asael lab 2009 membership mktgpdf
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present the Learning Lab
Membership Marketing on a
Shoestring
Tuesday, August 18, 2009
9:00 – 10:15 a.m.
Content Leaders: Elizabeth Weaver Engel, MA, CAE,
Director of Marketing & Sponsorship, NACHRI Kathleen Wilson, CAE Executive Director, NATLE
2009 Annual Meeting & Expo Toronto, Canada
All contents copyright 2009, ASAE & The Center for Association Leadership, except noted selections which have been reprinted with permission of the copyright owner.
Membership Marketing on a Shoestring Budget
Tuesday, August 18, 20099:00 – 10:15 a.m.
Content Leaders:Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI
Kathleen Wilson, CAE, Executive Director, NATLE
Connecting Great Ideas and Great People
www.asaecenter.org
www.asaecenter.org
Case Study:American Political Science Association
What happens when you have TONS of Word of Mouth
…and it’s all BAD?
www.asaecenter.org
Case Study:American Political Science Association
Membership is
(say it with me)
EVERYONE’S business
www.asaecenter.org
Case Study:American Political Science Association
Who is allowed to say…
“Yes”
www.asaecenter.org
Case Study:American Political Science Association
Take the long view
www.asaecenter.org
Case Study:American Political Science Association
Bad WOM Good WOM
www.asaecenter.org
The Membership Culture
How does your board viewmembership recruitment?
www.asaecenter.org
The Membership CultureCreate Your #1
Membership Marketing Team!
www.asaecenter.org
The Membership CultureVolunteer Leaders
The Courtship The Engagement
Membership W
ork
www.asaecenter.org
www.asaecenter.org
The Membership CultureVolunteer Leaders
Get promises and keep score
www.asaecenter.org
Come on Down to the Membership Roundup!
Who: The FSA Board
What: A Membership Phonathon
When: September 15th Noon – 3:00 p.m.BBQ & fixins will be served
Where: The FSA Corral, 123 Main Street
www.asaecenter.org
The Membership CultureVolunteer Leaders
Reward & Celebrate!
www.asaecenter.orgThanks to Susan Smith, Development Director, MI Association for Justice
MAJ Board BaseballBatter Up for the 2008-09 Game!
Grand Slams!Barry Adams (5)
Richard Chalmers (4)Sue Pyle (7)
Martha Stewart (11)Gary Wilkins (6)Tom Wright (8)
Louise Zambri (9)
SinglesMichelle Bloomfield
Petra GreenFreddie King
Otis RushHubert Sumlin
M. WatersDinah Winters
DoublesCindy AxelrodJohn BlainePat BlaireJeff CasterMimi Caster
TriplesEric ClaptonRobert CrayRonnie EarlBuddy Guy
Steven R. Vaughan
The DugoutClive Akins
Merry SchmidtTommy Ponders
Stu RobinsonAlexis W. Senn
www.asaecenter.orgSAMPLE CHART FOR BOARD
www.asaecenter.org
Membership Fun
M&Ms –The Real Meaning
m
mm m
m
mm
m
m
www.asaecenter.org
Year Dues Seminars
Other member services
purchasesAffinity
ProgramsVoluntary
Giving
Total (Running
Sum)1 $195 $300 $100 $10 $250 $855.00
2 $195 $300 $100 $10 $250 $1,710.00
3 $195 $450 $100 $10 $125 $2,590.00
4 $295 $200 $250 $10 $125 $3,470.00
5 $295 $300 $200 $15 $125 $4,405.00
Totals $2,120.00 $2,450.00 $1,075.00 $115.00 $1,475.00 $7,235.00
Lifetime Value of a MemberLifetime Value of a Member
www.asaecenter.org
The Membership CultureProfessional Staff
Paying Members = Paid Employees
Everyone works in membership
Orient, train, teach
www.asaecenter.org
The Membership CultureProfessional Staff
Earners vs. Spenders
Bomb the “silos”Every contact
counts
www.asaecenter.org
Case Study:Consortium for School Networking
It’s all in the details
www.asaecenter.org
Case Study:Consortium for School Networking
Word of Mouth
(again)
www.asaecenter.org
Case Study:Consortium for School Networking
Volunteers are your BEST resource
www.asaecenter.org
Case Study:Consortium for School Networking
DO sweat the small stuff
(sometimes)
www.asaecenter.org
Tie it all up!
