as best practices summit v2

Dean EvansVice President, Field Marketing,

The Cobalt Group

You will learn:- Internet Marketing that

generates high-quality leads- Maximizing lead generation

from your Web site- Maximizing third-party

automotive sites- Metrics that matter: Focus on

return on investment

David KainPresident, Kain Automotive Inc. Internet & BDC Training

Specialist

You will learn:- Mapping out the best Internet

sales process- E-mail templates for the best short and long-term

communication- Phone script elements that turn

leads into appointments- Recruiting, hiring and

compensating for results

SeanWolfi ngtonOwner, BZResults.com

Case Study: How to use BDC/Internet departments to sell 100

- 500 extra cars a month.

You will learn:- How to set up a successful

BDC/Internet department- Use the Web to promote all your

profi t centers- Use the Web to drive showroom

& phone traffi c- Sell old stock, vehicles & parts

inventory- Use e-mail marketing to drive

more traffi c for zero cost

Chip PerryCEO and President,

AutoTrader.com

Internet Advertising Best Practices

You will learn:- How AutoTrader.com’s top performing dealers get their

outstanding results- Take home examples of

effective merchandising you can put to

immediate use

Scott JosephPresident & CEO,

J&L Marketing, Inc.

Case Study: New marketing strategy focuses on steady long

term growth. Dealership’s market share increases from 8% to

32% and grows net profi ts from $170,000 to over 2.2 million in

just two years

You will learn:- A growth strategy to grow your

profi t a minimum of 33% per year- New promotions strategy using

personalized Web pages and direct mail

- How to increase your fl oor traffi c during your slowest days

of the week

David ThomasOwner, Subaru of Dallas

Case Study: How I lowered my advertising expense and increased my market share

You will learn:- About ‘Mooch Marketing’- Ways to advertise for free

-Low-cost marketing ideas that get noticed

- How to run events that get you noticed

- How to generate car reviews in your local paper

Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com

Tuesday and Wednesday, November 7th and 8th 2006, at the Venetian Resort and Hotel, Las Vegas, NV.

Dealers & Managers Only!

Two days of intense learning. Dramatically improve your results.

Limited Seats,Register Today!

Case studies from successful dealerships across the country.

Classroom styles seating only $595. Special Venetian room rates for $209 per night.

Speakers and times subject to change

VSUMMITBEST PRACTICES

LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES

Ralph PagliaCRM/eBusiness Director,

Courtesy Chevrolet

Case Study: How Courtesy Chevrolet’s business and CRM teams grew to over 400 vehicle

sales per month

You will learn:- How to grow your CRM and

Internet teams- What to measure, and how to collect the data...Performance

metrics that matter- Create a true CRM Profi t Center

- Manage your own SEM and online ad campaigns

- Use your BDC as a safety net for the Internet sales team

Roy ReutterSheehy Auto Stores

Case Study: Sheehy.com increases leads from 400 - 2400

per month

You will learn:- How to increase leads and sales

volume without increasing lead expense

- Improve sales and reduced cost per sale at the same time

- Improve profi tability by improving the quality of leads through your

own site- increase closing ratios and

average gross profi t with profi t improvement

- Sell old stock units via the Web

Tony RimasRed McCombs

Case Study: Grow your Internet department through a defi ned process, effi cient staffi ng, and

strategic advertising

You will learn:- How to structure and staff low

volume of high volume dealership locations

- Create a process to support your customers and staff effi ciently

- Increase ROI through inventory selection and lead allocation

- Streamline online advertising to maximize Web site conversion

Mark TewartPresident, Tewart Enterprises

You will learn:- How to engage customers

intelligently while learning how traditional “meet and greet” strategies can reduce sales

- How to increase professionalism, write-ups and sales by eliminating

“Deal Killer” questions- How to defi ne and implement 5 universal laws that increase sales- How to improve gross profi ts by

implementing better proposals- How to reduce customer confl ict

and increase sales and gross profi t through better handling

of price, payment and negative equity objections








Experience real Case Studies that can help your dealership immediately.

Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com

VSUMMITBEST PRACTICES

LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES








The AutoSuccess Best Practices Summit V tickets are now available. To register, please fi ll out completely the following information and fax toll free, 866.665.7936. If you would wish to pay by check, please mail this form and check to: AutoSuccess Magazine, 3411 Pinnacle Gardens Drive, Louisville, Kentucky 40245.

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