asean new normal - intage singapore iwj_new... · 2020. 6. 24. · 10 survey design : capture the...
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June 22, 2020. West Japan Branch
Center for Co-Creating the Future
ASEAN New Normal <Quantitative survey>
How do we feel and act in the world
after the new coronavirus?
Capturing business opportunities after a game change
Confidential 【Intage Original Survey】
Disclaimer
This document was made for the purpose of discussion and examination in your company, and we do not guarantee the possibility.
This document is made based on your offered materials, our internal information, and general information that we judged to be able to trust, but we do not guarantee the credibility, accuracy and integrity.
And also it may contain our subjective opinion. This document is made for your internal use only. It may contain
information that has not been approved for publication as a document to the outside. We are not responsible for the use of the content.
Copyright© 2020 INTAGE Inc. All Rights Reserved. 1
ALL CONTENTS
❶ Key message ❷ The basic information
―Actual situation of infected people with new corona in various countries ―Basic information on each country
❸ Research design ❹ Health and hygiene ❺ Food ❻ Work and lifestyle (consumption) ❼ Childcare & Beauty ❽ Mobility ❾ Values of consumers
Copyright© 2020 INTAGE Inc. All Rights Reserved. 2
❶ Key messages and suggestions for the New Normal
①【Changes in the sense of distance between people and society】 Reviews of the concept of distance from the people and society around you is underway.
②【Changes in clean consciousness】 Generating and raising awareness of disease prevention and hygiene、 the true value for importance of “health” is called into question.
③【Changes in sense of time】 The idea of time changes in proportion to the distance, and it becomes routine.
【New Normal 】 The evaluation of company's activities on social issues influences the choice of brand (product).
【New Normal】 Take action to prevent getting sick for people around you. IN: Behavior that enhances "immunity" from inside the body. OUT: Action to enjoy "fashionable mask" for hygiene.
【New Normal】 Diversifying styles that face working, shopping, eating, socializing, and religion. Shorter distance: remote work, delivery, EC Longer hours: time for husband and wife, cooking time, urban farming
Copyright© 2020 INTAGE Inc. All Rights Reserved.
Country Population(Unit: 1 million people)
270.6 96.5 69.6 329.1 126.1
Population of the city(Unit: 1,000 people)
JABODETABEK: 31,713
Ho Chi Minh City: 8,598 Hanoi:7,520
Greater Bangkok: 11,562
NY:8,538 LA:3,976
1 city and 3 prefectures(Tokyo,
Kanagawa, Chiba and Saitama)
36,584
GDP per capita: country(In U.S. dollars)
3,847 2,342 6,595 60,055 38,402
Population Composition (population pyramid)
Religion (rate)
Islam 87% Christianity 10% Others 3%
Buddhism 80% Others 20%
Buddhism 94% Islam 5%
Christianity 72% Others 10% No religion 18%
Shinto 48% Buddhism 47% Christianity 1% Others 4%
3
❷ Basic information about each country
'Basic information' for understanding the countries surveyed: population (city, country, composition), GDP per capita, religion
※1:Statistic Bureau https://www.stat.go.jp/ ※2:JETRO https://www.jetro.go.jp/ ※3:GENERAL STATISTICS OFFICE of VIET NAM https://www.gso.gov.vn/Default_en.aspx?tabid=491 ※4:Ministry of Land, Infrastructure, Transport and Tourism https://www.mlit.go.jp/ ※5:PopulationPyramid.net https://www.populationpyramid.net/ ※6:Ministry of Foreign Affairs https://www.mofa.go.jp/mofaj/ ※8: https://news.gallup.com/poll/200186/five-key-findings-religion.aspx
※1
※1
※1
※5
※1
※1
※2 ※3 ※4
※6 ※2 ※6 ※7
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
3月15日 3月22日 3月29日 4月5日 4月12日 4月19日 4月26日 5月3日 5月10日 5月17日 5月26日 6月1日 6月7日
4
❷ ASEANでのコロナウィルス感染実態
(Number of people)
Decla
ratio
n o
f a sta
te o
f em
erg
ency (M
ar. 2
0)
PS
BB
Massiv
e s
ocia
l reg
ula
tion
s (A
pr. 1
0))
Special Capital Region of Jakarta
Possib
ility o
f lifting
the P
SB
B m
ajo
r socia
l restric
tion
s (J
uly
2)
April 23 - May 23, Ramadan
Entry
and e
xit re
strictio
ns to
Jakarta
(M
ay 1
4)
Shorte
ned o
pera
tion tim
e o
f public
transp
orta
tion
in T
ransja
karta
and o
ther a
reas (M
ar. 1
6)
PSBB : Massive social regulations ・No lockdown ・Nightclubs, spas and cinemas closed, restaurants open for takeaway and delivery only ・Supermarkets are open as usual ・Limited use of private vehicles, no ride sharing ・The prohibition against working at workplaces and offices In principle.