TIPS FOR THE SHOESTRING MARKETER
www.asaecenter.org
Shoestring Experience
www.asaecenter.org
Your TurnAudience Q & A
www.asaecenter.org
Contact InformationElizabeth Weaver Engel, MA, CAEDirector of Marketing & [email protected] 703.797.6041
Kathleen Wilson, CAEExecutive [email protected] 850.668.6905
SEE YOU NEXT YEAR!Annual Meeting & ExpoAugust 21 - 24, 2010
Los Angeles, CA
All contents copyright 2009, ASAE & The Center for Association Leadership, except noted selections which have been reprinted with permission of the copyright owner.
present the Learning Lab
Membership Marketing on a
Shoestring
SAMPLES & TIPS
Content Leaders:
Elizabeth Weaver Engel, MA, CAE,
Director of Marketing & Sponsorship, NACHRI
and
Kathleen Wilson, CAE
Executive Director, NATLE
ASAE & The Center Learning Lab: Membership Marketing on a Shoestring Budget August 18, 2009, 9:00 – 10:15 a.m. Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI; and Kathleen Wilson, CAE, Executive Director, NATLE
Page | 3
TIPS, TRUTHS & IDEAS FOR MEMBERSHIP
MARKETING ON THE CHEAP
1. Barter! Find a complimentary organization or two, and swap member lists,
swap magazine ads, swap e-newsletter promotions, swap banner ads, swap
conference attendance/booths/speaking spots, etc.
2. Piggyback printing with another job: ask your printer what will be printed close to your printing date to see if you can get a volume break on paper.
3. Membership recruiting is an eternal program, not intermittent campaigns. Have
a plan! The same is true for retention.
4. Dumpster Dive! Speaking of printing, ask to use the scraps! You can actually
develop a nice one-liner insert for your next direct mail campaign by printing
on the pieces that will be trimmed from your job or another’s. (I even had
notepads made for the office once by asking the printer to gum the tops of the
trimmed scraps from a print job.)
5. Email! It takes time, but you can do personalized, segmented HTML emails
using some very simple shareware tools (World Merge and its ilk), some skill,
and a little leg work. It doesn’t require subscription to MagnetMail or its ilk
(although that does make things WAY easier).
6. When developing your Membership Plan use a simple business plan as a
template. It will help you stay focused and set goals based on what is realistic
and feasible. Include your volunteers when developing The Plan to ensure
inclusion and buy-in.
7. Break rules every once in awhile. Don’t be afraid to do the thing that you’ve always been told won’t work. Only do it more creatively and with a twist.
8. Word of Mouth! Who are your passionate members and volunteers? If you
know, ask them to spread the word about the exciting things you’re doing (you
are doing exciting things for them, right?). If you don’t know, FIND OUT!
9. Collect testimonials at every event to use in your marketing. It’s the next best
thing to personal contact.
10. Take the time to hand-sign letters. Pay students or others to hand address
envelopes and sign letters. Or, to write on Post-It notes that can be attached
to letters.
ASAE & The Center Learning Lab: Membership Marketing on a Shoestring Budget August 18, 2009, 9:00 – 10:15 a.m. Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI; and Kathleen Wilson, CAE, Executive Director, NATLE
Page | 4
11. Customer Service! Don’t underestimate the value of excellent customer service
at every level, from the CEO to the mail clerk. Retention is even more
important than recruitment – it’s a much lower cost, higher value transaction.
“How can we serve our members better today than we did yesterday?”
12. Avoid the “seen it, can skip it” fatigue when integrating membership
applications or messages in your publications with seasonal themes that can be
re-used each year with minimal updating.
13. When mailing to prospects use your membership chair’s letterhead and
envelopes. It will be more personal than coming from the association.
14. Little things mean a lot! Get the invoices out on time. Proof read all written
communications. Test your emails to make sure your links work. Double-check
to make sure your return address (snail- or email) is correct in your marketing
materials.
15. Need to recruit students? Hold a “beer and pizza” party during orientation. Or anything that offers free food with some fun thrown in.
16. Consider offering American Express gift cards, Starbucks gift cards, or some
other personal incentive to ALL recruiters. With the Starbucks card you can say
something like “We want to buy you a cup of coffee!”
