people can’t find you immediately, they’ll take their business

elsewhere.

Value used to be measured in terms of rarity, as well as quality and aesthetic

appeal. Today, impact and style are more important. Buyers want original

artwork that won’t be seen all over the high street, but they are primarily

looking for something beautiful to enhance their living space.

Part of the thrill of buying art for a collector is being made to feel

knowledgeable, part of an elite group of enthusiasts. Nowadays buyers want an

enjoyable, hassle-free buying experience that makes them feel special. They

want to feel that buying a particular piece of artwork shows that they’ve got

good taste, but they don’t aspire to be experts. They are interested in the look,

not the historical background and the context.

Selling art today is very different to 30 years ago, not just because now you send

a Facebook message rather than a recorded delivery letter, but the priorities of

the art buying public have changed beyond recognition. Art sellers are no

longer just trying to appeal to the five per cent of the population who collect art,

but the 50 per cent who want their homes to look stylish and on-trend.

Annabelle Ruston

BUSINESSTODAYART

Follow us on Twitter

twitter.com/abtmag

Like us on Facebook

facebook.com/artbusinesstoday

4050

13

Page 7: Art Business Today October 2012

Contemporary art from the country’s finest artistic talent, chosen by Washington Green for you.

washingtongreen.co.uk

Page 8: Art Business Today October 2012

NEWS

New range from ColourmountSLATER HARRISON, the makers ofColourmount mountboard, haveannounced the launch of a newrange entitled Lustres. This shinynew board is available in eightvibrant shades, each of which willprovide memorabilia,photographs or artwork with astriking new look.www.colourmount.co.uk

Don’t miss LION’s framers’eventLION PICTURE Framing Suppliesare holding a framers’ event attheir Birmingham HQ from 15 to18 October. On the first dayframers can learn aboutmarketing and sales promotionfrom Ian Morris GCF. This session islimited to 12 places and costs£50. Thursday’s session, which issold out, sees David Wilkie GCFdemonstrate memorabiliaframing techniques.There will be demonstrations onTuesday and Wednesday whereframers can see, try and discussLION’s range of framingequipment. Participating expertsinclude: Morsø’s Claus Pederson;Alfamacchine’s Flavio Cortecchia;Keencut’s Andy Roberts; Inmes’Cleverson Luz; Fletcher-Terry’s RoyRowlands GCF; Canon’s JoshSinger; Gunnar’s Sarah OsborneGCF Adv; and LION’s Jack Siwinski.Framing author and trainer LynHall GCF Adv will be on hand toprovide expert advice on Tuesday.Entry is free, but framers whoregister in advance receive agoody bag on arrival and areserved parking space.www.lionpic.co.uk

Inbrief

8 October 2012 ART BUSINESS TODAY

Making Pictures pulls in the crowds

THE FIRST Making Pictures regional

educational and networking event, held

in Manchester and organised by the

Fine Art Trade Guild, attracted top

flight exhibitors and a wide range of

attendees from all sectors of the

industry.

Guests gathered to learn how to earn

a living as an artist from Anne Corless

and Alister Colley, and to find out about

going into digital printing from

Hahnemühle’s Garry Simm. Pete

Bingham GCF offered inspiring ideas

for hand-finishing mouldings, while the

team from Wessex Pictures talked about

pricing and how to profit from sales of

specialist glass. The art of retailing and

clinching a sale was discussed

enthusiastically by Mooch Gallery’s

Mike Smith.

‘The Making Pictures event inspired

me and helped me assess the various

options for printing and framing my

artwork, and how to present it at

exhibitions,’ commented artist Kate

Alexandra Berry. ‘It was good to meet

so many people and to learn more

about Anne Corless’s superb art

practice. She took the time to give me

some great advice.’ ‘I found the event

very useful, especially Pete Bingham’s

demonstrations,’ tweeted Kerry Jepson

of Limelight Frames. ‘I enjoyed the

evening enormously and so did my two

guests,’ says EC Mouldings’ Keith

Hewitt. ‘Nothing beats the opportunity

to get together with others in the trade

and talk face-to-face.’

Exhibitors too were happy with

Making Pictures. Steve Goodall, who

has just joined Wessex Pictures,

commented, ‘It was a very good evening,

I was most impressed. I hope that the

Guild will organise events like this

around the country; we’ll attend any that

take place in areas where we have a

local depot. Of all the regional events

I’ve been to over the years, this was the

most refreshing, and very enjoyable too.’

‘We spoke to so many people who

want to know more about making a

living as an artist. It made me realise

how far we’ve come,’ said Alister Colley.

‘Thanks for giving us the opportunity to

take part.’

www.fineart.co.uk

Sales director Brian Bogie tries outthe new board for size

Guests at the busy Making Pictures event (top) andon the Wessex Pictures stand (right); demonstrationsby Pete Bingham GCF were popular

Page 9: Art Business Today October 2012

NEWS

New Rosenstiel’s cataloguepublishedROSENSTIEL’S, FINE art publisherssince 1880, have released theirlatest catalogue which featuresover 7000 images by more than700 artists. The images availablecover a wide range of styles andsubject matter.www.felixr.com

New to the Guild BookshopTHE GUILD Bookshop, whichsources and sells specialist artand framing publications, hasupdated its offering to galleriesand artists and is now stockingPractical Printmaking by ColinGale. The author of this 160-pagefull-colour book, which is packedfull of photographs, is co-directorof Artichoke Print Workshop, oneof the most highly regarded printstudios in the UK. A range oftechniques are discussed,including stone lithography,woodcut and soft- and hard-ground etching. The price is£19.99 (£18.99 to Guildmembers) plus £3.10 postage.www.fineart.co.uk

Inbrief

October 2012 9ART BUSINESS TODAY

Art & Framing Convention announced

THE ART & Framing Convention UK,

which incorporates the industry’s awards

dinner and a range of training

opportunities, will be held in May 2013.

The event will take place at the Old

Swan Hotel in Harrogate (ticket prices

will be announced shortly).

New for 2013 is an exhibition of

work by Fine Art Trade Guild member

artists, which will be open to the public

as well as the trade. Training

opportunities feature hands-on

masterclasses, for which there will be a

small charge, as well as free seminars.

The annual Art & Framing Industry

Awards Dinner will take place at the

same time. This black tie event begins

with a drinks reception, which is

followed by dinner, the awards

ceremony and then dancing until late to

a live band.

‘The Art & Framing Convention UK

is promoted as an opportunity to meet,

learn and celebrate,’ explains Fine Art

Trade Guild CEO Louise Hay. ‘It’s a

vitally important networking event which

includes many ways for guests to

develop their skills, but the awards

dinner is also an opportunity for people

to let their hair down and celebrate.’

www.fineart.co.uk

At this year’s event. Clockwise from top left:Claire Westmoreland and Alister Colley,Zeitgeist Fine Art, at the drinks reception;Mal Reynolds GCF Adv, Valiani, with acustomer;D&J Simons’ Joe Davis with acustomer; paper conservator Louise Vailledelivering a masterclass

Page 10: Art Business Today October 2012

It’s 18 months since I took my first

steps into self-publishing greeting

cards. We began with 48 designs

and we launched 15 new ones at

Top Drawer this autumn, our fifth

trade show. Our cards sell well in

boutiques, lifestyle shops, galleries and

upmarket garden centres.

You can’t go into self-publishing

alone. Heather, my business partner, is

responsible for sales, managing agents,

invoicing and chasing payments – pretty

much all the jobs I don’t like. My roles,

apart from designing cards and

associated products, are overseeing

printing, looking after the website and

attending trade shows. Our cards are

printed locally so we can oversee the

process to ensure optimum quality.

In order to reach as many retailers as

possible, we took on agents covering ten

areas of the UK. Agents generally

represent between five and ten different

publishers. We soon found out that not

all agents are equal: some do an

amazing job, bringing in a fantastic

number of sales, while others struggle to

bring in more than a couple of sales a

month. It very much depends on

how the style of your cards fits with

their existing portfolio.

Our best agents approached us

asking to represent us; the ones

we pursued have been less

successful. Good agents have

mainly found us through trade

shows, where they can view a

huge number of publishers

and decide what is missing

from their portfolio. Agents

have also approached us having seen

our cards for sale when out and about.

Trade shows have been vital for us.

We have acquired new UK retailers and

agents at shows and have met important

overseas buyers at these events. We

started exporting six months ago and

now export to four countries, and are

on the verge of taking on a fifth. We

generally export to distributors, who in

turn sell to retailers, so the selling price

is half the normal trade price. This

arrangement will only work if customers

order large quantities, which thankfully

they have done. UK retailers tend to

buy cards in multiples of six per design,

with an average order quantity of

around 240 cards. When exporting, we

sell several thousand cards at a time.

Repeat orders, home and abroad, tend

to arrive every two or three months.

We inevitably have to store a lot of

cards, so an understanding family is

helpful. Half my studio and most of the

spare bedroom are now dedicated to

card storage. My 18-year-old son who is

still at school is now Head of Packaging

and spends around 12 hours a week

processing orders. Heather’s sons are

employed wrapping individual cards in

cellophane bags, though when the

workload becomes overwhelming we

send the cards to a fulfilment company.

If you are considering self-publishing

greeting cards, be prepared for a huge

commitment, but one which can also be

interesting and rewarding. It’s a nice

industry to work in too. �Sally Scaffardi is a photographer and

digital artist, contemporarywallart.co.uk

NEWS

10 October 2012 ART BUSINESS TODAY

ARTIST’S SKETCH‘We export todistributors, who inturn sell to retailers’

Sally Scaffardi

WELL-KNOWN framing expert Steve

Goodall is now northern area manager

for Wessex Pictures and will be working

from the company’s branches in

Oldham and Liverpool. Steve will be

looking after customers in the north of

England and Scotland and will be out

and about visiting customers.

Wessex Pictures’ MD Ashley

Younger comments, ‘We are delighted

that Steve has joined us and is bringing

his wealth of expertise to the Wessex

Group. We have created this new role

thanks to our considerable growth in the

north, which we have achieved during

four years of recession.’

Steve worked for Hot Press for the

last 19 years and for seven years before

that he was involved in photographic

wholesale. ‘I am pleased to be back with

a broad customer base and a wider

range of products,’ he explains. ‘I’m also

looking forward to the trade counter

aspect of my new role; I enjoy talking to

customers face-to-face. I have been

doing a lot of international travelling and

will enjoy a bit more time at home too. I

would like to make it clear that I won’t

be turning my back on people in the

south who have mounting and

laminating queries and anyone in this

position is welcome to get in touch.’

[email protected],

07585 138566

Steve Goodall joins the Wessex Group in the north

Page 11: Art Business Today October 2012

SPRING FAIR International, Europe’s

largest gift and home accessories trade

show, once again takes place at the

Birmingham NEC from 3 to 7 February

2013. 3000 exhibitors are expected

across 12 show sectors and the event will

showcase 300,000 new product

launches. Sectors include homewares,

toys, home fragrances and jewellery, as

well as art and framing.

Exhibitors in the art and framing hall

will be showing original art, prints,

frames and framing supplies.

Participating publishers include Alpha 1

Marketing, Aquarelle Publishing, Beaver

Lodge Prints and Buckingham Fine Art.

On the framing supply side, visitors can

look foward to seeing D&J Simons,

Wessex Pictures, LION Picture

Framing Supplies and Mainline

Mouldings.

A highlight of the show for many is

the Art & Framing Seminar Theatre,

which is located at the heart of Hall 4

and is home to an array of training

sessions organised by the Fine Art

Trade Guild. It has been confirmed that

US framer John Ranes GCF CPF will be

flying over to speak at the show, and he

will be joined by an impressive list of

business, framing and retail experts.

www.fineart.co.uk

NEWS

October 2012 11ART BUSINESS TODAY

Seminars to take place at Spring Fair 2013

Busy aisles atSpring Fair2012, left, andMal ReynoldsGCF Advdelivering aseminar onconservationframing

Centenary open day atFW HolroydGLASGOW-BASED framingsupplier FW Holroyd is holding aspecial open day on Sunday 28October, to celebrate itscentenary, and everyone in thetrade is welcome. There will be machinery offersand demos, framing demos, lotsof special offers and newproducts will be showcased.Snacks and drinks will beprovided and framers will receivea ‘centenary goody bag’ to takehome with them. There’s no need to register inadvance; just turn up on the dayand owners Nicola and KenRalston will be pleased to seeyou.www.fwholroyd.com

Artists help save livesARTISTS AND celebrities havedonated artwork to raise moneyfor the charity Transplant LinksCommunity, which sends Britishdoctors to developing countriesto perform kidney transplantoperations. An auction took place at EtonCollege, hosted by Radio 4presenter Quentin Cooper.Participating artists includedHumphrey Ocean, MauriceCockrill and John Nolan, whileactors Dame Judy Dench, JohnHurt and Jonathan Prycedonated drawings.www.transplantlinks.org

Inbrief

A detail from Cobalt Lovers by John Nolan,which was sold at the charity auction

THE FINE Art Trade Guild’s website

has had a major facelift. The site, which

receives an impressive 5000 unique

visitors each month, has a newly

designed home page as well as new

features and content.

The new artists’ portfolio section

includes a fully searchable visual

database which artists can update

themselves. So if a visitor should type in,

for example, the words ‘blue dog’,

thumbnails of all the images containing

either of these attributes will appear. ‘It

made sense to prioritise updating the

artist pages because the busiest pages on

the website are the directory ones where

the public search for members and

services,’ explains Guild CEO Louise

Hay. ‘And visual searches are the most

effective way of sourcing artwork.’

