art of social media tracy sestili - marketing camp2012
TRANSCRIPT
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The Art of Social Media
@tracysestili
MarketingCamp SV 2012
#MCSVART
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BECOMING A THOUGHT
LEADER
• Be memorable
• Be helpful
• If possible, be first
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Content Consumption
• Where & How are
people consuming
content about your
industry?
• Where & How do they
share content about
your industry?
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Who
hangs out
where? Greater than 35 years old
• 55% of Twitter
• 63% of Pinterest
• 65% of Facebook
• 79% of LinkedIn
• LinkedIn avg age 44.2 yrs
• Facebook avg age is 40.5 yrs
• Twitter avg age 37.3 yrs
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Who Hangs Out Where Cont’d
Male
• Slashdot (87%)
• Hacker News (77%)
• Stack Overflow (76%)
• Facebook (40%)
• Twitter (40%)
Source: Ping.com
(U.S. data only)
Female
• Pinterest (79%)
• Goodreads (70%)
• Blogger (66%)
• Facebook (60%)
• Twitter (60%)
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Smart Brands Build Trust
Your Social Responsibility
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Engage
• It’s the only FREE way to continue to stay
in the newsfeed on Facebook
• It develops brand trust/loyalty/virality
• Ask a question
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Sharing Appropriate Amount
• Facebook – 1x per
day – max
• Twitter – 5-10xs per
day minimum
• Google+ - 2-4xs per
day
• Pinterest – regularly
• LinkedIn – 1x per day,
+ groups
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Differentiate
Your Content
• Categorize your
content:
– Conversational
– Educational
– Promotional
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Create a Content/Editorial Calendar
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Load Balance vs Automation Find a social media management tool that
works for you
Schedule a time on your calendar to use it
DO NOT OVERAUTOMATE
Medical Device/ Pharma Financial/Regulated Entertainment,
Renewable Energy,
Nonprofit, etc.
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• Ties your social media activity to your overall
biz objectives and allows you to measure your
social media effectiveness
– Make it stupid obvious
– Show your offer’s value
Give a Call-to-Action
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Capture Leads
• Build a list
– Email Widget
– Landing page
• Offer freebies
• Future marketing oppty
• Tweet/Post/Share it
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Measure, Recalibrate & Repeat
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Top 10 Mistakes
1. Not listening
2. Sharing too much
3. Not posting enough
4. Spending too much time on social
5. Over automating
6. Posting same message to many channels
7. Not giving a call-to-action
8. Ignoring your constituents
9. Not capturing leads
10. Not creating a content calendar
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What do you want to be famous for?
Twitter: @tracysestili and
@socialstrand
http://facebook.com/tracysestili
http://linkedin.com/company/social-strand-
media
http://plus.ly/tracysestili
http://plus.ly/socialstrand
www.socialstrand.com/blog