as media - evaluation - point 5
TRANSCRIPT
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Evaluation – Point 5How did you attract/address
your audience?
By Avneet Gill
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Bright colours – green background is different and stands out… not typical and tests conventions of existing magazines
Masthead – Stands out to the reader above the surrounding tag lines and sell lines
Expression – Smiling is contagious! Suggests happiness and foreshadows how the consumer will feel once they have read the magazine
Positive language – creates a sense of relaxation to the reader
Use of numbers and symbols, not just words – increasing the likelihood of the consumer developing the desire to continue reading
Powerful language| facts creating a sense of tension and drama
Use of different coloured fonts – separating important from the unimportant
Suggestively provocative – supporting ‘male gaze’ concept
Famous | well known artists being featured – eye catching for passers by
Information about the issue
No direct eye contact
Minimal features revealed
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VIBE magazine – my inspiration
‘VIBE’ music magazine followed a typical house-style for their magazine covers and used simple but classic methods to engage and sustain audience attention. - Clear Masthead including many occasions where the artist being
featured on the cover would deliberately be placed in position where their head would cover up a small part of the title. This technique was designed to make the consumers and followers feel inclusive… almost as part of a club.- Bright, bold, colours and fonts - Text never covering up the artists on the cover, or placed in an area that
would distract them
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Front Cover (Draft 2)
Here is my second music magazine front cover for ‘Renegade’. This cover is different because my talent is looking directly at the camera and the tag & sell lines are much clearer here, than in the first cover I produced.
I have also ensured that the numbers and symbols are much clearer and easier to read.
In my personal opinion, as a consumer of the text, I feel that the cover itself is more coordinated and organised than my previous cover too.
In the next slide I will be portraying the ways in which I addressed the audience directly in relation to this cover…
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InformativeWhen creating this magazine I ensured that the date and issue number were clear for the consumer. One thing that I learnt when analysing music magazines such as ‘VIBE’ was the lack of information provided on the cover – I found some editions with no date or issue number on the cover – making the consumer question the relevance of the magazine
Descriptive language – I ensured that the dramatic and popular names of artists stood out the most. For example the word ‘LOSING’ creates a sense of drama – creating the urge for the reader to find out more.
Rule of 3- Easy to remember for audience, could be what they associate the magazine with and is an embedded description of the TA
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Thanks for watching!