An online shop is another new

feature, enabling visitors to buy books

and other Guild merchandise online.

www.fineart.co.uk

Guild website dramatically updated

Page 12: Art Business Today October 2012

NEWS

SmartPix kiosks now Apple-friendlyFUJIFILM HAVE added newfeatures to their SmartPix kioskswhich means retailers can nowprint customers’ images directfrom their iPhones and iPads.With the aid of a simpleconnecting cable, customers cantransfer images to the kiosk,where SmartPix software turnsthem into canvas prints and arange of photo gifts.www.fujifilm.eu/uk/products/

photofinishing

Framing Workshop wins Bathin Bloom’s Mallory CupMULTI-AWARD winning retailerThe Framing Workshop has wonthe city of Bath’s Mallory Cup,which goes to a business thathas not only created animpressive floral display for theBath in Bloom competition, butalso maintains a high standard ofshop front cleanliness.The Framing Workshop’s display,on an Olympic theme, alignedcoloured flowers in troughs andbaskets that reflected the coloursof the Olympic rings.The business won the cupbecause the staff team, led byowner Martin Tracy GCF, showcommunity commitment and setan example to others inaddressing cleanliness issuesbeyond their own patch. Staffregularly clean the pavement,collect rubbish from the street,look after plants in the nearbyLadymead Fountain and re-paintthe post box near the shop.The display also won a goldmedal in the competition.www.theframingworkshop.com

Inbrief

12 October 2012 ART BUSINESS TODAY

21st century craftsmanship

PHOTOGRAPHER MARTIN Smith

has launched a stunning collection of

London images to mark London’s

unforgettable summer. These can be

printed in sizes up to very large.

www.mrsmithworldphotography.com

London’s unforgettable summer

KINGSWOOD FRAMES & Mirrors

have been making hand-carved and

gilded frames for over 30 years, but

have now invested in machinery

enabling them to produce raw wood

profiles in-house. Bespoke reproduction

and replica frames can be produced in

short runs specially to suit customers’

requirements.

‘We are one of very few UK framers

that can make any type of frame from

scratch,’ explains Tim Haysell, owner of

the business, who has been framing for

25 years. ‘If a customer sends us a JPG,

nine times out of ten we can make an

identical frame.’

The business, which was founded in

1979 and bought by Tim Haysell in

1997, regularly makes frames for the

National Trust. Profiles can be made

from any wood, but most commissions

require obeche, ash, oak or tulip wood.

Using original Victorian moulds and

techniques Kingswood create beautiful

hand cast reproduction frames, which

are made from a mix of animal glues,

resins, oil and chalk, then finished in

original gold leaf in varying forms.

Kingswood can also offer bronze

powders, artificial gold and aluminium

leaf for a more contemporary finish.

Recent noteworthy projects include

making frames for a collection of

Rossetti watercolours for Wightwick

Manor, a National Trust property, and

framing a £4.5million Roy Lichtenstein

painting.

‘We work for quite a few artists,’ says

Tim. ‘We tend to develop a signature

frame for them, which becomes

instantly recognisable, though we adjust

the details and finish according to

individual customers’ requirements. We

also work for framers, generally making

reproductions and carrying out frame

restoration, which means they don’t

have to turn down work that they can’t

do in-house.’

Next year Tim and his team of six

framers, which includes his wife and

sister-in-law, will be launching a range of

ready-made mouldings that will be made

from start to finish at the workshop near

Wrexham.

www.kingswoodframes.co.uk

The Olympic display aboveThe Framing Workshop’smain door

Kingswood Frames & Mirrorshave a collection of more than200 antique moulds

Left: The South BankRight: Looking East from London Bridge

Page 13: Art Business Today October 2012

NEWS

October 2012 13ART BUSINESS TODAY

ENTRIES FOR the 2013 Art &

Framing Industry Awards are invited.

‘Being on the shortlist for one of the

awards generates invaluable publicity

and tells your customers that you are the

best at what you do, so request entry

details today,’ urges Fine Art Trade

Guild CEO Louise Hay.

The categores are: art business

website; art retailer; best mount design;

best-selling published artist; best-selling

up and coming artist; customer service;

the Guild challenge framing award,

innovation; quality printing; and sales

promotion.

The winners will be revealed at the

Awards Dinner during the Art &

Framing Convention UK in May 2013

in Harrogate. Email

[email protected] for entry details

Entries for 2013 awards invited

Curwen Studio artist Mark Hearld at work on a printand Echinops in Flower by Louise Bird

Guests at this year’s Art & Framing Industry Awards Dinner.Top: Ian Stalworthy of blutulip.com (left), with LION PictureFraming Supplies’ Nicola Harrold and Ian Morris GCF ofChalfont Art & FramingBelow: Dennis and Michael Page, KC Glass, with Master of theGuild Maxwell Roberts, Headrow Gallery

Record attendance atPhotokina 2012

THE PHOTOKINA trade show forphotography and imaging, whichis held during alternate years inCologne, attracted a record185,000 visitors from 166countries.Around half the visitors weretrade, and of these, 42 per centtravelled from outside Germany.The organisers report asubstantial increase in the numerof visitors from Asia (16 per cent),with 26 per cent from the USAand 40 per cent from EasternEurope.Pauline Hutchinson of UKframing supplier Arqadiaexhibited at the show, ‘We metnew customers from manyoverseas markets. The visitorswere particularly drawn to ourblack and white swept frames, asthey complement photographicimages so well.’ Petra Letson ofWizard, manufacturers ofcomputerised mountcutters, alsoexhibited,’It was a good showand there was lots of interest inour products. The organisersmarketed the event veryeffectively to framers andphotographers, but I would liketo see the framing hall expandfurther. With the demise of ArtFair Europe in Nuremberg thisshow is the only way to reachcustomers in and aroundGermany.’Equipment manufacturer Morsøhad a good show, reports MDClaus Pedersen, ‘Photographersare keen to learn more aboutframing and many want to addframing to their portfolio ofservices, so there was a lot ofinterest in our produts.’www.photokina.com

THE CURWEN Studio, one of

Britain’s oldest printmaking workshops,

has entered into a partnership with

Church Street Gallery, Saffron Walden,

which means the gallery will be selling

work by Curwen’s impressive portfolio

of printmakers.

Founded in 2005, and under the

ownership of Helen Baynham since

2008, Church Street Gallery specialises

in contemporary paintings, prints,

photography, glassware and printmakers’

cards.

The Curwen Studio, founded in 1863

by The Reverend John Curwen, has

worked with artists including Eric

Ravilious and Edward Bawden before

World War II, and Elizabeth Frink and

Henry Moore in the post-war era.

www.thecurwenstudio.co.uk

www.church-street-gallery.co.uk

Curwen enters into partnership

Visitors to the Canonstand

Page 14: Art Business Today October 2012

Phew, we’re in! Everything went

surprisingly smoothly and we

opened our new premises in

time for Sussex Framing

Centre’s first birthday. And

our birthday present to ourselves . . . a

new gallery. We liked the new space so

much once the building work was

complete that we decided to create a

gallery in part of it. So we now have a

second gallery, Alter-Ego Gallery,

exhibiting original art from artists based

around Sussex, Kent and Surrey,

starting at £25 and rarely breaking the

£500 barrier. This also gives us the

opportunity to exhibit work we haven’t

previously shown at Saffron, such as

photography, textile art and crafts and it

opens up new markets for us.

And so the past few weeks have been

filled with designing the new branding,

corporate identity, website (www.alter-

egoGallery.co.uk), promotional

literature and signage. We officially

opened Alter Ego on 1 September,

Sussex Framing Centre’s first birthday,

and so far so very good. The regulation

Facebook and Twitter accounts are up

and running and, apart from snagging

issues, the website is live and kicking.

The gallery is situated at the front

of our new premises, which we

designed as open plan to show the

sociable bustle of the framing

workshop behind, though a low

rise barrier separates the gallery

and workshop. Artists, gallery

customers, framing customers and

browsers have all been very

complimentary about the changes

we’ve introduced so we’re feeling very

buoyant and excited about the future.

With regard to Sussex Framing

Centre, we’re not quite sure why, but

we’ve had a record summer. Perhaps

the new higher profile premises have

helped, maybe people are doing up

their homes rather than moving during

the recession, or maybe it’s because our

clientele are taking staycations rather

than holidays abroad. We’ve welcomed

new customers as well as regulars, with a

wide variety of strange and wonderful

items (the latest was a doorknob) as well

as more traditional artwork. Our

firstborn, Saffron Gallery, is going from

strength to strength and has also

enjoyed a good summer, both

commercially and critically. It continues

to build on its reputation for exhibiting

award-winning international artists and

has a growing band of collectors based

both within the UK and internationally.

As I reflect on the past 12 months,

captured over five columns for ABT, it

really has been a whirlwind. Surely there

can’t be anything else we need to tackle

and we can just get on with building our

existing businesses? Although one little

opportunity has arisen, but it’s very early

days and I mustn’t elaborate . . .

It’s been great fun sharing a year in

our lives with you via Shop Talk. This is

my last column so I’m looking forward

to reading all about the next

incumbent’s adventures. Over and out

from Battle. �Liz Honey co-owns Saffron Art Gallery

and Sussex Framing Centre,

saffrongallery.co.uk

NEWS

14 October 2012 ART BUSINESS TODAY

SHOP TALK‘Maybe people aredoing up theirhomes rather thanmoving during therecession’

Liz Honey

THE CLOSING date for the artist

competition, organised by framing

supplier Arqadia, is 31 October.

Professional and amateur artists are

invited to submit artwork that will bring

out the best in Arqadia’s 2013 framing

product launches.

The competition will be judged by a

team of industry experts including Fine

Art Trade Guild CEO Louise Hay and

Aquarelle Publishing’s Paul Taylor, and

the winning submissions will be

professionally framed and used by

Arqadia’s sales team during in-store

promotional activity throughout the

course of next year.

The winning artists will receive a

limited edition run of 30 6x4" prints,

half of which will be kept by Arqadia,

while the others will be awarded to the

artists to display or sell. One overall

winner will also take away £150 worth of

Arqadia products and all the finalists’

work will be displayed to some of the art

world’s most influential people at the

Art & Framing Convention in 2013.

Pauline Hutchinson from Arqadia

said, ‘Appropriate framing can

significantly add to a piece of art’s

overall impact, so we’re keen to find a

broad range of works that will really

help us showcase how important this

craft can be. We’re excited about the

prospect of working alongside some

talented individuals to create some truly

outstanding works of art. However, the

competition draws to a close on 31

October, so if you’d appreciate the

opportunity to get your work noticed –

the time to act is now!’

Submissions should be either

emailed to Pauline Hutchinson

([email protected]) or

posted to Arqadia Ltd, 2 Wolseley

Road, Kempston, Bedfordshire MK42

7AD. The winners will be announced in

January 2013. Visit ‘4Walls by Arqadia’

on Facebook, or follow

@4wallsbyarqadia on Twitter for

competition updates.

www.arqadia.co.uk

Last chance to become Arqadia’s 2013 star artist

Page 15: Art Business Today October 2012

NEWS

Goodbye to Debra DohertyTHE FINE Art Trade Guild is sorryto report that Debra Doherty,who hasbeen Sales&MarketingExecutivefor fiveyears, isleaving toworkcloser toher homein Bristol.Debra wasresponsible for advertising sales,social networking, marketing andweb updates. The Guild iscurrently recruiting herreplacement and wishes her wellin her new role.www.fineart.co.uk

New Guild framing forumTHERE IS now a new way forGuild members to find answersto technical framing queries.FrameTalk is the name of the re-vamped internet forum, whichopened on 1 October, wheremembers can post questions, tobe answered by members of theGuild’s Framers Committee. The problem with many internetforums is that you can’t be surethat the advice you are beinggiven is correct. FrameTalk ismoderated by Steve McKee GCFAdv and Mal Reynolds GCF Adv,both well-respected experts within-depth understanding of theGuild’s framing standards.Members can therefore restassured that advice given viaFrameTalk will be compatiblewith best practice and the FiveLevels of Framing.FrameTalk does not replace theGuild’s popular technical adviceline, it complements it. There willstill be two framing experts onduty each week to answermembers’ questions over thetelephone. Forums in other fields,such as advice for artists, willfollow.www.fineart.co.uk

Inbrief

October 2012 15ART BUSINESS TODAY

TWO ART and framing trade fairs took

place in Russia this September. Moscow

International Framing Forum (MIFF),

was held in Moscow, while the Russian

Framing Forum was in St Petersberg.

MIFF, which was held for the first

time, was organised by four key Russian

distributors: Videka, Lion Art Service,

NeoArt and Interquadrum.

Exhibitors at MIFF came from all

over Europe and America and included

Alfamacchine, Valiani, Wizard, Canson,

Keencut, Cassese, Slater Harrison, the

Fine Art Trade Guild, Rosenstiel’s,

Framers Corner and Hot Press. There

was an area of the show dedicated to

mouldings from Spain and Italy.

There was a busy programme of

workshops and seminars, again with

speakers from far and wide. UK experts

who were flown to the event included

Mal Reynolds GCF Adv, Lyn Hall GCF

Adv and Martin Harrold.

‘Framers travelled thousands of miles

to attend MIFF,’ reports Guild CEO

Louise Hay. ‘I spoke to people from

Belarus and the Ukraine, as well as

framers from the far side of Russia,

several time zones away from Moscow.

There is a real thirst for knowledge in

Russia. Framers are desperate to find

out more about topics such as pricing,

marketing and framing standards. The

show was very busy and framers were

happy to pay to attend seminars.’

Steve McKee GCF Adv, who

presented training opportunities at the

St Petersberg event, reports on the

show, ‘There were around 45 exhibitors,

double last year, and they came from

Europe, Asia and Russia. The show was

well attended. About 250 people paid to

attend seminars and masterclasses each

day, with delegates from Moldova,

Estonia and several other former CIS

countries, as well as all over Russia. My

sessions were simultaneously translated.

