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Need For Speed Marketing Campaign

As Need For Speed is already a huge games console game, it already had a big market of gamers that would want to watch the film. The campaign of this film was spread out through a number of different media platforms such as; Radio and TV interviews, podcasts and TV appearances.

The main protagonist in the Need for Speed film is Aaron Paul who is a well-known actor from the hit American TV series Breaking Bad. A lot of people who are fans of the TV series would want to see this film because of the star that is in it, this would be star theory.

To gain a wider audience Aaron Paul appeared on Top Gear, this is a TV show that appeals directly to the correct target audience because both TV series and movie are about cars. The target audience would be mainly males from mid teens to middle aged who have an interest in cars. When appearing on Top Gear he did a small interview about the film where they also showed a short trailer of the film. After doing this he did a challenge where he had to drive a car around a track in the quickest time. This is something that the target audience would be interested in and it also relates back to the film as he is a race car driver in it.

Aaron also appeared on the Graham Norton show on a Friday night. Because of the show gaining a different target audience to Top Gear it helped the marketing of the film reach out further.