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The Leading International Security Magazine for Professional Buyers.

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Riding on Security Solutions to Safety

Market update

viewpoint

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Promises, Projects, and Politics— Asia’s Three Ps Stabilizing the Region

Surveying Trends in the Security Integration Market

vertical Market

Amusement park operators are constantly working to find better, easier, and more efficient ways to manage their premises. To that end, operators can be aided by a variety of security technologies, such as video surveillance, access control, RFID, and biometrics to crack down on ticket fraud, control crowds, and enhance the customer experience.

Jan 2015

Turning Security Into Useful Management Tools at Amusement Parks

BY William Pao

BY William Pao

Taking a look back at 2014, a&s took a peek at how the Asian security industry has been impacted by several events over the past year, both good and bad.

In today's world, end users demand for expertise and interoperability, forcing system integrators to emphasize on seamless integration for optimal perfor-mance and automation.

While security products can help with theme park management, operators still rely on them for the original purpose that they were designed for: keeping premises safe and secure.

Over the past two years, India’s economy has been slow, mainly as a result of investments grinding to a halt due to the election.

Singapore, one of the most innovative countries in Asia Pacific, is taking matters into its own hands.

Japan, one of the largest economies in the world, is taking measures to hike itself back on the fast track to a thriving economy.

BY Steve Chin

BY Farpointe Data

India: Land of Opportunities, in 2015

Singapore Holds the Smart Key to Success

Seeing Opportunities in Japan

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BY Lisa Hsu

BY Lisa Hsu

BY Lisa Hsu

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Special RepoRt

BuSineSS talk

Stepping Into

The Upsides of Upselling

A new year brings new trends. Many of the trends from 2014 have since turned into industry standards, such as HD resolution and IP surveillance; however, new ones have emerged to keep the security industry on its toes in 2015.

Jan 2015

Contents................................P.14 Editor’s Note .........................P.18 Corporate News ....................P.20 Products of the Month ..........P.28Show Calendar ......................P.94 Show Spotlight .....................P.92 New Products ........................P.88Companies in This Issue ........P.95

BY Eifeh Strom

Upselling, a traditional business technique, has also found its way into the security industry. Through this, the markets have become much more prevalent, especially as the economy and technology continue to advance and evolve.

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P.40BY Steve Chin

Video Surveillance in 2015New Trends:

BY Israel Gogol, Freelancer

pRoduct exploRation

Viewpoint

SMaHoMe

New Prospects for Building Management and Security System Integration

Samsung Techwin Sale Again Attests to Industry Consolidation

Smart Home In the US: Easier Access, Tougher Game

Combining security and building management gives an additional layer of information and operational capabilities. A growing number of network-based solutions will increase the benefits of building management systems and security integration.

Samsung Techwin was sold to Korea’s Hanwha Group, which adds another shock to the whole security industry.

The traditional home automation market, offering pricey and intelligent systems, is often ranked as high-end for luxury homes.

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BY John Shi

BY a&s SMAhome

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New Year, New Perspective

Parson Lee Publisher & Managing Director Joseph Lee General Manager John Shi General Manager Editorial General Press [email protected] Lai Editor in Chief [email protected] Chang Senior Consultant [email protected] Strom Senior Editor [email protected] Chin Reporter [email protected] Pao Reporter [email protected] Hsu Reporter [email protected] Chen Coordinator [email protected]

Art Design

Gaven Lee Executive Designer [email protected] Chang Designer [email protected] Wu Designer [email protected]

Circulation & Subscription Michelle Shih Coordinator [email protected]

Corporate Management

Collins Yuan Group Manager [email protected] Pin Account Manager [email protected] Lee IT Manager [email protected]

asmag.com Jerry Wu Assistant Manager [email protected]

Secutech Peggy Wu Trade Fair Manager [email protected] Lin Manager [email protected] Tsai Project Manager [email protected]

International Advertising [Headquarters] Juihui Lin Manager [email protected] Yang Operation Officer [email protected] Fang Coordinator [email protected]

[Branches & Representatives] Bobbie Ferraro USA/Canada [email protected] Pattuelli Europe (Italy) [email protected] Cavus Europe (Turkey) [email protected] Consolos Europe (U.K.) [email protected] Hadzic Southeast Europe [email protected] Gandhi India [email protected] Lai China [email protected]. C. Suh Korea [email protected] Komori Japan [email protected] Thu Ha Vietnam [email protected]

a&s International, published by Messe Frankfurt New Era Business

Media Ltd., is a monthly professional publication for channel players

in the worldwide electronic security industry since 1997. It updates

importers, distributors, OEM/ODM searchers, system integrators

and other product purchasers on product sources and identifies

developments in CCTV, Digital Surveillance, Access Control,

Biometrics, Intrusion Alarm, Intercom/Video Doorphone, Home

Automation and other fields relevant to electronic security.

Messe Frankfurt New Era Business Media Ltd. Taiwan Branch: 2F, No. 8, Lane 360, Sec. 1, Nei-Hu Rd.,Taipei 114, TaiwanPhone/886 2 2659 9080Fax/886 2 2659 9069Website/www.mfnewera.com

Messe Frankfurt New Era Business Media Ltd., a company formed by Messe Frankfurt (HK) Ltd. and former A&S Group in 2009, is an integrated media service provider in the security industry. Our service covers magazines, Web sites, events and trade shows. The portfolio of a&s magazines includes a&s International, a&s Asia (above published in English), a&s China, a&s Installer, a&s Solution, and a&s Taiwan (above published in Chinese). a&s Turkiye, a&s Adria, a&s Italy, a&s India, a&s Japan and a&s Vietnam are licensed editions.

Advertisers are responsible for their own advertisement content. The publisher is not liable for any legal, image, patent or trademark disputes from advertisements or among advertisers.Legal consultant: Julia S.H. Yu, Attorney at Law, First Law & IP Offices

Copyright© 2015 Messe Frankfurt New Era Business Media Ltd. All rights reserved. No part of this magazine may be republished, reprinted or redistributed in any forms, including electronic, without written consent from the publisher.