Some framers were very knowledgeable

while others had never seen a V-groove

or double mount. Most delegates had

never seen wrapped fillets and were

amazed at the simple mounts I cut

during the masterclasses.’

The Russian Framing Forum was

organised by the company which runs

FrameArt Expo in Italy, in conjunction

with the Association of Participants of

the Art Industry in Russia.

MIFF’s website is

www.bagetforum.ru/en; RFF is

promoted through social networking

sites

Russia hosts two art and framing shows

Images from the MoscowInternational Framing Forum.Left: delegates at a seminarpresented by Mal Reynolds GCFAdvBelow left: vistors to the Cassesesection of the Neoart standBelow right: entries to the framingcompetition

Page 16: Art Business Today October 2012

NEWS

16 October 2012 ART BUSINESS TODAY

Iknow you’ve been hearing this for

years so I can fully understand any

sceptics among you, but we really

are in the final stages of the latest

development of the Guild website.

If we’re not live by the time you read

this, then in the next couple of weeks

you will be able to renew your

memberships online and download

invoices; you will be able to buy books

and Guild products through a ‘real’

online shop and you will be able to load

pictures and prints into our new Artist

Portfolio module, enabling consumers

and trade visitors to find your images.

Visitors to the site will be able to

register online in real time and new

members will be able to join the Guild

directly through the site.

The developers and I have re-

specified search functions so consumers

can search by distance from a postcode,

with the aid of a simple dropdown.

We’ve added a new member-find-

member search, so if you met someone

useful at a branch event, you’ll be able

to find them with just a contact name.

The success of any search function

depends upon the information being

there to find, of course, so do please

update your profiles. Our system can

only find, say, oil paintings, textile

framing services, digital imaging or

whatever, if you tell it that you offer

them. As a result of your responses to

our survey we have removed

thousands of search categories, so

you must spell out in your profile

what you offer. We’ve

amalgamated your existing profiles

with your ‘showcases’ and the Google

map function, so visitors will see much

more about your business in one hit.

We’ve listened to your concerns and

you will now be able to log in using your

email address and password – no more

confusing username. If you’ve forgotten

your log in password then use the

online tool which will send the

information straight to your inbox.

We’ve commissioned a

photographer to take new images for

the home page, which has been

redesigned – a scrolling banner allows

visitors to find members in one click.

We’ll be keeping the navigation buttons

from the present site as these work well.

You’ll find the ‘news and events’

column in that section of the site now;

do continue to send us your content.

We will be reopening online forums

for discussion and technical support

with art, business and framing matters,

starting with our new FrameTalk forum,

which is open to all members. We have

built in moderator access to forums, so

they will be well supported by expert

advice. If you’d be up for opening and

moderating a forum please let me

know.

We’ve undertaken an extensive

period of testing of data flow and

functionality, but as with any project of

this scale I’m sure there will be things

that don’t flow as they should – I would

be grateful for both patience and the

relevant url to accompany any issues

you may come across. �Louise Hay is the Chief Executive of the

Fine Art Trade Guild

IN BUSINESS‘We will bereopening onlineforums fordiscussion andtechnical support’

THE NEXT Art on the Street event will

take place in Maidenhead on Saturday 1

December. Once again, the town centre

will be transformed into an outdoor

gallery and market.

The May event featured creative

workshops, live music all over town, a

BMW ArtCar for visitors to doodle on,

two £10,000 state-of-the-art digital

whiteboards for children to play on, a

vintage café and a room of ceramics.

‘Art on the Street is one of those

breakthrough ideas that, once initiated,

you wonder why it wasn’t put into place

much earlier,’ enthuses Artists &

Illustrators Magazine.

www.maidenheadartmarket.org

Art on the Street set to transform the town centre again

Louise Hay

A car was placed inthe middle ofMaidenhead HighStreet for passersby topaint on during theArt on the Streetevent this spring

Page 17: Art Business Today October 2012

IMAGING SUPPLIER PermaJet took

their largest range of products to date to

the Photokina trade show in Germany

this September.

Highlights included Mercury Ultra

White Matt Canvas 405gsm, a smooth,

heavyweight product with a beautifully

structured base that has been designed

to reproduce fine detail and brilliant

colours.

PermaPROtect Fast Drying Canvas

Varnishes, available in 2.5 litre cans, are

available in gloss, satin and matt finishes,

all made with a unique water-based

polymer formulation. The varnishes are

designed for canvases and guarantee a

clear, water-resistant and non-yellowing

protective coating.

The Image-Block Print Display

System is the easy way to produce and

present stylish inkjet images in a 3D

display format. This modern and

minimalist look is easy to create in

seconds and is available from 6x4” up to

A3 sizes.

The Epson R3000 Eco-Flo System

has been developed and tested over

many months, allowing users to save up

to 80 per cent on their ink costs. The

system uses moulded cartridges that slot

into your printer and stay in situ

permanently. Refilling is carried out by

topping up external reservoir bottles,

therefore avoiding unnecessary wear and

tear on the cartridges and microchips.

The kit includes the very latest inks -

PermaJet have been improving existing

ink technology and the result is the

specially formulated Image-Life®

pigment inks which have been

successfully tested for archival stability

on various Epson printers.

www.permajet.com

NEWS

October 2012 17ART BUSINESS TODAY

IT HAS been revealed that the Art &

Framing Convention UK, which takes

place in May 2013, will be at the historic

Old Swan Hotel in Harrogate.

Harrogate is the perfect location for a

long weekend. Guests can visit the

famous spa town’s Royal Pump Room

and Turkish bath and enjoy the range of

upscale independent shops and cafés.

There’s also historic sites such as Betty’s

Tea Rooms and the RHS gardens at

Harlow Carr.

The convention includes two days of

training and educational opportunities,

as well as an exhibition of work by

Guild artists. There will be both

seminars and hands-on masterclasses

The black tie awards dinner will take

place at the same time. The event is

open to all art and framing

professionals, and the beautiful venue

should encourage them to bring guests.

Ticket prices, which will be reasonable,

will be announced shortly.

www.fineart.co.uk

Art and framing goes to Harrogate

Record product launches at PermaJet

Inbrief

160th autumn exhibition oforiginal affordable artTHE ROYAL West of EnglandAcademy is holding its 160thautumn exhibition of affordableoriginal art from 21 October to 30December at its gallery in Bristol.Last year’s event featured 508works by 338 artists, with pricesfrom £25. This year’s show looksset to be even bigger, with workfrom both established andemerging artists.www.rwa.org.uk

Restaurant chain supports artTHE WINNERS of a competition todesign the dining plates used byrestaurant chain Zizzi areannounced. Graphic designerHelen Turner won, with fashiondesigner Richard BrownlieMarshall as runner-up. There werehundreds of entries and thecompetition was judged by artistand illustrator Natasha Law, whois also designing plates for therestaurant.Plates featuring the winningartists’ work will be on sale. Theartists receive a royalty fromevery plate sold and apercentage of the proceeds willgo to The Prince’s Trust. www.zizzi.co.uk

Getting reading for the autumn show

Natasha Law with the winning entry

Page 18: Art Business Today October 2012

NEWS

18 October 2012 ART BUSINESS TODAY

IN PRINT‘Intimate knowledgeof digital imaging isking’

Actually printing images only

takes up about 20 per cent of

my time; other aspects of

digital imaging occupy the

remainder of my day. The

vast majority of my efforts are focused

on tasks including the capture, creation

and processing of digital images. That’s

why I describe my company as offering

specialist fine art reprographics services;

the term ‘printer’ hardly suffices.

Some months ago I received a call

from the Fine Art Trade Guild asking

why artists should use a professional

printer, rather than buy their own fine

art printing equipment. The most

crucial point is that digital image

capture, and all the steps up until the

physical output of a fine art print, must

not be an afterthought. It’s easy and

affordable to buy a wide-format inkjet

printer, but what about these other

considerations? What really lies at the

heart of a business like mine is the

variety of methods involved in the

preparation of the ‘matrix’ from which

prints are made. It’s akin to a traditional

artisan printermaker, who spends many

hours preparing the plate or surface

upon which an image is inscribed (the

matrix) in order to take the ink. The act

of outputting a digital print onto paper

or canvas is the conclusion to a set of

processes, and in terms of investments

in time and money, it’s relatively simple.

The aspect of the printing process

which has the most bearing on the

success of a run of fine art

prints is the choice of image

capture device, either a

scanner or camera, as well as lighting

and ancillary equipment. Then there’s

the computer, imaging software,

calibration equipment (hardware and

software) and, not least, the skills and

knowledge required to use them

effectively.

Not so long ago I was working with a

photographer in preparation for his solo

exhibition. I was given a set of files to

print proofs from, and for some reason

my output was not to his liking. Then I

discovered that he had accidently

attached sRGB profiles to the digital

images, instead of real working space

Adobe RGB profiles. This shows that

intimate knowledge of digital imaging is

king and there’s many subtle variants

within the process of preparing an

image for print that can make all the

difference.

At Art4site we try to get the best out

of any print edition. Sometimes our

efforts are painstaking and lengthy;

dozens of steps may be required before

we can produce the perfect print.

Sometimes clients even comment that

the prints are better than the original!

Once the setup is complete, the rest is

easy and we can guarantee an exact copy

again and again.

What I enjoy most is seeing the final

print, the culmination of a variety of

techniques. The matrices are then

archived, ready to produce further

prints, like finely engraved plates ready

for inking. �Michael Setek runs fine art reprographics

and giclée printing specialist Art4site,

gicleeprinting.co.uk

MOBILE ART enterprise The

Horsebox Gallery is hosting an exbition

of work by Alex Russell Flint in

Motcomb Street, London, from 9 until

25 October.

The artist, the great grandson of Sir

William Russell Flint, is currently

focusing on painting glamorous women

against the backdrop of Argenton

Chateau in the Maine et Loire region of

France. ‘Alex’s women are more

realistic than Sir William’s, and a tad

more troubled. His work is devoted to

what he calls a pleasing sense of balance

combined with the decorative,’ explains

gallery director Emma Richeldis North.

www.thehorseboxgallery.com

The Russell Flints: a family affair

Michael Setek

Detail fromOlivia Sitting byAlex RussellFlint. Oil oncanvas panel,73x92cm

Page 19: Art Business Today October 2012

NEWS

October 2012 19ART BUSINESS TODAY

A new chapter in pageproduction for CXDCONSERVATION, STORAGE andequipment specialistsConservation By Design hasstarted making its extensiverange of high-clarity Timecare™Polyester HCL Album Pagesdirectly at its manufacturingfacilities near Bedford.With the capacity to producelarge quantities of all standardalbum pages, Conservation ByDesign is now able to fulfillorders within precise timeframesand can cut down on lead times. Timecare™ Polyester HCL AlbumPages offer a safe longtermstorage solution that isguaranteed to protectdocuments and photographsfrom dust, dirt, scratches andfinger prints. They are non-yellowing, non-brittling and freefrom harmful plasticisers. Thesepre-hole punched album pagesare available in a variety ofcombinations, including singlepocket A4, double A5, negative,Cartes de Visite and cigarettecard sizes. All products pass thePhotograph Activity Test (PAT).www.conservation-by-

design.co.uk

Association of Illustratorsrelocates to Somerset HouseTHE ASSOCIATION of Illustrators isnow based in Somerset House,London, along with the NationalYouth Orchestra and the RoyalSociety of Literature. The movecoincides with the opening ofImages 36: Best of BritishIllustration, an exhibition atSomerset House that opens inOctober.www.theaoi.com

Inbrief

The Art Curator launches new fair

SINCE THEIR UK launch in 2010,

Australian hanging system manufacturer

Gallery System has become fully

established in the marketplace. ‘We

have enjoyed a great response to our

product, both in the UK and Ireland.

It’s not just galleries that are buying our

hanging systems, but also domestic users

and offices. Last year we launched a

new system in Australia, the UK and the

US called the Slimline System, which is

actually marketed for home and office

use. It has generated a great response as

it is unobtrusive and affordable,’ says

business manager Jillian Buchanan.

Gallery System has recently installed

hanging systems in Cube Gallery and

The Society Club, both in London, as

well as The Art Nest, Hitchin, and

Spencer Swaffer Antiques in West

Sussex.

www.thegallerysystem.co.uk

Capturing the UK

THE LOVE Art Fair, which takes place

for the first time from 11 to 14 October

at Middleton Hall in Milton Keynes, is a

new venture from online gallery The Art

Curator.

‘Many people feel uncomfortable in

commercial galleries,’ explains director

David Norris. ‘But if you show them art

in a neutral environment they quickly

become engaged, which is why the Love

Art Fair will take place at the heart of a

busy shopping centre.’ 15 galleries will

present work from around 100

contemporary artists.

www.theloveartfair.com

www.theartcurator.com

An image from Anuska Allepuz that will appearin Images 36: Best of British Illustration

Page 20: Art Business Today October 2012

NEWS

20 October 2012 ART BUSINESS TODAY

Inbrief

New fine art inkjet paper fromHahnemühleMATT FIBRE Duo is the new artpaper for books and albums fromHahnemühle’s Harman range. Thepaper is designed for long-lastingalbums and has a warm white toneand smooth surface, suitable forboth colour and monochromeimages. The 210gsm paper can beprinted on both sides, yet it is thinand flexible enough to be bound.When binding books, the paperfibres always should run parallel tothe back of the book cover to maketurning the pages easier and avoidbreakage of the spine. Therefore,the direction of the fibres isidentical in all the sheets of apackage and indicated on eachbox. www.hahnemuehle.com

The Print Foundry now anofficial MPA trade partnerTHE MASTER Photographers’Association is pleased to announcea new trade partnership with ThePrint Foundry, which specialises infine art printing, mounting andframing. The deal extends across anumber of mutually beneficialareas and includes a high profilepresence on the MPA’s website andin publications. Trade partnershipsare a recent initiative developeddue to the need for photographiccompanies to work more closelytogether.www.theprintfoundry.co.uk,www.thempa.com

ITALIAN FRAMING equipment

manufacturer Alfamacchine has been

bought by US manufacturer Fletcher-

Terry. The company has also acquired

AMP, which makes framing equipment

in the USA.

