asea: miracle molecules?

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$=% :&,23?$ 14 !"#$!%" VOLUME 2 J ISSUE 4 C D%./050#?"#E B1> Redox Signaling. Unless you are a scientist, those two words might not mean much to you. But to those who have discovered ASEA and understand the groundbreaking science behind it, those two words are the key to better health. BY KATE LEHNHOF Each bottle of ASEA lists two and only two ingredients: distilled water and sodium chloride. But don’t be fooled by the humble combination. It’s not the ingredi- ents that make ASEA an innova- tive new product. It’s the patented process that the ingredients un- dergo that makes the dierence. G#GBC TBCBD?% Every drop of ASEA contains stabilized Redox Signaling mol- ecules. ese molecules are found in only two places in the entire world: the human body and in ASEA. And they have the power to change the body at the basic level, the cellular level. Each of the human body’s cells is a tiny machine, which runs eciently when we are in good health. But how many of us are perfectly healthy all the time? Just scan the headlines and you’ll see the variety and severity of today’s health issues. As our bodies age, our cells become un- balanced and inecient. Factors including stress, poor diet, lack of exercise, free radicals, environ- mental toxins and pollutants all contribute to this diminishing eciency. e balanced Redox Signaling molecules that are brought into the body with each sip of ASEA restore balance to our cells, which allows them to operate at maxi- mum eciency. is re-balancing act is the Redox Signaling pro- cess. !BG%DG%F BDF !"#G%?G%F Health and wellness products make up nearly a quarter of all the products sold through the direct sales industry, according to the Direct Selling Associa- tion. Many of these products are dierent formulations of similar foreign fruits and all make the same health promises. What sets ASEA apart from the crowd is its unique technology that has been extensively patented and protected. Aside from being the only Re- dox Signaling product, ASEA is the rst to the market. No other company in the health and well- ness industry has tapped into the powerful technology of Redox Signaling. BDG=#]=FBDG$ '^( Unless you’ve been living un- der a rock, you’ve probably heard plenty about antioxidants and their powerful eect on the hu- man body. Several years ago, products con- taining antioxidants started pop- ping up all over the place. And for good reason. Studies have shown that antioxidants aid in disease "/P:_ $Q4<3MQ<4 *(* Redox Signaling is a process that involves reactive mol- ecules for communicating between cells and within the cells themselves. These reactive molecules are produced naturally by the mitochondria in every cell in our body, along with the ATP that fuels our cells and body. One set of these molecules is responsible for activating anti- oxidants that fight free radicals and minimize oxidative stress. The second set of reactive molecules participates in intra- and intercellular damage control communica- tions, cellular protection and the healing response. prevention, protect cells from oxi- dative damage, boost immunity, slow aging and neutralize harmful free radicals. As we eat healthy fruits and vegetables, we bring antioxidants into the body but they don’t do any good until they are activated. Drinking ASEA activates anti- oxidants with special reductant molecules. Preliminary studies have shown that ASEA boosts natural an- tioxidant eectiveness by more than 500 percent. Dr. Rob Ward compares ASEA’s antioxidant-activating properties to the electric current that powers a light bulb. “A light bulb is a nice thing but the magic is the power and elec- trical current that is applied to it,” Dr. Ward says. ASEA is the electric current that turns on your body’s antioxi- dants. DBGH"BC !"%O%DG=#D In today’s world, many of us only pay attention to our health if we experience pain or discomfort when the prevention stage is over and the reactive stage has begun. Treating our health problems reactively often requires drugs or surgery, both of which come with a price tag and side eects. But what if you could avoid health issues? Taking care of the body through diet and exercise, along with proper supplementa- tion such as ASEA, can help you keep the body operating with perfect cellular eciency. !"#G%?GW "%!B="W "%!CB?% e long and short of it is this: healthy cells make for a healthy body and ASEA re-balances cells to improve cellular protection, re- pair and replacement. Now that’s something you can tip your glass (or bottle) to. J

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1 4 !"#$!%" V O L U M E 2 I S S U E 4

C'D%./050#?"#EB1>Redox Signaling. Unless you are a scientist, those two words might not mean much to you. But to those who have discovered ASEA and understand the groundbreaking science behind it, those two words are the key to better health.

