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Artix 4.0 Think Big. Start Small. Scale Fast.

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Page 1: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Artix 4.0Think Big.

Start Small.Scale Fast.

Page 2: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

IONA and Artix in 2005Launched 3.0

Open Source Celtix

Eclipse STP

Thought leadership with JBI and SCA

Artix Customers:

50+ Total Customers, 29 New Customers in 2005

Focus on Telecom Vertical Has Been Successful

Expanding Partner Ecosystem:

Satyam, Wipro, CSC, Bearing Point, Sun Microsystems, NEC, …

Artix Revenue Growth 120% Year Over Year

Artix is 20% of IONA’s Revenue and Growing

Page 3: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Today – Artix 4.0

Artix Capabilities continuing to promote Generate Greater ROI

Decrease Operating Costs

Streamline IT to Be More Responsive to Changing Business Needs

New FeaturesService Orchestration

Reliable Messaging

Data Services

New Mainframe Capabilities Including Unified UI

Page 4: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Customer Mandate:What Customers are Telling IONA

“I invested significantly in software over the past 10 years and didn’t get my money’s worth. I require a greater ROI on my existing and future IT assets and investments”

“I need to offer my clients and customers new products and services while driving down my annual IT operating costs”

“I have to modernize and streamline my IT environments to make them more agile without ‘ripping out’ and replacing my existing mission critical systems”

Page 5: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

What is Artix, Why it can helpArtix is an ESB….

So what? What's the difference?

Artix is:Light weight

High performance

Extensible

How light weight is light weight?

How High Performance is High Performance?

How extensible is extensible?

Page 6: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Light, Fast, and ExtensibleLess is More!

Memory usage as small as 20M-30M

3x to 4x Faster compared to EAI/J2EE Adapters

All features are plug-insLoad only the features you need, buy only the features you need

Message Format

Routing

Transport

Transformation

Page 7: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Artix Runtime

IIOP TunnelPlug-in

CORBA/IIOPPlug-in

TibcoPlug-in

TuxedoPlug-in

MQ, JMSPlug-in

HTTP/SPlug-in

IncomingMessages

ServiceServiceRegistryRegistry

CORBA (Orbix,CORBA (Orbix,ASP, ASP, VisibrokerVisibroker))

CORBA (Orbix,CORBA (Orbix,ASP, ASP, VisibrokerVisibroker))

MQSeries, JMSMQSeries, JMSMQSeries, JMSMQSeries, JMS

TuxedoTuxedoTuxedoTuxedo

Tibco RVTibco RVTibco RVTibco RV

33rdrd Party Web ServicesParty Web Services(.NET, J2EE)(.NET, J2EE)

33rdrd Party Web ServicesParty Web Services(.NET, J2EE)(.NET, J2EE)

TransactionTransactionPropagationPropagation

SecuritySecurityPropagationPropagation

MessageMessageRoutingRouting

Synch/Synch/Asynch Asynch BridgingBridging

ProtocolProtocolBridgingBridging

PayloadPayloadMappingMapping

CoreCoreServicesServices

IIOPTunnel

CORBA/IIOPPlug-in

TibcoPlug-in

TuxedoPlug-in

MQ, JMSPlug-in

HTTP/SPlug-in

OutgoingMessages

CORBA (Orbix, ASP, CORBA (Orbix, ASP, ASP Mainframe, ASP Mainframe, VisibrokerVisibroker))

CORBA (Orbix, ASP, CORBA (Orbix, ASP, ASP Mainframe, ASP Mainframe, VisibrokerVisibroker))

MQSeries, JMSMQSeries, JMSMQSeries, JMSMQSeries, JMSMQSeries, JMSMQSeries, JMS

TuxedoTuxedoTuxedoTuxedoTuxedoTuxedo

Tibco RVTibco RVTibco RVTibco RVTibco RVTibco RV

33rdrd Party Web ServicesParty Web Services(.NET, J2EE)(.NET, J2EE)33rdrd Party Web ServicesParty Web Services(.NET, J2EE)(.NET, J2EE)

IIOP, RMIIIOP, RMI--IIOPIIOPIIOP, RMIIIOP, RMI--IIOPIIOPIIOP, RMIIIOP, RMI--IIOPIIOPIIOP, RMIIIOP, RMI--IIOPIIOP

Plug-in Architecture/Multi-channel

Page 8: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Before Artix - Server-centric, Hub-based

Page 9: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

After Artix: Supporting Diversity

Page 10: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

But Why is distributed better than Hub?