Fletcher-Terry intends to operate the

businesses independently and will

continue operations at all existing

Alfamacchine and AMP facilities.

Alfamacchine’s tradition of trade

accounts, innovative products and

outstanding service will remain the same

and there will be no changes to

employee contact information.

Fletcher-Terry president Blair

Tomalonis commented, ‘We are very

excited that Alfamacchine and AMP are

joining The Fletcher Business Group.

These acquisitions dovetail perfectly

with our core businesses as we continue

to serve our wholesale trade accounts in

the wall décor and picture framing

markets. Alfamacchine provides us with

a manufacturing base in Europe and

enables us to better serve our

international customers as we continue

to expand our production and

distribution facilities.’

Alfamacchine is best known for the

Minigraf range of underpinners, while

Fletcher-Terry’s board and glass cutters

are respected internationally. AMP

manufactures a range of picture framing

equipment.

www.alfamacchine.com

www.fletcher-amp.com

www.fletcher-terry.com

Fletcher-Terry buys Alfamacchine

THE ASSOCIATION of Animal

Artists is delighted to reveal that world

renowned artist Polyanna Pickering will

be guest speaker at their annual dinner

this autumn.

Her illustrated talk, entitled Giant

Panda and Sleeping Dragons, focuses

on her remarkable journey to China to

study and paint giant pandas. Pollyanna

and her daughter and business manager

Anna-Louise travelled to remote areas

of Tibet and worked in a small hospital

for sick pandas. Anna-Louise was a

finalist in Cosmopolitan’s Woman of

the Year Awards for her role in writing

the book that documents their trip.

Pollyanna is winner of this year’s Simon

Combes Conservation Award, presented

by Artists for Conservation. Part of the

proceeds from the evening will go to

Pollyanna’s charitable foundation.

Both members and non-members are

invited to attend the dinner, which takes

place at the Villa Country House Hotel

near Preston on Thursday 1 November

at 7pm. Tickets are £30, which includes

a welcome drink, three course dinner

and a charitable donation.

www.associationofanimalartists.com

www.pollyannapickering.co.uk

Pollyanna Pickering is AAA guest speaker

Page 21: Art Business Today October 2012

October 2012 21ART BUSINESS TODAY

NEWS

New work from the ‘Wodehouse of art’ Europe’s largest artists’studiocomplex opens its doorsWIMBLEDON ART Studios, thelargest single site art studiocomplex in Europe, is holding anart show from Thursday 22 untilSunday 25 November.Artist Ken Howard OBE RA ismaking a rare public appearanceto officially open the show at theprivate view on 22 November.There will be a pop-up bar runby local wine merchant SA WinesOnline and Stark-CondéVineyards, and 80 local peoplehave volunteered to help run theevent. Local business JacksonsEstate Agents are sponsoring theshow.More than 140 artists are basedat the complex and £155,000worth of sales were made at lastyear’s event, which was visited by10,000 people. Resident artists include painters,ceramicists, sculptors, textileartists, photographers,printmakers and furnituredesigners.www.wimbledonartstudios.co.uk

The Gentle Art ofPersuasion measures61x50cm, is a signededition of 600 and retailsat £90

SMS EDITIONS, which publishes the

work of Sue Macartney-Snape, has

added eight new signed limited edition

prints to the range, so over 110 images

are now available. A brand new

catalogue has been published.

The artist is known for her keen eye,

quick wit and very English observations.

She and her writing partner Victoria

Mathur made their debut in the

Telegraph Magazine in 1993 and since

then their popular Social Stereotypes

column has run more than 900 times

and highlights have been re-published in

nine books. Sue Macartney-Snape won

the 2004 Pont Award for drawing the

British character and was acclaimed as

the ‘Wodehouse of Art’.

The glaringly obvious foibles that we

all try to hide are presented by Sue with

characteristic humour. She opens our

eyes to these sights and allows us to

rediscover the quintessential comedy to

be found on our very doorstep.

www.sms-editions.co.uk

SPRING 2013 TRADE EVENTSTop Drawer 13-15 January, London UK, topdrawer.co.ukMaison Objet 18-22 January, Paris France, maison-objet.comPaperworld 26-29 January, Frankfurt Germany, paperworld.messefrankfurt.comWest Coast Art & Frame 28-30 January, Las Vegas USA, wcafshow.comSpring Fair International 3-7 February, Birmingham UK, springfair.comArt Expo 21-24 March, New York USA, artexponewyork.comFocus on Imaging 3-6 March, Birmingham UK, focus-on-imaging.co.ukFrameArt Expo 22-24 March, Milan Italy, frameartexpo.comThe Art & Framing Convention UK May, Harrogate UK, fineart.co.uk

Visitors to lastyear’s event

Page 22: Art Business Today October 2012

NEWS

22 October 2012 ART BUSINESS TODAY

ANIMAL ARTIST Anne Corless

decided to focus on achieving media

coverage in 2012, and this has been a

record year for her. She is celebrating

the screening of her video entitled How

to Draw and Paint Horses on Sky TV. ‘I

love working as an equine artist so am

delighted that my video is on Horse &

Country TV in the UK and Ireland (on

Sky Channel 280) and in the

Netherlands (via cable). It is also on the

Horse & Country website,

www.horseandcountry.tv,’ explains the

artist. The 17 minute video has now

been uploaded to YouTube.

Anne Corless was also invited to

teach a three day portrait workshop at

BBC Radio Merseyside. ‘I was delighted

to teach a portrait workshop at BBC

Radio Merseyside, some of which was

broadcast live on air. Thank you to

radio presenters Billy Butler, Willie

Miller and Helen Jones for making this

workshop such fun. A big thank you

also to Voluntary Arts and the

Campaign for Drawing, for supplying art

materials and supporting the project.’

www.annecorless.com

Animal artist in the media spotlight

PAINTMEAPRESENT.COM HAS

been launched to connect people

wanting a portrait or personal

commission with artists working in a

range of styles. In the words of founder

Katie Massie Taylor, ‘This service allows

talented artists to provide unique and

personal paintings at affordable prices to

consumers who want to be inspired.’

Buyers have access to different artists

who can turn a photo into a painting or

illustration. Paintmeapresent.com is

designed to make the process of

commissioning art easy and fun, and

buyers end up with unique images that

will not be seen anywhere else. ‘In

response to the growing trend for

personalised and hand-made products,

Paint Me a Present seeks to make

commissioning art transparent,’ says

Katie Massie Taylor. ‘Many people

perceive commissioning paintings to be

out of their reach but with this service

you can get a painting or illustration

created from scratch for between £50

and £500, with an average price of just

£150.’

The site’s 30 artists range from

recently qualified art graduates to retired

professionals. All artists sign their art

with their first name, remaining semi-

anonymous, ensuring that the service is

fun rather than investment oriented.

Founder Katie Massie Taylor was

formally an equity derivatives broker on

a city trading floor but has always had a

keen interest in art. She spotted a gap in

the market for an art-specific platform

following the huge success of companies

such as Not on the High Street and

Moonpig.

www.paintmeapresent.com

New website for art commissions launched

Anne Corless, right, with BBC radio presenter Helen Jones

PaintMe APresent’sfounderKatieMassieTaylor

Team Fine Print finishes 11thLION PICTURE Framing Supplieshas completed the 2CV 24 HourRace at Snetterton, Norfolk. Theframing supplier’s car isemblazoned with Team Fine Printcolours, promoting their range offine art printing hardware andconsumables.LION MD and 2CV enthusiastMartin Harrold reports, ‘We had aterrible misfire in practice, causedby the Weber carburettor. Wetook the carb apart and blew outany rubbish with the air line. Bythe end of the race the gearselectors were worn and thedriver could only get third gear,which meant the engine wasrevving high, running hot andmissing badly. Eventuallysomething plastic in thecarburettor melted two lapsbefore the end but we classified11th. The team is alreadyplanning for the 2013 race.’www.lionpic.co.uk

New website for Legion PaperLEGION PAPER, the USmanufacturer of the Moab rangeof fine art inkjet papers, haslaunched a new fully-searchablewebsite which includes morethan 1000 high res images, whichcan be magnified to show thetexture and character of eachpaper.The site, which was designed forresellers, artists, professionals andpaper-lovers in general, includesan interactive forum that growseach day.colourconfidence.com are the UKdistributors for Moab products.www.legionpaper.com

Inbrief

Page 23: Art Business Today October 2012

October 2012 23ART BUSINESS TODAY

Have you always been an artist?I always wanted to be, but I didn’t think

I’d be able to make a living, so I studied

video editing. One summer I saw a

pavement artist in York, and he seemed

to be making money, so I thought I’d

have a go myself. My first efforts were

copies of Raphael masterpieces on

canvas. I ended up giving up college and

working as a pavement artist for four

years, which is a bit like busking. I

earned enough to keep me going and I

enjoyed being outside and meeting

people. I shared a pitch with Wolfe von

Lenkiewicz, who is now very successful.

Back in 1993 I acquired a licence to

sell prints on the street which I still use.

I’ll go out this afternoon with prints

ranging between £3 and £150.

Why do you still paint in the street?People are not afraid to say what they

think about your work when they see

you in a public place, whereas in a galley

they don't want to say the wrong thing,

so tend to keep their opinions to

themselves. Therefore the open air is a

great place to rest public reactions to

new work, though people can be very

blunt so you need a thick skin, but

luckily I have learned to please the

public over the years so I have a high hit

ratio now.

When did you open your first gallery?About 14 years ago me and Anne took

on a little room in an antiques centre.

I’d paint in the street outside, then lead

interested customers down the road and

up two flights of stairs, so it wasn’t ideal.

We opened The Braithwaite Gallery ten

years ago, at our current site, which is a

medieval building just by York Minster

with lots of passing trade.

Anne runs the gallery, leaving me

free to paint, and she acts as my

manager. The gallery doesn’t just sell my

work; we offer images from a range of

artists, as well as bronzes and a bespoke

framing service.

The gallery not only gives me a route

to market, but it’s a way of testing

whether new work will sell. Having said

that, certain images sell well on the

street but not in the gallery, as people

buy on the street who would never

dream of setting foot in a gallery.

Do you print your own work?Yes. I have an Epson Stylus Pro 7880

and I scan most of my work myself. I

enjoy colour balancing and adjusting

images in Photoshop.

If an image is particularly successful,

and we are selling hundreds of prints, it

makes financial sense to commission a

run of offset litho prints. Keeping my

Epson printer running flat out is

expensive in terms of ink and paper.

I’ve worked with publishers too. I

met one of the directors of Solomon &

Whitehead at a Fine Art Trade Guild

awards event and they reproduced some

of my figurative work. After the

company folded I ran into Buckingham

Fine Art at the Spring Fair and they still

reproduce some of my London images.

How do you market your work?I sell to other galleries as well, mainly

businesses owned by friends and

contacts. It’s often a mutual

arrangement: I sell their work if they sell

mine. I don’t need to push this aspect of

the business very hard, since we’ve got

the gallery and my street sales.

I am pretty active on Facebook, but

that’s more about finding new artists,

looking at new work and testing

reactions to my own art than it is about

marketing. Anne updates the website

and handles marketing and PR for the

gallery.

I have an agent who finds corporate

and private commissions, but work is

intermittent. A recent project was

painting the view from the window of

Deloitte’s head office in London.

Is it easy to tell which images will besuccessful?To some extent. The Rosebud

Collection, which features cutesy

pictures of a baby girl in a ballet dress

and red wellingtons, began as a picture

of our daughter for Anne’s Christmas

present. I’m stunned by how successful

this has been; we are selling prints by

the hundred.

When beginning a new collection I

generally start with about six

compositions, but about half of them

don’t even make it to the easel. Of the

remaining three, one will stand out as by

far the most successful.

I am commencing work on a series of

images of breakdancers. It took a long

time to find any male breakdancers who

were happy to be painted, but I’ve just

found one. I have a hunch that this

series will sell well.

Do you sell licences?Sometimes. Licensing agreements used

to be very restrictive, so we were wary of

them, but they have become much more

slack recently. We would only work with

a company that was happy for us to

continue publishing prints; that seems to

be fine with licensees today, but it wasn’t

in the past.

I’m talking to some greeting card

companies at the moment and have just

negotiated for 12 images to be

published. We couldn’t produce our

own cards as we don’t have the time; we

work flat out as it is. �www.yorkartist.com

See Mark’s work on page 24

Street life

MARK BRAITHWAITE explains how he juggles his work as a streetartist with self-publishing and supplying galleries, including TheBraithwaite Gallery, which he owns with his wife and businesspartner Anne Braithwaite

FACE TO FACE

Page 24: Art Business Today October 2012

The Mediterraneantouch of Larson Juhl’snew Sevilla Browncollection offers aversatile way tocomplement artwork.With intricate Spanishpatterning andtimeworn exposeddistressing, the SevillaBrown series isavailable in five finelycrafted, detailedprofiles withmatching mountslips,and has anauthentically rustic muted hand-made finish. A wide range of profiles withreal character that can offer either bold ornamentation or dramatic scoops,the intricately embossed Sevilla Brown collection is available to order fromArqadia from £3.90 per metre length, or £5.46 per metre chop.