B Y K A T E L E H N H O F

Each bottle of ASEA lists two and only two ingredients: distilled water and sodium chloride. But don’t be fooled by the humble combination. It’s not the ingredi-ents that make ASEA an innova-tive new product. It’s the patented process that the ingredients un-dergo that makes the di!erence.

G#GBC,TBCBD?% Every drop of ASEA contains stabilized Redox Signaling mol-ecules. "ese molecules are found in only two places in the entire world: the human body and in ASEA. And they have the power to change the body at the basic level, the cellular level. Each of the human body’s cells is a tiny machine, which runs e#ciently when we are in good health. But how many of us are perfectly healthy all the time? Just scan the headlines and you’ll see the variety and severity of today’s health issues. As our bodies age, our cells become un-balanced and ine#cient. Factors including stress, poor diet, lack of exercise, free radicals, environ-mental toxins and pollutants all contribute to this diminishing e#ciency. "e balanced Redox Signaling molecules that are brought into the body with each sip of ASEA restore balance to our cells, which

allows them to operate at maxi-mum e#ciency. "is re-balancing act is the Redox Signaling pro-cess.

!BG%DG%F,BDF,!"#G%?G%FHealth and wellness products

make up nearly a quarter of all the products sold through the direct sales industry, according to the Direct Selling Associa-tion. Many of these products are di!erent formulations of similar foreign fruits and all make the same health promises. What sets ASEA apart from the crowd is its unique technology that has been extensively patented and protected. Aside from being the only Re-dox Signaling product, ASEA is the $rst to the market. No other company in the health and well-ness industry has tapped into the powerful technology of Redox Signaling.

BDG=#]=FBDG$,'^( Unless you’ve been living un-der a rock, you’ve probably heard plenty about antioxidants and their powerful e!ect on the hu-man body. Several years ago, products con-taining antioxidants started pop-ping up all over the place. And for good reason. Studies have shown that antioxidants aid in disease

"/P:_,$Q4<3MQ<4,*(*Redox Signaling is a process that involves reactive mol-ecules for communicating between cells and within the cells themselves. These reactive molecules are produced naturally by the mitochondria in every cell in our body, along with the ATP that fuels our cells and body. One setof these molecules is responsible for activating anti-oxidants that fight free radicals and minimize oxidative stress. The second set of reactive molecules participates in intra- and intercellular damage control communica-tions, cellular protection and the healing response.

prevention, protect cells from oxi-dative damage, boost immunity, slow aging and neutralize harmful free radicals. As we eat healthy fruits and vegetables, we bring antioxidants into the body but they don’t do any good until they are activated. Drinking ASEA activates anti-oxidants with special reductant molecules. Preliminary studies have shown that ASEA boosts natural an-tioxidant e!ectiveness by more than 500 percent. Dr. Rob Ward compares ASEA’s antioxidant-activating properties to the electric current that powers a light bulb. “A light bulb is a nice thing but the magic is the power and elec-trical current that is applied to it,” Dr. Ward says. ASEA is the electric current that turns on your body’s antioxi-dants.

DBGH"BC,!"%O%DG=#D In today’s world, many of us only pay attention to our health if we experience pain or discomfort when the prevention stage is over and the reactive stage has begun. Treating our health problems reactively often requires drugs or surgery, both of which come with a price tag and side e!ects. But what if you could avoid health issues? Taking care of the body through diet and exercise, along with proper supplementa-tion such as ASEA, can help you keep the body operating with perfect cellular e#ciency.

!"#G%?GW,"%!B="W,"%!CB?% "e long and short of it is this: healthy cells make for a healthy body and ASEA re-balances cells to improve cellular protection, re-pair and replacement. Now that’s something you can tip your glass (or bottle) to.

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1 6 !"#$!%" V O L U M E 2 I S S U E 4

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James Pack is proud of the new ASEA 8-ounce pouch.“We are excited to introduce the product because it is something our Associates have been asking about

for awhile. We consider each ASEA Associate a business partner and we are intent and listening to them and giving them the tools they need to be successful,” James says.