❷ Actual situation of infected people (Jakarta)
PSBB
Mitig
atin
g o
f Worsh
ip A
ctiv
ities
(June 5
)
Mall R
eopen (Ju
ne 1
5)
Offic
e re
opened w
ith 5
0%
of th
e n
um
ber o
f work
er (Ju
ne 8
)
※Information as of June 7, 2020
Mar 15 Mar 22 Mar 29 Apr 12 Apr 5 Apr 19 Apr 26 May 3 May 10 May 17 May 26 Jun 7 Jun 1
First in
fecte
d p
erso
n (M
ar. 2
)
Fore
igners b
anned fro
m e
nte
ring th
e c
ountry
(A
pr. 2
)
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0
50
100
150
200
250
300
350
3月15日 3月22日 3月29日 4月5日 4月12日 4月19日 4月26日 5月3日 5月10日 5月17日 5月26日 6月1日 6月7日
5
❷ ASEANでのコロナウィルス感染実態
Decla
ratio
n o
f natio
nw
ide e
pid
em
ic.
Sta
rt for s
ocia
l seq
uestra
tion
measu
res
(Ap
r. 1)
Ho Chi Minh City/Hanoi
Pro
hib
ition o
f entry
by fo
reig
ners (M
ar. 2
2)
Route
bus se
rvic
e re
osta
red (M
ay 4
)
Dom
estic
epid
em
ic decla
ratio
n (F
eb. 1
)
❷ Actual situation of infected people (Ho Chi Minh City/Hanoi)
Mitig
atio
n o
f socia
l sequestra
tion m
easu
res
(Ap
r. 23
)
Busin
ess su
spensio
n o
f ente
rtain
ment fa
cilitie
s (M
ar 1
5)
Busin
ess su
spensio
n o
f resta
ura
nts, g
ym
s, etc
. (M
ar. 2
4)
Recre
atio
nal fa
cilitie
s reopened (M
ay 7
)
Except fo
r food a
nd d
rug sa
les,
all o
pera
tions a
re su
spended (M
ar. 2
8)
Sto
re R
eopened.
Infe
ctio
n p
reventio
n
measu
res a
re a
pre
requisite
(April 2
4)
Ele
menta
ry a
nd m
iddle
schools re
starte
d
(May 4
)
Social sequestration
(Number of people)
※Information as of June 7, 2020
Mar 15 Mar 22 Mar 29 Apr 12 Apr 5 Apr 19 Apr 26 May 3 May 10 May 17 May 26 Jun 7 Jun 1
Social sequestration measures ・Service businesses other than daily necessities, public transportation stopped and meetings restricted.It does not control the movement of people. ・The prohibition against passenger transport by public transportation in principle ・Stay at home unless it is urgent or truly necessary ・Recommended to work from home
First in
fecte
d p
erso
n (Ja
n. 2
3)
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0
500
1,000
1,500
2,000
2,500
3,000
3,500
3月15日 3月22日 3月29日 4月5日 4月12日 4月19日 4月26日 5月3日 5月10日 5月17日 5月26日 6月1日 6月7日
Declaration of a state of emergency / Curfew
6
❷ ASEANでのコロナウィルス感染実態
Bangkok
Decla
ratio
n o
f a sta
te o
f em
erg
ency(M
ar. 2
6))
The curfew ・The curfew(From 10 pm to 4 am the next morning) June 1 - after mitigation(from 11 pm to 3 am the next morning) ・BTS/MRT operates normally (a mask is required)
❷ Actual situation of infected people (Bangkok)
Rela
xatio
nof c
urfe
w (J
un
e 1
)
Cu
rfew
(Ap
r. 3)
The re
gula
tion o
f resta
ura
nt,
street fo
od a
nd d
rink m
ark
ets
and su
perm
ark
ets w
as m
itigate
d.