24 October 2012 ART BUSINESS TODAY

PRODUCT NEWS

The Braithwaite Gallery Arqadia

01904 655707 www.yorkartist.com

00 41 79 843 7881 www.abfile.com [email protected]

01234 852777 www.arqadia.co.uk

01273 682159 www.bookroomartpress.co.uk

01373 464528 www.chantryfineart.co.uk

Bookroom Art PressAlex Borissov

Chantry Fine Art

MadameButterfly isone of the17 gicléeprints thatmake upTheRosebudCollectionby MarkBraithwaite

Artist: Miroslav SasekTitle: Piccadilly CircusUndergroundFormat: limited edition (1/850),embossed, gicléeImage size: 31x37; paper size:43x50cmTrade price: £39.50The Bookroom Art Press isdelighted to be publishing theworks of Miroslav Sasek, famousfor his bestselling ‘This IsLondon’, ‘This is New York’ etc.books. This is mid-century retro-charm by an established name,widely recognised. Ring for atrade catalogue.

Promoting the concept of sustainability,Alex Borissov has created a ‘roll painting’, anartwork made on a used CWS cotton handtowel roll. Human impact on environmentcan be reduced not only by consumingless, but also by optimising the full cycle ofproduction, use and disposal of goods. CWScotton hand towel roll, for example, duringits life cycle replaces some 30,000 papertowels, and now it has found a second lifeas an artwork.

Majestic Thunder (above) byleading black and whitepencil artist Jamie Bootsshows the imposing AfricanElephant in all its glory.Edition size: 195 Image size: 60x43cmTrade price: £35 print only /£60 mounted

Leading From The Front (below) by RayGoldsbrough shows Sebastian Vettel drivingthe Red Bull RB7 leading team mate MarkWebber at the 2011 Spanish Grand Prix.2011 was a successful season for bothSebastian Vettel, who was crowned FormulaOne World Champion and Red Bull Racingwho won the Constructors Championship.Edition size: 195 Image size: 61x37cmTrade price: £50 print only / £75 mounted

01789 773526 or 07971 106628 www.clintonbanbury.com

Clinton Banbury Illustration

Title: 30 assorted bestselling prints for adults and children.Wise up this Christmas?At the RRP of only £20 they make buying art as a gift very affordable. Withover 350 prints to choose from they can be bought for all ages for all sortsof occasions. Take advantage of an introductory offer: £220 for 30 prints,saving you up to £70.

Page 25: Art Business Today October 2012

October 2012 25ART BUSINESS TODAY

PRODUCT NEWSTo advertise here, call 020 7381 6616 or email: [email protected]

Entries are £80 for Guild members, £150 for non-members (+ VAT)

0800 160 1414 www.sms-editions.co.uk

SMS EditionsSMS Editions publish thework of Sue Macartney-Snape, of the UK’s topselling artists.

Title: The Gentle Art ofPersuasionSize: 61x50cmFormat: signed limitededition of 600Retail price: £90

www.thegallerysystem.co.uk

Gallery Systems

The Slimline art hanging system is anew range designed for home andoffice use. It’s an unobtrusivesystem based on a very slim trackwhich is designed to butt upagainst your ceiling or cornice,where it is less noticeable.The system is made up of four maincomponents:1. Track

2. Wall anchors (these are soldseparately and are used to fix thetrack to the wall)3. Hangers, which fit into the track4. Hooks which fit onto the hangersIt’s easy to make changes, to add orremove hangers or hooks toachieve the layout you want.Gallery Systems designs andmanufactures in Australia.

Title: Boxing Hares Title: Moon Gazing FoxEdition: 125 of each paper and Edition: 125 of each paper andcanvas canvasImage size: 27x35cm Image size: 27x35cm

eXpression Fine Art are pleased to offer limited edition prints by AmandaGordon. Her watercolour illustrations depict British wildlife beautifullyundisturbed within its natural environments, creating a sensitive andintimate insight into the animals.

eXpression Fine Art

01344 762272 www.expression-art.co.uk

Geoff Beckett Art

07944 893305 www.geoffbeckett.co.uk

Showing part of anew range ofwatercolours.Original paintingsand limitededition printsavailable to orderat trade pricesonline. SORsupply currentlyavailable for alimited numberof galleries in theMidlands andNorth West.

Expressive Art

01438 726955 www.expressive-art.co.uk

High quality giclèeprints mountedonto 10 or 15mmacrylic or photoblocks. Can be freestanding for desktops, with black feltbacking or withfixings for wallmounting. Widerange of sizesavailable. For moreinformation pleasecontact Paul.

01484 714636 www.studioofjameswheeler.co.uk

Studio of James WheelerTitle:SwirlingMistSize:48x48cmTradeprice: £54

Page 26: Art Business Today October 2012

26 October 2012

PRODUCT NEWS

ART BUSINESS TODAY

Lucy Art

0845 6590660 www.lucyart.co.uk [email protected]

Need more stock for your gallery or website?, Lucy Art’s new ‘Photo Vault’can print any image from a choice of 15 million direct on to canvas, fine artpaper, wallpaper or perspex. All canvas prints are produced on 350gsmcotton canvas and are fully varnished to last a lifetime. Please contact us fortrade rates or follow us on twitter @Lucy_Art

Richard Young FRSAOriginal dance and figurativefine art oil paintings, pastels andself-published gicleé prints.Publisher, gallery, agentrepresentation and exhibitionopportunities alwayswelcomed.

Beautiful photography of London available in limited editions in almost anysize including very large sizes. Because the images were shot using state ofthe art optics they can be reproduced to very large sizes. We supply homesand offices internationally. Trade enquiries welcome. Call us now to discussbespoke collections.

Fine art photography of London

01992 535344 www.MrSmithWorldPhotography.com

Tiffany Budd

07870 293424 www.tiffanybudd.co.uk

Tiffany is anestablished UKartist who hasdeveloped a styleshe has named‘Fractured’,inspired by theRussianConstructivistsand Cubism. Sheregularly exhibitsher work anddemonstrates toart societies.Tiffany acceptscommissions forartwork in a rangeof styles,depending on thecustomer’srequirements.

07813 138680 www.ryoung-art.com [email protected]

Washington Green Fine Art

0121 633 0645 www.washingtongreen.co.uk

Artist: Stuart McAlpine Miller Title: Sunbather to FearFormat: boxed canvasedition of 95Image size: 40x27¾”Retail price: £795Sunbather to Fear is takenfrom Stuart McAlpine Miller’sdebut collection of limitededition art for WashingtonGreen Fine Art. Featuringvisually arresting images ofbeautiful women juxtaposedwith nostalgic cartooniconography, the collectionoffers a commentary on thesuperficiality of fame andcelebrity.

01789 773526 or 07971 106628 www.clintonbanbury.com

Clinton Banbury IllustrationTitle: AParliamentof OwlsFormat:signedlimitededitiongiclée printEdition:195Imagesize:30x30cm Price: £16(umounted), £18(mounted)RRP -£39/£45

Page 27: Art Business Today October 2012

October 2012 27ART BUSINESS TODAY

PRODUCT NEWSTo advertise here, call 020 7381 6616 or email: [email protected]

Entries are £80 for Guild members, £150 for non-members (+ VAT)

www.blutulip.com www.jamesbuttifant.com

01948 81 81 81 www.selectiveprints.co.uk 07770 553787 www.marialuisamarino.com

James Buttifant

Selective Prints Marialuisa Marino

The ‘Penguin Adventures’ seenhere are two of the latest seriesof six paintings by JamesButtifant, available to the tradethrough Blu Tulip.

Demand for James’ work just keepsgrowing as more and more collectors fallin love with his humorous take on ourlives through the eyes of these charmingcreatures.What Fish? (left) and One Too Many (whyme?) (above) are both editions of 99.

Two new Margaret Clarkson printsare published, both limited to 200copies. Bat and Ball and Bucket andSpade (size 215x215mm) areavailable separately, but are similarlythemed and would be perfect as apair. The RRP is £48 (inc VAT) perimage.

Marialuisa Marino is aportrait artist and poet.Email the artist atmarialuisamarino@

live.co.uk

Margaret has many devoted fanswho routinely collect her pictures onrelease, so we expect sales of thesepictures to be rapid.

www.ilove-art.co.uk

I Love Art

Art for all – the best price guaranteed! No matter your favourite technique,whether you are a professional artist, an intermediate artist or a beginner,the management of your budget is important to you. I LOVE ART offers aninnovative and clear answer to your wishes and an unbeatable price matchguarantee. The online daily price update guarantees to be, without anyconditions, the lowest price in the UK throughout the year.

Artist:GrahamClarkeTitle:PerfectHarmonyEditionsize: 300plus 30artist'sproofsMedium:hand-colouredlimitededitionetchings,producedentirely by hand usingtraditional processesRRP: £295

Graham Clarke

01622 743938 www.grahamclarke.co.uk

Paul Tavernor, Leaping Fox Marketing

[email protected] www.paultavernor.co.uk

‘A fleeting glimpse of asecret world, welcometo Paul Tavernor’swildlife collection’

Artist: Paul TavernorTitle: ReynardEdition size: 125Image size: 28x20cmTrade price: £20

Page 28: Art Business Today October 2012

BUSINESS

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Ahead of the curve

The experts at leading interiortrend forecaster Trend Bible giveus a sneak preview of theiranalysis of home design trendsfor summer 2013

28 October 2012 ART BUSINESS TODAY

PURIST IRIDESCENT

Images courtesy of: Louise Parr; Sarah Young; W

allpaper Magazine; Trend Bible Styling; Sybil Andrews

Images courtesy of Trend Bible Archive; Bendseating; Jo Nagasaka; Trend Bible Styling

Page 29: Art Business Today October 2012

October 2012 29ART BUSINESS TODAY

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SPECIAL

INTERIOR

DESIGN ISSUE

TRIBAL SOCIETY BOTANICALDISCOVERY

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Page 30: Art Business Today October 2012

BUSINESS

30 October 2012 ART BUSINESS TODAY

Supplying frames, artwork andmirrors to interior designers canprovide ongoing repeat businesswhich is hassle-free, since mostdesigners know what they want.Three experienced picturesuppliers share their experiencesof working with interiordesigners

Designed to work

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�� ������������������ ���"��� ���%� ��#�'"����"������� ����! ��������#����' � �"�� ������� � �"��%������������#�!�������������������� ������������ �

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���������� ����� ��%�����!����� � ������������� �������������������������%� �� � ��%� �������!�� ��� ���������%�� %# � ��������� ����� �������� ��������������! ��� � ����"�� �%������ ���������� �� �������� ������������ ���������� ��%�� %�# � � �� ���������� ��"��#���������� �%��!������� ������� ������

����� ����� �������� ������� �������� ��� ������ ����������#����� ���% ��������#����������� ��� � ����#�������#���� ���������� ��#����%�!�������������������� ��%��$�� ����#�� ���� ���������� ��������������� � �� ��� ������� ����� �%� ������� ������!��������������!������

� '������� � �� ��� "�� ����! �������&����� ����� ������� !���� �������������!������������%�!�� � ���!������� ���� �����!��������� ���#����%�!� ��# � �� ��� ���� ����������������� �

�PAUL HERRONTHE FRAME HOUSE

This page:The pictures in the reception area ofLondon’s new Ampersand Hotel, aboutique hotel in Kensington,provide accents of colour and tie inwith the rest of the patterns. Thesimple frames complement the sleekmodern furniture

Opposite page:Cushions, memorabilia and picturesprovide splashes of colour in theCasa de Caminio Hotel, California

Page 31: Art Business Today October 2012

October 2012 31ART BUSINESS TODAY

SPECIAL

INTERIOR

DESIGN ISSUE

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Price is not normally discussedat the beginning, the designer ismore likely to start by telling usthe theme, whether the feel istraditional or contemporaryand a colour palette

Page 32: Art Business Today October 2012

A large hotel project mightrequire £8000 or £10,000 worthof pictures and mirrors. Aretirement home might include100 bedrooms and bathrooms,so would need 200 pictures

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32 October 2012 ART BUSINESS TODAY

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�#�!��!���"����!"���%��"������������"�(�#���#����#��(������#��$"�����&�"�$!��������"������!���"�#����#�#���!�!��������%�������"��������$"#���!"�����#��$"���!��#�&�������'�!��"����!��!��#�%�#(�#���#����"�����"�����"������!���$"���"����!������"����!� ��!���!&�!�������!��#�(�&�#�������#"��"� ���!�%�#!������$"�����"�#�"���#�����!���"��������!����#�#�!�$����!���������#����#���"#����#����� #��"��!$"#!�#����&�������"����!���"�"�#�����"����$#�&��#�#��(&��#���$#�#��(����*#���#$���(�$���!"#���#���!����������#���"��%��������

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Top: Designers often use mirrors to provide an illusion ofspace (image from designsmag.com)Right: The picture in this boardroom is a focal point, andconveys the message that the company is modern and syle-orientated (image from iseecubed.com)Above: The mirror and group of four pictures shown herework together to form a grid pattern that is pleasing to theeye (image from zimagz.com)