The ASEA Pouch is such a tool and will help ASEA Associates share the product with others. ASEA went about creating the new ASEA Sports Pouch with special consideration to select the proper

serving size.“The 32 ounce bottle is great but can be cumbersome when you’re on the go. We decided that 16 ounces

was still too big and 4 ounces was not enough. The sweet spot we settled on was 8 ounces,” James says. “We are confident the new pouch will be successful and that our Associates and the athletic community will find it convenient and useful.”

7#$&,23?"#E'$=%'C4MC6Y#-<1/,!:-12At ASEA, when Associates talk, management listens. Associates have been asking for a more convenient package and it has finally arrived. It’s the same great ASEA liquid in new and improved packaging.

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!"#$!%"`!How did you $rst be-come interested in Redox Signaling?

F" ,̂$B;H%C$#D`!I have always been interested in the signaling processes that take place between cells, how cells regulate themselves, regenerate themselves, di!erentiate cellular function, react to environ-mental stimuli, etc. I $rst became aware of Redox Signaling as a $eld of science, however, as I was initially in-vestigating what the Redox Signaling molecules in ASEA did inside the body. "anks to this rapidly emerging body of science, I was able to tap into hundreds of peer-reviewed articles that reported on fascinating research being done in the last 10 years char-acterizing what various mixtures of

Redox Signaling molecules actually do inside the body.

!"#$!%" ,̀Do you think you un-derstood how powerful ASEA was when you started studying it?

F" ,̂$B;H%C$#D`!I was very skeptical when I $rst was asked to study the product and I truly had no desire whatsoever to spend time on it. Salt water had certainly been studied before and I strongly suspected that this special “processing” could produce nothing more but toxic or irritat-ing chemicals, whose only bene$t might be to force the cells to defend themselves. I was very surprised to $nd absolutely zero toxicity had been detected in 15 years of “good” toxicity

studies. I was also very impressed on the strong bioactivity of this product; it seemed to be doing some very signi$cant bene$cial things in the body. "is aroused a strong sense of curiosity, as it seemed impossible to me at $rst how something so bioactive could have zero observed toxicity, even in very high doses. After this point, I started to slowly realize how potent this technology could possibly be, cov-ering all $elds of health and wellness.

!"#$!%" ,̀What do you $nd exciting about the study of Redox Signaling?

F" ,̂$B;H%C$#D`!"e most interesting facet of Redox Signaling science is that it applies universally to

all life on the planet. Redox signal-ing is active in all forms of life, from simple plants to the most complex forms of life. It is fundamental to the mechanisms that allow all cells to recognize damage or threats and regulate how the cells defend, repair or replace themselves.

!"#$!%"` Do you think the fact that ASEA spends time and re-sources to scienti$cally validate its product makes it unique in the direct sale industry?

F" ,̂$B;H%C$#D`!I have found the management of ASEA to be unique for a variety of reasons. "ey are interested in advancing the sci-ence and have a deep commitment to

1 8 !"#$!%" V O L U M E 2 I S S U E 4

Atomic physicist Dr. Gary L. Samuelson is at the forefront of Redox Signaling and terms like glutathione, oxidative stress and superoxide dismutase are a part of his daily vocabulary. And with a PhD in atomic phys-ics and years of experience as a scientific consultant, it’s safe to say he knows what he is talking about. As he serves in an advisory role at ASEA, he researches and tests ASEA as well as explains the product’s science in terms that everyone can understand. Read our question and answer session below and get acquainted with Redox Signaling.

B Y K A T E L E H N H O F

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advancing this technology. "ey are devoted to a higher cause (they could have sold out long ago), and have simply chosen the direct sales indus-try as a vehicle to this end. All of us at ASEA believe this technology has great potential to make life-changing di!erences for millions of people; it is bigger than us all.

!"#$!%" ,̀Were you involved with the patent process? Why was this process necessary for ASEA?

