Dean EvansVice President, Field

Marketing, The Cobalt Group

You will learn:- Internet Marketing that

generates high-quality leads- Maximizing lead

generation from your Web site

- Maximizing third-party automotive sites

- Metrics that matter: Focus on return on investment

David KainPresident, Kain Automotive Inc. Internet & BDC Training

Specialist

You will learn:- Mapping out the best Internet sales process

- E-mail templates for the best short and long-term

communication- Phone script elements that turn leads into appointments

- Recruiting, hiring and compensating for results

SeanWolfi ngtonOwner, BZResults.com

Case Study: How to use BDC/Internet departments to sell 100 - 500 extra cars

a month.

You will learn:- How to set up a successful

BDC/Internet department- Use the Web to promote

all your profi t centers- Use the Web to drive

showroom & phone traffi c- Sell old stock, vehicles &

parts inventory- Use e-mail marketing to drive more traffi c for zero

cost

Chip PerryCEO and President,

AutoTrader.com

Internet Advertising Best Practices

You will learn:- How AutoTrader.com’s top performing dealers get their

outstanding results- Take home examples of

effective merchandising you can put to

immediate use

Scott JosephPresident & CEO,

J&L Marketing, Inc.

Case Study: New marketing strategy focuses on steady long term growth. Dealership’s market share increases from 8% to 32% and grows net profi ts from

$170,000 to over 2.2 million in just two years

You will learn:- A growth strategy to grow your profi t a minimum of

33% per year- New promotions strategy using personalized Web

pages and direct mail- How to increase your fl oor traffi c during your slowest

days of the week

David Thomas

Owner, Subaru of Dallas

Case Study: How I lowered my advertising expense and increased my market share

You will learn:- About ‘Mooch Marketing’- Ways to advertise for free-Low-cost marketing ideas

that get noticed- How to run events that get

you noticed- How to generate car

reviews in your local paper

Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com

Tuesday and Wednesday, November 7th and 8th 2006, at the Venetian Resort and Hotel, Las Vegas, NV.

Dealers & Managers Only!

Two days of intense learning. Dramatically improve your results.

Limited Seats,Register Today!

Case studies from successful dealerships across the country.

Classroom style seating only $595. Special Venetian room rates for $209 per night, whilethey last.Speakers and times subject to change

VSUMMITBEST PRACTICES

LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES

Ralph PagliaCRM/eBusiness Director,

Courtesy Chevrolet

Case Study: How Courtesy Chevrolet’s business and CRM teams grew to over

400 vehicle sales per month

You will learn:- How to grow your CRM

and Internet teams- What to measure, and how to collect the data...Performance metrics that

matter- Create a true CRM Profi t

Center- Manage your own SEM and online ad campaigns

- Use your BDC as a safety net for the Internet sales

team

Roy ReutterSheehy Auto Stores

Case Study: Sheehy.com increases leads from 400

- 2400 per month

You will learn:- How to increase leads

and sales volume without increasing lead expense

- Improve sales and reduced cost per sale at the same time

- Improve profi tability by improving the quality of leads

through your own site- Increase closing ratios and

average gross profi t with profi t improvement

- Sell old stock units via the Web

Tony RimasRed McCombs

Case Study: Grow your

Internet department through

a defi ned process, effi cient

staffi ng, and strategic

advertising

You will learn:

- How to structure and staff

low volume or high volume

dealership locations

- Create a process to support

your customers and staff

effi ciently

- Increase ROI through

inventory selection and lead

allocation

- Streamline online

advertising to maximize Web

site conversion

Mark TewartPresident, Tewart

Enterprises

You will learn:- How to engage customers intelligently while learning how traditional “meet and

greet” strategies canreduce sales

- How to increase professionalism, write-ups and sales by eliminating “Deal Killer” questions- How to defi ne and

implement 5 universal laws that increase sales

- How to improve gross profi ts by implementing

better proposals- How to reduce customer confl ict and increase sales and gross profi t through better handling of price,

payment and negative equity objections

866.396.7050Experience real Case Studies that can help your dealership immediately.

Mike ParsonsDirector of eCommerce,

Asbury Automotive Group,

Southest Region

Growing your sales or

yourself: Understanding the

“why” is more important than

the “how.”

Dale PollakCo-founder and Chairman,

mPower Auto

Gamble in Vegas, don’t gamble with your used car

inventory

You will learn:- How to improve your

used vehicle volume, gross and age

- How to improve everyday decisions that affect your volume, gross and age- How to understand the changes responsible for profi t margin pressures

Phil SuraVP of Automotive Division,

UnityWorks Media

You will learn:- About the repositioning of

automotive advertising- How the traditional 50 year approach to advertising is changing, and where it is

heading- How video content makes

it easier for the Internet team to “harvest Web site leads”

- The opportunities available with video streaming

Robert BashaCo-founder,

Auction123, Inc.

Case Study: How

Auction123 rolled out a

new thinking in Internet

management and re-

marketing. Streamline your

inventory, 3rd party lead

generating sites, eBay,

and your Web site into one

management solution

You will learn:

- How to simplify all of

your Internet re-marketing

outlets into one Web based

management software

- Maximizing eBay Motors’

potential with a seamless

solution

- A new outlook on marketing

your vehicles online

Wow! I was hoping to gain at least fi ve new ideas to take our Internet sales to the next level. I had more than fi ve the very fi rst day.

The thing I liked best was the people. The sharing of information during breakfast and lunch was just as helpful as the quality presentations. Great people who work hard and play hard...after all it was Las Vegas. I enjoyed the casual and professional environment and the opportunity to visit with 15 vendors in between speakers.

“What happens in Vegas goes back to Texas.” I met with my Internet team of 10 professionals and started to implement ideas on Saturday afternoon.

This was my fi rst Summit and I hope I can come again in November!

Great Show....Fabulous Ideas!!! Thanks.

Joe Healy, Internet Director at Lawrence Marshall Dealerships 979-826-7103

Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com

VSUMMITBEST PRACTICES

LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES

Speakers and times subject to change

Tuesday and Wednesday, November 7th and 8th 2006, at the Venetian Resort and Hotel, Las Vegas, NV.

Dealers & Managers Only!

Two days of intense learning. Dramatically improve your results.

Limited Seats,Register Today!

Case studies from successful dealerships across the country.

Classroom styles seating only $595. Special Venetian room rates for $209 per night.

The AutoSuccess Best Practices Summit V tickets are now available. To register, please fi ll out completely the following information and fax toll free, 866.665.7936. If you would wish to pay by check, please mail this form and check to: AutoSuccess Magazine, 3411 Pinnacle Gardens Drive, Louisville, Kentucky 40245.

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