artistry youth xtend ultra lifting eye serum concentrate€¦ · soothing and hydrating, this...
TRANSCRIPT
COLLECTION OVERVIEW
ARTISTRY YOUTH XTEND Ultra is a collection of
ultra-pampering, ultra-rich skincare developed to
meet the needs of mature skin.
The key ingredient is a patented Red Caviar
Concentrate that works by micro-cleansing
accumulated damage within the skin’s surface and
rebuilding skin’s youthful surface microstructure.
A youthful, rosy glow is revealed while over time a
lifted look is restored.
The Collection Results:
After just 1 use, 94% of women demonstrated a
clinically measured improvement in smoothness.
In 2 weeks, 82% of women saw a more restored,
youthful tone brought back to their skin.
In 4 weeks 80% of women noticed a firmer,
plumper complexion.
In 12 weeks, 80% of women noticed a lifted look
with restored youthful contours.
KEY PRODUCT MESSAGE
Soothing and hydrating, this lightweight pearlescent serum gives the delicate eye area a brighter, lifted
and firmer look over time.
1
After one use, women noticed the
skin around their eyes felt firmer.
Nourishing, fragrance-free formula
hydrates on contact.
Lifting Eye Serum Concentrate gives
the area around the eyes a soothing
spa-like treatment.
Skin around the eye area appears
brighter with a firmer, lifted look over
time.
PRODUCT OVERVIEW
TM
ARTISTRY YOUTH XTEND Ultra Lifting Eye Serum Concentrate
FEATURES / BENEFITS
FEATURE BENEFIT
Infused with patented Red Caviar Concentrate, a
state-of-the-art, multi-functional ingredient. Helps rebuild the skin’s surface microstructure for a visibly firm and lifted look.
ARTISTRY Exclusive Micro-X6 Peptide Helps reduce the appearance of fine lines and wrinkles
Micro-lifting ingredient blend: Sunflower Seed Cake,
Barley and Cucumber Extract
Helps promote the formation of naturally occurring lipids in skin’s deepest surface
layers to help support and cushion skin’s surface microstructure for more defined
facial contours.
2
TM
PRODUCT USAGE
Before use gently shake product then unscrew closure, slowly press and release button to draw product
up into dropper. Do not apply the product directly to the eye using the dropper. Rather, press button to
dispense one precious drop onto the tip of your ring finger. Lightly smooth under the eye and around the
orbital bone, avoiding direct contact with the eye. Apply AM and PM.
Follow with ARTISTRY YOUTH XTEND Enriching Eye Cream.
ARTISTRY YOUTH XTEND Ultra Lifting Eye Serum Concentrate
TARGET CUSTOMERS
THE ARTISTRY YOUTH XTEND Ultra woman is in her
40’s and beyond. She is mature, sophisticated and
regimented in her approach to skincare.
CONVERSATION STARTERS
When you are engaging in a selling conversation with a
customer, start by asking questions about her skin care
regimen and her experience with anti-aging skincare
products—currently or in the past.
TECHNOLOGY
Tell me about your skincare; what do you use now?
What concerns do you have? What results are you looking for?
Do you know anyone who is concerned with dullness, wrinkles and lifting? I have
something I’d love to show them.
Can I show you a way to achieve more contour, lift and radiance?
I have an eye serum that helps the eye area appear brighter with a firmer, lifted
look over time. May I show you?
3
Red Caviar Concentrate is a powerful, naturally
sourced ingredient that helps damaged skin
reclaim a more lifted and firm look as it helps the
complexion regain a healthy-looking, rosy glow.
It does this by micro-cleansing the accumulated
damage within the skin’s surface.
Once the damage is cleared, more effective skin
rebuilding of skin’s surface microstructure can
take place, giving a more firm, lifted look.
Firmness and elasticity are strengthened so that
skin feels tighter and bouncier. TM
ARTISTRY YOUTH XTEND Ultra Lifting Eye Serum Concentrate
Ingredient Sourcing Story: The ARTISTRY YOUTH XTEND Ultra patented Red
Caviar Concentrate was discovered in the salmon hatcheries of Norway’s majestic and
pristine glacial fjords. This concentrate, comprised of proteins, polypeptides and
enzymes, gently nourishes the salmon while inside its eggshell, yet is strong enough to
help digest the eggshell, allowing the salmon to break free. After the salmon hatches,
this naturally-occurring blend is released into the water where it is harvested. Red
Caviar Concentrate has been analyzed by ARTISTRY scientists in laboratory and
clinical testing and has been proven to have advanced anti-aging skincare properties.
