Be part of the action

2011-2012Sponsorship

Opportunities

As you may have heard, the Rocket just signed a three year lease extension to keep the team in Charlottetown.  Over the past few seasons, we have really tried to improve every single aspect of our operation in ensuring that we truly are a great corporate citizen.  We are extremely proud of the accomplishments we have made in this regard.

In looking forward to next season and beyond, we need a continued commitment from organizations such as yours.  As a sponsor/partner of the Rocket, you are a tremendous asset to us and to the community as a whole. Your support is vital to our success as an organization.

Cities such as Charlottetown need exciting activities to attract and retain people from all walks of life. Rocket hockey games offer top notch sports entertainment to all people.  Our organization has a substantial economic impact for the community and the province, estimated in the $7-8 Million range on an annual basis in both direct and indirect spending.

You are an important part of this community and so are the Rocket and it certainly would be great to continue the partnership for the betterment of both of our organizations.

2011-2012

In the following pages, we have outlined all of the various sponsorship opportunities that exist with the PEI Rocket. Keep in mind that some of these opportunities are currently reserved for existing sponsors, but we would love to know which areas of sponsorship are of most interest to you.

We will CUSTOMIZE any package to meet your specific needs and wants.

Give us an opportunity to work with you to maximize the potential for a win-win situation for both of our organizations.

2011-2012

Ice Logos• Ice Logos have become one of the premier

areas of advertising. • Simply put, Ice Logos are a great vehicle for

guaranteeing high exposure and media access from spectators, television, newspaper and magazine coverage all season long.

CostPair - $7,800 / Single - $4,000

Face-off Circles - $5,000Plus GST and Production

Rink Boards

• Ice level rink boards put your respected logo front and center in a hockey game!

• The rink boards serve as one of hockey`s highest visible advertising mediums with your presence being viewed by spectators, television broadcasts and in newspaper photography.

• It is high profile exposure at an economical price.

• Rink boards are advertising panels that are mounted along the boards enclosing the ice surface.

CostPair - $7,000

Single - $3,500Goal Posts -

$4,000Plus GST and Production

Player Benches/Penalty

Boxes• The signage opportunities

behind the player benches and penalty boxes provide a significant opportunity for high profile.

• Home Player Bench and Visitor Player Bench

• Home Penalty Box and Visitor Penalty Box

CostRocket Bench -

$6,500Visitor Bench -

$5,000Penalty Box (Both)

- $5,000Plus GST and Production

Backlit Signs• Light up the Stands with your company name

and logo• Offers Year Round exposure for your Company

as signage is visible for most Civic Centre events through-out the year

CostBacklit 4 x 10 - $3,500

Exit Signs - $2,500Plus GST & Production

Clocks• Add your companies Logo to one of our clocks• Offers year round exposure for your company as

signage is visible for Civic Centre events through-out the year Score Clock

4 Rotating Panels – Cost: $5,000 (per panel)

4 Fixed Corners- Cost: $5,000 (all)

Fixed Center Panels (2 sets of 2) – Cost: $2,250Plus GST & Production

Other ClocksTime of Day – Cost:

$1,500 (both) Shot Clock – Cost:

$2,250 (both) Plus GST & Production

Fridge Magnetic Calendar

• Find your way on to the fridge of Hockey Fans across PEI.

• These calendars become the go to reference for all Rocket Fans as they keep track of their team.

• 2500 Magnetic Calendars Produced and distributed annually.

Cost$3,500 plus GST

Season Ticket Booklet• Advertise on the back of

Season Tickets or Sponsor the Front Cover by adding your logo

• Adding an offer to the back of a ticket gives you the chance of drawing fans to your establishment.

• You will receive game day announcements regarding your coupon on that game’s ticket.

• 1600 – 2000 season ticket booklets printed

CostFront Cover - $5,000Back of Each Ticket-

$200 eachPlus GST

Pocket Schedule & Team Calendar• Rocket Pocket

schedules can be found in pockets, wallets and purses of almost all Rocket fans.

