article intern
TRANSCRIPT
Force-Field AnalysisTriggersFamily PressureIncreased CompetitionFinanacial LossesSocio-Cultural Factors
ResistanceTraditional CultureChanging SuppliersLack of ExperienceDistortion of Brand
Criteria For Evaluation And RecommendationBrand EquityProfitabilityAffordable Wine Market ShareRelationship With Negotiators