art flyes design manual
DESCRIPTION
Design ManualTRANSCRIPT
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SIG
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Consideration and solution logo type
Logo Type Final
GrilledCheese BTN Out
Font name: GrilledCheese BTN Out Version: Version 1.00 Digitally Signed, TrueType Outlines
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.:,; ' " (!?) +-*/= 12 The quick brown fox jumps over the lazy dog. 1234567890
18 The quick brown fox jumps over the lazy dog. 123456724 The quick brown fox jumps over the lazy
36 The quick brown fox jumps 48 The quick brown fox 60 The quick brown 72 The quick brow
Its a light font that perfectly goes with a graphical part of logo. It was very important to us not to have the feeling of freedom and lightness. Also sans serif fonts show that they are not stick to traditional way of thinking - thats what we wanted to achive by the appearence. It is also assymetri-cal, meaning the freedom of expresion and the creative process that the company implies. The word ‘ flies ‘ is written by freehand and it mimincs the movement of a fly.
Preffered signature
The main motif of the logo are the flies. The motif strickes by having no connection with art. But for this reason it is perfect for the type of company that we build. By the fact that we are working mainly with artists, it creates an antagonism that we see everywhere in modern art. It is also funny, friendly and appealing to the customers.
Alternate signatures
The alternate logo is a solution for enhancing the visual identity. It gives extra choices to ex-press their personality and vision. It also offers a more colorful solution, specific to a graphic design company.
Consideration and solution colours
R= 0; G=174; B=239; C=100; M=0; Y=0; K=0;
R=236; G= 0; B=140; C= 0; M=100; Y=0; K=0;
R=255; G=242; B= 0; C= 0; M= 0; Y=100; K=0;
We have chosen cyan, magenta and yellow as main colours for the logo. Because these are printing colours, they offer a connection with the activity that the company has. They create a fresh and optimistic view.The colours also relate to us as founders of the company, each colour representing one of us.When they are mixed they offer the back-ground for creative work.
Alternates logo/icon
Markéta Šturzovágraphic designer
Mobile: 12 34 56 78 90Email: [email protected] Box: XXXX
Agnieszka Anna Łukasiewiczgraphic designer
Mobile: 12 34 56 78 90Email: [email protected] Box: XXXX
Valeriu Bogdan Nechitagraphic designer
Mobile: 12 34 56 78 90Email: [email protected] Box: XXXX
Business Cards
Business Cards
Letter heads
Phone: 12 34 56 78 90
Email: [email protected] Box: XXXX
Phone: 12 34 56 78 90Email: [email protected] Box: XXXX
Phone: 12 34 56 78 90
Email: [email protected]
PO Box: XXXX