artful innovation - participant brief · 2018-04-16 · artful innovation™: participant brief ......

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Artful Innovation™: Participant Brief Artful Innovation™ 2017 is a 5-day intensive course that will support small creative technology businesses in the interrogation of their practice and the development of a robust business case for investment. The term was coined to describe the fusion of arts and technology in a process of taking ideas into marketplace reality. "This nexus of art and technology is how Britain will pay her way in the 21st Century." Matt Hancock, Minister for Digital and Culture, 9 Sept 2016

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  • ArtfulInnovation™:ParticipantBrief

    ArtfulInnovation™2017isa5-dayintensivecoursethatwillsupportsmallcreativetechnologybusinessesintheinterrogationoftheirpracticeandthedevelopmentofarobust

    businesscaseforinvestment.Thetermwascoinedtodescribethefusionofartsandtechnologyinaprocessoftakingideasintomarketplacereality.

    "ThisnexusofartandtechnologyishowBritainwillpayherwayinthe21stCentury."

    MattHancock,MinisterforDigitalandCulture,9Sept2016

  • WhenArtfulInnovation™2017willtakeplacefromSaturday18toWednesday22Feb2017.MoreabouttheprogrammeTheprogrammewillprovideparticipantswiththeopportunitytodevelopnewframeworkstopressure-testtheirthinking.Itwilltakeideasfromproduct/serviceconcepttobuildingavaluepropositionwithrealmarketplacetraction,tobeingabletofundfuturedevelopment.Itsinteractivedesignwillsupportandchallengeparticipantstobuildbusinessfitnessintotheirambitions.Participantswillcomewithideasorexistingconceptsthattheywanttodevelopandbewillingtoenterintoajourneyoflearning,sharing,buildingandevaluating,tocreatearobustframeworkthattheycandeploytobuildontheirambitionsaftertheprogrammehasconcluded.Theprogrammeisco-designedanddeliveredbyWatershedandconsultantStephenGatfield(biographybelow).WewillbringtogetheragroupoftutorsandmentorsrangingfromleadinginternationalexpertstoentrepreneurswhohavedevelopedtheirbusinessesthroughWatershedprogrammes.SuggestedtutorsincludeGregTaylor(ElmwoodStudios),TraceyFellows(TheFutureLaboratory),JonathanMay(Hubbub),RohanGunatillake(buddhify),JamesTouzel(TLTSolicitors),PaulArcher(DaredevilProject)andAlexFleetwood(SensibleObject).AframeworkfortheProgrammeisincludedbelow.WhoshouldparticipateWearelookingforparticipantswithacan-do,collaborativeattitude,whohaveoneormoregreatideasindevelopment.Thecourseisspecificallydesignedforcompanieswithamixofcreativityandtechnologyintheirideas.Thecourseisdesignedtosupportthosewhohaveformed,orarereadytoformacompany.Thecoursesupportsteams,ratherthanindividuals.Thisisatask-basedprogramme,soparticipantswillbeexpectedtoattendinteamsof2-3people,toundertakeactivelearningwithcolleagues.WhereArtfulInnovation™willtakeplaceacrossarangeofvenuesinandaroundBristol.Eachvenuewillbecarefullychosentoenabledifferenttypesofthinking.

  • AboutWatershedandConsultantStephenGatfieldWatershedisanart+technologyproducer,sharing,developingandshowcasingexemplaryculturalideasandtalent.Curatingideas,spacesandtalent,Watershedenablesartisticvisionsandcreativecollaborationstoflourish.WatershedisrootedinBristolbutplacesnoboundariesonitsimaginationordesiretoconnectwithartistsandaudiencesinthewiderworld.http://www.watershed.co.ukStephenGatfieldisahighlyexperiencedseniormanagementexecutivewithmanyyearsinrunningglobalagencynetworks.HisextensiveinvolvementinemergingmediaduringhistimerunningcorporatedevelopmentatIPGledhimtobecomeanactiveangelinvestorinbehavioralanalytics,mobile,onlinevideoandsocialmediaventuresandmostrecentlyIoT.StephenservesontheboardsofOpenSlate,Sum.tv,SensibleObjectandBelieveEntertainment.Hehasextensiveexperienceofbuildingsuccessfulbusinessventuresacrossthedigitalspectrum.HeisanadvisertoBristolUniversityonthedevelopmentoftheirnewCentreforInnovationandadirectoroftheWatershedArtsTrust.HeisagraduateofBristolUniversity,IMDandanalumniofTheMITMartinSchoolforEntrepreneurshipStephenwasChiefOperatingOfficerofLeoBurnettWorldwidefrom2000-2003andspent18yearsatBurnettsinanumberofkeyrolesincluding4yearsasRegionalCEOforAsiaPacific.StephenjoinedInterpublicGroupin2004asEVPforStrategy&InnovationandwasresponsiblefortheexpansionofIPG’sinternationalfootprintinIndiaandBrazil.StephenwasaskedbyIPGtoleadtheturnaroundofLoweWorldwidein2006andturnedamulti-milliondollarloss-makingnetworkintoaprofitableandgrowingbusiness.LoweWorldwidewasacknowledgedbyAdAgeastheirturnaroundagencyoftheyearin2009andisnowUnilever’slargestglobalagencypartnerandatoptiercreativeaward-winningbusiness.UnderhisleadershipagenciesthathavewonmanyGoldLionsand2CannesGrandPrix.What’sonoffer?ParticipationinArtfulInnovation™offers:

    • Asubsidisedplaceonthecourseforyouandyourteam*• LuncheachdayandoneSalonDinnerevent• Opportunitytofocusintensivelyonthedevelopmentofyourcompany• Structuredprocessfeaturingtalks,workshopsanddevelopmenttime• Travelandaccommodationbursariesareavailableforteamstravellingfromoutsidethe

    Bristolcityregionwhosebusinessisnotinprofit.*Thecostofsupportingateamonthecourseis£3250,ofwhich£3000isfunded.Whatdoweexpectfromparticipatingteams?

    • Acontributionof£250perteamtowardscoursefees*• Fullparticipationinallactivities,byallteammembers• Awillingnesstocontribute,shareandbeopentonewideasandapproaches• Participationinashortevaluationprocessafterthecourseconcludes• Reportonimpactoftheprogrammeannuallyfor3years

    Bytheendoftheprogrammeparticipantswillhave:

    • Aclearsenseofwhatisimportanttogetrightastheyapproachtheirventure

  • • Arobustunderstandingofhowtodefineandprioritisetheirkeytargetmarketsforlaunchanddevelopment

    • Astrategicapproachtomulti-sidedplatformmarketdevelopmentthatrequiresalignmentofstakeholderinterests

    • Aframeworkforcompellingvaluepropositiondevelopmentthattiestodrivingengagementandadvocacyamongstusers

    • Anopportunitytotesthypothesesandapproachesinaninformedandsupportivelearningenvironment

    • Anappreciationofhowtobuildandalignamanagementteamthatcansucceed• Acleargraspofthediversityoffundingsourcesfornewventuresandhowtosuccessfully

    securedifferentstreamsoffunding• Havedevelopedapeercommunityofcompaniesinasimilarpositionforongoingsupport

    ProgrammeFramework:

    TimetableOpenforapplications:24Oct2016Applicationdeadline:10am,Monday05Dec2016Ifyourapplicationissuccessful,youwillhearby:Tuesday13Dec2016Interviews:23or24Jan2017Course:18-22Feb2017

    DesignThinking

    Buildinginsightintothemarketyoucanbestserveandhowtoreducefriction

    BeachheadMarketanduserprohile

    ValuePropostion

    Developingauserexperiencethatyoucan

    affordtodeliver

    Businessmodeldev.

    RaisingFunding

    Formulatingandfeedingthetalentandresourcesrequiredtolaunchandexpandtheventure

    BuildingTheTeam

  • EligibilityWewillconsiderapplicationsfrom:

    • Companiesorfreelanceteamswhouseamixofcreativityandtechnologyintheirwork;• Companiesorfreelanceteamsnominatedbyahubpartner;• Applicantsmustapplywithateam.

    Applicantsmustmeetalloftheabovecriteriatobeeligibleforinclusiononthecourse.Nootherapplicationswillbeconsidered.Ifyouareunsurewhetheryourteamiseligibletoapply,pleasecontactJoLansdowne(contactdetailsbelow).WewelcomeapplicationsfrompeopleofallbackgroundsandDeafordisabledpractitioners.AssessmentCriteria

    • Doesthecompanyputforwardastrongcaseastowhythiscourseisrelevantatthistime?• Willthecoursedevelopthecompanyinthemediumtolongterm?• Istheproposedteamastrongcombinationofpeopleandskills?• Doesthecompanyadvocateanopenandgenerousapproach?• IsitlikelythatparticipationinArtfulInnovation™willhaveimpactbeyondthetimescaleofthe

    course?HowtoapplyExpressionsofInterestforinclusiononthecoursewillbeacceptedfromcompanieswhohavebeennominatedbyapartnerhub,theseare:

    • Fusebox,Brightonhttp://fuseboxbtn.tumblr.com/• Makerversity,Londonhttp://makerversity.org/• MadLab,Manchesterhttps://madlab.org.uk/• CreativeCardiffhttp://www.creativecardiff.org.uk/• NearNow,Nottinghamhttps://nearnow.org.uk/• GlasgowSchoolofArthttp://www.gsa.ac.uk/• PervasiveMediaStudioBristolhttp://www.watershed.co.uk/studio/

    Toapply,pleasecompleteandsubmitanonlineExpressionofInterestformbyvisiting:https://watershedbristol.typeform.com/to/ScW7LeThedeadlineforsubmissionsis:10am,Monday05December2016Werealisethatcompletionoftext-basedformsdoesn’tnecessarilysuiteveryone.Ifyouwouldliketosubmitanapplicationinadifferentformat,pleasecontactJoLansdownetodiscusspossibilities.TalktousIfyouhaveanyquestionsorthingsyouwouldliketodiscuss,pleasecontactWatershed’[email protected]uk.