ISSN 1997-6267中華郵政北台字第1571號 執照登記為雜誌交寄

For changes of address or subscription problems, contact us at [email protected]

I wish everyone had an awesome New Year holiday. Right before year 2014 came to an end, Avigilon acquired ObjectVideo’s entire patent portfolio and licensing

program, which brought a big impact to the industry. This is truly a smart merger and acquisition for Avigilon and ObjectVideo. Now, Avigilon has much more competitive analytics and their rivals have to pay them for licensing fees. By leveraging ObjectVideo’s patents, the company will easily compete against its rivals for upcoming projects around the world. However, I agree with some experts in the industry that the acquisition might have a negative influence on the industry. Video analytics has played a main role in a video surveillance system and will continue to in the future, especially for big data and the Internet of Things. Now, a company like Avigilon owns all the patents; it is not very likely that the company will share their unique ones with its rivals in the future. It will truly cause a major impact to the industry. In spite of this, in the beginning of 2015, a&s still presented a new year’s forecast for the security industry. Besides 4K and

H.265, we explore what else is also trendy in 2015.

To keep up with the latest trends in the industry, a&s will keep bringing new perspectives to the magazine. In this year, we will invite major distributors, systems integrators, and consultants from all over the world to provide their latest opinions and share their genuine stories in the business. While facing the fierce competition in the market, what’s really beyond the products? By exploring some business subjects, we hope to give readers some good role models in the business to secure their place among the competition.

a&s hopes to construct a healthy and promising outlook for the security industry in 2015! Hope you enjoy it!

[email protected]

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manufacturers want their dealers and integrators to succeed in a manner that will keep both the integrator and the manufacturer successful in the years to come.

Being Seamless is EssentialReliance on proprietary technologies

and platforms inhibits innovation, integration, and the assimilation of emerging technologies. Issues arising from proprietary technologies plague too many systems which is self-defeating for the security industry, and creates major problems for security dealers and integrators, hindering end users from having flexible, scalable security platforms that cost-effectively protect their people and assets.

We increasingly hear that a major trend that will permeate physical access control now and for the foreseeable future is the growing connection between physical security and IT security. Because of this, there is growing demand by organiza-tions for migration of computer-based systems to a common software platform or to standards-based platforms that can be easily and seamlessly integrated. Leveraging technology breakthroughs and a need for increased security, companies will also more rapidly adapt

In today’s world, sophisticated security end users demand for higher levels of expertise and interoperability, forcing systems integrators to emphasize on seamless integration to provide users with optimal performance and automation.

BY Scott Lindley, President, Farpointe Data

It is evident that the majority of security installations are becoming more and more complex. No longer content to monitor and manage separate access control, fire alarm, video surveillance, intrusion, and HVAC control systems, corporate security and technology managers want to consolidate

and integrate various disconnected security and facility management systems. At a dramatically increasing pace, the IT department is leading the initiative, particularly given the trend toward convergence of physical and logical security systems.

End user customers are demanding that their integrator or dealer understand their business and their infrastructure. Security dealers and integrators must quickly decide whether or not they want to be part of this new security paradigm or slowly wither away, providing traditional stand-alone solutions. With every new advance in the installation marketplace, dealers and integrators must again and again decide whether to keep pace. Successful implementations require greater technical knowledge of systems than ever before along with products that work together more easily, while simultaneously providing better ease of use to end users.

Dealers and integrators who want to be positioned for continued success in this evolving marketplace need to choose not only the right products for any given installation, but align with manufacturing partners who will provide them with the best prospects for long-term success, manufacturers that heavily invest in both new scaleable technologies for their products and support programs for their channels.

A New Quid Pro QuoIt used to be that the dealer or integrator that sold the most

widgets earned “most favored” status from its manufacturers. Having that status resulted in recognition, special perks, and discounted pricing for those who delivered. However, in a direct reflection of the new realities of today’s security market, this simply isn’t the case anymore. It is not that manufacturers no longer appreciate top sellers or want to avoid rewarding them. It is because forward-thinking manufacturers know that their dealers and integrators have to stay on top of the latest technology trends in order to stay competitive. These

Surveying Trends in the Security Integration Market

Scott Lindley, President, Farpointe Data

We increasingly hear that a major trend that will permeate physical access control now and for the forseeable future is the growing connection between physical security and IT security.

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2020Touch from 2020 Imaging is an intuitive, intelligent and integrated operative platform (I3OP) that brings businesses a common operative picture from different

data sources and systems. The data source could be text, audio or video; the data system could be security, facility, or business management. 2020Touch is breaking language barriers and bringing the simplicity of smartphones into command and control applications. By being able to connect cameras, sensors, fire system, access control, lighting, HVAC, BMS, and even ERP into a single window and manage them by exception, by interfacing with maps, GPS, resources, mobile, and social media through a cloud-based architecture, by creating context-sensitive data flow for powerful visualization and collaboration, the platform is enabling proactive actions through situational awareness.

Software has become the main key to connecting multiple devices and giving control and command to the system. Due to the high market demand for software, we have observed a recent influx of new software companies, who provide software solutions with their unique sales proposition and pricing strategies. In the following, a&s featured three software companies from India, who provides solutions for video analytics, video management, and incident management, for increasing situational awareness in a security system.

2020 IMAGING 2020 TOUCHCONTROL SOLUTION

Editor’s Note:

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• Multi-touch gesture control that enables real world interaction• Contextual navigation with integrated time, space, and location data• Alert handling and incident management that is effective and efficient• Intelligent video analytics for security, facility, network, and business

management• Collaboration between operators, mobile devices, internet systems,

and emergency services• Modular, scalable, and secure architecture built on open standards for

seamless integration

Supplier: 2020 Imaging

URL: www.2020imaging.com

Software Becomes Dynamic for Security

Com-Sur is a software technology to enhance surveillance, allowing review of hours of video in minutes, create standardized intelligent incident reports, and ‘gain’ from

historical data. The software back-up video as screenshots remotely. Com-Sur also helps to prevent losses and reduce Ops., risks, improve business processes and sales, and solves crime faster. Through ease of review, Com-Sur makes it possible to ‘discover’ exceptions that cameras/VMS may miss. Besides, Com-Sur sets a global minimum standard of incident reports. This takes away the confusion of different incident report formats, and provides the additional benefit of delivering patterns such as what kind of incidents are taking place, on what days, time, location and so on. This enables corrective/preventive action.

