Education:Moscow Art Academy named after Stroganov (Communicative design)

Working experience:Current time:TBWA RussiaArt directorClients:Wings by Winston (brand launch (JTI), Starik Hottabych (brand relaunch), BDF (Nivea), Tchibo, Adidas,Pernod Ricard (Martell, Olmeca Tezon, Tamada), Henkel, ABLV bank, Schvarzkopf, Campomos, Ferrero Roche, Viva (brand launch (Edipresse Konliga), Filion (brand launch (Rubin Development).Concept development, TVCs for Starik Hottabych, TVCs for Campomos (Fresca), TVCs for Absolut, TVCs for TAC.Editing for Schvarzkopf (Taft) & Nivea TVCs (Nivea Body, Nivea Visage)

2000 – 2003Design studio “2 captains”Art directorBDF, Avon, Pentabox (brand launch), Norilsky Nikel, Eastline, ESNConcept development and project supervision.

Free Lance 2003 Petrovskaya Sloboda (Coffee) – new product Launch

2003 - Special mention _ International Design Competition Osaka 2003.Exhibited at International Design & Business Conference 2003.http://www.jdf.or.jp/eng/compe/prize.html

2002 - Annual report “Norilsky Nikel-2001” is exhibited in Boston Design Museum

2002 - “Expert” creative competition – Second prize for “Norilsky Nikel-2001” annual report

1999 – 2000Public Totem AdvertisingArt directorProcter&Gamble (Pampers, Pringles, Always)Concept development and project supervision.

OLEG RINDINart direction,sketches,movie.

Email: rindin@comoyoko.rutel: 8 915 227 35 12

Старик Хоттабыч

Relaunch campaign

Communication goals

The aim of the advertising campaign is building-up a NEW “Starik Hottabych’s” IMAGE, as expert in house decorating solutions, priority purchase place for interior creation, house arrangement and decorating.

Marketing goals

To make customer have a clear understanding why they should choose “Starik Hottabych” store for buying goods for renewal among variety of stores, existing at the market. To learn what differs SH stores from competitors, what are its advantages, how does it help to solve all prob-lems connected with renewal, to motivated real and potential clients to come more often and to spend more.

TVC 30”

OOH

Guide billboadrs

Press (SPECIAL PROJECT)

Press (SPECIAL PROJECT)

Bus-stop

Transport

Transport

Regional Transport Branding

Christmas Sale Campaign

1. Shop poster 2. OOH 3. Press

1

2

3

Corporate Gift Card

Старик Хоттабыч

Design Studio Promo

TVC 15”

Press

OOH

Старик Хоттабыч

New Year PromoOpen story PromoCo Promo Product Campaign

Regional Open Story Promo Campaign. TVC 15”

Co Promo Product Campaign. Outdoor.

Co Promo Product Campaign. Stiker and Poster.

Corporate Promo.

CAMPOMOS

ТVC Product Campaign for “Fresca“.Launch Product Packing for “Felicia“.

TVC 20”

Product Packing

PERNOD RECARD

Launch Product Campaign for “Tezon“ and Creative Proposal.Product Campaign for “Martell Gordon Bleu“Relaunch Product Campaign for “Tamada“

Press (Creative Proposal)

Press (Creative Proposal)

Press (Creative Proposal)

Press

Press

Press

Booklet and letter

Movie loop 3. 00”

Press

1. Party 2. Business3. Family4. Romance5. Sommelier

1 2

4

3

5

1

3

2

4

1. Bread2. Nuts3. Cheese4. Ham

BEIERSDORF

Local Relaunch Product Campaign for “Nivea Visage“.Celebrations Promo Campaign for “Nivea“.

Press. Tiser and Revial.

Press. Tiser and Revial.

Press. Tiser and Revial.

Press. Tiser and Revial.

OOH. Tiser and Revial.

OOH. Tiser and Revial.

OOH. Tiser and Revial.

Umbrella Celebrations Promo Campaign. TVC30”

Umbrella Celebrations Promo Campaign. Poster and gift packaging.

Umbrella Celebrations Promo Campaign. TVC 10”

JTI

JTI WINGS BY WINSTON BRAND LAUNCH

Wings by Winston is launched like a transit brand capable of attracting MP/below smokers and leading them to Winston. It has very positive product expectations: lights and smooth taste, similar to Winston with 3 sku–Full Flavour, Lights and Superlights. It is aimed to have very high appeal of pack design among all groups: Modern, YAS, Trendy, Eye-catching. Wings by Winston consumers are male/female 18-25, middle income, urban students and young specialists.Wings by Winston selected 4 key features of the TA to build 4 different creative concepts against them: optimistic/carefree, searching, energetic, independent

Pack Insert.

OOH (pool 1)

OOH (pool 1)

OOH (pool 1)

Cityformats (pool 1).

OOH (pool 2)

OOH (pool 2)

OOH (pool 2)

OOH (pool 2)

OOH (pool 2)

Pillars

Cityformats

Bus-stop

Shop Window

Shop Window

METRO Wallposter

OKHOTNYI RYAD Special Project

OKHOTNYI RYAD Special Project

OKHOTNYI RYAD Special Project

OKHOTNYI RYAD Special Project

Press. Special Project.

Press. Special Project.

Press. Advertorial.

Press. Supplement for “VASH DOSUG”MAGAZINE

POSM

1. Supermarket Cash Belt Stiker2. Supermarket Floor Stiker3. Stiker

1 2

3

movie loop 30”

Letter and Envelope for Disributors

Billboard for METRO (Creative Proposal)

Billboard for METRO (Creative Proposal)

Billboard for METRO (Creative Proposal)

EDIPRESSE KONLIGA

Launch Product Campaign for “Viva!“.

TVC 30”

Outdoor

Outdoor and cityformat

Outdoor and cityformat

Outdoor and cityformat

FERRERO ROCHE

Launch Product Packing for “Kinder Surprise“.

Product Packing

Product Packing

Product Packing

POS

ABSOLUT

TVC 30” IN AN ABSOLUT WORLDfor Very short very chep film festival.

TVC 30”

RUBIN DEVELOPMENT

Corporate Design for FilionLaunch Campaign for Filion (Creative proposal)

movie 40”

APSYS

Launch Campaign for LETO (Creative proposal)

TVC 30”

TBWA

Interior Design