article feedback slides 07-13-2012

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    Article FeedbackA new way to improve Wikipedia

    Fabrice FlorinProduct Manager, Editor Engagement

    Wikimedia Foundation

    July 13, 2012

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    Article Feedback

    Readersgive

    suggestions

    Editorsmake

    improvements

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    Feedback FormSCREENSHOT

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    Feedback FormSCREENSHOT

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    SCREENSHOTReaders View

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    SCREENSHOT

    Editors View

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    SCREENSHOT

    Monitors View

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    Feedback Flow

    Readers

    givesuggestions

    Editors

    make

    improvements

    F. Florin Wikimedia Foundation 7/10/2012

    ABC Article. . . . . . . . . . . . . . . .

    . . . . . . . . . . . . . . . .

    . . . . . . . . . . . . . . . .

    . . . . . . . . . . . . . . . .

    . . . . . . . . . . . . . . . .

    Feedback on ABC--------------------------. . . . . . . . .

    . . . . . . . . .

    . . . . . . . . .

    . . . . . . . . .

    Post feedback

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    Feedback Flow

    Readers

    givesuggestions

    Readers

    become

    editors

    F. Florin Wikimedia Foundation 7/10/2012

    ABC Article. . . . . . . . . . . . . . . .

    . . . . . . . . . . . . . . . .

    . . . . . . . . . . . . . . . .

    . . . . . . . . . . . . . . . .

    . . . . . . . . . . . . . . . .

    Feedback on ABC--------------------------. . . . . . . . .

    . . . . . . . . .

    . . . . . . . . .

    . . . . . . . . .

    Edit article

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    Research

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    Research Questions

    Can article feedback engage readers to contribute?Is article feedback useful forimproving Wikipedia?Can posting feedback convert readers into editors?

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    First results

    160,000 feedback posts since Dec. 2011(small test: 0.65% of English Encyclopedia for 6 months)

    ~70%of posts have comments

    ~98%of posts are from anonymous users~70%of 5k users surveyed like the feedback formarticle feedback can engage readers to contribute

    (findings from Dec. 2011 to Jun. 2012)

    Source: Wikimedia Foundation - Jan.-June 2012 Studies

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    Projected volume

    Contribution Type Posts per month

    Feedback postsw/ comments * 1.2 million

    All Feedback posts 1.5 million

    All Article Edits ** 2.1 million

    Estimated monthly feedback posts for English Encyclopedia

    * Based on Wikimedia feedback study and en-wiki pageview stats for Apr. 2012.

    Metrics study 2 April-May 2012 See report.

    ** Edit count based on actual April data on en-wiki, no bots.

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    Usefulness

    Findings % Total

    Useful 45%

    Not useful 55%

    Hide 22%

    Feedback evaluations of 900 random posts by 20 experienced Wikipedia editors.

    Results above are based on posts found useful by 2 editors (everyone)

    Study conducted Feb. - April 2012 See report.

    Much of the feedback is found useful by experienced editors.

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    Usefulness

    These findings are consistentacross a range of different studies.

    Feedback evaluations of 900 random posts by 20 experienced Wikipedia editors.

    Results above are based on posts found useful by 2 editors (everyone)

    Study conducted Feb. - April 2012 See report.

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    Useful

    I would suggest editing the line on migration that states "The Great Famine

    brought a large influx of irish immigrants." Given that Ireland was part of the United

    Kingdom at the time of the Great Famine then it is wrong to suggest that domestic

    population migration is described as 'immigration'.

    Not so useful

    MITT ROMNEY IS UNDERMINING HEALTHCARE WHAT EVER HAPPENED TO

    THE HIPPOCRATIC OAT

    This page incorrectly cites Clarence Clemons death as happening in "July 2011,"

    but Clarence actually passed away a month prior on June 18th, 2011.

    I still don't know what a Higgs Boson is because it takes a physicist just to get through

    the first paragraph - there is no analogy or example to clarify this invisible thing.

    There were never any American or Allied troops buried in Orglandes at any time.

    This was only a German Cemetery started by the 603rd Graves Registration

    Company June 1944.