This sustainably sourced concentrate has the unique ability to be strong and
efficacious, yet nurturing and gentle to mature skin.
She has noticed the advanced signs of age on her skin, particularly a loss of
firmness and a dull, sallow complexion. She is attracted to skincare products
that offer strong benefits, especially those that talk about reparative functions,
such as lifting, firming and providing a healthy-looking, glowing complexion.
CROSS SELLING PRODUCTS
Specific Cross Selling Opportunities:
ARISTRY YOUTH XTEND Ultra Lifting Essence
Concentrate – This silky essence helps lift and firm skin’s
appearance, imparting a dramatically younger-looking,
newfound rosy glow.
4
ARTISTRY YOUTH XTEND Ultra Lifting Cream – This
intensely rich and profoundly nourishing cream deeply
moisturizes for skin that feels soft and supple with a rosy,
healthy-looking glow.
TM
ARTISTRY YOUTH XTEND Ultra Lifting Eye Serum Concentrate
FOLLOW-UP
After 2 Days:
Follow up with your customer two days
after she has received the product to see
how she likes it
Also, make sure the customer is using the
product correctly…more is not better. “Tell
me how you are using it?”
After 2 – 3 Weeks:
Ask your customer if she has noticed a
difference in her skin after using the
product.
This is also a great time to overall feedback
on the product and recommend another
ARTISTRY YOUTH XTEND Ultra product,
like the ones mentioned above.
4 – 6 Weeks:
Follow up with your customer after
4 - 6 weeks to confirm her next order
has been shipped.
You may also want to take another
opportunity to cross sell an additional
product.
COLLECTION OVERVIEW
ARTISTRY YOUTH XTEND Ultra is a collection of
ultra-pampering, ultra-rich skincare developed to meet
the needs of mature skin.
The key ingredient is a patented Red Caviar
Concentrate that works by micro-cleansing
accumulated damage within the skin’s surface and
rebuilding skin’s youthful surface microstructure.
A youthful, rosy glow is revealed, while over time a
lifted look is restored.
The Collection Results:
After just 1 use, 94% of women demonstrated a
clinically measured improvement in smoothness.
In 2 weeks, 82% of women saw a more restored,
youthful tone brought back to their skin.
In 4 weeks 80% of women noticed a firmer, plumper
complexion.
In 12 weeks, 80% of women noticed a lifted look with
restored youthful contours.
KEY PRODUCT MESSAGE
This high-performance essence concentrate helps lift and firm skin’s appearance, imparting a
dramatically younger-looking, newfound rosy glow.
5
This creamy, silky formula provides
an instant surge of moisture.
In only 1 week, women began
noticing a firmer, more lifted look.
Silvervine Fruit Extract helps
increase skin’s translucency and
improve its youthful radiance.
Infuses skin with the most
concentrated level of active
ingredients for dramatic results.
PRODUCT OVERVIEW
TM
ARTISTRY YOUTH XTEND Ultra Lifting Essence Concentrate
FEATURES / BENEFITS
FEATURE BENEFIT
Infused with the highest level of patented Red Caviar
Concentrate, a state-of-the-art multi-functional
ingredient.
Micro-cleanses the appearance of damage for a healthy-looking, rosy glow.
Helps rebuild the skin’s surface microstructure for a visibly firm and lifted look.
ARTISTRY Exclusive Micro-X6 Peptide Helps repair skin for a reduction in the appearance of fine lines and wrinkles.
Silvervine Fruit Extract Helps increase skin’s translucency and improve its youthful radiance.
Micro-lifting ingredient blend: Sunflower Seed Cake,
Barley and Cucumber Extract
Promotes the formation of naturally occurring lipids in skin’s deepest surface
layers to help support and cushion skin’s surface microstructure for more defined
facial contours.
6
TM
PRODUCT USAGE
Apply one to two pumps of ARTISTRY YOUTH XTEND Ultra Lifting Essence
Concentrate evenly over cleansed skin with quick upward strokes across the face
and neck. Apply AM and PM.
Follow with ARTISTRY YOUTH XTEND Ultra Lifting Cream.
ARTISTRY YOUTH XTEND Ultra Lifting Essence Concentrate
TARGET CUSTOMERS
THE ARTISTRY YOUTH XTEND Ultra woman is in her
40’s and beyond. She is mature, sophisticated and
regimented in her approach to skincare.
CONVERSATION STARTERS
When you are engaging in a selling conversation with a
customer, start by asking questions about her skin care
regimen and her experience with anti-aging skincare
products—currently or in the past.
