ASA Company Branding Guideline

The purpose of these guidelines is to explain the use of the ASA company is to reinforce consistent application of visual elements in all our communications. This includes publications, presentations, and all other marketing materials. Guidelines on the use of the logo are included.

WELCOME TO ASA COMPINY IDINTTY

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Contents

QWW

INTRODUCTION

OUR CORPORATE IDENTITY

A BRIEF HISTORY OF OUR IDENTITY

GLOSSARY OF TERM

LOGO SIZE USAGE

LOGO POSITIONING

LOGOTYPE

IDENTITY COLOUR

INCORRECT COLOUR

MONOCHROME LOGOS

TYPOGRAPHY

Photography people

PRINT MEDIA

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ASA Company Branding Guideline

A brief history of our identity

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The new logo of our new company explains how we started our organization .As you can see our logo represent how we are trying to set new life to our community.

The logo is totally abstract and modern and defined our strong help to the society .And in this logo I combined three elements which is track , arrow, and home .The track reflect the meaning of a new fresh start with good impact .The arrow heading up resemble the idea of rising , creativity and approaching a new level of success . The home creates feeling of safety , security , and family bonding which is missing in our registers.

ASA Company Branding Guideline

ABOUT THE LOGO

Our corporate identity

ASA offer placements to young people leaving care between the ages of 16 and 25 years old. We provide a unique approach to supported living. The service user will have the right to his/her own tenancy agreement and to have exclusive access to their own flat/apartments or some part of the property in shared tenancies.

The service user will be fully involved in the planning of his/her own support plan. The actual support received will have the aim of supporting the individual to maintain and develop maximum levels of independence within his/her own home and community.

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ASA Company Branding Guideline

RGB: Red, Green, Blue. The three component colours of light. When combined in different proportions, the three colours can be mixed to produce any other colour. The RGB colour system is specific to the mixing of light as opposed to ink, and as such is used to specify colours for screen usage.CMYK: an abbreviation for cyan, magenta, yellow and black, the colours used in a four colour printing process. When combined together in varying proportions these four colours can be made to produce the full colour spectrum.

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ASA Company Branding Guideline

Glossary of terms

MarqueThis term refers to the visual element of the logo as illustrated above.

LogotypeThis term refers to the typographic element of the logo”ASA”.

LogoThis refers to the logotype and marque locked-up as a single unit.

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ASA Company Branding Guideline

he logo for the University of Surrey is an important and valued graphic element and must be used consistently and appropriately. The complete logo should be used at all times. The icon should never be used in isolation; the type should never be used in isolation.

Incorrect usage with separated icon and/or type

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ASA Company Branding Guideline

Logo size usage

Minimum sizeThe minimum size of the logo for all applications is 25mm. Below this size the logo loses its clarity and impact.

The exclusion zone on the logo is measured from the value of x.The x measurement is always the height of the type of the logo (as shown) and this is consistent to whatever size the identity is reproduced, whilst considering it is never smaller than the minimum size

Exclusion zone

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ASA Company Branding Guideline

INCORRECT LOGOTYPE USE

Never alter the angle of the icon to the type Never change the positional relationshipbetween the text and icon

Never alter the size of the icon in relation to the text Never reverse the icon or any part of the identity

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ASA Company Branding Guideline

LOGO POSITIONING

Always follow the exclusion zone rule when positioning the ASA logo around the edges of a page or when you are combining it with other graphic elements.

Exclusion zone

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ASA Company Branding Guideline

Why Choose Orange ?

Why Choose Yellow?

Orange really stands out on the cooler colors, like blue. blue is safe choices for your main website color and it will perfectly look paired with orange. But blue can both appear too cool if they do not have any warm accents , And thats why i choose Orange.

Yellow is often represented as the color of sunshine, sunflowers, and all else related to the sun. It is a color associated with joy, happiness, intellect and boundless energy. The color yellow gives one a warm and cosy effect. It also arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is also often associated with food. Pure yellow is very bright and often attracts one’s attention.

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ASA Company Branding Guideline

Why Choose Blue?One of the most common colors chosen as their favourite is the color blue. It is favoured by both men and women of all ages. It may be the calming effect of the color that makes it popular to both sexes. However, it could also be the association of some shades of blue with authority figures, as well as the correlation we place between intelligence, and stability with the color blue.

Blue conveys a subtle connotation of importance and confidence, without being overly serious, sombre or sinister. As such, blue power suits are popular with important corporate players and the color most used for police uniforms. Blue’s long standing as a corporate color, especially darker shades of blue, is associated with intelligence, stability, unity, and conservatism.

IDENTITY COLOUR

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ASA Company Branding Guideline

The preferred color for our logo is in one of our vibrant colors. In some cases, a full color logo may not be practical or possible due to limitations in printing. For these instances we may use a gray version (made as a %75 tint of black) or a one-color black or white logo.

MONOCHROME LOGOS

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ASA Company Branding Guideline

INCORRECT COLOUR

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ASA Company Branding Guideline

Gurmukhi MN RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gurmukhi MN BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Myriad ProABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

MYRIAD PROABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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ASA Company Branding Guideline

TYPOGRAPHY

There are two typeface for document and general use

Primary typeface Gurmukhi MN and secondary typeface Myriad Pro

Gurmukhi MN Perpetua is used in two weights Regular and bold mainly for sub heads, headings and captions.

Myriad Pro is is used in three weights and these are light, roman and bold. This is used for body copy only. It is a very legible typeface and has a modern feel.typeface and has a modern feel.

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ASA Company Branding Guideline

PRINT MEDIA

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ASA Company Branding Guideline

Photography people

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You should always use colorful picture of young happy people , To add life, warmth and hope.

ASA Company Branding Guideline

ASA Company Branding Guideline

Designer: Asma AlOtaibi Instructor: Maha Aldoubiae

Project: Branding/Identity Program Class: Graphic Design 2