art of story telling - workshop at #gimw - great indian marketing weekend

The Art of Story Telling

atGreat Indian Marketing Weekend

www.gimw.inby Deepti Pant, The Truth School

http://www.gimw.in/

Dastan e STORY

fromDeepti Pant

September 2012

Truth School: An Institute of Innovation and Storytelling

Dastan e Kahani

fromDeepti Pant

September 2012



Myth: The folklore


Wonder

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Emotion to the numbers


Authenticity to your plan


Power to your thought

Relevance to your idea



Magic to the wordOral or inked


Numeric laughed


With out a story in your life, you are a mere character. A

Story makes you hero.

Find your story


Green looks greener if she touched him…

Loves turns into passion when story is the

girl he is chasing…

Battles become war when story styles

them…


STRUCTURE OF STORY

a day in her life


ACT 1 : Good morning

Introduction

Of charactersOf plot Of mood and emotion


ACT II : lunch and siesta

Concoction of drama

Conflict StatementsStrategy


ACT III : the moon and the stars

DeathRevenge

Resolution

Climax


ACT STRUCTURE CAN BE

CHANGED


HER LOVERS

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If she is with a king, she motivates, enthuses and brings

fire to the veins.

If she is with time, she brings wonder and myth

to the table.

If she is with words smith, she is full of drama, plot and suspense.


HER CHILDREN

ParableMythologyEpic and Saga

Drama and TheatrePoem and DanceFable and FilmDesign

Dastangoi


YOU

AS A STORYTELLER


BUT ask me

WHY DO YOU NEED HER


Are your sales people and top leader having tough time telling your story?


Are you overloading audience mind with mind boggling data instead of engaging them with meaningful responses


Man is the only creature that can wound from a distance, he can also

be persuaded at a long range.

With a story.


Are your employees struggling to see your vision and how they can

help you realize it.


People are telling your stories anyway so why not they tell the stories you want


THE BUILDING BLOCKSHow


You

The Body

The Awaaz

The Nazm

The Saaz

The Bazm


Get your ACT together

Knowing what you have to present completely

Learning what are FACTSWhat are EMO – ACTSWhat are CULT – ACTSWhat are CUT - ACTS


Sequencing

w

h

0


and she LEADS YOU TO

Metaphors

scenario building, vivid effect and getting the mood and emotion

All projects have shadows – no exceptions.All companies have heritage – no exceptions


and she LEADS YOU TO

How far can story metaphors be stretched?

They go to infinity. Stories are a nourishment for our hungry souls.

Stories are magic, taking us everywhere: backwards, forwards or happening right in the present time, transporting us to many places and situations we might never go.


and she HELPS TO DECIDE

Creation of patterns

connecting unconnected facts and figures

Messages to conveyHelps to develop memoryMemory aids measurement


Raise a question w

h

y


and she makes it easier to

Shakes things up

Unconnected Situations - Abstract Answers

Context is kingStrategic communication should be showcasedNarrative transport


Moment of Reflection w

h

e

r

e


and she AIDS to comprehend and focus on

Finding a common ground

emotion, culture and authenticity in what you are saying

Time, Space, Culture, Identity, and Motivation


You

The Body

The Awaaz

The Nazm

The Saaz

The Bazm


Moment of Reflection is the focus


DATA DATA WITH STORY

The stories sell belief


Facts Perception


APPLICATIONS of STORY


Leadership Challenges Develop characters, stories around your data

Applications

Identify leadership challenges

Create or find stories that you can authenticate

Marry your stories with your vision and data Create platforms of sharing and creating memories


Stories are much more than entertainment, they impact

audiences in deep and permanent ways and they help us see ourselves

and the world around us more clearly. If you want to people to

know and understand your world – start telling stories about it.