HAYAGRIVA SOFTWARE COM-SUR

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• Works with existing and any camera/DVR/VMS • Enables review of hours of video in minutes • Enables creation of standardized intelligent incident reports • Enables back-up of video as screenshots at 5 remote locations • Enables sharing of many photos and related information as a

‘contact sheet’ • Enables creation of training material from videos

Supplier: Hayagriva Software

URL: www.comsur.biz

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Provides In-depth & Unbiased Market Information Worldwide

For more information, please contact us at [email protected] or visit us at www.mfnewera.com

Magazine

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Videonetics’ Intelligent Video Management Software (IVMS) is based on a unified, monolithic architectural framework to capture and handle video and audio data over IP network

in an efficient and elegant way, going way beyond what traditional ‘view-record-replay’ based DVR-like systems offer. Videonetics IVMS is scalable across multiple verticals such as city surveillance, enterprise surveillance, banking, retail, traffic management, etc., using the same video management software framework. It comes with the in-house intelligent video and audio analytics platform, and is deployable across multiple operating systems and hardware platforms. It can be seamlessly integrated with other Videonetics offerings like automated number plate recognition (ANPR) system, red light violation detection (RLVD) system, vehicle entry/exit monitoring system, and other traffic management applications; retail solution for business intelligence generation; face recognition, intrusion detection, crowd monitoring; and other typical video analytics applications, thus providing a homogeneous, one-stop solution.

VIDEONETICS INTELLIGENT VIDEO MANAGEMENT & ANALYTICS SOFTWARE

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• Platform independent ─ any OS, any database, any browser, any storage, and ONVIF camera

• Unified monolithic architecture ─ VMS, VA, and various vertical applications in single unified platform, single GUI

• Scalable to unlimited camera support• N+0 redundancy support• Video digging ─ smart forensic analysis tool• Unprecedented system health monitoring & alarm management• Third-party integration for unified command & control

Supplier: Videonetics

URL: www.videonetics.com

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New Prospects forBuilding Manage ment

and Security System Int egration

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Building Manage ment Security System Int egrationCombining security and building management gives an additional layer of information and operational capabilities. A growing number of network-based solutions will increase the benefits of building management systems and security integration. Even though the synergies between the two seem obvious, nonetheless, ownership issues are an obstacle to this integration.

BY Israel Gogol, Freelancer

A silver robot is seen gliding along the corridors of Akershus University Hospital (AHUS) in Oslo, Norway. AHUS is one of Norway’s “digital hospitals” and among other cutting edge technologies it also uses automated guided vehicles, small robots that travel the hospital using a virtual “track” that deliver supplies (e.g., linens, food, and medicine) from

storage rooms to the wards and clear waste. The robots transport special containers weighing up to several hundred kilograms, free up personnel, and increase the hospital’s efficiency. However, unlike human employees, these robots can’t swipe an access card or press an elevator button. Technology came up with a solution: “The robots are guided by the hospital’s building management system (BMS) which is linked to our access control system. The access control system is in charge of opening the doors when a robot approaches, and operating the elevators to take the robots to the right floor,” described David Ella, CTO of AMAG Technology.

This is an example of how integrating security systems with BMS can add an additional layer of information and management capabilities to answer both security and operational needs. Currently these integrations are popular in large campuses like universities, hospitals, and large corporate headquarters.

The connection between BMS and the security system is two-way. “Our products can see the alerts in the BMS system and trigger an alarm,” explained Ella. For example, when a BMS sensor goes into alert (e.g., a heat sensor overheating), this can be converted to an alarm within the security system, prompting security personnel to check if there is a fire. If a fire is detected, the access control system can open doors to make evacuation faster, or provide a report describing which employees are inside

More than ever, today’s customers require that the systems they invest in be able to integrate with other network-enabled platforms, such as BMS.

Mitchell Kane, President, Vanderbilt Industries

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Upselling, a traditional business technique, has also found its way into the security industry. Through this, the markets have become much more prevalent, especially as the economy and technology continue to advance and evolve. In fact, it’s become an important part of day-to-day operations, and is far more common than people realize.

UpsellingBY Steve Chin

The Upsides of

developments, integration, and technology advances, benefits for both sides of the sale are clear. In part, because of a renewed commitment to more direct customer relations, as well as more aftersales support, opportunities for upselling have become more and more prevalent.

“Customers are much more in tune with how they can best leverage technology to

In the past, security has always had a very straightforward approach to business. Manufacturers create and produce for distributors who in turn move down the chain to systems integrators who than create the solutions for end users. It was all about box moving and quantity. Nowadays, with the induction of education seminars, value-added solutions, aftersales support, and market trends, channel players

are moving away from traditional box moving to a total solutions package. From a business standpoint, the shift in the industry to a more total solutions orientated market is a sign of revitalization. Because of recent infrastructure

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The Upsides of

solve specific application challenges and build more efficiency in their daily operations. They no longer just tell a systems integrator ‘I need video surveillance’ and leave it up to the SI to install a system of their preference,” said Matt Powers, VP of Global Technology Marketing at Anixter.

An equally crucial result from this has been

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in establishing more direct channels all the way down the supply chain. By maintaining closer relations with users, integrators, and distributors alike, it has created more opportunities to fuel growth in the industry. As Rüştü Arseven, GM for Tesan further emphasized, “Contact directly to the customer will always be helpful in upsells. It shows how to find potential customers and creates interest in our brands. In educating the customer about the advantages of total solutions, it extends the aspects of anticipation and information found on the partnership level.”

When it comes to security, a&s has always put more of a focus on the markets, products, and industry sides. However, the business part of security can be just as important, and

definitely another place of focus.With the business side of security having just

as much to do with the growth and development of the industry as the technological and product advancements, by further evolving the business part, the industry will always have a bigger opportunity for growth. Not to mention, with the recent acquisitions of Tri-Ed by Anixter and the selling of Samsung Techwin to South Korean conglomerate Hanwha Group, it is becoming obvious that focusing more on business moves like mergers and acquisitions can provide ample opportunities for companies in this industry to grow.

