This new section of Artful Living is dedicated to outdoor enthusiasts and the adventures that await.

Adventure

33%

54%

13%

SOURCE: 2015 READERSHIP STUDY CONDUCTED BY THE UNIVERSITY OF ST. THOMAS OPUS COLLEGE OF BUSINESS

MOST COMPARED TO

REACHTOTAL AUDIENCE 52,000

PASS-ALONG RATE 3.06

TOTAL IMPRESSIONS 159,120

DISTRIBUTIONDIRECT MAIL 40,778 copiesControlled distribution to a handpicked audience of discerning tastemakers.

NEWSSTAND 11,222 copiesArtful Living is available at the following locations and at premier advertising partners: MSP Delta Sky Clubs, International Market Square, Galleria, Barnes & Noble, and Kowalski’s.

READER PROFILEFemale 69% Male 31%Median Age 48College Degree+ 84%Employed 84%Married/Partnered 74%Average Household Income $224,219Home Ownership 92%Second-Home Ownership 36%

ISSUE SHELF LIFE

1–3 months 54%

6–12 months 33%

1 year+ 13%

CIRCULATION INCREASE

AFFLUENT AUDIENCE

$224OWN A SECOND HOME

THOUSAND

HOUSEHOLD INCOME

36%

#1 PREFERRED MAGAZINE IN THE NORTH Artful Living is an elegant, intelligent publication highlighting culture, travel, style, home, adventure, food, drink

and profiles meant to inspire and entertain. Published quarterly, it features beautiful design and engaging original content, bringing the best of the North to an affluent audience with impeccable taste.

of Artful Living advertisers are satisifed

of readers enjoy the ads they see in Artful Living

of readers feel Artful Living is a conversation piece90% 86% 71%

2016

2015

2014

52,000

42,000

33,000

+27%

+24%

       1X 2X 4X

HALF PAGE                  $3,810          $3,048 $2,438 FULL PAGE                  $7,222          $5,777 $4,622 SPREAD                     $10,488                    $8,390 $6,712 COVER 2 $9,388 N/A N/A COVER 3                    $8,666 N/A N/A COVER 4                    $10,110 N/A N/A               

CIRCULATION 52,000 FREQUENCY Quarterly

THE ADVENTURE SECTIONAn ode to the outdoor enthusiast, this section encompasses the sporting life and its strong traditions. Editorial topics range from hunting and fishing to recreation and leisure, including high-end offerings, breathtaking photography, and

original, untold stories from the North and beyond.

74% of readers consider Artful Living a trusted resource guide

64% of readers set aside time to read Artful Living

91% of readers like to try new activities and embark on new adventures

89% plan to take a vacation in the next year

62% of readers enjoy traveling in the North

WINTER The Travel IssueAD CLOSE DATE:November 10, 2015 IN-HOME DATE: January 2016

SPRING The Food & Wine IssueAD CLOSE DATE: January 26, 2016 IN-HOME DATE: March 2016

AUTUMN The Style IssueAD CLOSE DATE: June 28, 2016 IN-HOME DATE: September 2016

SUMMER The Adventure IssueAD CLOSE DATE: April 5, 2016 IN-HOME DATE: June 2016

PLEASE NOTE: All rates are based on proposed page volumes during specified periods. If actual advertising volume falls short of proposed levels, rates revert to earned rates per rate card and Artful Living will bill the short rate.

MAGAZINE OF THE NORTH

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