TECHNOLOGY
Tell me about your skincare; what do you use now?
What concerns do you have? What results are you looking for?
Do you know anyone who is concerned with dullness, wrinkles and lifting? I
have something new I’d love to show them.
Can I show you a way to achieve more contour, lift and radiance?
I have a serum to help mature skin look dramatically younger. It works with any
cream. May I show you?
Wouldn’t we love to recapture the rosy glow we used to have?
7
She has noticed the advanced signs of age on her skin, particularly a loss of
firmness and a dull, sallow complexion. She is attracted to skincare products
that offer strong benefits, especially those that talk about reparative functions,
such as lifting, firming and providing a healthy-looking, glowing complexion.
Red Caviar Concentrate is a powerful, naturally-
sourced ingredient that helps damaged skin reclaim a
more lifted and firm look as it helps the complexion
regain a healthy-looking, rosy glow. It does this by
micro-cleansing the accumulated damage within the
skin’s surface.
Once the damage is cleared, more effective skin
rebuilding of skin’s surface microstructure can take
place, giving a more firm, lifted look. Firmness and
elasticity are strengthened so that skin feels tighter
and bouncier. TM
ARTISTRY YOUTH XTEND Ultra Lifting Essence Concentrate
Ingredient Sourcing Story: The ARTISTRY YOUTH XTEND Ultra patented Red
Caviar Concentrate was discovered in the salmon hatcheries of Norway’s majestic and
pristine glacial fjords. This concentrate, comprised of proteins, polypeptides and
enzymes, gently nourishes the salmon while inside its eggshell, yet is strong enough to
help digest the eggshell, allowing the salmon to break free. After the salmon hatches,
this naturally-occurring blend is released into the water where it is harvested. Red
Caviar Concentrate has been analyzed by ARTISTRY scientists in laboratory and
clinical testing and has been proven to have advanced anti-aging skincare properties.
This sustainably sourced concentrate has the unique ability to be strong and
efficacious, yet nurturing and gentle to mature skin.
CROSS SELLING PRODUCTS
Specific Cross Selling Opportunities:
ARTISTRY YOUTH XTEND Ultra Lifting Eye Serum –
Soothing and hydrating, this lightweight pearlescent serum
gives the delicate eye area a brighter, lifted and firmer look
over time.
8
ARTISTRY YOUTH XTEND Ultra Lifting Cream –
This intensely rich and profoundly nourishing cream
deeply moisturizes for skin that feels soft and supple
with a rosy, healthy-looking glow.
TM
ARTISTRY YOUTH XTEND Ultra Lifting Essence Concentrate
FOLLOW-UP
After 2 Days:
Follow up with your customer two days
after she has received the product to see
how she likes it
Also, make sure the customer is using the
product correctly…more is not better. “Tell
me how you are using it?”
After 2 – 3 Weeks:
Ask your customer if she has noticed a
difference in her skin after using the
product.
This is also a great time to overall feedback
on the product and recommend another
ARTISTRY YOUTH XTEND Ultra product,
like the ones mentioned above.
4 – 6 Weeks:
Follow up with your customer after
4 - 6 weeks to confirm her next order
has been shipped.
You may also want to take another
opportunity to cross sell an additional
product.
COLLECTION OVERVIEW
ARTISTRY YOUTH XTEND Ultra is a collection of
ultra-pampering, ultra-rich skincare developed to
meet the needs of mature skin.
The key ingredient is a patented Red Caviar
Concentrate that works by micro-cleansing
accumulated damage within the skin’s surface and
rebuilding skin’s youthful surface microstructure.
A youthful, rosy glow is revealed, while over time a
lifted look is restored.
The Collection Results:
After just 1 use, 94% of women demonstrated a
clinically measured improvement in smoothness.
In 2 weeks, 82% of women saw a more restored,
youthful tone brought back to their skin.
In 4 weeks 80% of women noticed a firmer,
plumper complexion.
In 12 weeks, 80% of women noticed a lifted look
with restored youthful contours.
KEY PRODUCT MESSAGE
This intensely rich and profoundly nourishing cream deeply moisturises for skin that feels soft and
supple with a rosy, healthy-looking glow.
9
Women overwhelmingly agreed that
after just 1 week their skin looked
more radiant with a youthful, rosy
glow.
ARTISTRY YOUTH XTEND Ultra
Lifting Cream quickly melts onto the
skin for super-moisturization that
relieves dryness all day. Non-
comedogenic.
Restores skin’s moisture barrier.
Improves clarity and overall youthful
tone.