17. Experts say the List contributes 40% to your success, the Offer 40%, and Creative just 20%. It's not how pretty it looks but what you propose and to
whom you propose it. (http://www.marketinggeneral.com/default.asp?section=90)
18. Repeat…three-peat…four-peat… Never assume your members know what you
are doing for them. Consider little blurbs on your website, in your publications,
in emails, on educational brochures and anywhere else that says “Did you
know? Your membership includes…” Make it short and sweet.
19. At least once a year mail something first-class, Address Correction Requested,
to your entire prospect list to update moves and address changes.
20. Integrate your membership marketing in EVERYTHING! Consider a line like
“Send us a prospect for membership and when they join we’ll send you a $10
gift card for American Express!” for your email signature, your fax cover pages,
your website, seminar brochures and anywhere else that will be seen by your
members.
ASAE & The Center Learning Lab: Membership Marketing on a Shoestring Budget August 18, 2009, 9:00 – 10:15 a.m. Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI; and Kathleen Wilson, CAE, Executive Director, NATLE
Page | 5
Online Resources
M&Ms: http://www.mms.com/us/
Cheap Local Printing: http://www.minutemanpress.com/
Online Printing: http://www.printingforless.com/ and
http://www.vistaprint.com
Blogs: http://www.vistaprint.com/vp/welcomeback.aspx?xnav=logo
Elizabeth’s Blog! http://thx4playing.blogspot.com/
Bob Harris: http://www.nonprofitcenter.com/ (check out how to turn
intangibles into tangibles)
Membership Guru: http://www.baileadership.com/
Did you know you could earn up to $500 off your CDA membership?
Recruit a new member and receive $100 which you may:1. Apply toward your CDA dues
2. Donate to the CDA Foundation
3. Apply to your member’s first year dues
Recruit 5 new members and receive $500 in incentives!
Here’s how:• Seek out a colleague that is not a CDA member
• Share why CDA membership is important to you
• Provide your colleague with an application after you have included your name as the referral
• Applications are available at cda.org
You must be a CDA member to qualify. The offer is limited to $500 per member/per year. Credit will be applied toward the following year’s dues.
Dr. Rex Yaness, referred a new member …
tAke the ChAllenge
... and his father did too. – Dr. Roy Yanese.
member member
Did you know you could earn up to $500 off your CDA membership?
Recruit a new member and receive $100 which you may:1. Apply toward your CDA dues
2. Donate to the CDA Foundation
3. Apply to your member’s first year dues
Recruit 5 new members and receive $500 in incentives!
Here’s how:• Seek out a colleague that is not a CDA member
• Share why CDA membership is important to you
• Provide your colleague with an application after you have included your name as the referral
• Applications are available at cda.org
You must be a CDA member to qualify. The offer is limited to $500 per member/per year. Credit will be applied toward the following year’s dues.
tAke the ChAllenge
Dave Tajima, UCLA Iris Han, DDS
member member
*Dollar figures are cost approximations based on comparable service and fees available outside of CDA.
CDA membership saves you money
WIth Membership WIthout Membership
When every dollar counts
50 CE units at San Francisco & Anaheim meetings, and exclusive member pricing on dental equipment, supplies, and services – all under one roof
Peer Review – dispute resolution process
CDA Update & The CDA Journal
NEW IN 2009 – CDA Practice Support Center • Employment practices & advice
• Regulatory compliance & advice
• Practice management resources & advice
• Dental benefit plan assistance & support
• Staff support online, phone, or e-mail
Legislative Advocacy – a voice in protecting the profession and contributing to its future
TDIC and TDIC Insurance Solutions Products & Services
• Risk management advice hotline
• Personal insurance lines
• Risk management seminars - Discount on TDIC Professional Liability insurance premium
Online classified ads at cda.org
Endorsed Programs – exclusive CDA member discounts on offices supplies, merchant credit card fees, and more
50 units from outside CE providers to maintain dental license = $2,000*
Litigation with legal representation fees = $300/hr.*
1 year subscription to both award-winning dental publications = $75
Outside Consultants• Regulatory compliance manual with 1 year of phone
guidance = $450*
• Office employee manual from practice management consultant = $2,400*
• Phone consultations with management firm = $300/hr.*
• Presentations and telephone assistance on insurance and regulatory compliance issues = $150/hr.*
• Phone consultations with management firm = $300/hr.*
• OSHA Compliance Posters = $30*
Private representation before the Legislature – cost prohibitive
Identify, evaluate and purchase separate insurance policies and services
• Legal services = $300/hr.*
• Separate policies for life, health, disability, auto, home, and other insurance needs = Extra time, risk, and dollars
• No discount on insurance premium
Employment ads on Monster.com and Careerbuilder.com = $300/ad*
An extra $800* on retail office supplies from Staples, an extra $450* on merchant credit card fees through Elavon
NAIFA’s SOAR Program NAIFA’s SOAR Program is a membership management method designed to make the work of member-
ship easier by dividing it up amongst membership teams. Implement all of the membership activities
listed below to help your association reach its membership goal.