Overall, the business side of security is an interesting and new angle to focus on. Standing more in the shadows when compared to the other sides of the industry, it should definitely be placed on the same level of importance. As the trend continues with traditional box-moving shifting to a more total solutions package, the business side of things will become more and more important.

The Business Side of Security

Upselling is a valuable part of the business and will continue to see developments, especially as more new players and new suppliers enter the industry. By furthering education prospects, technology advancement, and total solutions, the business strategy of upselling should continue to remain a part of the security industry.

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The MarkeT aT a GlanceIn 2014, video surveillance accounted for approximately 53 percent

of the total market share (US$13.5 billion) in terms of global physical security product sales, according to Memoori Business Intelligence. Double-digit growth has been the norm in the video surveillance market over the last decade, and analysts at IHS forecast similar growth in the new year, predicting more than 10 percent growth in 2015. Furthermore, Marketsandmarkets has predicted that the global video surveil-lance market will reach roughly $42.1 billion at a CAGR of 17 percent for the period 2014 to 2020, with the IP system market expected to grow at a CAGR of 23.5 percent during the same period. Rising crime rates, an increase in terror attacks, and growing security concerns all are contrib-uting to this growth.

Video Surveillance in 2015

Stepping IntoNew Trends: A new year brings new trends. Many of the trends from 2014 have since turned into industry standards, such as HD resolution and IP surveillance; however, new ones have emerged to keep the security industry on its toes in 2015.

Who Reigns Supreme? IP vs. Analog

The move to IP is no longer so much a trend as it is simple fact: New installations

are going IP and many analog users are upgrading to network-based solutions. With that said, does that

mean that IP has finally taken over analog in video surveil-lance? The answer is yes and no. In terms of revenue, IP sales

have surpassed analog sales; however, in terms of quantity, analog shipments still outnumber those of IP. This is poised to change, with analysts believing that IP shipments will take over analog by the end of the decade. Evidence of this shift can be seen in markets like Latin America where the overall market — one that is heavily focused on

BY Eifeh Strom

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analog — is now leaning toward IP equipment for the first time (by supplier revenue), according to a report by IHS.

Asia Leads the WayIn the world of security, Asia has had a

tendency to be a step behind when it comes to the most up-to-date technologies. In the coming years, though, APAC is forecast to be the fasting growing region for IP video surveillance globally at a CAGR of 44.3 percent during the period 2013 to 2020, according to a report by Allied Market Research. The report also pointed out that North America is expected to experience the highest share in the IP video surveillance market by 2020, predicting that the continent would be the highest revenue-generating segment with a value of about $19 billion in 2020. However, China is estimated to have been the largest

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Turning Security into Useful Management Tools at

Amusement park operators are constantly working to find better, easier,

and more efficient ways to manage their premises. To that end, operators

can be aided by a variety of security technologies, such as video surveillance,

access control, RFID, and biometrics to crack down on ticket fraud, control

crowds, and enhance the customer experience. The ultimate goal is to

bring more visitors and generate higher revenue streams.

BY William Pao

From Magic Kingdom to Lotte World, Disneyland to Six Flags Great Adventure, theme parks are a huge global business frequented by

throngs of adults and children every year. According to market research firm IBISWorld, theme parks in the U.S. have seen a compound annual growth rate of 4 percent over the five years up to

2014, in which total revenue was estimated at US$15.4 billion. Meanwhile, there were 215 million visits to the world’s top 25 amusement parks last year, up 4.3 percent from 2012, according to the Themed Entertainment Association and AECOM’s global attractions attendance report.

With so many people visiting parks each day, operators are faced with the need to make day-to-day operators more manageable, efficient, and cost-effective. Issues facing operators, such as ticket fraud, crowd control, and customer experience improvement can now be addressed through ever-advanced technologies such as video surveillance, access control, video analytics, biometrics, and RFID. While these products are traditionally for security purposes, they can also help operations achieve better management, which ultimately leads to increased visitations and revenue.

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Turning Security into Useful Management Tools at

Clamping Down on TiCkeT FrauD

A horrific problem that theme park operators constantly need to deal with is ticket fraud, which can cause serious damage to their revenue and earnings. Fraud may be in the form of people paying counterfeit currency, charging stolen credit cards, writing fake checks, or using false identity. “Some visitors try to pass their annual tickets on to

�Roland Feil, Director of Sales, Dallmeier electronic�Pieter van den Looveren, Manager of Marketing Communication for Video Systems, Bosch Security Systems�Sujan T.V. Parthasaradhi, Director of Biometric Applications, Lumidigm�Larry Bowe, President, PureTech Systems

� � � �

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For amusement parks, they deal with several types of security concerns. The first is the protection of premises from various harms. “As like any pubic

commercial business, threats that have the potential to prevent or hinder the achievement of objectives that the business needs to perform, for example processes to keep the business financially safe and compliant from potential threat

Riding on Security Solutions to SafetyWhile security products can help with theme park management, operators still rely on them for the original purpose that they were designed for: keeping premises safe and secure. Products and solutions, such as video surveillance, access control, and RFID can help operators achieve their security objectives.

BY William Pao

sources, can range from vandalism, terrorism, criminal activity, and asset loss and safety,” said Pedro De Jesus, Channel Manager for Security at Gallagher.

Another concern is ensuring the safety of visitors, some of whom may enter or exit rides from the wrong side or wander off to restricted areas. Locating missing children or members of a group is another primary focus. To address those concerns, security products and solutions are deployed, offering vital and much needed assistance to operators as they strive to build an overall safe environment.

Preventing Child AbduCtion And theftVideo surveillance plays a vital role in keeping amusement parks safe, especially

when it comes to detecting and deterring crime. “A premier form of electronic surveillance, video provides real-time monitoring of situations, both at the location

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Video surveillance provides indisputable documentation of an event. While serving as a visual deterrent to crime, it gives park managers and security professionals the tools they need to validate liability claims.

and remotely,” said Craig Dahlman, Director of IP Camera Products at Pelco by Schneider Electric. “Video security is a proven solution that can offer a complete answer for protecting customers, co-workers, and employees while additionally offering a watchful eye over property.”