F" ,̂$B;H%C$#D ,̀As the sci-ence advisor, I have been heavily involved in the last 12 patent ap-plications, provisional and otherwise. Several patents are already in place for the technology behind the ASEA

product. "e core technology patent protects the methods used to create ASEA as well as the mixture of com-ponents produced. "is legally pro-tects us from someone copying the technology. Such protection assures that ASEA will have control of its technology, product and marketing for many years to come.

!"#$!%"` Do you think there are still bene$ts of ASEA that we don’t know about yet?

F" ,̂$B;H%C$#D ,̀I believe that we are just getting started. "ere is still much to discover. Redox Signal-ing molecules are fundamentally involved in so many di!erent path-ways in the cells and tissues that it is di#cult to see where all the bene$ts

will lie. Until now, it appears that infusing more of these Redox Signal-ing molecules (or carriers) into the tissues tends to increase the e#ciency of intercellular communication. "is introduces a whole slew of possible bene$ts, from helping tissues to ac-celerate repair mechanisms and elicit correct immune response to helping tissues better deal with dysfunctional cells. "ere is so much to explore that it is hard to know where to start.

!"#$!%"` Can we expect more testing on ASEA products in the future?

F" ,̂$B;H%C$#D`!A lot of e!ort is being spent on athletic bene$ts at present, including aerobic enhance-

ment. In the near future we will be focusing on $nding the e!ects of ASEA on various biomarkers related with oxidative stress, antioxidant action and tissue repair, possibly including markers in the skin, blood, eyes and urine that indicate proper cellular function. Ample safety stud-ies have already been done now we can focus on e#cacy and bioactivity.

!"#$!%"` Would you consider ASEA a category creator in the health and wellness $eld?

F" ,̂$B;H%C$#D` If ASEA is not a category creator, I don’t know what is. It represents a whole new paradigm for supplements and the health and wellness industries in general.

U31$'<=0$'K=%'F:1>:0,#0P/0/P Stories of ASEA’s amazing effects on health and wellness are abundant and ubiquitous. And while testimonials are powerful, for medical professionals, these accounts are simply not enough. They want science. They want data. And they aren’t going to put their stamp of approval on a product until they get it.

B Y K A T E L E H N H O F

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r. Rob Ward of Kentucky is one of these people who looks for data and science. “As a doctor, I’m

not too impressed by anecdotes, but when you consistently see scienti$c results, you know it is real,” Dr. Ward says. After a friend introduced Dr. Ward to ASEA, he began researching Redox Signaling and studied ASEA’s special patented process. As Dr. Ward spoke with scientist Gary Samuelson and found the medical explanation he was in search of. Another key moment that solidi$ed Dr. Ward’s belief in ASEA was when a friend reported that after drinking ASEA for a few weeks, it no longer tasted like pool water to him. “When I heard that, the hairs stood on my arm,” Rob says. “I knew this product was native to the body and that he couldn’t taste it anymore because his system was balanced.” Dr. Ward uses %avor tolerance as an indicator of the product’s e!ect on each individual.

GI%,"%BC,F%BC, As a family physician of more than 30 years, Dr. Ward has seen many companies and individuals claim their products are scienti$c breakthroughs but ASEA is the $rst one he actually believes is the real deal. “"is is the $rst new health technology that has been discovered and created during my career. Everything else prior to ASEA was simply a retooling of existing knowledge,” Rob says. “"e last big medical breakthrough in my career was the discovery of all the things that antioxidants do for the body.” Antioxidants were another part of Dr. Ward’s attraction to ASEA. Every drop of ASEA contains reductant

molecules that activate antioxidants within the body. “Just having antioxidants in our bodies isn’t the whole story,” Rob says. “We have to have e#ciency in our antioxidant function. "ey must be activated.” As the body ages, its ability to produce antioxidant-activating reductant molecules decreases and drinking ASEA supplements the body’s production.

;#C%?HCB",;=$$=#D! "e next step for Dr. Ward was to share ASEA with his patients. He introduced ASEA to those who had tried other options but had yet to $nd relief. “I like to say I am on a molecular mission to share ASEA,” Dr. Ward says. Because ASEA doesn’t interact with other medications, Dr. Ward is able to share it with everyone. “It is a big deal to look your patient in the eye and tell him what you are giving will have absolutely no side e!ects,” Dr. Ward says. “It is completely safe technology.” For example, when Dr. Ward’s patients express concern about the amount of salt in ASEA he assures them the roughly 30 grams of sodium in each ounce of ASEA is a tiny portion of their recommended daily sodium intake.