SUSTAIN OBTAIN ATTAIN RETAIN
Activities • Gets members
involved in
Local activities
• Greets meeting
attendees
• Promotes NAIFA
benefits
• Secures agency
presentation
invitations and
works with
Agency
Managers
• Develops
relationships
with NAILBA
members
• Gives agency
presentations
• Develops and
promotes
new member
campaigns;
i.e., National
Membership
Day and Each
One-Reach One
campaigns, etc.
• Maintains
Seven Touches
Program
• Develops and
promotes
lapsed
campaigns
Characteristics of Team Members
• Outgoing
• Good
communicator
• Well-connected
• Center of
Influence
• Credible
• Sets the Table
• Salesperson
• Closer
• Strong
presenter
• Passionate
• Task-oriented
• Organized
• Good
communicator
• People-
oriented
TriplesDevon Glass
Frank Rhodes IIIEd SouweidaneRick WarshLisa Welton
J.D. Winegarden
Get in the 2008-09 Game!MAJ’s Membership Committee invites every MAJ member to Get in the Game! by participating in MAJ’s New-Member-Contest. The member who recruits the most NewMembers* between May 1, 2008 &April 30, 2009 willwin a FREE year’s Sustaining Membership worth $695 which includes free admission to all one-day MAJseminars. Additionally, anyone hitting a Grand Slam--recruiting 4 New Members--gets their name entered in adrawing to win a FREE year’s Regular Membership worth up to $375. Participating in this contest is easy. Simplycall MAJ & request a membership application, 517.321.3073, or volunteer for an upcoming Phonathon where you’llbe provided with a list of hot prospects. With a little effort, you could win!
Who’s on First? Second? Third? . . . Recruited 4 NEW members?
DoublesMichael BehmLarry BennettJohn Bredell
Terry CochranVince ColellaStan FeldmanJon Frank
Steve GoethelDavid Haron
Ray HorensteinTraci Kornak
Cary MakrouerArnie MatuszWayne MillerMichael MorseJoey NiskarBobby Raitt
Mel SapersteinJason Thompson
Jason Waechter
SinglesJerry Acker
Stephanie ArndtRonald BahrieMark Bello
Greg BereznoffSam BernsteinJohn ChartersBrian DaileyBob Darling
Patrick J. DerkaczEugenie EardleyChad EnglehardtBarry GoodmanSteve GurstenVen JohnsonJason Liss
Brian LonnerstaterBernie MindellJames O’TooleJuliana SabatiniMarc ShefmanPhil SerafiniLynn ShecterStuart SklarRobert Sickels
Tim SmithRonni TischlerRandy WallaceKen Watkins
Scott WeidenfellerSusan Wright
Joel Alpert (5)Barry Gates (8)
Scott Goodwin (7)Richard Kepes (9)
Marla Linderman (11)Brian McKeen (4)Brian McKenna (5)Paul Stevenson (4)Judy Susskind (5)Linda Turek(9)
Grand Slams!
in the DUG-OUT as of April 30, 2009
Dan BeckMark BernsteinBill Boyer Jr.Margaret BrowningStepfani CarterDavid E. ChristensenRichard ClarkBarry ConybeareDennis CzerybaJo Robin DavisRon DeNardisBarry FaganDon Ferris
Debra FreidSteven GorenTroy HaneyJames HoferColleen KavanaughJoumana KayrouzJefffrey KirschnerDani LiblangMarc LiptonBrian McKeenWolfgang MuellerDan O’NeilTom Randolph III
Nora WrightDan RomanoCraig RomanziGlenn SaltsmanAnne SchoepflePaul ShibleyLee SteinbergGerald ThurswellMatthew TurnerRebecca WalshTom WaunRon WeinerPaul Whiting IIIAlan Wittenberg
*Note: The Game designatesA New Member as someonewho has never been an MAJmember or who has not paiddues since Dec. 31, 2006.