(May 3
)
Ele
menta
ry a
nd ju
nio
r hig
h sc
hools w
ill resta
rt (July
1))
Callin
g fo
r work
ing fro
m h
om
e (M
ar. 2
3)
shoppin
g m
all re
opened
(May 1
7)
Liftin
g d
ecla
ratio
n o
f a sta
te o
f em
erg
ency
(to b
e c
onfirm
ed a
t the e
nd o
f June)
(Number of people)
※Information as of June 7, 2020
Mar 15 Mar 22 Mar 29 Apr 12 Apr 5 Apr 19 Apr 26 May 3 May 10 May 17 May 26 Jun 7 Jun 1
First in
fecte
d p
erso
n (Ja
n. 1
3)
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0
500,000
1,000,000
1,500,000
2,000,000
3月15日 3月22日 3月29日 4月5日 4月12日 4月19日 4月26日 5月3日 5月10日 5月17日 5月26日 6月1日 6月7日
Stay at Home Order
7
❷ ASEANでのコロナウィルス感染実態
State of New York and California
Decla
ratio
n o
f a sta
te o
f em
erg
ency(M
ar(
Mar. 1
3)
First in
fecte
d p
erso
n (Ja
n. 2
2)
❷ Actual situation of infected people (New York State, California)
Ban o
n g
oin
g a
bro
ad(M
ar. 2
0)
Sta
y a
t Hom
e O
rder C
A (M
ar. 1
9)
Sta
y a
t Hom
e O
rder N
Y (M
ar. 2
2)
Sta
y a
t Hom
e O
rder (N
Y),(C
A) R
ele
ase
(undecid
ed)
School c
losu
res fo
r ele
menta
ry a
nd ju
nio
r hig
h sc
hools
CA(M
ar. 1
2), N
Y(
Mar. 1
2)
50 states have resumed economic activities by region with their own resumption plans *Different by state/county/city ・Recreational activities with a low risk of infection Horticulture, landscaping, tennis, drive-through, movie theater ・Beach ・Religious events (less than 10 people) Plans for future gradual easing Phase 1: Construction, manufacturing, wholesale and some retail trade, agriculture, forestry and fisheries Stage 2: Professional services, finance and insurance, retail trade, office work, real estate Stage 3: Restaurants, services for food and drink, hotels Phase 4: Arts, Entertainment, Recreation, and Education
Resu
mptio
n o
f som
e
econom
ic a
ctiv
ities
(May 2
1)
*D
iffere
nt b
y
state
/county
/city
※Information as of June 7, 2020
(Number of people)
Stay at Home Order ・Closed nonessential and nonurgent business closed since 8pm on March 22. ・Limited public transportation is in operation. ・Going out to purchase necessities of life is allowed. ・Shopping malls shut down ・Dine-in (eating and drinking in the restaurant) is prohibited. Take-out and delivery are still allowed. ・Work from home except for the essencial business.
Mar 15 Mar 22 Mar 29 Apr 12 Apr 5 Apr 19 Apr 26 May 3 May 10 May 17 May 26 Jun 7 Jun 1
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❸ Survey design : Three methods (surveys) to capture changes.
Surveying changes in life due to corona (past and present)
Quantitative survey
(AMP)
Changes in the number of social
media statements due to Corona(A year
ago and now)
SNS analysis
Qualitative survey
Global Corona Influence
Liv
ing
pers
on
Capturing changes in the lifestyles and values of people living in ASEAN
Bu
sin
ess Developing products and services in response to changes in consumer habits and values
After Corona
Current Situation
Changes New Movements
The results of "SNS analysis" and "qualitative research" are not included in the downloadable version.