GI%,DBGH"BC,KB9! Dr. Dave Carpenter has always approached health from a natural perspective. As a naturopathic doctor (N.D.), he is holistically minded and believes the human body has the power to heal itself if given the things it needs. At his clinic in Idaho Falls, he encourages patients to solve their health problems through diet,

exercise, proper hydration, herbs and supplements as opposed to medication. When a friend asked Dr. Carpenter to investigate ASEA, he took the challenge gladly. After discovering ASEA increased glutathione, SOD and catalyse e#ciency by 500 percent, he developed a serious interest in the product. As he studied and learned more about ASEA’s powerful Redox Signaling molecules, the product made sense to him. “Having a su#cient supply of the molecules is why children heal faster than adults and have such high levels of energy compared to adults,” Dr. Carpenter says. “Children never consider that if they play too hard they will be sore the following day (like adults do) because they don’t get sore.”

G"=%F,BDF,G"H%, Dr. Carpenter also started drinking ASEA and found more endurance, deeper sleep and the best skin he has had in years. “I’ve worked in the health and wellness $eld for more than 20 years and in that time I’ve formulated and tried many products,” Dr. Carpenter says. “But I have never seen a product helping so many people as I have with ASEA.” =G,GBJ%$,GK# Nurse practitioner Shelley Roby traveled from her home in Elizabethtown, Kentucky, to Salt Lake City, Utah, to $nd out what ASEA was all about. When she arrived at ASEA headquarters and was told that ASEA was a saline solution with two ingredients, she thought they were kidding. "ey weren’t. A presentation by Dr. Gary

Samuelson explained the product’s scienti$c foundation and convinced her the trip was not a waste. "e fact that ASEA was a natural health solution was appealing to Shelley who prefers natural supplements over prescription medicine. “When I was in school I always asked the question, ‘Why should I give this to a patient?’ and they couldn’t give me the answers I wanted,” Shelley says. “I knew the answers were out there somewhere and I found them as I took naturopathic courses and studied alternative health approaches. ASEA $ts into my natural approach.”

GI%,G"%BF;=CC,G%$G, Shelley left Utah believing ASEA was an e!ective product, but she still wanted to test it out before she would give it to patients. Back home in Kentucky, she conducted an informal trial of the product. "e subject? Herself. Shelley had not run on the treadmill for at least 10 years when she $rst tried ASEA and she wanted to see if it would a!ect her endurance. At $rst, Shelley was only able to run a fourth of a mile before she was gasping for air. "en she drank ASEA for two and half weeks and braved the treadmill again. "is time she was able to run a mile easily. Now Shelley uses the product daily along with her husband and children and shares it with many of her patients.

F#?G#"$,#"F%"$! ASEA is making believers out of skeptics right and left and right. And with recommendations from savvy professionals like Dr. Ward, Dr. Carpenter and Shelley Roby, ASEA has medical expertise on its side. So drink up, it’s just what the doctor ordered.

“I’ve worked in the health and wellness field for more than 20 years, and in that time I’ve formulated and tried many

products. But I have never seen a product helping so many people as I have with ASEA.”

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B$%B,#D,G"=BC, "ese unexpected $ndings prompted James and Verdis to investigate the matter further. "ey commissioned Dr. Gary L. Samuelson, a leading Redox Signaling scientist, to conduct a clinical trial exploring ASEA’s e!ects on athletic endurance. Dr. Samuelson tested athletic endurance, ventilatory thresh-old and the VO2 max rate of 17 competitive athletes over a period of two weeks. "ey drank ASEA daily and their levels were closely monitored. "e result? "e group averaged a 12 percent increase in their ventilatory

threshold, meaning they were able to exercise 12 percent longer before they hit the runner’s wall. "at increase might sound small, but it’s extremely sig-ni$cant considering the small margins by which winners and losers are separated at high levels of athletic competition. For in-stance, the 2010 Tour de France winner $nished only 39 seconds ahead of the second place rider after 21 days of racing. In ath-letic competition, seconds make a di!erence and ASEA can give athletes those extra seconds. "e results of Dr. Samuelson’s trial also concluded “based on