Cameras are installed at various points in the park as well as at entrances to prevent various crimes, such as child abduction, although the mere presence of cameras should serve as a deterrent. “Visible installation of cameras and the knowledge that there is a video surveil-lance system is mostly sufficient to repel potential kidnappers,” said Roland Feil, Director Sales at Dallmeier Electronics, adding that high-definition cameras

offering crystal clear images can also help investigate theft and

shoplifting, which can be quite rampant at theme parks.

Another important value of video surveillance is it can help operators request the necessary compen-sation should something happens. “It provides indisputable documen-

tation of an event. While serving as a visual deterrent to crime, it gives park managers and security and safety professionals the tools they need to validate liability claims,” Dahlman said.

loCAting lost visitorsTracking lost children or members of a group over a large

space like theme parks can be a daunting challenge. RFID, which entails communications between a tag and a reader, can be utilized for this purpose. “It keeps children safe by determining where the child last used the RFID credential. The child's credential can also be programmed not to work without being tagged in tandem with the parent's credential,” said Scott Lindley, President of Farpointe Data.

RFID not only can track lost visitors but also park employees as well. “They can be used to track lone workers, perhaps maintenance workers working in remote parts of the park outside of opening hours, to ensure that staff are accounted for and located, so emergencies can be spotted more quickly,” said John Davies, MD at TDSi.

Better yet, RFID can be integrated with other technologies, such as video analytics, to offer visual verification of the missing person. “Passive RFID tags can allow wearers to be tracked at specific portals throughout the park. While passing through those areas, images can be logged to validate the wearer’s location,” said Larry Bowe, President of PureTech Systems. “On a more advanced level, the use of active RFID tags or small GPS transmitter could allow map-based tracking throughout the park and provide the ability to instantly swing a PTZ or zoom a high-resolution fixed camera directly to the child or person in question.”

When looking for lost visitors, every second counts. Video surveillance technologies nowadays have video forensic capabilities that enable quick retrieval of critical video data. “With metadata, which adds sense and structure to video surveillance, it is possible to immediately retrieve the correct evidence of hours of recorded materials in a couple of seconds,” said Pieter van den Looveren, Manager of Marketing Communication for Video Systems at Bosch Security Systems.

“Today’s video forensic tools can include details on age, clothing color, gender, and even geographic vicinity, allowing a user to literally enter a video search looking for a ‘small male child, wearing a red shirt last seen in the area of a particular ride during a specified time frame,’” Bowe said. “Video clips meeting these requirements can be quickly provided to security for a timely analysis.”

deteCting susPiCious objeCtsWhile the technology is nothing new, detecting unattended

or suspicious items by way of video analytics continues to be a popular application for theme parks, which might be targets for terrorist attacks. “With the help of modern video content analysis, it is possible to issue an alarm if any objects remain

Pedro De Jesus, Channel Manager for Security, Gallagher

Craig Dahlman, Director of IP Camera Products, Pelco by Schneider Electric

John Davies, MD, TDSi

Craig Dahlman, Director of IP Camera Products, Pelco by Schneider Electric

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Promises, Projects, and Politics –Asia’s Three Ps Stabilizi ng the Region

Traditionally, the security industry in Asia has always been a little bit behind the Americas and Europe in terms of technological advancements and adoption. One reason for this is that Asia is a bit of a unique region — there is a broad spectrum of different countries with many different levels of

advancement, development, and demands. With Asia shaken up by a number of incidents and events that have happened across the year, the region has experienced both improvements as well as setbacks. In all, stability has been gradually settled; however, when put under a deeper scope, there are still more questions than answers to be found in terms of future expansion and demand.

Taking a look back at 2014, a&s is taking a peek at how the Asian security industry has been impacted by several events over the past year, both good and bad. It was an especially up-and-down year, as everything from political climates to infrastructure development has had an impact on the market. Another point of emphasis is a steady influx of projects, and how Asia is finally taking note of security.

Looking BackFrom the e lec t ions and

changes in government in India and Thailand, to social upheavals in Vietnam and H o n g K o n g, t h e p o l i t i c a l c l imate has had profound impacts on the economic scale both in terms of security a n d a s a w h o l e . N a t u r a l disasters and other accidents have also played a role, as everything from typhoons battering the Philippines to the two Malaysian Air l ines t r a g e d i e s a l s o h a v i n g economic consequences .

In all, 2014 was an eventful year, and changes are on the horizon.

On the overa l l scope of things however, Asia is still one of the most important markets fo r the secur i t y indust r y. With many advancements in technological infrastructure as well as global and domestic investments, many countries have started focusing on more advanced security solutions as well as upgrades from past conventional ones. It’s also an interesting note on how some Asia markets have reacted

IndonesiaGDP Growth:

5.8% in 2013

IndiaGDP Growth:

5.0% in 2013

BY Steve Chin

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Promises, Projects, and Politics –Asia’s Three Ps Stabilizi ng the Region

AustraliaGDP Growth:

2.7% in 2013

VietnamGDP Growth:

5.4% in 2013

MalaysiaGDP Growth:

4.7% in 2013

ChinaGDP Growth:

7.7% in 2013

ThailandGDP Growth:

1.8% in 2013

0 2 4 6 8 10

0 1 2 3 4 5

GDP Growth of Emerging Countries* in Asia

GDP Growth of Developed Countries in Asia

Source: World Bank and tradingeconomics.com*Emerging Countries according to IMF

Emerging countries in Asia are pacing the way for development in the region, with a few developing at incredible rates.

Many developed countries have experi-enced some surprisingly slow growth when compared to the developing countres of Asia.