HELEN NEWTON1ST FLOOR GALLERY

Page 33: Art Business Today October 2012

October 2012 33ART BUSINESS TODAY

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SPECIAL

INTERIOR

DESIGN ISSUE

‘Designers value flexibility; we have 5000images which can be printed on differentsubstrates, and in a range of sizes and, inmany cases, colours, and since production isin-house we provide a quick turnaround.Customised products are fashionable,people like to have something individual.They also value the fact that we are a one-stop-shop for all their image requirements.We meet designers through trade fairs, andwe’ve exhibited at lots of them this year,including furniture fairs in Cologne andSingapore. We also show at events for thehotel, restaurant and catering industries,such as Hogatec in Germany. We took astand at Grand Designs Live 2012, which isa public event, and though designers visittoo, the show provided valuable insightinto what the end customer wants. The other key way that we reach designersis through our catalogue. Many of ourcompetitors have cut back on printedcatalogues, which means that designersvalue our weighty publication more than

ever. We work hard at developing ourdatabase of designers.Canvas is less important than it was, themarket has been spoiled by low-qualityimports. Aluminium and Plexiglas arepopular with designers; these productshave a high quality feel as they are harderto produce than canvas, you need anexpensive flatbed printer. Designersparticularly like thin aluminium pictures;they look clean and neat, unlike bulky boxcanvases, and that’s a fashionable look, thesame aesthetic as flat screen TVs, micro thinphones and iPads. Slim is a vogue word.Deisgners want suppliers to be competitiveon price, but not cheap. Our prices arecompetitive for the quality we offer; it’smore about value than price. Designers arelooking for quality and they understand, forexample, the difference between an imageproperly printed onto Plexiglas withlightfast inks and one that’s just a posterstuck onto the back of a piece of acrylic.’www.ig-team.de

THE PUBLISHER’S PERSPECTIVEInternational Graphics MD Lawrence Walmsley and export manager Ian Cairns explain whatinterior designers want

Page 34: Art Business Today October 2012

Pictures play a crucial role in all the interiorschemes shown here, both adding colourand helping to tie the elements of eachroom together(images, clockwise from top left, courtesy ofzimagz.com, homeincast.com,iseecubed.com and International Graphics

BUSINESS

34 October 2012 ART BUSINESS TODAY

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��� ��� ����%� ��#���!�� !*��"����#�!�"����"�� ��%� ������������!��%�����#!"��� !�����"��������!� ������"����!�� "%� ������!�$� '����� ��"�%������"�� ������������������������� ��"�����"����#���!��� ������'�"�� �!������"�������!����� ��#�"�!��'�#�� ����!!������'�"����$���#!"��� !!�'����"��'�����*"�"������"�%�#������������"��"��� �"��"� ��!����!��%

ADAM HAYES FISHERALTERED IMAGES

Page 35: Art Business Today October 2012

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October 2012 35ART BUSINESS TODAY October 2012 35

I like working with designersbecause they know what theywant and their ideas are oftenexperimental. The publicrequire more guidance andtheir designs are more modest

SPECIAL

INTERIOR

DESIGN ISSUE

‘When discussing commissions with interior designers you must be open to their ideasand loosen the grip of artistic autonomy; some of the most exciting artwork comesabout through collaboration. Project your ideas confidently during the conceptualstages, but do not ride into a project with all guns blazing! Be patient and listen to theneeds of the client. Make sure that you are properly prepared when you attend meetings with designers.Colour charts and framing catalogues are free! Keep up to date and do your homework,so that your artwork references modern and trending styles.Colour schemes are of course a front-running topic during early meetings withdesigners. My work is easily adapted and I have a practical approach, so I am happy towork with pre-determined colour paletters. We generally begin with a brainstormingsession and I try to obtain as much information about the designer’s client as possible,so I can produce artwork that they will like. I have never had a designer bring a client tomy studio, I always work through the designer.Know your facts and figures and be practical; you will lose client confidence if you arewoolly over important topics such as turnaround time and pricing. I ask about thebudget right at the beginning; I show the designer work that I’ve completed, explainhow much I normally charge and check that they are happy with my rates.A constant communication stream is key throughout the commissioning process. Besure to send regular JPGs showing how the artwork is progressing, so there’s no chanceof the designer rejecting the work at the end. I produce JPGs during the concept stage,then midway and just before completion.Make sure everyone is reading from the same page; make your terms and conditionsclear from the start. Sometimes designers want the piece in three weeks, sometimesthey give you six months, but the important thing is not to agree to a timescale youcan’t adhere to. Designers vary enormously from hobby mums to big companies, so youcan’t take much for granted.I work with a few designers on a regular basis; design work doesn’t form the bulk of mybusiness, but it’s useful. I have made my contacts by networking. If you know someonewho knows someone in the design trade, make sure you grab the opportunity of anintroduction. Don’t be shy. Make sure that people are aware of what you do and getyour name out there in as many ways as possible.’www.lhouette.com

FROM THE ARTIST’S STUDIOLhouette

Lhouette, an artist who worksregularly with designers,explains how arrangementstypically work

Page 36: Art Business Today October 2012

BUSINESS

36 October 2012 ART BUSINESS TODAY

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��"� �� ���!���� !������� '��%�� !�����"�� ������"� �� !�����(���!�������!# �"��'�� ���%� �������'�" ���!������#"�"����� �� ��"��� "%� �����"��� �%����%������'�#���"���!������")!����� "��"�"��"����� '�!"���������'�#������%���������#"��"��$� ��%� ���

�"� �� ���!��������(���!�� ��������%�'�"��!"�'��� ��!"����" ���!�����!�# ���� "������� ��!�������"� ���!���#"�"��'� ��)"�%�� �� �������� ����"# ��!#����� !�

���$������!"������� ���"���!���!�%�"�!�$� �������� ��!�%���!#���'����%�"�����"������"����� ��"!������ �����!���!%�����!���$�!"���"�� "�� ��&�������'

Three highly experienced interiordesigners explain how theysource artwork and frames,including both mass marketframed prints and exclusiveoriginal pieces

The art of design

EMILY KEITHEQ INTERIORS

This page:The Jade Bar at New York’sGramercy Park Hotel wasdesigned in collaboration withartist Julian SchnabelOpposite page:Specially commissionedartwork forms the centrepieceof each room at SanFrancisco’s Hotel des Arts

Page 37: Art Business Today October 2012

October 2012 37ART BUSINESS TODAY

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!��#)(�'�'�!.��$"��)$�*(�,�)����*���)�(%�������!!.��$'�%��)*'�(�����.)�#��)$�,�#)�*(�)$�(�.��$,�"*������$�,�!!��$()��'�)��'�)��#�)���$)��'�,�.'$*#����#!�((�.$*� #$,����!��#)�,�!!�#���'��+�'.��$#����#)�)��)�.$**#��'()�#��)���'�)�()����*.�#��%��)*'�(��#����&*�)��������*!)�����.�"�.���#�.$*'�(�!��)�$#�$��%��)*'�(��#(*������#)!.�-��)�#���)$$�$+�'�)���)$%��)$$�$#)�"%$'�'.�$'��+�'.�$�)�#����*#��')��#���$*)�)���'���$����$���"���(����(���#�%*)�.$*��#�)���%$(�)�$#�$�

SPECIAL

INTERIOR

DESIGN ISSUE

KARIN VERZARIUKEY INTERIORS

Page 38: Art Business Today October 2012

BUSINESS

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This page, clockwise from top right:The drawing room at London’s new Ampersand Hotel; thePanic Room at Marseille’s Au Vieux Hotel is by graffiti artistTilt; a bedroom at the Ampersand Hotel; an urban sitting fromfrom livingroom21.com

Opposite page:A white living room (left) and a white kitchen with scarlethighlights, both from iseecubed.com

Page 39: Art Business Today October 2012

October 2012 39ART BUSINESS TODAY

SPECIAL

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GILLY CHANCESTAVEDENE INTERIORS

Page 40: Art Business Today October 2012

40 October 2012 ART BUSINESS TODAY

Many artists find that the bestway to sell their work is to open agallery of their own. AIDANLYNCH GCF visits AnnemarieBourke’s Fine Art Gallery & Storein Limerick’s O’Connell Street andfinds that a warm welcome and acup of coffee await him

ART

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Page 41: Art Business Today October 2012

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October 2012 41ART BUSINESS TODAY

ART

Opposite page:Annemarie Bourkepainting en plein air

This page:A group of studentsattending an art courseat Annemarie’s studio(the artist is third fromthe right), and awatercolour byAnnemarie Bourke

Lowering the price of originalsisn’t the answer; you can’tcompete with people offeringcheap and cheerful wall décor,independent artists need tofocus on quality

Page 42: Art Business Today October 2012

ART

42 October 2012 ART BUSINESS TODAY

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Two paintings byAnnemarie Bourke,left and top, and theartist at her easel

Page 43: Art Business Today October 2012

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October 2012 43ART BUSINESS TODAY

Annemarie’s digital workload isformidable: she is active onFacebook, Twitter, LinkedIn,Myspace and YouTube, as wellas a blog, an e-newsletter andupdating two websites

SUE MACARTNEY-SNAPEOne of the UK's top selling artists

Call 0800 160 1414 or 020 7118 1414or visit www.sms-editions.co.uk

70% gross margin on print salessigned limited edition prints available

Free CatalogueTHE HOT XMAS ~ Trade Price £25 ~ Retail Price £75410 x 310mm ~ Edition of 150 copies

HOME FROM ABROAD ~ Trade Price £40 ~ Retail Price £130640 x 510mm ~ Edition of 150 copies

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Page 44: Art Business Today October 2012

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44 October 2012 ART BUSINESS TODAY

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Keep it moving

Artists often have old workslanguishing in their studios thatthey would like to clear out tomake way for new ideas. Is it bestto set up some kind of ‘bargainbasement’ and make a little cash,or would that cheapen your artand impact negatively on futuresales? Annabelle Ruston talks toa range of artists about the issueof old stock

Most artists areagainst the 50%-

off method ofshifting slow

moving stock,seeing this as more

suited to sellingeveryday

consumer goodsthan fine art

Page 45: Art Business Today October 2012

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When the piles of unsold paintings becomeoppressive, it is only advisable to destroy theinaquate ones. With patience and carefulmarketing the high quality ones willeventually find a buyer

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Page 47: Art Business Today October 2012

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So long as the price tag isroughly within the customer’sbudget, price won’t be adeciding factor. Focus onmaking the buying experienceenjoyable and personal instead

Page 48: Art Business Today October 2012

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48 October 2012 ART BUSINESS TODAY

BUSINESS TIPS MARGARET CLARKSONWWW.MARGARETCLARKSONORIGINALS.CO.UK

MARY ANN ROGERSWWW.MAROGERS.COM

0�3����,�)���(*�)*)�*%��"%)�"/#%$�*%(�)�"�)�%��*���(��(*-%(!%$����/��-�*����,��-�*%)*�#&�$��%+*��%&/(���*�$�(�$��#�$*�������,��#/$�#��%$�2��,%+(�*�)3�)%�-���(�$%*������-��$���-%(!��%#�)�+&�%(�)�"������-���%$3*�!$%-�*��)�""�(��$��*������*�%$���*��")�(��$%*��"��(�-����*��$�*%+���$���)!���%+*�*���&(�$*���$/&(%�"�#)��$��-��"%��%$*%�*��2������%&/(���*��$�(�$��#�$*�%(#3���%#�*�#�)����/�(�'+�)*#%(����*��")���+*�*����*�#��)��$�(�""/�*�!�$��%-$�-�*��$*-%���/)���*3)��#&%(*�$*�*%��%*��)��$�%(��(�*%�&(%*��*�/%+((�&+*�*�%$��$��/%+(�&(���)��%&/(���*��$��,�(/�-%(!��)�%��(��*�,�"+��*%��(*�)*)���$��/%+$����*%�-%(!���(��*%�&(%*��*��*�$����,�"%&��*)�-%(*��1

BARRY HUNTERWWW.CHILTERNWEB.CO.UK/BARRY_HUNTER0��*-%(!�$���)��(+���"��&�(*��+"�("/��$����"%)��!$�*����"��)+���)�#%*%(�(���$���(*���3����,�)���(*�)*)�*%� %�$�*���(�"�,�$*�*(���%(��$�)�*�%$)���$�#/���)��*���+�"��%�� %*%(�$���(*�)*)��$�*����$���(*��(����+�"������)��)����%%��-�/�*%�#�!��%$*��*)����*�/%+(�-%(!��$*%��.����*�%$)��$����,�"%&�/%+(%$"�$��&(�)�$������!�$��)*�$�)��*�*���(���*�)�%-)��)��#&%(*�$**%%���*���,�)�/%+��(�����"�*/��$��#�!�)�)+(��*��*�/%+(�$�#��$����������%#��!$%-$���%+�$�����)�#�$/�"�$!)�*%��$��(%#�/%+(�-��)�*���)�&%))��"���$��/%+�)�%+"����*�*%�!$%-%*��(��(*�)*)�-%(!�$���$�*���)�#�����"���)�/%+���)�/%+���$��""��"&������%*��(�1

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Page 49: Art Business Today October 2012

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FOR ARTISTSTONI HARGREAVESWWW.TONIHARGREAVES.CO.UK

PETER HAYTON GCFWWW.PETER-ART.CO.UK

2�+5*�'&** �#��+&���)%�0&,)�# - %���*��%��)+ *+���,+�%&+� %�����+�) ���(, �"������+&)�.�0���&,���-��+&����')&��** &%�#��.&)"��)���%������ *� '# %������,*���%� ������+���*����##��� �%+&�.� �����%�����&.%#&������&)�1�����%����.�*�,'��%�),%% %��. +� %�� -��$ %,+�*����#&���##��,*+&$�)��%(, ) �*��%�)�*'&%�� $$�� �+�#0�����+��0��)��&%������&&"��� %�#,���$04# "�5�'����&%�$0��$� #��� +� %�*��&%�*�&��*&$�&%����++ %� %�+&,���0&,���%����#&&" %���+�+�� )��&,*��&%��&&�#����)+��%���**�** %��.��+��)�+��0��)��*�) &,*���&,+��,0 %���)+.&)"�3

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Page 50: Art Business Today October 2012

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50 October 2012

Preserved for posterityUS museum framer RICKBADWEY explains how heframes and mounts antiqueartwork on paper

F!������������$�#������#� $��!#&�!���������!���"�������##�����!������(��$"���""���!���(�(��!"�����"�#(������!#&�!�������$!"������"�#����

��������������#��(���"��#���(���%�"���������#�����#�!(��!�"��#����#��%��$���������"#�����!#��#�����#��"�#��##����!�������$"#����!�%�!"���������"����"�#��#���(��������"����(�!���%�#����!#&�!���!���#����!����&�#��$#��!�"�������������#��"�#����!���!*"�!����#��!�"�!%��#����!#&�!����!��$#$!�����!�#���"������#"��!������������#���"��$���������#�$���������

��(�������!����#���##����$"�$���$�#���!��"��$������$"���&�#����#���!�����������������%������(��$�#���!��������!���&����$����#������"#"���%�������#���"�������$���!���&�#������$����!����#��#��!����!��#����$#!�����$������!�"��!����#������������"�������!�����$#���#�������$������$!#��!��!���#���#!$#��������##�!�#���$!!��#������"�#������%�!�#�������%���$���#��#���%�!�����#������#�!"��"$���"��$����#(����������#�����#�����#��"�#(�������#��&�����!������&��#��"�#(�������$�#���!�����������&������������#�#����!#&�!�����$"������"#�����!�$����#"��!���#�!������"��"����������$�#��$!������#��������(����!���%�����#���"���!������'���"����(�������!���"�!%�#�!������&�"���$"��"�����!������!����#�����(���##����$"�$���$�#���!���"����$���!��$�#�#��!�#��#�����"$���!#�#����!#&�!��

#��"������(�!�����������#��#�(�$)����������*�#���#�����$�#��&�#��#��&����&��#��#���$���!��$�#������!#&�!��"��$�������##������#��#��$���!��$�#����#�#���&����&��$�#���"#��"��!�%���"�#�����"#�"#�����"$���!#�������#�����!��$���������!�#�����!��������!�#��"���������������!�#���������#�����!��)#���#*�#���#����"��$������#���"$!��#��#�#������!#$!���"����#!����%�!