ASEA’s simple saline solution, when combined with groundbreaking Redox Signaling technology, is a potent and powerful drink that can help both com-petitive and recreational athletes step up their game. Interestingly enough, the liquid’s exciting effects on athletic performance were discovered unintention-ally. In the early days of the company, co-founders James Pack and Verdis Norton gave 40 of their close friends and family members ASEA to drink. Several of the people involved were competitive athletes and reported enhanced workouts and improved athletic performance.

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the data, about 70 percent of athletes who try ASEA should experience the ability to maintain a higher power output without crossing the ventilatory threshold . . . allowing them to go longer at the same power burn or to oper-ate at a higher power burn than possible before ASEA.” Several athletes also expe-rienced an increase in power output and endurance of more than 30 percent. Lower average heart rates and less soreness and fatigue were also reported.

B$%BU$,="#D,;BD James Lawrence is an ASEA advocate and athlete. But he isn’t just any athlete. He is currently on a quest to break the world re-

cord for most Half-Ironman tria-thalons $nished in one year. In 2010, he has already completed 15 Half-Ironmans. If all goes ac-cording to plan he will break the world record on November 13 in Clearwater, Fla. with 21 Half-Ironmans behind him. "at’s a colossal 1,176 miles of biking, 275.1 miles of running and 25.1 miles of swimming. And ASEA helps him through every mile. While James has always been a competitive athlete, he hasn’t al-ways been a runner. Less than 10 years ago, his wife signed him up for a "anksgiving Fun Run and he struggled to $nish. “I thought running four miles was going to be totally easy for me and that I could hammer it

out no problem,” James says. “But I was totally pathetic when it came to running.” "e race started James down a path that would eventually change his life. He went on to train for and complete a mara-thon and he hit his stride when he did his $rst triathlon. A few years later he completed his $rst Half-Ironman. His Ironman performance was a far cry from his showing at the "anksgiving Fun Run several years earlier. He placed as one of the fastest three runners in his age group. James eventually decided to undertake the challenge of breaking the Half-Ironman world record. He teamed up with a Utah charity, In Our Own

Quiet Way, and created the Tri-AndGiveaDam Project, which would sponsor his Ironman chal-lenge. About that time a friend recommended ASEA to him.

%DG%",B$%B “Initially, I dismissed her claims about its e!ects as out-landish,” James says. He decided to give it a try any-way. First, he had his VO2 max rate tested. "en he drank ASEA for six weeks and tested it again. "e results were impressive. “Clinical data doesn’t lie,” James says. “I was able to run at a faster pace, at a steeper incline and a lower heart rate. ASEA in-creased my body’s natural ability to process oxygen, allowing me

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to get as close as possible to my maximum VO2 rate. ” But before James saw the numbers, he felt a di!erence in his workouts. His swims were easier and he was able to hold his breath longer during swim drills. ASEA also helps James with recovery. James believes the grueling strain he puts on his body com-peting every weekend is mini-mized by ASEA’s remarkable recovery properties. “It enhances the other supple-ment I’m taking and it’s amazing at how well I’m able to recover after a race,” James says. “Most people train the whole year for a Half-Ironman and need weeks or months to recover.”

T%$G,FB9,#D,GI%,T=J%, Another notable athlete who has taken his athletic perfor-mance to the max with ASEA is Los Angeles native Josh Horow-itz. Josh developed an a#nity for cycling at age 12 and has been racing ever since. He manages and competes with a professional cycling team — Adageo Energy Pro. As a teenager, Josh decided his lifelong athletic dream was to compete in the Philadelphia International Championship bike race. "e 156-mile course is the longest-running cycling road race in the United States, and many of its participants also compete in the Tour de France. "at teenage dream became a

reality on June 6, 2010, when he hit the pavement with 20 years of training behind him and ASEA fueling his body. Josh drank ASEA in the weeks prior to the event and believes it helped him have an amazing race day. “It was literally the best day I have ever had on the bike, and I de$nitely think ASEA helped me,” Josh says. “In competitive cycling, every little thing matters and you have to do everything in your power to make your ride perfect.” F"=DJ$,BCC,B"#HDF Once Josh saw that ASEA gave him a competitive advan-tage, he wanted to share the product with his cycling team.