TriplesTerry Cochran
Devon GlassDavid Haron
Frank Rhodes IIIEd Souweidane
Rick WarshLisa Welton
J.D. Winegarden
A TEAM OF WINNERS...
DoublesMichael Behm
Mark BelloLarry BennettJohn Bredell
John ChartersVince Colella
Jon FrankSteve GoethelRay HorensteinCary MakrouerArnie MatuszMichael Morse
Joey NiskarBobby Raitt
Mel SapersteinRobert Sickles
Jason ThompsonJason Waechter
SinglesJerry Acker
Stephanie ArndtRonald Bahrie
Greg BereznoffSam Bernstein
Brian DaileyBob Darling
Patrick DerkaczEugenie EardleyChad Englehardt
Stan FeldmanBarry GoodmanSteve Gursten
Ven JohnsonJason Liss
Brian LonnerstaterBernie MindellJames O‛Toole
Juliana SabatiniMarc Shefman
Phil SerafiniLynn ShecterStuart SklarPaul Shibley
Tim SmithTodd Stearn
Ronni TischlerJerry ThurswellRandy Wallace
Ken WatkinsScott Weidenfeller
Susan Wright
Joel Alpert (6)Barry Gates (8)
Scott Goodwin (7)Richard Kepes (9)Traci Kornak (4)
Marla Linderman (11)Brian McKeen (4)
Brian McKenna (5)Wayne Miller (4)
Paul Stevenson (4)Judy Susskind (5)
Linda Turek(9)
Grand Slams!
*Note: The Game designates A NewMember as someone who has neverbeen anMAJ member or who has notpaid dues since Dec. 31, 2006.
A hearty thanks to all those who participated in the year-long membershiprecruitment effort! You made a big difference by recruting 168 new members!
Congratulations to Marla Linderman, Linderman Julien, Ann Arbor for recruiting the most NEW members duringthe 2008-2009 MAJ Membership Recruitment Contest! For strengthening the MAJ ranks with 11 new members,Linderman won an MAJ Sustaining Membership. Veteran recruiter Richard Kepes, Kepes & Wine, Southfield wasthe deserving winner of the Annual Meeting drawing for a FREE Regular Membership.
1 PROFESSION DENTISTRY
It takes a team. Join Today. 800.CDA.SMILE/cda.org
CDA Member:
Profession:
CDA member since:
Theatre:
Advocate:
Favorite CDA bene!t:
Most surprising bene!t of membership:
Pet peeve:
Children:
Indulgence:
Advice for new dentists:
Challenge:
CDA:
22 WAYS THAT BEING A MEMBER OF SFTLA CAN SAVE YOU MONEY…
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2. Is your Malpractice/Liability Insurance up for renewal? Call SFTLA and we’ll fax you the application.
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Be Nice and give your staff or co-workers ABC Membership gifts this
year. We’ll even include a handwritten card for you.
Visit our website at abc.org and click on the Holiday Gift link or use the form below and we’ll do the rest for you.
Yes, please send a gift membership in my name to
Name ___________________________________ Title______________________ Address__________________________________City, St/Pr__________________ Postal Code_______________________________Phone_____________________
Please sign the card: Merry Christmas Happy Hanukkah Happy Festivus Other_______________________________
First-year dues for this special offer are only $__________
Check enclosed payable to ABC Please charge my credit card.
Acct. No. _______________________________________________ Exp. Date _____/_____/_____
Security Code __________ Name on your card______________________________________________
Billing Address:____________________________________________________________________________
Signature_________________________________________________________________________________
Please return via fax to 555.555.1212 by xx/xx/xx to ensure holiday delivery!
We’ll be your name will be in the Nice column this season. Thank you for your support!
Some say there is a list that gets checked twice this time of year. Are you
Naughty or Nice?
Who we are... As attorneys, we work to make sure any person who is injured by the misconduct and negligence of others can get justice in the courtroom, even when taking on the most powerful interests. What we do is more important now than ever before because the drug and oil indus‐tries, big insurance companies and other large corporations dominate our political process – and thus, people cannot depend on the political system to hold corporations accountable. When corporations and their CEOs act irresponsibly by delaying or re‐fusing to pay fair and just insurance claims, producing unsafe products, polluting our
environment, or swindling their employ‐ees and shareholders, the only place where Americans can hold them account‐able is in our courts. We are committed to strengthening the civil justice system so that deserving in‐dividuals can get justice, and wrongdoers are held accountable. We oppose efforts to weaken basic legal protections and further stack the deck against average Mississippians. All Americans benefit when individuals represented by attor‐neys have a fair chance to get justice through our civil justice system.