ART BUSINESS TODAY

Step by step illustrations offraming an 18th century KingGeorge III French and IndianWar related document.

Clockwise from top:A close-up of a Mylar cornerpocket;The top and bottom mountsare ‘bookhinged’ along thelongest edge - never usedouble-sided tape to join themounts;The document mounted withall four corners in place;The archival corrugatedboard which is used as thefinal backing. This board issafer than foam centredboard, as even pH neutralfoam board can emitdestructive gases over time;The museum grade acrylicthat I prefer;Proper weights are used toprevent damage to theartwork;Positioning the documentbefore applying Mylarcorners

Page 51: Art Business Today October 2012

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Never apply any type of tapeto antique works on paper,even tape made withconservation quality paper andadhesives. I use Mylar strips,corners or encapsulation

October 2012 51

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52 October 2012 ART BUSINESS TODAY

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The Fine Art Trade Guild’s Five Levels ofFraming, which can be seen in full atwww.fineart.co.uk, outline the materialsand techniques that should used whenmaking museum quality frames throughto frames for customers on a budget.Museum Level framing offers the ultimatelevel of protection, while ConservationLevel framing should offer a high level ofprotection for artwork for around 20 yearsunder normal conditions. Here, the keypoints of these top two framing levels areoutlined.

MUSEUM LEVELMountboard: At this level only cottonmuseum mountboard at least 1100microns thick and conforming to Guildstandards should be used for bothundermount and windowmount. Wherepossible, the windowmount should projectat least 5mm over the edge of the artwork,thus holding it firmly in place. Doublewindowmounts should be joined togetherwith starch paste or EVA adhesive, notdouble-sided tape. The two mounts shouldbe hinged together along the longest sidewith museum quality paper or fabric andeither starch paste, MC (methyl cellulose)or SCMC (sodium carboxyl

methylcellulose).Attaching the artwork: The artwork shouldbe hinged to the undermount with T-hinges, along the top edge, or a similarlyreversible process should be used, such ascorner pockets made from naturally lignin-free museum quality paper. Hinges shouldbe made from naturally lignin-free, pHneutral paper and the adhesive fromstarch paste. Hinges should be torn, notcut. Hinges should be weaker than, or thesame paper weight, as the artwork; neverheavier. Hinges should be attached to theback of the artwork, not the front, andshould overlap onto the artwork theminimum amount necessary to giveproper support (for the majority of art onpaper 5mm should be sufficient). Artworkshould be hinged to the undermount, notthe back of the windowmount.Glazing: An appropriate conservation-quality glazing should be used, ie glazingwith a high degree of UV filtration.Back board: pH neutral back boards arepreferred. If MDF, or other acidic board, isused a 500 micron barrier board orconservation quality polyester (or similar)barrier should be used in addition to theundermount.Finish: It is recommended that glazing,

windowmount, artwork and undermountare sealed together with gummedconservation quality paper tape withwater-soluble adhesive, before being fittedinto the frame, to keep out dust andinsects. The frame must be secured withframers’ points, tacks or better; flexible tabsare not acceptable. It is not acceptable toseal the back with self-adhesive tape;gummed-paper tape must be used.

CONSERVATION LEVELMountboard: Conservation-quality orcotton museum mountboard at least 1100microns thick and conforming to Guildstandards should be used. Theundermount should be hinged to thewindowmount with gummedconservation tape with water-solubleadhesive.Attaching the artwork: If hinges are used, itis not acceptable to make them from self-adhesive tape; conservation or museumquality tape with water-soluble adhesivemust be used.Glazing, back and finish: Glazing with highUV protection should be considered; pHneutral back board is preferred; gummed-paper tape must be used to seal the backof the frame.

FIVE LEVELS OF FRAMING

The final presentationof the document whichrelates to the NorthAmerican Seven Years’War, 1754-1763

Page 53: Art Business Today October 2012

FRAMING

October 2012 53ART BUSINESS TODAY

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The more support you canprovide for fragile artwork, thebetter. Evenly distributedmounting points should notcreate stress on any part of theartwork

Page 54: Art Business Today October 2012

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54 October 2012 ART BUSINESS TODAY

Providing supportFramer and author CHRIS A PASCHKE GCF CPF frames two heavyMexican rugs and a fragile American Indian weaving

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Below:The Larson-Juhl Veronamoulding pattern mirrorsboth the tassel twists andthe vertical stripes in rug

Page 55: Art Business Today October 2012

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October 2012 55ART BUSINESS TODAY

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57'&'�(#$4+%�9#5�%76�#$176�10'�+0%*.#4)'4�#..�4170&���91�%1#65�1(��4#0-5�#$4+%��&*'5+8'��#�*'#8;�$1&;��!��9'4'�'8'0.;�#22.+'&�61�6*'�57$564#6'�9+6*#�5210)'�41..'4��#0&�6*+5�9#5�#..19'&�61&4;�$'69''0�%1#65���*'�(#$4+%�9#5�(+66'&+061�10'�%140'4�1(�6*'�$1#4&��#.+)0+0)

Colourmount LustresEight vibrant, shiny colours

Available in 815 x 1200mm, 1.4mm thick white core

A radically di�erent look, ideal for framing memorabilia,

photographs, or strikingly di�erent art work.

Pure Conservation Backing BoardDesigned to exceed the requirements of even the

most conservation-conscious framer

Available in size 815 x 1200mm, 1.2mm thick

A welcome addition to the range of Colourmount

backing and self-adhesive boards.

Ask your Colourmount representative for samplesSee <http://www.colourmount.co.uk> for full details.

Announcing two new product ranges

The most cost-effectivemethod would have been tohang them vertically withverso pockets and rods, orVelcro and wood cleats, but thecarpets were the focal point

Page 56: Art Business Today October 2012

FRAMING

56 October 2012 ART BUSINESS TODAY

clockwise from top left:Whip stitching the fuzzy loopside of the Velcro along the top versoedge of the rug;waxing the thread;a 3M Jet-Melt glue gun with#3797 off-white 2" glue sticks;the finished rugs; strips were mounted, cut andfitted to hold the glazing inplace;Hexamount and Tycorehoneycomb boards;side strips 3/16" thick were cutfrom black foam centred board;A fine white line was drawn 4-3/4" from the substrate edge inorder to position the hookVelcro

Page 57: Art Business Today October 2012

FRAMING

October 2012 57ART BUSINESS TODAY

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�.1�/1./$1� +(&-,$-3��23("*�3'$�36.2(#$2�.%�3'$��$+"1.�3.&$3'$1�� //+8�'.3&+4$� +.-&�3'$�6'(3$�+(-$��3'$-�%.+#�3'$$#&$�.%�3'$�14&�#.6-�3.�%42$�3'$�+../�$+"1.�3.�3'$� #'$2(5$���-"$�3'$�3./231(/�(2� //+($#��5$1(%8�3'$� +(&-,$-3�3'$-�1$/$ 3�3'$�/1."$22�%.1�3'$�.//.2(3$+.-&�2(#$��

Framing and Presenting Textile Art is £15.99 from theGuild Bookshop (£13.99 to members), plus p+p.

Contact Moira Sanders on 020 7381 6616 [email protected] to order

“This textile framing bible will

provide you with the knowledge

to frame fabrics with confidence

and style, whatever their type”

Page 58: Art Business Today October 2012

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FRAMING

58 October 2012 ART BUSINESS TODAY

From top:Polyester felt was fitted behindthe weaving and between theVelcro;the final presentation has theappearance that the weaving isfloating slightly;the weaving is framed withLarson-Juhl’s Onyx Lucernemoulding and is mounted ontoblack linen

Page 59: Art Business Today October 2012

,�/'���&%%( ���%%��!����$� ���#*������&$%���% '�#���+�����%��%��&$���$%��!��%�$(���%��#��������$��# ��&�����%�!�������� #�+ �%���!������$����%%���� ���#�%����%���'�#%�����!��������&$%���*�%���� ��%���%�!������%��## &���%����-

,#&���#���%�#� #�( �������#��$�#������%�� #���������%��������������%�%��� #��#$� ���#���$���%�� ��$������(���#����� ��� � &#$���������$��$������%� �$�/%�$�#����$��%��#��$�� #���'����$���*��#�����&$���% �����#�*�'�#*��#������������/'�%#�����%�#��%�'�$�&%��%/$�%����$%� !%� ��-

FRAMING

,�����'��� &#����$$�!�!�#(����%$� �%���( #�������%��%�(��&$��% �� ���&$% ��#$/��#%( #�����%�(�����(����$�&$$�#������ !%� �$�� ����#���#$��%%������%�% �%���� %% �� ��%���#$�(�%��� &����$�����%�!����&%�(���&$%���'�� &#$���� �! ��$��-

,��$ ��%���$���� #�%���'��������%$(�%���#%�$%�"&���%*���#*����!���%������$! �����#&$����!�������&! ��%����%��$�%*� ��� � &#���(��%�������&%��%��!���%�����$�%�����"&��( #�$���$%�(�%�$�����!��%&#�$�������%����% �!���� &%� �� ��%����������%$���%��!��%&#�(�%�!���%�-

TRADE SECRETS

CATH FRIEND GCFEMERALD FRAMES

,��&$��%��$��&#'����&#��$�����% ����� %(����������&%%������%#���%��� &�%$�!�#%��&��#�*�(�������������*����� � &#��� &�%� �#��������(��%���$� %��� ����%(����%( �!����$� ��� �#��%��%�����'���&%%���% ��%��#����%����% ���*���!����� �%�$$&��!�!�#� '�#�%���� ������ #��&#��$������% ���$&#����$� %������$����%/$��#��%�� #�$� %������ (������$�-

HOWARD ROBINSON GCFCREATIVE FRAMES

SHARON-LEE MCKEE GCFDROMORE PICTURE FRAMING

PETER CLEEVELY GCFPICTURE CORNER

SHARON-LEE MCKEE GCFDROMORE PICTURE FRAMING

LES CLIFF GCFFRAMEAROUND

PETER CLEEVELY GCFPICTURE CORNER

,����*(#�!��$��*���#�%���� $%�!#��%���������� � ������(�*� ��(#�!!����&$% ��#$/�!��%&#�$���%/$�� %�����$$�#*% �� �% �%����)!��$�� ����#�� �#�� #��#$������&����(#�!��$ �� ����$�* &$% #���#���$������% �����������# �%�% ��# �%��� &������&$%�!�������������%��%%���% !�% �$� (�%����&$% ��#�%���#�����* &�� �/%������% �&�(#�!�%��(� ��%����������%/$�"&���������$*�% �!!�*�-

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LES CLIFF GCFFRAMEAROUND

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IAN MORRIS GCFCHALFONT ART & FRAMING

October 2012 59ART BUSINESS TODAY

Page 60: Art Business Today October 2012

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Pete Bingham’s

AgonySend your framing problems to: [email protected]

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ART BUSINESS TODAY60 October 2012

FRAMING

Page 61: Art Business Today October 2012

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ART BUSINESS TODAY October 2012 61

FRAMING

The Family of Mat Board Cutting Machines

UK Sales: D & J Simons & Sons Ltd (London). Tel +44 20 7749 8250 [email protected] Support Group: ‘There to Help & Support’ - [email protected] Rep. of Ireland Sales: Scorpas Moulding (Kilkenny). Tel +353 56 777 0949 - [email protected]

Exciting New software from Valiani

Providing powerful tools that help you create more with your Valiani cmc.

valiani.com

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NowOututN

The Family of Mat Board Cutting Machines

Rep. of Ireland Sales: aliani Support VValiani Support Group:

D & J Simons & Sons Ltd (London)UK Sales:

The Family of Mat Board Cutting Machines

Scorpas Moulding (Kilkenny)Rep. of Ireland Sales: ‘There to Help & Support’ - [email protected] Support Group:

el +44 20 7749 8250 [email protected]. T Tel +44 20 7749 8250 [email protected] & J Simons & Sons Ltd (London)

el +353 56 777 0949 - [email protected]. TScorpas Moulding (Kilkenny) ‘There to Help & Support’ - [email protected]

el +44 20 7749 8250 [email protected]

el +353 56 777 0949 - [email protected]

el +44 20 7749 8250 [email protected]