• Team calendars are handed out to Rocket fans annually and have become a collectors item for many fans.

• 30,000 pocket schedules printed annually

• 2,500 Team Calendars printed annually

CostPocket Schedule – $3,500

plus GSTTeam Calendar - $3,500 plus

GST

There are many “special” advertising opportunities within the Rocket Organization and of course we are always open to new ideas. Listed below are a few ways you can get your company involved:

• Game Night Sponsorship: Sponsor a specific game night and use it as an opportunity to promote your business with game day announcements, intermission activities, game day give-aways and a promotional booth in the lobby where your staff can interact with fans. Cost: $1,000

• Game Intermissions: Sponsor a game intermission and have the opportunity to have prize give-aways or on-ice promotions between periods Cost: $250 each

• Audio Game Broadcast : Sponsor our audio broadcasts and receive on air recognition for both home and away games. We will also provide PA Announcements for your organization at each of our home games. Cost: $750

• Rocket Scientists Program: This program allows you to provide complimentary tickets to schools on Prince Edward Island to use as rewards for their students. These could be provided for: excellence in academics; excellent work ethic; leadership qualities; or for whatever is deemed appropriate by the administration of the particular school. Costs: Gold Level $2,000, Silver Level $1,000, or we can customize a package for you.

• Jr. Flight Crew : This program is offered to children 12 years of age and younger. The membership package for becoming a member of the Jr. Flight Crew includes many benefits to our young fans. Cost: $2,500

Special Promotions

• Snow Crew: The Snow Crew is a group of kids that remove snow from the ice during the 45 second break in each period. The group can wear a jersey sporting your logo and announced as the “Your Business Name Snow Crew”. Cost: $2,500

• 7th Player of the Game: This offers a memorable experience for a young hockey fan to be able to skate out on the ice with the team and be recognized as the 7th player. Cost: $7,500

• Skills Competition: This event is loads of fun for fans and players alike. A great source of entertainment which allows the players to show off their individual skills and interact with the fans. Cost: $2,500

• Street Hockey Festival: This event has quickly become a popular attraction for young hockey fans across the island. Allows young players to enter a team and play street hockey in the streets of Charlottetown while interacting with the Rocket players Cost: $2,500

• Rockethon: This event has raised great amounts for PEI Minor Hockey over the years. It gets minor hockey players from across the island out and raising money for their local teams all for a chance to spend the day skating with the Rocket. Cost: $10,000

• Minor Hockey Breakaway Challenge: Lets get the minor hockey teams involved and rival for the bragging rights of the Breakaway Champions. A competition amongst local minor hockey teams to be held during intermissions. Cost: $7,500

Special Promotions

Other Advertising Opportunities Replay Screens

• Starting Line-Up – Cost: $3,000• Highlights – Cost: $3,000• Player Profiles - Cost: $3,000• Coaches Corner – Cost: $3,000• Wireless Fan Cam – Cost:

$3,000• Power Play – Cost: $3,000• Rolling Ads - Cost: $50 / spot

Game Program• Front Cover – Cost: $2,500• Back Cover – Cost: $2,500• ½ Page Ad – Cost: $1,000• 1/3 Page Ad – Cost: $750• ¼ Page Ad – Cost: $500

Naming Rights• Rocket Blimp– Cost: $6,000• Centre Ice Lounge – Cost:

$3,000• Stats & 3 Stars Board-

Cost: $3,000• Team Bus (Logo)– Cost:

Negotiable• Fan Zone – Cost: $6,000• Birthday Zone– Cost:

Negotiable• Player Entrance- Cost:

Negotiable• Dressing Room – Cost:

Negotiable• Building Name Rights -

Cost: Negotiable

Game Day Sponsors • PA

Announcements• In stand contests • Giveaways• Product samples

Team Gear Sponsors• Team Track Suits– Cost:

$3,500• Team Winter Jackets –

Cost: $5,000• Team Travel Bags- Cost:

$3,000

Other Advertising Opportunities

Summary of OpportunitiesDescription Cost Description Cost Description Cost

Ice Logos (Pair) $7,800.00

Replay Screen Features

$3,000.00

Season Ticket Booklet (Cover)

$5,000.00

Ice Logo (Single) $4,000.00

Replay Screen Rolling Ads

$50.00/ad

Individual Ticket Backs (Offer)

$200.00

Face-Off Circles $5,000.00

Rocket Blimp $6,000.00

Game Program (Various)

$500-$2,500

Rinkboards (Pair) $7,000.00

Arena Columns $15,000.00

Fridge Magnet Calendar

$3,500.00

Rinkboard (Single)

$3,500.00

Zamboni $10,000.00

Pocket Schedule $3,500.00

Goal Posts $4,000.00

Centre Ice Lounge $3,000.00

Team Calendar Poster

$3,500.00

Rocket Bench $6,500.00

Stats & 3 Stars Board

$3,000.00

50-50 Tickets $3,000.00

Visitors Bench $5,000.00

Team Bus (Logo) Negotiable

7th Player of the Game

$7,500.00

Penalty Box (Pair) $5,000.00

Fan Zone $6,000.00

Breakaway Challenge

$7,500.00

4 x 10 Backlit Signs

$3,500.00

Birthday Zone Negotiable

Snow Crew $2,500.00

Exit Backlit Signs $2,500.00

Player Entrance Negotiable

Skills Competition $2,500.00

Scoreclock Panels (Rotating)

$5,000.00

Lobby Banners $7,000.00

Rockethon $10,000.00

Scoreclock Corner Panels

$5,000.00

Dressing Room Naming Rights

Negotiable

Game Night Sponsorship

$1,000.00

Scoreclock Centre (set of 2)

$2,500.00

Building Naming Rights

Negotiable

Intermission Sponsorship

$250.00

Time of Day Backlit Sign

$1,500.00

Rocket Scientists – GOLD

$2,000.00

Audio Broadcast Sponsorship

$750.00

Shot Clock Backlit Sign

$2,250.00

Rocket Scientists - SILVER

$1,000.00

Junior Flight Crew $2,500.00

Season Tickets/Flex Packs2011-2012 Early Bird Season & Flex Pack Ticket Pricing (before

June 30, 2011)

 Season Ticket

PriceCost per

GameRegular Gate

Price SavingsAdult $440.00 $12.22 $16.00 $136.00Senior (55+) $380.00 $10.56 $14.00 $124.00Student (ID Required) $250.00 $6.94 $9.00 $74.00Youth (12 and Under) $200.00 $5.56 $7.00 $52.00

After June 30, 2011

 Season Ticket

PriceCost per

GameRegular Gate

Price SavingsAdult $475.00 $13.19 $16.00 $101.00Senior (55+) $415.00 $11.53 $14.00 $89.00Student (ID Required) $275.00 $7.64 $9.00 $49.00Youth (12 and Under) $225.00 $6.25 $7.00 $27.00Prices include all applicable taxes and administrative fees. Custom Payment Plans

Available

Season tickets and flex packs can be included in any sponsorship package. Season tickets provide reserved seating for each and ever game, while flex packages can be redeemed in any quantity for any game. Flex coupons need to be redeemed in advance at the CCC box office prior to games to avoid lineups.

For More Informationor to customize a program for your company

please contact us:

Kent Hudson – GM Business Operations – kent.hudson@peirocket.com

Nathan Baker – Director of Sales & Marketing – nathan.baker@peirocket.com

Lisa Savard – Special Projects Coordinator – lisa.savard@peirocket.com

Paul Hughes – Operations Manager – paul.hughes@peirocket.com

PEI Rocket Hockey Club46 Kensington Road

Charlottetown, PEI C1A 5H7Phone (902) 892-7349

Contact