“In the cycling world there are di!erent supplements and dif-ferent products being pushed on you all the time,” Josh says. “So when I came to them and told them I wanted them to drink ASEA, I was met with a lot of skepticism.” After some coaxing, the Ada-geo team started drinking ASEA and experiencing its athletic bene$ts.

GI%,O%"F=?G,=$,=D For competitive athletes like Josh, it’s also important the sup-plements they take are consid-ered legal and don’t fall into the category of banned substances that could disqualify them from races.

G3[Q<4,Q>,G:,>2/,;3_&&"e VO2&max rate, also known as maximal oxygen consump-tion, is a measurement of the amount of oxygen the body uses during exercise. It is measured by milliliters of oxygen used in one minute per kilogram of body weight. "e higher a person’s VO2&max rate is, the harder and longer they are able to exercise. Reaching the body’s maximum VO2 rate is extremely important for competitive athletes — speci$cally cyclists and skiers — who are known to have some of the highest

VO2&max rates ever recorded. At high levels of athletic com-petition, a tiny increase in ventilatory threshold (ventilatory threshold is the endurance or the time it takes to hit the run-ner’s wall) can mean the di!erence between $rst and second place.&& ASEA’s clinical trials and testimonials of dozens of top ath-letes are proving that drinking ASEA can assist high perfor-mance athletes in reaching their best VO2&max rate.

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In February 2010, the Union Cycliste Internationale (UCI), reviewed ASEA and declared the product a legal substance that cy-clists may use in all UCI events. "e organization is a Switzer-land-based cycling association that oversees rules, regulations and drug testing for cycling events around he world.

V="$G,"BG%,"%?#O%"9, In addition to improved ath-letic endurance, ASEA is giving athletes a competitive advantage in recovery. In many sports, the post-workout recovery process is just as important as the before-the-$nish-line moments. “Cycling is all about workout recovery,” Josh says. “Some of the big races we compete in are

spread out across six days, and the body’s ability to recover and recharge for the next day is criti-cal. "e failure to properly re-cover after just one day will stay with you and can ruin the whole race.” Recovery is essential in or-der for the body to repair and rebuild muscles, replenish en-ergy stores, replace %uids and avoid injury. Both competitive and recreational athletes have reported that drinking ASEA in the hours and days after a strenuous workout or event can boost the speed and quality of their recovery.

B$%B,KBG%"$,"HD,F%%!, ASEA is e!ective for rec-reational athletes, too. Take

Alastair Norcross, for example. When Alastair moved to Boul-der, Colo., to teach at "e Uni-versity of Colorado at Boulder, he immediately noticed the com-munity’s health-conscious crowd and wanted to get involved. Alastair decided to take up running and began training for a half-marathon with a local running group. "e undertak-ing was a challenge for Alastair, considering he was in his late 40s and had never run in his life. But drinking ASEA made it easier. Alastair’s running coach rec-ommended ASEA to Alastair, and after some reading he de-cided to give it a try. “Because the only ingredients were salt and water I $gured there was nothing to lose and

there was no way the product could actually hurt me,” Alastair says. “And the fact that it was a personal recommendation made a di!erence. I never would have tried it if I would have just seen it on a commercial.” After just 14 days of drink-ing two ounces of ASEA a day, Alastair saw dramatic results. “I shaved 10 minutes of my 10-K race time and I was breath-ing much easier on my runs,” Alastair says. Whether it’s about racing an international cycling competition or simply feeling better during a long run, ASEA has the power to help people achieve their $tness goals. Both personal success sto-ries and scienti$c statistics back that claim up. Drink up!

