asa logo guidelines
DESCRIPTION
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BRANDGUIDLINES
CONTENTSINTRO 03
IDENTITYLogo 05Logo Clear Space 08Logo Placement 09Logo Sizes 10Incorrect Usage 11
LOGO COLORS Color Palette 13Color use/don't 14
TYPOGRAPHYPrint Typeface 17Web Typeface 18
WELCOME TO ASA BRAND GUIDELINESThese guidelines have been created to explain ASAvisual identity and how it should be used. They areintended for anybody who works with the organizationwhether you are commissioning designing or deliveringcommunication materials as member of staff.
Please read these guidelines carefully as they containdetailed information on how apply the designelements and ensure we create unique andflexible visual identity.
IDENTITYLogo
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LOGOSteps of create a logo.
Problem Solving= Stop it= Pause icon.
Improve behavior and start a new life= Play icon.
Combine Play/Pause icons.
Rotate 90̊ + add windows = House.
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Symbol
Logo
Logotype
Preferably beuse the same versionin print and on screen.
To get a good result NO
- drop shadows.- glossy reflections.- flashy graphic effects.
It’s simple.
It is made up of Two elements symbol and Logotype.
Please take yourtime to understand how it’s applied, that it will alwaysappear in a clear andconsistent way.
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LOGO Clear Space.
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5.64mm
11.28mm
5.64mm
11.28mmBest clear space.
5.64mm
In special circumstanceswhen a 50% clear zone is not available or possibleuse the second option of 25% clear space.
To ensure theintegrity of the logothe area directlysurrounding themshould be protected.
When the logotype or fullname is used, a clear spaceof 50% the symbol’s height should be maintained.
25%
50%Clear space
We like to avoid placing the logo in the middle of an area. On any format Horizontal or vertical the preferred logo placement is in any position.
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LOGO Logo Placement.
XThese positions don’t look good So we must be avoided.
These Corner position look good.
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Primary size
LOGOLogo Sizes .
Large scale useW: 36mmH: 51mm
Small scale useW: 15mmH: 22mm
Favicon
16px
61px
85px
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Please Don’t ..XPlease don’t do that This is horrible ):
LogoCOLORS
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R: 95G: 96B: 98
C: 14M: 87Y: 76K: 3
C: 71M: 0Y: 44K: 0
C: 0M: 0Y: 0K: 90
C: 0M: 0Y: 0K: 77
C: 0M: 0Y: 0K: 0
R: 255G: 255B: 255
R: 200G: 70B: 68
R: 47G: 187B: 166
R: 65G: 64B: 66
Logo Colors.LOGO
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MO
NO
CH
RO
ME
LOG
OS.
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LOGOSCOLOR.Please don’t use black forlogotype, youcan use whiteor gray for dark background.
There is no problem .. if youwant to use black logotype with monochrome logos.
WHENI CANUSE IT !?
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TYPOGRAPHYTypeface
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TYPEFACEPrint typeface.
We use it in three weights: Light, Regular and Bold.
Why Helvetica? because it’s ..
- Elegant.- Simple.- Clear. - Modern.
Helvetica Typeface Helvetica In Print:
Bold: used for all headlines and titles.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9{ ⁽ * ⁾ ⁕ ⁎ ⁖ ⁂ ⁙ ⁑ ⁜ ( ¡ ! ) ¿ ? ‽ ※ • ‣ # [ " ] }
Light, Regular and Bold.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y ZA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
For Web
Secondary typeface is Arial \ Arial bold you can use it for web or other documents such as powerpoint or sometheng like thatalso you can use Helvetica if you want.
Arial Bold used for all headlines and titles.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z .
Regular Arial.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z .
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Thank you
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Designer: Wa'ad Fahad Al Oumi.Project: Branding/Identity ProgramInstructor: Maha AldoubiaeClass: Graphic Design 2