Copyright© 2020 INTAGE Inc. All Rights Reserved. 9
❸ Survey design:Countries and categories covered by the survey
Target country
Indonesia Vietnam Thailand ※ America
As a target country for expansion As advanced country ※Quantitative only
Survey Category
Health hygiene
Food Work
lifestyle
Childcare Beauty
Mobility Values
Capturing “Actual situation", “Changes" and “New Movements" with respect to six categories
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❸ Survey design : Capture the actual situation of consumers (quantitative survey)
Indonesia Vietnam (Ho Chi Minh City, Hanoi) Thailand
USA
Survey panel AMP(mobile) Web survey(PC)
Area Indonesia:JABODETABEK Vietnam:Ho Chi Minh City, Hanoi Thailand:Greater Bangkok
Nationwide
Sample Each country has 800 samples / 3200 samples in total (Vietnam has 400s in each city)
Cell allocation 400 samples for men and 400 samples for women Male Female Married・Couple, no kids 130s 130s Married with kids (5 years old and below) 130s 130s Married with kids (6 years old and above) 140s 140s
Age 20~49 years old
Household income
SEC A,B $40,000 over / year
Number of questions
30questions count Picture(optional)Including 1
30questions count Picture(optional)Including 1
Survey period Friday, May 1 - Thursday, May 7, 2020
Fact-finding survey for global total 3200 samples
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❸ Survey design : Quantitative Survey respondents attributes
Age and generation
Family structure
Based on marriages, from no children to with children (analysis can also be done by age of youngest child)
Household income ※Indonesia outgo
Occupation
Analysis from office workers and other industries
Classify income into three groups: high income, middle class and low income
Male/female 20-49 years old, and many millennials also collected
(%) TOTAL USA TH VN IDNTOTAL
3327 836 824 838 829
Male 20 - 24 yo 3.8 1.6 1.2 9.7 2.8
Male 25 - 34 yo(millennial) 18.6 15.9 12.9 22.9 22.7
Male 35 - 49 yo 27.4 32.3 35.6 17.1 24.7
Female 20 - 24 yo 3.5 1.3 2.1 7.5 3.0
Female 25 - 34 yo(millennial) 21.3 18.4 18.2 24.5 24.0
Female 35 - 49 yo 25.4 30.5 30.1 18.4 22.8
20 - 24 yo 7.3 2.9 3.3 17.2 5.8
25 - 34 yo(millennial) 39.9 34.3 31.1 47.4 46.7
35 - 49 yo 52.8 62.8 65.7 35.4 47.5
(%) TOTAL USA TH VN IDN
Married, w/o kids 1073 25.3 24.9 25.0 24.9
Married, with kids(3 yo and below)686 23.2 22.3 28.0 26.5
Married, with kids(11 yo and below)1140 24.5 24.2 25.6 25.7
Married, with kids(12 yo and above)428 29.7 29.9 20.1 20.3
(%) TOTAL USA TH VN IDN
Office worker 45.4 27.4 56.2 43.0 55.5
Other than office worker 40.5 39.7 37.4 53.8 31.1
Housewife, unemployed,
student, others14.0 32.9 6.4 3.2 13.4
High income $160,000+/year 14.1%
Middle 67.9%
Low income Below $60,000/year 17.9%
High income120,000THB+/month 14.8%
Middle 58.1%
Low income Below 50,000THB/month 27.1%
High income45,000,000VND+/month 16.1%
Middle 64.7%
Low income Below15,000,000VND/month 19.2%
High expense10,000,001RP+/month 12.8%
Middle 68.9%
Low expense 3,000,000RP and below/month 18.3%
USAYHI
THMHI
VNMHI
IDNMHE
Copyright© 2020 INTAGE Inc. All Rights Reserved. 12
❹ 衛生・健康 サマリー
Health hygiene
4. 【Actual situation / Changes】
・Important to stay clean (disinfection, cleaning, laundry, showering)(IDN)
・Government, religion and society work together on hygiene.(IDN)
・The movement to ban the use of eco-bags. The movement that disregards
conventional habits and environmental awareness.(US)
【Remaining / New Movements】
・Rapid expansion of medical technology such as online (remote) medical/robot
(VN/IDN/US)
・COVID-19 hygiene behavior (prevention of epidemics, avoiding crowds) remains
・Masks have become standard with the entry of various industries,
have become a fashionable item.(VN/US)
Note: findings including SNS and Qualitative study
Copyright© 2020 INTAGE Inc. All Rights Reserved. 13
❹ “Actual situation” and “Changes” in hygiene / health <Quantitative survey>
●Hand washing frequency averages about 8 times a day , hand disinfection frequency averages about 5 times a day.(Q7,Q8)(NA)
―In Vietnam, the frequency of hand washing and hand disinfection is about 4 times a day,
lower than other countries due to lack of the "hand washing habit" from the past.
