art ko y8 - brownhills ormiston academystreet art street art is related to graffiti art in that it...

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Packaging/Typography Typography is, quite simply, the art and technique of arranging type. It's central to the skills of a designer and is about much more than making the words legible. The fonts add value to your text. It helps readers to perceive information from the text. The correct choice of colour, font and text size can prove to be vital for attracting your target audience. It's easy to attract the readers using typography but holding their attention requires more creativity. Typography in packaging. Less is more: Though it may be tempting to feature a lot of text or different fonts in your packaging, this has the potential to create a cluttered and confusing design. By using slight variations of the same typeface, you can walk the line between contrast and consistency. Upper and lower case versus all caps: The human eye recognizes letter characters easier when there is a combination of upper and lower case. This can help customers quickly absorb the information that they are reading. Color considerations: Positive type (dark text on light background) causes the background to expand in the eye and make letters appear smaller than they are; conversely, reversed type (white text on a dark background) has the opposite effect and makes letters appear larger. When dealing with smaller packages, this can be a great way to maximize space.

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Page 1: art ko y8 - Brownhills Ormiston AcademyStreet Art Street art is related to graffiti art in that it is created in public locations and is usually unsanctioned, but it covers a wider

Packaging/Typography Typography is, quite simply, the art and technique of arranging type. It's central to the skills of a designer and is about much more than making the words legible.

The fonts add value to your text. It helps readers to perceive information from the text. The correct choice of colour, font and text size can prove to be vital for attracting your target audience. It's easy to attract the readers using typography but holding their attention requires more creativity.

Typography in packaging.

Less is more: Though it may be tempting to feature a lot of text or different fonts in your

packaging, this has the potential to create a cluttered and confusing design. By using slight

variations of the same typeface, you can walk the line between contrast and consistency.

Upper and lower case versus all caps: The human eye recognizes letter characters easier when

there is a combination of upper and lower case. This can help customers quickly absorb the

information that they are reading.

Color considerations: Positive type (dark text on light background) causes the background to

expand in the eye and make letters appear smaller than they are; conversely, reversed type (white

text on a dark background) has the opposite effect and makes letters appear larger. When dealing

with smaller packages, this can be a great way to maximize space.

Page 2: art ko y8 - Brownhills Ormiston AcademyStreet Art Street art is related to graffiti art in that it is created in public locations and is usually unsanctioned, but it covers a wider

Street Art Street art is related to graffiti art in that it is created in public locations and is usually unsanctioned, but it covers a wider range of media and is more connected with graphic design.

Where modern-day graffiti revolves around ‘tagging’ and text-based subject matter, street art is far more open. There are no rules in street art, so anything goes. However common materials and techniques include fly-posting (also known as wheat-pasting), stencilling, stickers, freehand drawing and projecting videos.

Street artists will often work in studios, hold gallery exhibitions or work in other creative areas: they are not anti-art, they simply enjoy the freedom of working in public without having to worry about what other people think

In recent years, Atlanta has become one of the USA's best cities for street art

Massive street art adorns Atlanta’s walls, showcasing a range of styles and messages as diverse as the city.

An army of colour invaded Atlanta’s most neglected neighbourhoods six years ago. Living Walls was born from a desire to add vibrancy and beauty to areas of the city falling into disrepair.

David Walker Eduardo Kobra Invader Shepherd Fairey

Atlanta Street Artists: Greg Mike, Patch Whisky, Jerkface, Big Teeff, Chris Veal, Thomas Turner Peter Ferrari and many more..

Page 3: art ko y8 - Brownhills Ormiston AcademyStreet Art Street art is related to graffiti art in that it is created in public locations and is usually unsanctioned, but it covers a wider

Environment

Beastman (Bradley Eastman) is a multidisciplinary artist from Sydney, Australia. Born 1980 in Sydney, Australia.

Influenced by the biodiversity, symbolism and design aesthetics behind nature’s repetitive geometric growth patterns and organic landscapes, Beastman's paintings, digital illustration, commercial projects and public murals explore a unique visual language, depicting future environments of abstracted landscapes, potential new life forms and human intervention

Sandra P. Koche Contour lines are very present in the works of Sandra P. Köche, which shows her passion for figurative design. This feature has been enhanced by his admiration for the graphic arts and street art, being especially influenced by graffiti. His art acquires strong visual expression with the use of vibrant colours and precise strokes that integrate a composition of elements that merge with the background, at the same time that stand out through lights and shadows in varied patterns three dimensions of his works. For five years the artist has been developing a "mixed" technique that goes through three stages: drawing, photography, and digital printing, the latter receiving her final intervention, as in assemblage made her unique work at this stage. His inspirations are in the rich fauna and flora of Brazil with its exuberant colours where he currently develops the "Creation" series that had two of his works selected for the 2015 International Contemporary Art Fair at the Carrousel du Louvre in Paris.

The exploration of nature in art can take endless forms, because nature provides us with such a vast wealth of inspiring phenomena. Nature is both all around us and deep within us. We are inseparable from nature - our bodies, lives and minds depend on the air we breathe and the food we eat. The earth sustains our very life force.

There are many different ways to approach the subject of nature in art. Art can open our eyes to the intricacy and beauty of the natural world. It can simply be a pretty picture that appreciates nature for what it is... or it can be a challenging piece expressing our complex human connection to na-