CAMBODIA

CHINA

INDONESIA

LAOS

MALAYSIA

MYANMAR

PHILIPPINES

THAILAND

VIETNAM

INDIA

7.5

0 2 4 6 8 10

0 1 2 3 4 5

Source: World Bank and tradingeconomics.com

AUSTRALIA

HONG KONG

JAPAN

SINGAPORE

TAIWAN

SOUTH KOREA

2.7

2.9

3.3

3.9

1.7

3

7.7

5.8

8.1

4.7

6.5

7.2

1.8

5.4

5

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India: Land of Opportunities,

IN 2015Over the past two years, India’s economy has been slow, mainly as a result of investments Over the past two years, India’s economy has been slow, mainly as a result of investments Over the past two years, India’s economy has been slow, mainly as a result of investments Over the past two years, India’s economy has been slow, mainly as a result of investments Over the past two years, India’s economy has been slow, mainly as a result of investments Over the past two years, India’s economy has been slow, mainly as a result of investments Over the past two years, India’s economy has been slow, mainly as a result of investments Over the past two years, India’s economy has been slow, mainly as a result of investments grinding to a halt due to the election. However, all this has changed since Narendra Modi grinding to a halt due to the election. However, all this has changed since Narendra Modi grinding to a halt due to the election. However, all this has changed since Narendra Modi grinding to a halt due to the election. However, all this has changed since Narendra Modi grinding to a halt due to the election. However, all this has changed since Narendra Modi grinding to a halt due to the election. However, all this has changed since Narendra Modi grinding to a halt due to the election. However, all this has changed since Narendra Modi grinding to a halt due to the election. However, all this has changed since Narendra Modi was elected as the new prime minister last year. Since Modi came to power, foreign and local was elected as the new prime minister last year. Since Modi came to power, foreign and local was elected as the new prime minister last year. Since Modi came to power, foreign and local was elected as the new prime minister last year. Since Modi came to power, foreign and local was elected as the new prime minister last year. Since Modi came to power, foreign and local was elected as the new prime minister last year. Since Modi came to power, foreign and local was elected as the new prime minister last year. Since Modi came to power, foreign and local was elected as the new prime minister last year. Since Modi came to power, foreign and local was elected as the new prime minister last year. Since Modi came to power, foreign and local investments have been positive, with expectations for further economic growth in the next two investments have been positive, with expectations for further economic growth in the next two investments have been positive, with expectations for further economic growth in the next two investments have been positive, with expectations for further economic growth in the next two investments have been positive, with expectations for further economic growth in the next two investments have been positive, with expectations for further economic growth in the next two investments have been positive, with expectations for further economic growth in the next two investments have been positive, with expectations for further economic growth in the next two investments have been positive, with expectations for further economic growth in the next two years, and opportunities for the security industry in growing project demands.years, and opportunities for the security industry in growing project demands.years, and opportunities for the security industry in growing project demands.years, and opportunities for the security industry in growing project demands.years, and opportunities for the security industry in growing project demands.years, and opportunities for the security industry in growing project demands.years, and opportunities for the security industry in growing project demands.years, and opportunities for the security industry in growing project demands.

BY Lisa Hsu

Before the election in 2014, foreign invest-ments were slow due to investor hesitation and uncertainty in what the new

government would bring. Now, Prime Minister Narendra Modi’s plans to build 100 smart cities and increase the speed of project clearances has resulted in positive foreign and local investments. Combined with the prospect of rate cuts, GDP growth is still likely to rise to 6.4 percent in 2015 from 5.6 percent in the previous year.

The government’s reform agenda to revive economic growth in the country

includes increasing foreign direct investment in the insurance sector from 26 percent to 49 percent, which is predicted to result in US$6 to 8 billion in capital inflow, and to amend archaic labor laws to reduce regulatory interference while coaxing employees with more benefits, whilst also promoting the “Make in India” campaign. As having the largest private-public partnership (PPP) market in the world, 3P India will be implemented to introduce more PPPs into the mainstream of project execution, as well as plans to upgrade infrastructure in 500 urban areas. Along with this, land purchase rules will be changed to allow for easier acquisition of land for infrastructure and industrial projects.

India’s GDP advanced to 5.3 percent in the third quarter of 2014, Barron’s Asia forecasted India’s economic performance in 2015 to continue optimistic growth as new Prime Minister Modi brings in higher private sector investment. To further boost GDP growth, the government also plans to introduce value-added tax (VAT) that can replace more than a dozen taxes that increase incentives for corruption, which will add another 1.7 percentage points to GDP growth if successful. With the implementation of all of Modi’s reform agenda, the next few years for India will be very promising.

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India: Land of Opportunities,

IN 2015 “Today, India has an elected new government with a

good majority in the upper house of parliament to help and take firm policy decisions. This will attract foreign invest-ments and help the economy to pick up quickly. Signs of improvement have already started, I believe within a year, we can see a clear shift,” said Anil Dhawan, Chief Executive of DB Secure Solution.

According to an industry expert, with the help of the new government, dramatic changes can be seen, and opportunities will open up for big cases. 2015 will be a very promising year for various security members due to the political situation, which will help generate more businesses.

HigH Security AwAreneSS Criminal activity is the main driver for security’s growth,

not only in India, but the whole of South Asia. The tragic

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� �

� �

�Santosh Pillai, Director & CTO, 2020 Imaging�Maulik Shah, CEO, Facility Security Division, Autocop �Sudhindra Holla, Country Manager, India, Axis Communications�Anil Dhawan, Chief Executive, DB Secure Solution�Ashutosh Fotedar, Assistant Sales Manager, Tamron India

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Singapore Holds the Smart Key to Success

BY LISA HSU

Basic IntroductionPopulation: 5.5 millionLand mass: 718.3 square kilometersGDP per Capita: US$55,183

Singapore, one of the most innovative countries in Asia Pacific, is taking matters into its own hands. With the economy and political issues that have pushed the country to further employ automated systems, Singapore is at the forefront of smart technology.

BY Lisa Hsu

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Rated as one of the top places in the world to do business, Singapore is home to many multinational company regional headquarters. With an English-speaking environment and highly developed infrastructure, Singapore is an ideal country for companies to expand to other Southeast Asian

nations. As a hub of the Southeast Asian region, the country is famous for a high level of technology adoption. In recent years, its trend migrates to smart and intelligent technologies in the Singaporean security industry.