―In Indonesia, the frequency of hand disinfection is as low as 4.7 times, and alcohol is permitted for Muslims,
but it's still possible that the spread and supply is slow.
9.4times/day 8.1times/day 4.7times/day 8.1times/day
TOTAL
7.6times/day
Hand washing
5.5times/day 5.6times/day 4.0times/day 4.7times/day
TOTAL
4.9times/day
Hand disinfection
【Actual situation】
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❹ “Actual situation” and “Changes” in hygiene / health <Quantitative survey>
Hand washing
US :80%
TH :83%
VN :64%
IDN :90%
Cleaning Laundry Shower Gargle Ventilate
79%Up 38%Up
Returning home Wipe the floor times
35%Up
Washing clothes times
36%Up TTL 24%Up
Shower times Gargle times Ventilate times
26%Up
US :32%
TH :38%
VN :32%
IDN :50%
US :33%
TH :34%
VN :25%
IDN :47%
US :28%
TH :42%
VN :27%
IDN :48%
US :13%
TH :19%
VN :41%
IDN :22%
US :19%
TH :33%
VN :23%
IDN :30%
●Increased preventive actions in Corona(Q9)(MA)
About 80% of respondents in each country answered an increase in the number of times
they wash their hands (eating, returning home, and after using the toilet)
In Indonesia, behavioral changes related to "staying clean" have been observed,
such as increased use of room cleaning and laundry.
【Actual situation】
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0%
20%
40%
60%
80%
100%
Han
d w
ash w
hen
you
get h
om
e
Han
d w
ash b
efore yo
u eat
Han
d w
ash w
hen
you
go o
ut
Disin
fect yo
ur h
and
s and
fin
gers
Han
d w
ash after u
sing th
e to
ilet
Gargle
Clean
ing th
e floo
r
Clean
ing b
ath an
d to
ilet
Wip
ing d
ow
n th
e furn
iture
Wash
ing clo
thes
Wash
ing to
wels an
d lin
en
Use o
f antib
acterial/ san
itizing d
etergents
Use b
leach
Sho
wers an
d b
aths
Faca-wash
ing
Wash
ing h
air
Ro
om
ven
tilation
There is n
o activity in
creases
Hand wash cleaning Washing shower Others
USATHVNIDN
15
❹ “Actual situation” and “Changes” in hygiene / health <Quantitative survey>
●Increased preventive actions in Corona(Q9)(MA)
―In Vietnam, 41% of people have increased “the number of gargles”.
―In Indonesia and Thailand, about 40% increased “the number of showers”.
―In Indonesia, 47% have increased "the number of washing clothes".
―In Indonesia about 50% have increased "the number of room cleaning".
【Actual situation】
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❹ “Actual situation” and “Changes” in hygiene / health <Quantitative survey>
●Changes in preventive behavior / What will remain?(Q6)(MA)
In Indonesia and Vietnam, having high rates of mask continuity.
Diligent hand washing and sanitizing practices remain in each country.
【Changes】
Continuation rate
77%
Wearing a mask
TTL
US :
TH :
VN :
IDN :
Work from home
Hand washing
Mask Disinfectant Sanitizing detergent
Train/Bus Unused
Continuation rate
94%
Continuation rate
77%
Continuation rate
75%
Continuation rate
59%
Continuation rate
46%
Diligent hand washing Use disinfectant at home Use Sanitizing detergent Refrain from the train/bus Work from home
50%
73%
97%
87%
US :
TH :
VN :
IDN :
95%
93%
92%
96%
US :
TH :
VN :
IDN :
85%
60%
82%
79%
US :
TH :
VN :
IDN :
78%
69%
71%
82%
US :
TH :
VN :
IDN :
65%
46%
64%
64%
US :
TH :
VN :
IDN :
49%
30%
38%
62%
Continuation rate=Future actions / Current actions
Copyright© 2020 INTAGE Inc. All Rights Reserved. 17
❹ “Actual situation” and “Changes” in hygiene / health <Quantitative survey>
●Changes in quarantine behavior / What will remain?(Q6)(MA)
―In Indonesia and Vietnam, continue to avoid public transportation and crowd.
