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DESCRIPTION
Earlier this year (2013) I presented what our (TBWA\Hunt\Lascaris) definition of 'digital' is to the agency and clients. This is an executive summary of that presentation.TRANSCRIPT
Friday 06 December 13
Friday 06 December 13
What the hell do we mean when we say ‘digital’?
Friday 06 December 13
Digital is not an application. It is not a viral video. It is not a tweet or a Facebook post or page.
Friday 06 December 13
It is not a website, microsite or mobisite.
Friday 06 December 13
Digital is not even a channel.
Friday 06 December 13
Neither is it a link in a chain.
Friday 06 December 13
This is because digital is the hub of a wheel,
Friday 06 December 13
This is because digital is the hub of a wheel,
Friday 06 December 13
This is because digital is the hub of a wheel,
Friday 06 December 13
That’s why we use the term ‘digital’ to describe the art of empowering iconic ideas through modern technology.
Friday 06 December 13