    Sample Comments

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    Converting readers into editorsMOCKUP

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    Indirect Call to EditSCREENSHOT

    An indirect call to action is displayed after posting feedback. (1E)

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    Direct Call to EditSCREENSHOT

    A direct call to action is displayed instead of feedback form. (4E)

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    New editorsGRAPH

    No feedback

    These figures are for new editors, not edits.

    Source: Wikimedia Foundation - Apr.-May 2012 Study.

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    Edit productivity

    No feedback Feedback form Call to action

    Lessproductive

    (indirect) (direct)

    These figures are for individual edits, not editors.Source: Wikimedia Foundation - Apr.-May 2012 Study.

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    Conversions

    posting feedback convertsmany more readers into editorsno cannibalization (feedback doesnt reduce new editor rate)direct calls to action generate more conversions *indirect calls to action lead to more productive edits **

    * These figures are for new editors, not edits.** These figures are for individual edits, not editors.

    Source: Wikimedia Foundation - Apr.-May 2012 Study.

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    Key take-aways

    feedback forms make it easy for readers to participatecommentsprovide useful suggestions to editorsposting feedback converts many readers into editors

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    Open Questions

    will editors use this feedback to improve articles?how much monitoring is needed to filter inappropriate posts?can this lead readers and editors to collaborate productively?

    We wont have all the answers until we are fully deployed.

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    Community

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    A collaboration with the community

    Foundation:

    User: Fabrice Florin

    User: Howief

    User: Pginer

    User: Jorm

    User: Epoch Fail

    User: Roan Kattouw

    User: Okeyes (WMF)

    User: Eloquence

    User: Mlitn

    User: DarTar

    User: Heatherawalls

    and many more

    Community:

    User: Bensin

    User: Dougweller

    User: Fluffernutter

    User: GorillaWarfare

    User: Looie496

    User: Risker

    User: RJHall

    User: Sonia

    User: The Helpful One

    User: Tom Morris

    User: Utar

    and many more

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    Community Ideas

    This release

    Add a comment box Ask: "Did you find what you were looking for? Make feedback tool more visually compact Show different calls to action Dashboard with recent feedback posts Let registered users track their feedback Courtesy diff link to the rated revisionFuture releases

    Show feedback on my watch list Promote useful feedback to talk page Combine best posts into a to-do list Add checkboxes for common improvements

    Hide AFT for recently created pages Comments feed via RSS/APIJoin the discussion:Wikipedia_talk:Article_Feedback_Tool/Version_5

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    Interaction Workflow

    Monitoringtools

    Readers

    Edit page

    Abusefilter

    Relevancefilter

    Feedbackpage

    Articlepage

    Talk page Permalinkpage

    CentralFeedback

    page

    Editors

    CentralActivity

    logs

    Monitors

    Oversighters

    Primary flow

    Secondary flow

    Increases feedback list

    Decrease feedback list

    Flaggers

    Feedback link

    Feedback form

    Calls to action

    How to edit

    View feedback

    Filter / sort

    Readertools:

    Helpful /

    Flag

    Filter / sort

    Reader tools Monitor tools

    Meta data

    Article feedback

    Suppression log

    Labels

    F. Florin Wikimedia 4/21/2012

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    Impact

    Makes it easierto improveWikipedia. Provides on-ramps forreaders. Offers useful tools foreditors. Creates new ways for users to collaborate.

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    WP:AFTTry it out!

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    Links & Info

    Learn more

    Video Tourbit.ly/aft-video-tour

    Walkthrough TutorialWikipedia:Feedback_walkthrough

    Help PageWikipedia:Article_Feedback/Help/Editors

    Try it out

    Article page with feedback formGolden-crowned_Sparrow

    Article feedback pageSpecial:ArticleFeedbackv5/Golden-

    crowned_Sparrow

    Central feedback pageSpecial:ArticleFeedbackv5

    User: Fabrice Florin

    Product Manager, Editor EngagementWikimedia Foundation

    Email: [email protected]

    Twitter: @fabriceflorin

    Editor Engagement Hub:

    Wikipedia:Editor_Engagement