EAI vendors promoted the hub approach for integration

Because it "looks" cleaner on paper

But if you think about it more, it does not make sense

Why did we get away from mainframe to network (and then internet) computing?

Why did we changed from client-server to P2P, grid computing

Answer: Distributed is more efficient, low cost then centralized computing

Page 11: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Still not convinced?Michael Herr, IT Director of Deutsche Post, envisions SOA as "City Planning"

Let's look at a real world comparison between Hub vs. Distributed Architecture

Page 12: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

City Planning, a real world example

Paris Vancouver

Page 13: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Distributed & Standards-Based Approach Provides 3 Key Benefits. Artix is

Technology-NeutralUse any messaging system or protocol

Employ best-of-breed solutions from different vendors

For Incremental SOA AdoptionTechnical: Service-enable existing systems one at a time

Economic: Pay as you grow, buy just what you need when you need it

Dynamic & AdaptableChange endpoint functionality in-place

Add features when they’re needed

Fully Distributed Approach

Page 14: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Product Principles Address Customer Need

Fully Distributed Approach

Dynamic & Adaptable

Incremental SOA Adoption

Technology-Neutral

Lower IT Operating Costs

Streamline & Modernize

Increase ROI

Customer Mandate

Page 15: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

New Features in 4.0 

BenefitsFeatures Technology-Neutral Enables Incremental

SOA AdoptionDynamic and Adaptable

Orchestration

BPEL-based orchestration at the endpoint  

Multi-protocol and multi-platform support Compose services from sub-services available on different platforms  

Ability to deploy at endpoints or as a lightweight intermediary eliminates need for centralized server

BPEL meta data is easily changed Orchestration flows can be updated without code changes

WS-ReliableMessaging Web Services StandardReliable SOAP over HTTP

Eliminate dependency on costly proprietary messaging

Delivered as a plug-in when you need it. 

Automatically loaded based on WSDL configuration.  

JMS Included Standard Java Messaging API

Still able to use any JMS, independent of vendor

JMS is one of many messaging systems supported

Easy to adopt SOA without additional message system licenses No need for an existing messaging system

Use JMS when needed – optional

QoS independent of messaging system 

Data ServicesEases secure access, integration, and exchange of existing enterprise data in an SOA environment.

Use any protocol to query and update databases.

Connect existing valuable data assets, even small, custom-built data stores, to your SOA without code.

Manipulate data sources, change queries easily from within Eclipse

Page 16: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Service OrchestrationWhat: One service from many

Page 17: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Service Orchestration = BPEL + Artix Integration

Who: discussing versioning or refactoring, code-free. Sometimes confused with BPMValue: Reduces costs to assemble composite services (save 4 figures / service), eases repartitioning with BPM, decreases capacity requirements for hubs (save 6 figures)End result: allows greater set of use cases to be end-point oriented with superior QoS; no coding

Page 18: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Reliable MessagingWhat: Guaranteed message delivery

Page 19: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Reliable MessagingWho: customers emphasizing loose coupling between endpointsValue: eliminate license fees otherwise paid to IBM, Tibco, or Sonic (save 4-5 figures / CPU), saves additional administration costs (4 figures / CPU)End result: Use built-in JMS or WS-RM to get away from relying on MOM's proprietary protocols ; Things to note

JMS standardizes the API and the capabilities, not the wire protocol WS-ReliableMessaging standardizes the wire protocol, not the API – we ship our own engine

Page 20: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Data ServicesWhat: Present databases as services

Page 21: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Data ServicesCues: wants code-free solution for DB appsValue:

Cost to develop, test, and maintain service enablement (4 figures/service)Eliminates cost for database upgrades needed to get service enablement (save 4 - 5 figures / CPU) plus other costs and politics

End result: Make your most valuable data assets more accessible and useful; Visually define database connectivity without code

Page 22: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Web Services ManagementWhat: Monitoring and Policy Enforcement for Web Services

Page 23: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Web Services ManagementCues: IT Governance and SLA concernsValue: Eliminates cost to hand-tool SLA and address Compliance concernsEnd result: Different levels of Management Strategy (next slide)Things to Note:

We provide plugins for policy enforcement and basic management consolePartnering with AmberPoint (Nano Agent)

Page 24: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

The Artix Management StoryEnterprise

Managing the Enterprise through Artix plug-ins that connect to BMC Patrol, Tivioli, HP OpenView

Web ServicesSOA Management through Partnership with AmberPoint and support for CA-WSDM

Support for DeveloperEclipse Management Console for low level Lifecycle management of Artix Container and ServicesJMX Instrumented Artix Services - interestingly JMX is being adopted by major EMS vendors

Page 25: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Artix 4.0 - new levels of QOSMassive increases in Performance since 3.0Transport Neutrality with WS-Addressing

Connect SOAP, MQ, TUXEDO, JMS, CORBA together using W3C StandardRequired for WS-ReliableMessaging - also in 4.0

Service Lifecycle and Performance MonitoringArtix Management ConsoleJMX Instrumentation for Artix Services and Endpoints

Transaction Enhancementsdesigned to be compatible with a variety of different underlying transaction systems

FTP TransportMajor IT systems still rely on Batch Processing using FTP

Artix Security Advanced hides the complexity of using 3rd party backend Security systems e.g. JAAS, RACF, TLS, HTTPS, Kerberos, Microsoft Active Directory

Page 26: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Improved Support for z/OSCustomers want to leverage their existing mainframe PL/I, CICS and IMS services, via SOAP/HTTP or SOAP/MQ

IONA has the expertise to service-enable mainframes in a secure and extensible way

Promotes use of mainframe assets as equal citizens in SOA and expands customer ability to take holistic view of SOACommon tooling and no requirement to change existing applications

Page 27: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Commitment to StandardsSuccessfully demonstrated Artix at the Microsoft “Windows Communication Foundation” Interoperability Plug-Fest (March 2006)

Only vendor with working WS-AtomicTransactions

Completed the BEA Validation Program, fully demonstrating the ability to inter-operate with BEA's Weblogic 9.0 and AquaLogic Service Bus 2.1.

Connects AquaLogic to CICS and IMS-based mainframe environments

Page 28: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Feature Summary (Partial)Payload Format SupportSOAP (with attachments)CORBAXMLFixed record lengthFMLTibMsgTagged

Transport SupportJMS and WS-RM includedHTTP(S)IIOP(S)FTP TransportIBM® WebSphere MQ®TIBCO® RendezvousTMBEA TuxedoTM

Enterprise CapabilitiesBPEL orchestrationData servicesRoutingHigh availability failoverTransactions (WS-AT/C)WS-Addressing support

Platform InteroperabilityBEA WebLogicTMIBM® WebSphere®JBoss®Microsoft .NET (server and client)IONA OrbixBEA TuxedoTMIBM® CICS/IMS

Page 29: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

IONA’s Open Source Strategy

Change the Market Dynamics

Drive the adoption of SOA projects

and Infrastructure

Create demand for our commercial offerings

Disrupt established competition

Partner with Established Leaders

Object Web – the leader in open source middleware

Eclipse Foundation – the leader in open source tooling

IONA will take a strategic role in both these

communities

Page 30: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

Open Source SOA Tools

SOA Tools Platform Project (STP) is an open

source tooling project, that will toolArtix / Celtix, the SOA System / Network

… and the next generation of SOA infrastructure

IONA leads SOA tools platform project

STP unifies the vendors in the SOA market making it

possible to have an eco-system of interoperable SOA

services

IONA will be in the front and centre of the SOA System/

Network fabric

among others…

Page 31: Artix 4.0 Think Big. Start Small. Scale Fast.. IONA and Artix in 2005 Launched 3.0 Open Source Celtix Eclipse STP Thought leadership with JBI and SCA

The SOA Backplane

Security Management Adapters

Development Tools

= Common Features

Life Cycle Management Tools

Orchestration Policies

ExtensibilityFramework

= Advanced Features

Communication (SOAP, IIOP, JMS, MOM, RPC, ORB, TPM)

Mediation/Transformation

Routing/Addressing QOS

= Minimal Features

Registry

Celtix Run Time

Naming

Artix 4.0 Artix 4.0

SOA Tools Project

Artix Run Time

Artix Plug Ins