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A,2;I1'&%?,O%&;N'VIt’s amazing how well I’m able to recover after a race,” James says.

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“I love that this is not an energy drink—it is an endurance product, which is completely different. With energy drinks there is a high and then there’s a low. With ASEA, there’s not ever a low.”

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“As an athlete ASEA makes me stronger. I can’t imagine training without ASEA. I drink 4-6 ounces about 20 minutes before the race. I will never run without ASEA again.”

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“People at the races ask me what I am on that is impacting my results. I tell them that I am on ASEA. I feel that ASEA provides me an edge in the races that I compete in. I don’t see myself ever stopping drinking ASEA.”

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Beach volleyball is a very difficult sport. It requires a lot from your body to move around and cover the court. It can be very grueling. I have been searching for 25 years for a product that would help me perform and be safe to compete with. I decided to try ASEA . . . The next day I felt great. ASEA allows me to actually go out and train, feel good, recover, and then train more often.

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I have tried several products over the years. The very first time I used ASEA on a ride that was very familiar to me. I noticed as the ride progressed that I felt stronger at the end of the ride. By the end I had shaved off 4 minutes of my personal best for this ride. As a profession-al rider I am usually pleased when I can cut off a few seconds. By shaving off four minutes it blew my mind.

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Kristin Sunderhaft started gol$ng at only eight years old. She grew up playing golf and other sports including lacrosse, basketball and softball. After college and a brief stint in the accounting industry, Kristin decided to make her passion for golf and her passion for helping others a career. She has taught golf as a Ladies Professional Golf Association (LPGA) certi$ed in-structor for more than 20 years.

While Kristin loved her job, the two decades of being on her feet all day, teeing the ball up for students and baking in the

hot sun have not been kind to her body. She developed intense sti!ness in her joints that made it hard for her to get out of bed in the morning.

“I honestly was becoming very concerned as to how much longer I was going to be able to teach due to all of the sti!ness I had,” Kristin says.

So when one her students sug-gested ASEA for relief she said yes. She had nothing to lose and everything to gain.

Kristin immediately felt better.“After drinking my $rst shot

in the evening, I noticed a dif-

ference the next morning when getting out of bed. I was nowhere near as sti! as I used to be!” Kris-tin says.

She continued to drink ASEA and found improvements in other areas from her skin to increased endurance to better recovery after workouts.

“When I used to do body pump classes at the gym, I would walk with my entire body com-pletely shaking,” Kristin says. “It used to take me days to recover with that horrible burn in my legs. It’s much quicker now.”

Kristin’s dramatic physical

transformation that she credits to drinking ASEA has made shar-ing it with others easy. And she has plenty of prime candidates on the golf course to share the product with.

“I honestly don’t know too many golfers that don’t have some sort of joint issue. And if I can share my experience with someone who has similar issues and help them, and improve their quality of life like mine, it ’s a very exciting experience,” Kristin says. “ASEA has been absolutely life changing for me.”

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As the good news of ASEA spreads across the world, countless success stories are

shared. These accounts describe people who have finally found the solution to their

health problems, people who are feeling better than they have in years and people who

are reaching athletic goals they never thought were possible.

As CEO of ASEA, I am privileged to hear these stories every day. Whether I am in the

field visiting with Associates or working at ASEA’s headquarters, people are constantly

sharing their amazing ASEA experiences with me. Hearing these stories is the best part

of my job and each one motivates me to make ASEA better.

These tales of transformation — physical and financial — do more than just moti-

vate me, however. They have made my belief in the product unwavering and steadfast.

They convince me that the decision James Pack and I made to bring ASEA to the world

through direct sales is the one of the best decisions we have ever made.

But most importantly, these stories excite me. This excitement and passion is crucial to

the success of ASEA. While experience is important, all the knowledge and expertise in

the world don’t mean a thing unless you are passionate about what you are doing.

As I look toward the next year, my hope is that as a company, our level of passion and

excitement for ASEA will continue to grow and I invite you to be a part of it. Your very

own ASEA success story awaits you.

Verdis Norton,ASEA FOUNDER AND CHIEF EXECUTIVE OF-