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����!#��%�#$��%%������%����'��%����%����#�����#���#��%&�#%�����#��������� ����%$��+�������&���� #��� ������%�� &%�$��������#%�$%$,�!#��%$�� (�%��%�,'����#�%�$ ��&����� &%�� (�%��*��#��������(������������% ���'���&���� #������%�'��� �'�#$�%� �$�(�%���&$% ��#$(� �(��%�% ��&*�!#��%$�����$!�����# ���! $�%� �� ���� (������,

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BRANCH NEWS

62 October 2012 ART BUSINESS TODAY

COTSWOLDS

REGIONAL ORGANISER

Cath Friend GCF, Emerald Frames07507 77401712 Feb, 18 April, 27 June, 10 Sept, 12 Nov

EAST MIDLANDS

BRANCH MASTER

Andy Rossiter GCF, Artisand Framing and Art01778 39466413 March, 17 July, 9 October

NEW ZEALAND

REGIONAL ORGANISER

Keith Stewart GCF CPF; +64 6 358 9014; TBA

LONDON, INC MIDDX & SURREY

BRANCH MASTER

Paul Webb GCF, Artwork Creations020 8390 020523 Jan, 20 Mar, 15 May, 17 July, 18 Sept,27 Nov

NORTHERN IRELAND

BRANCH MASTER

John McDermott, Still Photography02893 368682

NORTH EAST

REGIONAL ORGANISER

Maxwell Roberts, Headrow Gallery,0113 269 424426 March, 25 June

SOUTH WEST

REGIONAL ORGANISER

Position currently vacant

WEST MIDLANDS

REGIONAL ORGANISER

Louise Hill, Permajet01789 7392001 May, 8 Oct

WESSEX

REGIONAL ORGANISERS (EASTERN)

Johanna Cruickshank, Framing Star,01962 850430 and Suzanne Parker GCF,Appleshaw Frames, 01264 77225120 Feb, 22 May, 2 Oct, 20 Nov

Membership AssistantNii Tackie reports on theCotswold branch visit to theOxford Printmakers’ Co-operative

Making prints in the Cotswolds

What’s on in 2013? Details of upcoming branch events, reports on past events and detailsof officers and regions can be seen in full at www.fineart.co.uk

Guests at theCotswold eventvisited the OxfordPrintmakers’ Co-operative.

Left: Winner of thisyear’s award forBest Mount Design,Stuart HibberdineGCF, withprintmakerHeather Power,who screenprintedthe design ontothe trophy

Right: Fine ArtTrade Guild CEOLouise Haylearning aboutstone lithographyfrom printmakerKeith Isaacson

Page 63: Art Business Today October 2012

October 2012 63ART BUSINESS TODAY

NEWSLETTERSLETTERS

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Marketing your prints

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Letters and emails Write to: The Editor, Art Business Today,16-18 Empress Place, London SW6 1TT, [email protected]

Page 64: Art Business Today October 2012

B2B

64 October 2012 ART BUSINESS TODAY

BUSINESSES FOR SALE

For sale due to retirement – wholesalepicture framing and supplies. Based in EastYorkshire but easily re-locatable. Superbreputation of 27 years trading. We have longstanding relationships with a broad range ofcustomers and suppliers. We have a strongrepeat client base and excel in qualityproducts and services. There is huge scopefor development and opportunities forfurther expansion/diversification.T/O £300K per annum. Contact S and JButterworth. Tel: 07955002385Scottish Highlands - stunning gallery informer church near Inverness. Building andbusiness for sale, owners retiring. Successfulincreasing sales right through recession.Much further potential. See www.tore-art-gallery.co.uk

SERVICES

Affordable giclée printing for galleries,framers and artists. Easy upload, tradediscounts and great prices. Specialists inaffordable canvas prints. Visit point101.comfor more information and full price lists orcall +44 (0)20 7241 1113Digital artwork suppliers. High volumephotographic restoration and enhancementservices. Range of photo-to-art productsavailable includes Caricatures, Pop Art, andFantasy templates. Free to register. 0208 1442472 or [email protected] pricing software available for bothMacs and PC's and in imperial or metricmeasurements. Powerful yet simple to useand easily adapted to suit all businesses. Anindispensable tool for the modern framingbusiness. Visit www.framingsoftware.co.ukor call Mike Royall GCF on+44 (0)1454 617022Giclée printing for artists, photographersand framers. Top quality prints on fine artpapers and canvas print specialists all attrade rates. Visit www.lucyart.co.uk or call+44 (0)1924 360226National Acrylic Painters’ Association(1985) promotes through exhibitions theexcellence and innovation of acrylic paint.Contact NAPA for membership details:0151 639 2980, www.napauk.org,[email protected]

Richard C O Lovesey Fine Art & DesktopPublishing. Personalised stationery, businesscards, all in full colour. Products for artists:greeting cards, keyrings, notelets. Gicléeprinting. Mountcutting service. +44 (0)1507600836 www.loveseyfineart.com

PRINTS AND ORIGINALS

Fine art photography of London availablein limited editions from Mr Smith WorldPhotography. We supply homes and officesinternationally. Call now to discuss bespokecollections. [email protected]

MATERIALS & EQUIPMENT

Hardwood wedges for stretched canvases.Over 50% of 19th and 20th centurystretched canavases have broken or missingwedges. We manufacture eight differentsize/thickness combinations of replacementhardwood wedges, £5.50 per set of ten plus£3.50 p & p per order. Try the StudioSelection:10 each, 4 useful sizes, £23.50 postpaid and save £2. Tel 01603 743374 withcredit/debit card details. Leveton Studio,Orman House, 17a Grove Avenue, NewCostessey, Norwich, NR5 0JD

REPLYING TO A BOX AD? Email yourcontact details to [email protected] or fax 020 7381 2596. We will forwardyour details to the advertiser

Keencut Arrow 76 mountcutter plusblades. In excellent condition surplus torequirements. Price in the region of £200.Collection from Alton Hampshire,contact 01420 22834Mounts4You. Online web based mountcutting service. www.mounts4you.co.ukStretcher bars and canvases made tomeasure in the UK. Fast turnaround.Softwood and hardwood bars. Any size from200mm to 3000mm. Print stretching service.Made by the UK’s leading manufacturer.For a catalogue call us now on +44 (0)1212480030. www.harrismoorecanvases.co.uk

TRAINING

Applegarth Framing, Derbyshire.Individual framing training, beginners toadvanced, courses tailored to suit students’requirements. Contact Mary Evans GCF Advon 01283 703403 [email protected] of Framing Training School.www.fringearts.co.uk or call Lyn Hall GCFAdv to request prospectus. Flexible trainingto suit your needs. Accommodationavailable. Based outside Guildford/Farnham. Call (01483) 810555 Atkin Framers Ltd – Individual/joint tuitionon all aspects of picture framing offered tonew and experienced framers. Fine Art TradeGuild and ILA Scotland accredited. Call Richard 07821 918 476www.atkinframers.co.ukDown School of Picture Framing. ALLcourses accredited by the Fine Art TradeGuild. Call Steven McKee GCF Adv 028 92693807 / 07834 787487downschoolofpictureframing.co.uk

Daler Rowneyinspiring creativity since 1783

For all mountboard requirements,please contact:Tom HopperKey Account Manager - [email protected]

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Page 65: Art Business Today October 2012

Harlequin Frames. Framing tuition tailoredto individual needs. Courses fully accreditedby the Fine Art Trade Guild. Contact MalReynolds GCF Adv. on 01673 860 249 [email protected] Art & Framing is a Fine Art TradeGuild accredited trainer. Basics to advanced,worldwide training on your premises. Over500 students to date. Roy Rowlands GCF01527 876293, [email protected] a Frame - Individual framing training by aqualified GCF (Hertfordshire/Essex borders).Courses fully accredited by the Fine ArtTrade Guild. Call Richard Williams GCF on01279 260069, www.inaframe.co.ukNorthern Framing School, Sheffield. Run bytrainer and author Pete Bingham GCF. Allaspects of framing, including GCF refreshercourses and 4-day beginner course. 0114245 1547 or [email protected]

Royall Framing (Bristol). Individual or jointtuition is offered by Mike Royall who's beena GCF since 1994 and is the only framingtrainer in the UK who’s also a qualified adulteducation teacher. All courses are fullyaccredited by the Fine Art Trade Guild.For more information visitwww.royallframing.co.uk or call Mike on+44 (0)1454 617022Sophie Brown Conservation Framing.Registered GCF tester in Australia. Individualtuition from basic to advanced framing. Theemphasis is on conservation.www.conservationframing.com.au+61 2 9518 0624Sports Framing offer training from basicsup to GCF standard. I day engineeringcourses on the Morsø. Oldham, Lancs.www.sportsframing.co.ukUK School of Framing. A range of coursesavailable at a pace to suit each level to allowstudents to enjoy and absorb what is taught.Courses take place at venues all over the UKand are accredited by the Fine Art TradeGuild. www.ukschoolofframing.com,01494 459545Wessex Pictures Framing School (est 1987)offers training to novices and experiencedframers. It is recognised by the Fine Art TradeGuild. The 5-day course in Leatherhead is£395 + VAT. Phone Garry White GCF, 0845 456 9970

October 2012 65ART BUSINESS TODAY

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every framer’s trainingCall Moira on 020 7381 6616 to order

GILDING COURSES

A practical introduction to water andoil gilding in an intensive 3-daycourse with an optional 4th daycovering antique frame restoration.Courses held in London, Oxford,Salisbury, Newark, Hastings andScotland.

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Page 66: Art Business Today October 2012

What’s your back story?�2//2:,1*�$�&$5((5�,1�6$/(6�)25&203$1,(6�,1&/8',1*��$'%85<�$1'�$//0$5.����(1'('�83�$6��&277,6+5(*,21$/�0$1$*(5�)25��,(/6(1�$,1%5,'*(�,1�� � ���"��2/52<'�:$6581�%<��$&.��2/52<'�7+(1��*5$1'621�2)�5('(5,&.��2/52<'�:+2�67$57('�7+(&203$1<�%$&.�,1�� �����1�7+(���6�7+(%$&.%21(�2)�7+(�%86,1(66�:$6�&$53(76$/(6��%87�:,7+�7+(�$'9(17�2)�7+(�%,*&$53(7�6+('6��$&.�$1'�+,6�)$7+(5��28*/$66+,)7('�7+(�(03+$6,6�72�3,&785(6��$1'7+(1�21�72�)5$0,1*�6833/,(6���9(178$//<��$&.�0$'(�0(�$1�2))(5��

&28/'1?7�5()86(��62�,1�� ���%(&$0(�+,66$/(6�$1'�0$5.(7,1*�',5(&725���1������,&2/$�$1'���)250('�$�3$571(56+,3�:,7+$�%86,1(66�&2168/7$17�$1'�%28*+7�7+(&203$1<���?0�12:����$1'�0<�0$,1$,0�,6�72�&217,18(�72�,03529(�2856(59,&(�/(9(/6�$1'�,1&5($6(�285�352'8&75$1*(�,1�25'(5�72�.((3�285�&86720(56+$33<��:+,/(��,&2/$�,6�),1$1&,$/�',5(&725$1'�,6�5(63216,%/(�)25�7+(�'$<�72�'$<5811,1*�2)�7+(�%86,1(66�

What’s FW Holroyd like today?"(�$5(�$�21(�6723�6+23�)25�%(632.()5$0(56�$//�29(5��&27/$1'�$1'�,1�7+(1257+�2)��1*/$1'��"(�%28*+7�$�*/$669$1�$�&283/(�2)�<($56�$*2�$1'�:(�+$9((;3$1'('�285�*/$=,1*�5$1*(�72�,1&/8'(63(&,$/,67�352'8&76��:+,&+�$5(�6(//,1*9(5<�:(//��"(�6(//�028/',1*6��)52081),1,6+('�352),/(6�72�:$7(5�*,/'(''(6,*16��$1'�:(?9(�-867�7$.(1�21�,1(59$�32/<0(5�028/',1*6�)520������,&785(��5$0,1*��833/,(6��"(672&.�02817%2$5'�)520��$/(5���54$',$$1'��,(/6(1�$6�:(//�$6�0$&+,1(5<�$1'681'5,(6���,&2/$�$1'���(03/2<�)28527+(5�3(23/(�

How have things changed?�5$0(56�'2�127�1(('�72�,19(67�62�+($9,/<,1�672&.��$6�6833/,(56�/,.(�86�2))(5�1(;7'$<�'(/,9(5<�����<($56�$*2�,)�<28�6+2:('620(21(�$�1(:�028/',1*�7+(<�:28/'25'(5����?�7+(5(�$1'�7+(1�� +(�*22'1(:6�)25�)5$0(56�,6�7+$7�7+(<�&$1�12:,19(67�,1�0$5.(7,1*��5(7$,/,1*�$1'�',63/$<,167($'�� +(<�'21?7�1(('�72�5,6.�%8<,1*672&.�63(&8/$7,9(/<���85�1(:������-867(128*+�028/',1*��6(59,&(�,6�:,'(/<�86('$1'�$//2:6�&86720(56�72�2))(5�$1(;7(16,9(�5$1*(�2)�028/',1*6�:,7+287

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LAST WORD

66 October 2012 ART BUSINESS TODAY

A century of service

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Scottish framing supplier FWHolroyd celebrates its centenarythis year. KEN RALSTON, whobought the business in partnershipwith his wife Nicola five years ago,says there’s great potential forselling art and framing for thosewith a professional approach tosales and marketing

Page 67: Art Business Today October 2012
Page 68: Art Business Today October 2012

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