artwork guide - uk€¦ · title: artwork guide created date: 7/19/2018 11:19:11 am

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Artwork Guide BRAND . MANUFACTURE . SUPPLY

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Page 1: Artwork Guide - UK€¦ · Title: Artwork Guide Created Date: 7/19/2018 11:19:11 AM

Artwork Guide

BRAND . MANUFACTURE . SUPPLY

Page 2: Artwork Guide - UK€¦ · Title: Artwork Guide Created Date: 7/19/2018 11:19:11 AM

Since 1977, House of Flags has been a one stop shop for all our customers’ marketing solution needs.

We have our own advanced digital printers, stock holding facilities and a dedicated installation team. This enables

Recently we have also released a new buying portal to stream line purchasing for customers.

Page 3: Artwork Guide - UK€¦ · Title: Artwork Guide Created Date: 7/19/2018 11:19:11 AM

Acceptable File Formats:AI (Adobe Illustrator)

EPS

PDF

SVG

File Type and Image Quality

know a little bit more about image types and to positive and negatives behind them.

How we create artwork

This guide is for your assistance to help you create great artwork that will lead to minimal risk of problems during our printing process. This is not an exact guide but an overview to help make the transition from digital to print easier for you. It will cover topics such as file types, image quality and size, scaling images, templates and the dos and don’ts when creating printable artwork.

For our print methods we ideally prefer to use artwork created in Adobe Illustrator (.ai) or similar programs that can create vector graphics or file types like SVG (Scalable Vector Graphics) or EPS (Encapsulated PostScript).

As we use large format printing, trying to increase the size of a small image may lead to poor quality printing. This may not be show on a computer screen but printing may provide different results.

There are normally two image types, vector, which you can create in programs like Adobe Illustrator and raster images.

Contact01480 861 [email protected]

Page 4: Artwork Guide - UK€¦ · Title: Artwork Guide Created Date: 7/19/2018 11:19:11 AM

Vector or Raster?

We prefer vector files as they contain files that can be enlarged without compromising on quality.

If you place a raster image into Adobe Illustrator or similar program and saved the file as a vector file, it does not change the raster image into a vector file.

Therefore, if you would like to use a raster file we would recommend you follow the DPI in the next section.

Contact01480 861 [email protected]

VectorThese types of images are broken down into seperate objects. These are scalable without compromising on the quality of the image. No matter how much you enlarge it the quality will stay the same.

RasterRaster image files are as follows: BMP, TIFF, GIFF and JPEG. They are normally larger in size that vector graphics. These are harder to enlarge whilst keeping the same quality. For example, if you were to zoom into a JPEG you will start to notice pixelisation and a lack of quality.

Page 5: Artwork Guide - UK€¦ · Title: Artwork Guide Created Date: 7/19/2018 11:19:11 AM

For PC

On a windows computer you just need to right click on the image, then click

dimensions of the image.

For Mac

has been open click on tools and then show inspector. This will provide you

and the physical dimensions of the images.

DPI

DPI (dots per inch) is used to measure the detail of an image. For instance a photo at 300dpi will have more detail that the same photo at 150dpi.

If you are using a raster image we would recommend that you create a file to the exact size of the product you want at 150dpi or half the size at 300dpi.

We recommend this as when we enlarge the image it will not compromise the quality.

Contact01480 861 [email protected]

Page 6: Artwork Guide - UK€¦ · Title: Artwork Guide Created Date: 7/19/2018 11:19:11 AM

Bleed

Bleed is an area of the print that is cut off to create the final artwork in print form.

This helps to allow for any movement in the material, inconsistencies in design, cropping, trimming and sewing.

Our standard bleed for all our designs is 10 mm on all sides. This is because we are creating large format prints and a 10 mm bleed will ensure that alrtwork is cut correctly to ensure no visible unprinted areas.

Contact01480 861 [email protected]

Using our templates

Here at House of Flags most of our products are rectangular by design, so designing using our templates is very easy. However, some of our products have specific sizes which cannot be changed, for example:

Feather Flags / Pop Out Banners / Fabric Tension Display Stands

Artworks made on Puzzleflow, our online shop, do not need bleed as this is already included in the templates.

Page 7: Artwork Guide - UK€¦ · Title: Artwork Guide Created Date: 7/19/2018 11:19:11 AM

Do’s and Don’ts

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Do’s

Double check your artwork before submission.

Make sure you artwork is in an acceptable format.

If you are using a JPEG or other raster files, please ensure the physical size and dpi is correct for large format printing.

Label files correctly so we can easily identify them.

Don’ts

Don’t assume that because it looks good on a computer screen that it will look the same when it is printed.

Don’t send files that are not in the accepted formats as they will delay the printing process.

Don’t try and enlarge small raster files as this will compromise the overall print quality.

Page 8: Artwork Guide - UK€¦ · Title: Artwork Guide Created Date: 7/19/2018 11:19:11 AM

FAQ’s

Contact01480 861 [email protected]

Q: What is an AI or EPS file?A: These are vector files that can be scaled without comprimising the quality of the artwork or images. We prefer to use these types of files as they are more accurate for large format printing.

Q: What are outlined fonts?A: Outlined fonts are the outline of the type face you have used. This creates an outline around each character in a geometrical format. Creating an outline meas that the font is then changed into a graphic. This means we do no need the font you have chosen installed on our system. However, it would also make the text uneditable.

Q: What is DPI and why does it have to be 150dpi?A: As explained in our section on DPI, this refers to the dots per inch in a raster file. This relates to the image quality. We have a specified format which at same size it is 150dpi, at half the size it is 300dpi. It has to be within this scale as we print large format products and the dpi will affect the quality of the print.

Q: What does pixelated or bitmapped mean?A: Only found on raster files, pixelated and bitmapped means that the image quality is low for our prints. For example, if you were to enlarge a JPEG it may display some fuzziness. The image will become blurred when enlarged, due to the number of pixels in the file.

Q: What are linked files?A: If you have imported a file into a graphic design program like Adobe Illustrator, this image will be linked to a file on your computer or network. Therefore, when this artwork is sent to use the program will be looking for that file. We recom-mend that you send the linked file along with your artwork or embed the image into your artwork so no link file is needed.

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on hand to help you choose.

House of Flags

River Road, Bicton Industrial Park, Kimbolton, Cambridgeshire, PE28 0LQ

01480 861 678