―In Thailand, tends to go back to the original way of life (public transportation, crowd).
―In US and Indonesia, remains using "detergent" with sanitization effective.
―In Indonesia, remains in the habit of working from home (62% continuation rate) > work-style reform
Continuation rate=Future actions / Current actions
【Changes】
0%
20%
40%
60%
80%
100%
Wear a m
ask
Wash
you
r han
ds
frequ
ently
Carry a san
itizing an
dd
isinfe
cting so
lutio
n
Use san
itizing an
dd
isinfe
cting so
lutio
ns at
ho
me
Use d
etergents w
hich
have an
tibacterial/
sanitizin
g effects
Use b
leach o
n clo
thes
Do
no
t go to
crow
ded
places as m
uch
asp
ossib
le
Refrain
from
usin
gtrain
s and
bu
ses asm
uch
as po
ssible
Wo
rk from
ho
me as
mu
ch as p
ossib
le.
mask Hand wash Disinfectant Detergent Move Work
USA
TH
VN
IDN
Copyright© 2020 INTAGE Inc. All Rights Reserved.
❹ “Actual situation” and “Changes” in hygiene / health <Quantitative survey>
In Indonesia, asked to “buy after the epidemic of the new coronavirus and send me your favorite photos”, then we got photos of diseases control products, cleaning supplies, electrical appliances, and cooking appliances.
Diseases control products Cleaning Electrical appliances
18
Copyright© 2020 INTAGE Inc. All Rights Reserved. 19
❺ 食 サマリー
Food
5. 【Actual situation / Changes】
・Eating at home is noticeable and the only country where delivery has
declined (IDN)
・Tendency to seek for food with safety and nutrition.(IDN)
・Attracting attention to traditional herbal medicine "Jamu"(IDN)
【Remaining / New Movements】
・ Food delivery goes from expansion to new normal. (TH/VN)
・"Food / Foodstuffs" - the form of support (assistance)
for small and medium-sized businesses is firmly established.(US)
~Restaurant closures lead to an increase in self-catering
and the birth of a new food delivery service
・With the increase in self-catering, recipe search and EC-linked services are
popular.(US)
Note: findings including SNS and Qualitative study
Copyright© 2020 INTAGE Inc. All Rights Reserved. 20
❺ “Actual situation” for Food <Quantitative Survey>
●Changes in eating habits(Q13)(SA) Shift to Self-catering in each country.
In Indonesia, takeaways and deliveries are decline especially noticeably. Delivery increased in Thailand and Vietnam. ―The number of self-catering has increased by 70% or more in the US, Thailand and Indonesia. ―81% fewer people eat out in Indonesia. ―Both takeaways and delivery decreased in Indonesia.
―Number of deliveries increased in Thailand and Vietnam (73% in Thailand)
―In Thailand, 63% of people have increased use of instant food.
―In Indonesia, the number of missed meals decreased
due to an increase in self-catering.
Rate of change=(Increaser-Decreaser)/Parameter
-100% -50% 0% 50% 100%
USA
TH
VN
IDN
Self-catering
Eating-out
Takeaways
Deliveries
Instant meals
Missed meals
Decrease Increase
Self-catering
Deliveries
Eating‐out
Takeaways
US : TH : VN : IDN :
75% 87% 58% 73%
US : TH : VN : IDN :
14% 73% 35% -3%
US : TH : VN : IDN :
-50% -69% -54% -81%
US : TH : VN : IDN :
7% 63% 22%
-31%
※Number of times
※Number of times
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved. 21
❺ “Actual situation” for Food <Quantitative Survey>
●Issue and needs for cooking/recipe(Q14)(MA)
In Indonesia, the shift to self-catering is remarkable, and new needs for cooking/recipe are emerging along with hygiene concerns.
34%
Worrying about a virus on the food ingredients
TTL
Seasoning Nutritional
aspect Safety Menu
Kitchen equipment
Buying Food
Nutritional concerns with the use of instant foods
The menu is always the same
The refrigerator is too small to store food
I can't go shopping for food.