Membership Benefits
WHAT MAJ CAN DO FOR YOU, YOUR PRACTICE AND YOUR CLIENTS
MAJ List Server – Do you need to know about a specific judge or venue? Looking for a form? Wonder what trial attorneys across the state think about your pressing legal issue? Instantly communicate via e‐mail with trial lawyers across the state through the MAJ List Server, MAJ’S most popular service. MAJ Website – We are very proud of our affiliation with TrialSmith – the host of our website (www.msaj.org) and the re‐pository of one of the most complete col‐lections of depositions, pleadings, filings and forms for plaintiffs’ lawyers in the nation. Continuing Legal Education – MAJ spon‐sors several seminars throughout the year on everything from auto litigation to criminal law. Speakers include nationally renowned experts, judges, and some of the top trial attorneys in the state and na‐tion. MAJ members enjoy CLE discounts at every seminar.
“I have been an active member of MAJ since 1983, and remain a member be‐cause I am proud of our members and our common goals. I am proud to say that I am a member of an organization whose members represent people who have been wronged and who may have no other recourse without the help of these attorneys. I am thankful for each valuable lesson that I have learned, and continue to learn, from our organiza‐tional meetings and seminars, which
helps me to provide better representa‐tion to clients who depend on us.”
Margaret P. Ellis Jackson
Insurance – As an MAJ member, you are qualified to apply for special insurance plans offered at competitive rates and designed for both small and large firms.
Amicus Curiae Brief Participation – MAJ has an outstanding record on Amicus Curiae Brief participa‐tion in cases of importance to the trial bar and the public.
Representation ‐ MAJ is your advocate at the state and nation’s Capitols! MAJ works to protect and enhance the civil justice system. Our goal is to ensure that lawmakers will listen and respond to our views on legislation and proposals that diminish the rights of Mississippi citi‐zens to a trial by jury.
What if I do more than represent plaintiffs in personal injury claims? Many MAJ members have varied, general practices representing clients in family law matters, criminal defense, real estate and business transactions, and a myriad of other areas. Most of our attorneys live in areas with a population of less than 15,000 people. But our goals remain the same: helping those who need it most ‐ people without easy ac‐cess to the courts, clients with‐out the means to defend them‐selves from prosecution, indi‐viduals battling against powerful insurance companies and multi‐national corporations.
How do I become a member of the Association? Membership into our organiza‐tion is open to all lawyers who are licensed in Mississippi. There are different membership categories, including voting and non‐voting members. Voting members are eligible for all benefits of MAJ. To apply for membership, fill out an applica‐tion and fax or mail it to the State Office. The application is available online at www.msaj.org or by calling the State Office (601) 948‐8631. Voting membership requires two references and letters of recommendation by current, voting members of MAJ.
“The very essence of democracy is that local citizens are empowered to make life changing decisions. Should those in Washington or Jack‐son have centralized power or should the aver‐age Joe on the street? The best example of de‐mocracy in its purest form is our wonderfully devised jury system. Only before a group of
one’s peers in this great country are all equal. I believe this system, which is under withering attack, to be sacrosanct. I share this common value with my fellow MAJ members. Does it
seem that we are a lone voice of reason? Per‐haps. But my Daddy taught me that just be‐
cause something is popular that doesn’t mean it is right and that it takes a unique person to stand up to mob rule. My father was speaking
of folks like MAJ members.” Grant Fox Brandon
“I chose to become a lifetime member of MAJ because I cannot imagine trying to practice law today without the help that is provided by the its staff and membership. The diversity of the membership provides me with needed assis‐tance and advice that is priceless. Although
this diversity sometimes causes intranquillity, we always seem to reach common ground that serves the needs of the entire membership. In the end, I believe we all agree that ‘Law is our
Trade and Justice is our Goal.’” J. Dudley Butler
Canton "I consider trial by jury as the only anchor ever yet imagined by man, by which a government can be held to the principles of its constitution." ‐ Thomas Jefferson