The foreign worker policy has further pushed Singapore’s adoption of new technology to help reduce manpower and save cost on human monitoring due to the tight labor market. Both government and commercial projects are growing in recent years, employing additional use of smart technology. According to Rick Huang, Business Development Manager at Alstron, the government is looking at using cameras with suitable back-end VCA solutions to improve productivity to replace labor intensive jobs like traffic monitoring and illegal parking. Ken Lee, Director of Operations, KZTech, explained, “there are already many analytical software companies entering the market, and projects releasing from both commercial and government sectors are putting VCA as part of the package.”

“In the low-end market, it is obvious that the customers are after box solutions, where packages offer hardware with software solutions. While in the high-end market, the end users are after value adding through application driven products (surveillance) where they have the freedom to choose applications for their video centric operation needs,” said Sunny Kong, Director of Sales for APAC at Milestone Systems.

Smart SolutionS for ProjectSA “smart” solution conceptually is a breakthrough for energy

conservation, management, and monitoring in buildings and campuses through a mean of enhancing energy efficiency, data center reliability, comfort and analytics, according to Kenneth Tsang, Director of R&D and Technical Services, Video & Situation Intelligent Solutions for Verint Systems.

TransportationThere are a number of promising projects

rolling out in recent years using smart technology. They can be seen in various verticals, one of which is transportation. Recent projects include use of surveillance and custom software solutions to detect illegal parking in pickup areas along mass rapid transit (MRT) stations. Surveillance solutions with smart software are being implemented to detect speeding cars, and detect over height vehicles that are entering height restricted areas.

The transportation sector has also incorporated smart systems in projects as tourism continues to grow in Singapore due to the opening of Integrated Resorts to attract more visitors. Changi Airport has access control systems and hundreds of intelligent card readers by CEM Systems from Tyco Security Products implemented that support smartcards and fingerprint biometrics. An intelligent building security system was also deployed that is integrated with the Singapore Airlines Human Resources SAP system, an interface with the existing visitor system and digital video surveillance/DVR systems integration. This leads to opportunities for smart security solutions when Terminal 4 of Changi Airport finishes construction in 2017.

Smart BuildingsDemands for security products in smart

buildings are likely to feature full integration and automation, while able to provide time efficient incident management. Low maintenance cost, easy-to-use manageable systems, remotely controllable systems

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Singapore Holds the Smart Key to Success Stella Neo, GM, CSO-Singapore,

Bosch Security Systems

Derek Yang, Asia Business Manager, Hikvision Digital Technology

Joshua Kwai, Group CEO, JK Consultancy Holdings Group

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Seeing Opportunities in Japan

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Japan, one of the largest economies in the world, is taking measures to hike itself back on the fast track to a thriving economy. Despite sluggish growth, the Japanese security market still remains full of potential and opportunities in certain verticals. It might be difficult to see a substantial growth in Japan lately; however, rising awareness toward security will help the country’s security industry grow steady.

Basic IntroductionPopulation: 127.1 millionCapital: TokyoLand mass: 364,485 square kilometers

BY Lisa Hsu

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With a projected GDP growth of 1.5 percent for both 2014 and 2015, according to PricewaterhouseCoopers, Japan’s production and consumption rate remained sluggish, which is likely to weigh on economic growth. Despite low growth

rates, Japan remains the world’s third largest economy. Shinzo Abe in his second term as Prime Minister of Japan has implemented economic policies known as Abenomics, which is expected to revive the slow economy. The Japanese government offers incentives to certified global companies, including tax breaks and patent fee exemptions, to replenish the economy as foreign investments flow back into the country.

Japanese security Market continues to Grow

Depsite the economic slowdown, Japan’s security market has stayed near consistent over the past few years. “My feeling is this year is better than last year, but not enough to sustain growth,” said Seiichi Kido, CEO of KT Workshop. According to Sumio Kanenobu, President of NetCam Systems, there were less projects for companies to work on in 2013, especially big projects that one would typically work on for four or five years. However, this has improved in 2014, with gradual growth for various verticals. Security projects in government buildings, food factories, and solar power plants have increased most significantly lately.

Growing Construction Sector, Led by Government ProjectsThe construction industry is one of the core industries in Japan,

accounting for approximately 10 percent of Japan’s GDP. In 2014, private residential investment rose by 2.7 percent quarter-on-quarter, and public investment was up by another 6.5 percent quarter-on-quarter. Among the construction sector, office buildings and data centers are some projects that are trending in the security industry, noted Satoshi Obata, Manager of Sun System Supply.

Security in Food Processing Factories Gains Traction Ensuring food safety during processing has become an essential

focus of Japan in the past few years. “There is an emerging growth in the manufacturing segment due to the increasing need on enhanced visibility on food processing standards by manufacturing plants,” said Chris Cheung, GM for Hong Kong/Japan/Mongolia at Axis Communications. A pesticide contamination incident in a food factory in 2013, and the food scandal last year that originated from a Shanghai factory, which resold expired meat to food industries all over the world, including McDonald’s in Japan, has forced the country to pay closer attention to its food security, and increase security measures in industrial sectors. “The performance of McDonald’s in Japan dropped sharply due to the food scandal. Food processing companies have rushed in to install surveillance in their factories,” said Kido. In 2014, Japan was rated by the Economist Intelligence Unit as the third highest country

for quality and food safety, with a global food security index rating of 79.3, dropping slightly by 0.3 compared to the previous year. The country is determined to maintain their high food quality and safety status by implementing security measures to regulate food processing.

“In the food factory, surveillance cameras which have high resolution and high frame rate can prevent malicious mischief such as contamination and mixture of foreign substance or poison,” said Kanenobu. Not only is surveillance used to detect and prevent crime, it is also used to show evidence that the factories are running under regulation and are functioning properly. “They need to understand the movement of working people in the factory as a flow line. We recommend an omnidirectional camera with fisheye lens in this field for their demand,” said Sony.

