ARTIST ADVERT ANALYSIS

Bottom of the page has links to social network sites regarding the album; this indicates that

he has quite a young target audience and this would appeal to them more as due to the

increase n social media and new technology it would increase publicity and popularity.

One main image on the page

of his face; main focus and

attracts the reader’s attention.

It makes it immediately clear to

the reader what the subject

matter is. Ed Sheeran’s

primary audience is females,

and a close up picture has

been used to present him in an

attractive way. The picture has

a Sepia effect on it which

makes the writing and the

orange sections stand out

more. The orange has been

incorporated onto the advert

as his album cover for “Plus”

is completely orange, and it

makes it more recognizable.

The main image does not

present much to the reader

about the album, but it is a

convention of the Pop genre

as well as the music, pop

focuses on the artist’s identity.

The advert includes

information about some of the

singles that feature on the

album. This would interest the

audience as these two songs

were very popular,

mainstream songs that both

featured in the charts, so the

reader would be familiar with

these singles which could

persuade them in purchasing

the album.

There is a small image of the album cover to make it aware to readers

and people who may buy the album what it looks like, so they know

exactly what they’re looking for.

Sepia tone, orange and white

together – reflects the house style of

the digipak the orange used to link to

artists identity as he is known for his

iconic ginger hair. White text is used

as it stands out from dark colours.

The artist’s name and title of

the album are central as it is

the key information on the

page.

Has a quote and rating at the bottom

of the page to persuade the audience

that it is a good album. It has a

meaningful description to entice the

reader in, and the rating is from Q

magazine which demonstrates that it

must be a good album as it is highly

rated from a large and well known

institution.

Has a distinctive colour scheme of black and white, makes it recognizable as it is the

same colour scheme as his album. Relates to the theme of one of his most popular

songs on the album “Suit and Tie” which has the colour scheme of black and white.

Furthermore one of Timberlake’s iconic looks is to look suave and sophisticated in a suit.

Name of artists is central and

at the top of the page, black

writing contrasts against the

white background and the

large capital letters grabs the

reader’s attention.

Artist is making eye contact

with the reader; makes it

seem more personal as if the

advert is directed at you

specifically. It engages the

reader and makes them read

further on. Justin Timberlake

has a large fanbase, a large

portion of which are female;

he is seen as quite a sexual

icon and this will engage

them on a personal level.

Has a small picture of the

album cover in the corner of

the page, this is recognizable

to the reader and may attract

their interest into buying

tickets for the concert as well

as advertising the album and

persuading them to buy it .

Has social media links at the

bottom of the page to get more

publicity for himself and his tour.

His fanbase has a wide range of

ages, a lot of who are young

people who use new technology

and social media. This will target

them and so they are able to find

out more information about him

and his tour online as it is easily

accessible for them.

Information about the concert is in

very small font. This is because the

reader would usually go online to

find out more information, therefore

it does not need to be displayed

largely on the page. The main focus

is the artist himself and not other

information such as ticket prices,

where you can get the tickets etc.

so it does not need to be displayed

clearly on the page.

Has names of other artists that will

also be performing at his concert;

this would interest the audience as

they are of the same genre and they

are well known singers. Their

names aren’t as large as Justin

Timberlake’s as he is the star of the

show whereas they are not as

important.

Body language of artists, isn’t

showing his face to the

audience. This is unusual as

typically the artist shows his

face as part of pop identity to

engage the reader,

sometimes making eye

contact. Eminem hasn’t done

this as because he is part of

the rap genre, he presents

himself in a different way. In

addition to this Eminem is

such an iconic and

revolutionary artist in the

music industry that he does

not need to show his face as

everyone already knows who

he is.

Black and white colour

scheme draws the reader’s

attention to the main image in

the centre of the page as the

dark image stands out against

the white background. This

also applies for the artist’s

name at the top of the page,

which is in large capital letters

and is central so it engages

the reader.

The position that the artist is

standing in presents his

identity as it shows off the

clothes he is wearing; he has

his hood up, high top trainers,

dark jeans, a hoodie and a

watch which are all

conventions of what a typical

rap artists would wear. This is

a social norm for this genre of

music.

Has several websites listed

for applying for tickets as due

to the increase in the

advances in technology this is

the most popular way to apply

for tickets. Eminem has a

large target audience, the

majority of which use

smartphones and social

media so this would appeal to

them. Furthermore it has his

website written at the bottom

of the page so readers can

easily access it on their

phones and tablets for more

information about the concert.

“TICKETS ON SALE FRIDAY 9 MAY AT 9AM” has been put into a black box with

white writing to separate it from the rest of the text as this is important. Due to the

popularity of Eminem customers will try to buy tickets as soon as they are on sale

and so it has been made clear to them when it is possible to purchase tickets.

Everything has been

positioned centrally on the

page to make it look

organised, clear and so it has

a consistent look so the

reader can easily take in the

information.

Similar Conventions Different Conventions

The main focus of the advert is the artists, which is in the centre of the page to direct the reader’s attention.

Have different colour schemes; Ed Sheeran’s uses colours which relate to his album such as orange, whereas the other two adverts are black and white.

All have links to different websites or social media sites; they all have a target audience which use social media and new technology which enables them to easily access these sites.

In Eminem’s advert he does not show his face whereas the other two artists show their face to engage the reader and to get them interested.

All the text has been positioned centrally so the reader can easily read the information as it is organised and clear.

Different camera shots have been used for each artist; Ed Sheeran uses a close up shot; Justin Timberlake uses a mid shot and Eminem uses a long shot.

All discuss the albums and songs of the artists as this would appeal to audiences which are fans of the artists as they may have the album or have heard their songs; they would identify with the songs and it would persuade them to purchase tickets to the concert or the album itself.

Justin Timberlake and Eminem’s adverts are both advertising upcoming concerts; Timberlake’s states the other singers that are performing whereas Eminem’s does not, leaving the reader wanting to know who is supporting him.