PRODUCT OVERVIEW
TM
ARTISTRY YOUTH XTEND Ultra Lifting Cream
FEATURES / BENEFITS
FEATURE BENEFIT
Infused with patented Red Caviar Concentrate, a
state-of-the-art, multi-functional ingredient. Micro-cleanses the appearance of damage for a healthy-looking, rosy glow.
Ultra-moisturizing ingredients: Shea Butter, Sodium
Hyaluronate and Evening Primrose OilAdds intense moisturization and helps seal in skin’s own moisture for a softer and
smoother after-feel.
Winter Cherry Ginseng Helps clarify and de-yellow skin tone for healthy and younger looking skin.
10
TM
PRODUCT USAGE
Apply an even layer of ARTISTRY YOUTH XTEND Ultra
Lifting Cream in smooth upward strokes over face and
neck. Use AM and PM after applying ARTISTRY YOUTH
XTEND Ultra Lifting Essence Concentrate.
ARTISTRY YOUTH XTEND Ultra Lifting Cream
TARGET CUSTOMERS
THE ARTISTRY YOUTH XTEND Ultra woman is in her
40’s and beyond. She is mature, sophisticated and
regimented in her approach to skincare.
CONVERSATION STARTERS
When you are engaging in a selling conversation with a
customer, start by asking questions about her skin care
regimen and her experience with anti-aging skincare
products—currently or in the past.
TECHNOLOGY
Tell me about your skincare; what do you use now?
What concerns do you have? What results are you looking for?
Do you know anyone who is concerned with dullness, wrinkles and lifting? I
have something I’d love to show them.
Can I show you a way to achieve more contour, lift and radiance?
I have an intensely rich and nourishing cream that helps skin become more
soft and supple with youthful tone. May I show you?
11
Red Caviar Concentrate is a powerful, naturally-
sourced ingredient that helps damaged skin
reclaim a more lifted and firm look as it helps the
complexion regain a healthy-looking, rosy glow. It
does this by micro-cleansing the accumulated
damage within the skin’s surface.
Once the damage is cleared, more effective skin
rebuilding of skin’s surface microstructure can
take place, giving a more firm, lifted look.
Firmness and elasticity are strengthened so that
skin feels tighter and bouncier.
Ingredient Sourcing Story: The ARTISTRY YOUTH XTEND Ultra patented Red
Caviar Concentrate was discovered in the salmon hatcheries of Norway’s majestic and
pristine glacial fjords. This concentrate, comprised of proteins, polypeptides and
enzymes, gently nourishes the salmon while inside its eggshell, yet is strong enough to
help digest the eggshell, allowing the salmon to break free. After the salmon hatches,
this naturally-occurring blend is released into the water where it is harvested. Red
Caviar Concentrate has been analyzed by ARTISTRY scientists in laboratory and
clinical testing and has been proven to have advanced anti-aging skincare properties.
This sustainably sourced concentrate has the unique ability to be strong and
efficacious, yet nurturing and gentle to mature skin. TM
ARTISTRY YOUTH XTEND Ultra Lifting Cream
She has noticed the advanced signs of age on her skin, particularly a loss of
firmness and a dull, sallow complexion. She is attracted to skincare products
that offer strong benefits, especially those that talk about reparative functions,
such as lifting, firming and providing a healthy-looking, glowing complexion.
CROSS SELLING PRODUCTS
Specific Cross Selling Opportunities:
ARTISTRY YOUTH XTEND Ultra Lifting Essence
Concentrate - This silky essence helps lift and firm
skin’s appearance, imparting a dramatically younger-
looking, newfound rosy glow.
12
ARTISTRY YOUTH XTEND Ultra Lifting Eye
Serum Concentrate – Soothing and hydrating,
this lightweight pearlescent serum gives the
delicate eye area a brighter, lifted and firmer look
over time.
TM
ARTISTRY YOUTH XTEND Ultra Lifting Cream
FOLLOW-UP
After 2 Days:
Follow up with your customer two days
after she has received the product to see
how she likes it
Also, make sure the customer is using the
product correctly…more is not better. “Tell
me how you are using it?”
After 2 – 3 Weeks:
Ask your customer if she has noticed a
difference in her skin after using the
product.
This is also a great time to overall feedback
on the product and recommend another
ARTISTRY YOUTH XTEND Ultra product,
like the ones mentioned above.
4 – 6 Weeks:
Follow up with your customer after
4 - 6 weeks to confirm her next order
has been shipped.
You may also want to take another
opportunity to cross sell an additional
product.