Brand Challenges

Identify your core values

Know your story or create it

Clarify, explore and mount your story

Add anecdotes and metaphors

Follow the act structure

Design the action plans as a story which should bring out the moment of reflection

Applications


Listen to your customer and construct the bigger picture. Put the customer’s requirements into

the context of his overarching story. You may be amazed at what lurks

in the shadows.


Personal Challenges

What makes you a hero

Explore your own life patterns

Find your Metaphors

Explore your Conflicts as plot pointsBuild your army

Strategise your war to finish

Applications


People engage with, remember and are influenced by – stories.


Employee Engagement Challenges

Corporate storytelling system

Create your own strategic narrative : Story collector and creator

Stories with promise and communicating value

Share stories of and with Peon to CEO

Develop your own heroes: specific appreciation

Tell stories that can be cherished and passed on: avoid chinese whispers

Applications


Suppressed, unvoiced needs can be revealed by living inside the narratives of your people. Story is the diagnostic tool. It

tells of the desire, weakness and final purpose.


MBA from MONIRBA Worked with Educomp Datamatics and Megatech for 7 yearsAssociate alumni of NID In Design Management and Innovation ResearchAlumni of FTII in Film Scripting and Film Direction

Worked in industry for 20 years in films and Innovation managementHas successfully developed, structured and mounted India’s first ever diploma program in Design Management and Innovation Research at MICA and placed all students successfully for 2 years from 2004 to 2006.

Has been Professor of Design Management and Innovation Research for more than a decadeConsults and trains many corporates in the area of INNOVATION, IMAGE CREATION AND STORYTELLINGHas consulted and trained brands like SAMSUNG, LG, Onio, Mudra, MICA, DTDC, CookSon, Zydus Cadilla, Raula pai gaye – a punjabi film, Dekh ke a bhojpuri film and many more.

And it goes on as YEAR, COMPANY’S NAME, DURATION, DESIGNATION, PROJECTS DONE.

She is now Director of Ralibha Innovations – www.ralibha.com and Chief Mentor of Truth School : An Institute of Innovation and Storytelling – www.truthschool.in

EXCERCISE


My tryst with storytelling started in an unstructured manner when as a young student of Kathak, all of the age of 12, I was told to develop a story around a piece of western music by My Guru Mai – Jyoti Di. What I came up with, not only got me an A + in the exam but also got immense recognition for me as a Storyteller and I was told I am a “Katha – Kaar” more than a kathak dancer.

But then, the ways of life took over and I breezed into my 12th boards, where I met a teacher called Vakeel Sir, who introduced me to sketching and then in my life I started to visualize stories in a way of what you call “ Graphic Novels “ now. This was way back in 1986.But my parents told me you cant make money by being an artist and so I became a photojournalist for The Times of India : Allahabad. This was in 1991. It was a freelance job which I still pursue now and then.

I parally pursued my MBA to buy more butter for my bread. And then my husband took me to the door steps of NID and my destiny changed as I entered into THE design school. And I became a design monk from a creative vagrant. I was introduced to many kinds of art, artists and storytellers from all over the world and as I worked towards being an innovation professional, ethnography and design research had more than one meaning for me. They were not just innovation tools but also a medium to explore stories in cultures and people’s lives.

Hence, if I would work with Vikaar – an NGO in Rajasthan , I would explore Phad and other storytelling cultures there. If I worked with a designer in Bangalore, I would explore KATHAKALAKSHEPA and so on. But I totally fell in love with the art of Urdu storytelling when I met Mahmood Farooqui and started learning “Dastangoi” from him.Infact, my journey, much later, into film making, was also an expression to learn deeper about popular storytelling medium like films, which took me to FTII and deep colorful lanes of Bollywood.

Example


For more details, please contact -

[email protected]

Pl visit : www.gimw.in Join us on www.facebook.com/gimwin

The Truth School An Institute of Innovation and

Story telling Thanks

Story telling communicates and persuades because, regardless of language and culture,

human beings are hard wired to receive information in story forms

art of story telling - workshop at #gimw - great indian marketing weekend

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