Strengthening Power Plant Security Originally, Japan’s energy policy was for

nuclear power to contribute from one third of electricity generation to one half by 2030, however after the nuclear disaster at the Fukushima power plant in 2011, Japan is turning to renewable energy to supply power in the country. The Basic Energy Plan, which sets policies for the next 20 years, while has not fully eliminated nuclear power, will call for expanded use of renewable energy. Along with the investment of renewable energy

79

Chris Cheung, GM, Hong Kong/Japan/Mongolia, Axis Communications

Seiichi Kido, CEO, KT Workshop

Yasuo Nagase, Advisor, Lock System

Sumio Kanenobu, President, NetCam Systems

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Things in Transmission You Need to Know Before Project Design

With HD surveillance becoming increasingly popular, transmission that supports surveil-lance has also become critical. The format and medium of transmission ultimately dictate the quality of the images transmitted. In general, the format and medium of

transmission can be divided into three categories:

1. Analog Wire TransmissionAnalog transmission mediums include coaxial cable, UTP cable, and

twist cable.

2. Digital Network TransmissionDigital transmission mediums can be divided into wired and wireless.

Wired transmission mediums include telephone lines such as ADSL, coaxial cable such as cable modem, twisted-pair lines, and fiber optic. Wireless transmission often employs radio waves or microwaves. The most common formats include Bluetooth, WSN, Wi-Fi, Wireless WAN/LAN, WiMAX, as well as mobile communications such as GSM, GPRS, and 3G.

3. Fiber OpticsFiber transmission can now be divided into analog-analog conversion

and analog-digital conversion. Transmission is done via the coder/decoder, which digitizes the analog signal from the video surveillance camera. The digitized signal is then transmitted via fiber to a fiber receiver and is converted back to analog via the analog-analog or analog-digital converter.

There are many types of transmission. Regardless of what the frontend or backend devices are, the most important thing to remember is “bandwidth.” Today, the only way to resolve the bandwidth issue is the use of “fiber optics,” which does not weaken over distance.

Things To Know AbouT Fiber TrAnsmission

A fiber implementation should be based on the functions and equipment needed. In principle, fiber transmission entails point-to-point connection and includes the following types:Star Topology:

Transmission begins at the center and spreads out to different directions to connect the nodes. In a fiber architecture, the star topology is the most commonly used due to its simple structure and ease of deployment.Common applications: Video surveillance, access control, intrusion alarms, and perimeter intrusion detection.Tree Topology:

Based on the star topology, this topology got its name due to its

tree-shaped architecture. In fiber transmission, the tree topology is often used in larger projects and is more complex. When designing an implementation based on the tree topology, the special characteristics of fiber transmission must be taken into consideration.Common applications: Video surveillance.Ring Topology:

In fiber transmission, the ring topology is often used for system backup. Common applications: rail surveillance and city surveillance.T-Bus Topology

This is an architecture that targets specific needs, and its structure is more complex. Things to look for during implementation include scalability for the future. Common applications: access control, intercom, video surveillance, and data collection in smart homes.Serial Topology

This is usually designed for daisy-chain connections. It is simpler in structure and is easier to be installed in projects. Common applications include access control and PLC.

These topologies and equipment used may be combined or designed freely according to the user’s needs, yet implementation must take many factors into consideration including transmission distance, the situation at the site, applications and integration, system demands, scalability, and cost. secutech 2015 will showcase various transmission products supporting the above-mentioned standards and formats. It will also feature seminars on the latest technologies and trends to provide a one-stop shop on all you need to know about transmission. To find out which transmission players will be at the show, please check our website at www.secutech.com.

secutech Visitor Registration! www.secutech.com/registration/en

April 28-30, 2015Taipei, Taiwan

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ADVERTISER INDEX *The index is provided as an additional service. *The publisher does not assume any liability for errors or omissions.

SURVEILLANCEPAGE NO. ADVERTISER MAJOR ITEM COUNTRY E-MAIL11 BOSCH SECURITY SYSTEMS CCTV GERMANY [email protected] CNB TECHNOLOGY INC. CCTV KOREA [email protected] DOOR, INSIDE FRONT COVER, 1 DAHUA TECHNOLOGY CO., LTD. SURVEILLANCE CHINA [email protected] EVERFOCUS ELECTRONICS CORP. CAMERA / DVR / IP CAMERA TAIWAN [email protected] FUZHOU FRAN M&E TECHNOLOGY DEVELOPMENT CO., LTD. DOME COVER CHINA [email protected] GKB SECURITY CORPORATION IP CAMERA / NVR / HD SDI CAMERA / HD SDI DVR TAIWAN [email protected] HANGZHOU JUFENG TECHNOLOGY CO., LTD. AHD DVR / CAMERA / IPC / NVR / HOME SECURITY CHINA [email protected] HDPRO CO., LTD. CCTV KOREA [email protected] COVER HIKVISION DIGITAL TECHNOLOGY CO., LTD. DVR CHINA [email protected] ICATCH INC. DVR TAIWAN [email protected] ITE TECH. INC. ccHDtv TX / RX CHIPSETS TAIWAN [email protected] MINTRON ENTERPRISE CO., LTD. CAMERA TAIWAN [email protected] OB TELECOM ELECTRONICS CO., LTD. FIBER OPTIC TRANSCEIVER CHINA [email protected] BACK COVER PANASONIC SYSTEM NETWORKS CO., LTD. DIGITAL SURVEILLANCE JAPAN ---23 QNAP SYSTEMS, INC. NVR / VMS TAIWAN [email protected] RICOM LENS CHINA [email protected] RIFATRON CO., LTD. DVR KOREA [email protected] SHENZHEN NANFANG HANBANG TECHNOLOGY CO., LTD. NVR, IP Camera CHINA [email protected] TAMRON CO., LTD. CAMERA JAPAN [email protected] WEBGATE INC. DVR KOREA [email protected]

ACCESS CONTROLPAGE NO. ADVERTISER MAJOR ITEM COUNTRY E-MAIL39 GIGA-TMS INC. RFID MODULE / LOCK / READER TAIWAN [email protected] SUPREMA INC. FINGERPRINT KOREA [email protected]

OTHERSPAGE NO. ADVERTISER MAJOR ITEM COUNTRY E-MAIL33 ICPDAS CO., LTD. INDUSTRIAL AUTOMATION SOLUTION TAIWAN [email protected], 13 SONY CORPORATION DSBG. SYSTEM LSI DIVISION SEMICONDUCTOR JAPAN -Advertisers are responsible for their own advertisement content. The publisher is not liable for any legal, patent or trademark disputes from advertisements or among advertisers.

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