Not enough seasoning
US :
TH :
VN :
IDN :
25%
28%
28%
56%
US :
TH :
VN :
IDN :
18%
32%
31%
48%
US :
TH :
VN :
IDN :
18%
46%
22%
34%
US :
TH :
VN :
IDN :
24%
33%
29%
29%
US :
TH :
VN :
IDN :
21%
23%
24%
42%
US :
TH :
VN :
IDN :
12%
18%
10%
27%
32% 30% 29% 28% 17%
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
80%
I am w
orried
if there is a viru
s o
n th
e foo
d in
gredien
ts
Co
ncern
ed ab
ou
t the safety o
f th
e water u
sed fo
r coo
king (tap
w
ater)
Frozen
foo
d is o
n th
e rise and
I am
wo
rried ab
ou
t nu
trition
Mo
re and
mo
re instan
t foo
ds
are beco
min
g available an
d I am
w
orried
abo
ut n
utritio
n
The m
enu
has alw
ays been
the
same
It is hard
to p
repare m
eals for
the w
ho
le family every d
ay
I do
no
t kno
w h
ow
to co
ok
The refrigerato
r is too
small to
sto
re a lot o
f foo
d
The kitch
en is to
o sm
all to d
o
any au
then
tic coo
king
No
coo
king ap
plian
ces (magic
po
ds, o
vens) an
d I can
no
t coo
k au
then
tic foo
d
Fresh fo
od
is hard
to co
me b
y
I cann
ot go
to th
e sup
ermarket
or th
e market to
bu
y foo
d
Slow
delivery o
f foo
dstu
ffs at EC
Ru
nn
ing o
ut o
f season
ing
Deliveries an
d caterin
g do
no
t arrive
I cann
ot ask th
e maid
to co
ok fo
r m
e
Safety Nutrition Hardship/worry Kitchen Buy Others
USA
TH
VN
IDN
22
❺ “Actual situation” for Food <Quantitative Survey>
● Issue and needs for cooking/recipe(Q14)(MA)
―More bulk buying in each country will lead to greater needs for large refrigerators (29% of respondents identified this as an issue)
―Monotony of menus is an issue in Thailand and Indonesia (Thailand: 46%)
―In Indonesia, hygiene awareness is on the rise, as can be seen in ❶, and the needs are higher than in other countries
for food contamination (56%) and anxiety about water for cooking (27%).
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved.
❺ “Actual situation” for Food <Quantitative Survey>
You can see how they buy food and cook for themselves.
Food and Seasonings Self-catering meals
23
Copyright© 2020 INTAGE Inc. All Rights Reserved.
❺ “Actual situation” for Food <Quantitative Survey>
You can see how they buy food and cook for themselves.
Vitamins,"Jamu" - and other traditional supplements
Traditional Supplements(JAMU)
Nutrition Drink Vitamin Chinese medicine
24
Copyright© 2020 INTAGE Inc. All Rights Reserved.
Instant food
❺ “Actual situation” for Food <Quantitative Survey>
You can see the abundance of delivery (gyoza, Japanese bento, local food...)
Delivery
25
Copyright© 2020 INTAGE Inc. All Rights Reserved.
Homemade food Homemade food
❺ “Actual situation” for Food <Quantitative Survey>
Self-catering in Thai seems to be not as monotonous as it is self-reported, but it seems that Vietnam is more elaborate and the number of items is large.
26
Copyright© 2020 INTAGE Inc. All Rights Reserved.
Cooking appliances & Goods
❺ “Actual situation” for Food <Quantitative Survey>
Perhaps there were more opportunities for self-catering in Indonesia, and there were many photos and images shared about appliances and goods for cooking.
27
Copyright© 2020 INTAGE Inc. All Rights Reserved. 28
Work-style /Lifestyle
6. 【Actual situation / Changes】
・Teleworking implementation rate of office workers 69%
・Increasing employment diversification (job changes, side jobs)(VN、IDN)
・Increased time with spouse and children
・Increased time for religious acts(IDN)
【Remaining / New Movements】
・Expansion of domestic IT and platform services(VN)
・While the hoax is complicated, attention is focused on the "tell the truth" CM
of the detergent manufacturer (VN)
・"Urban Farming" to Heal Urban Life with "Green"(IDN)
・Remote work technology accelerates all at once(Efficiency & healing)(US)
Note: findings including SNS and Qualitative study
Copyright© 2020 INTAGE Inc. All Rights Reserved. 29
❻ “Actual situation” and “Changes” in work styles <Quantitative survey>
●Work styles in the new Corona(Q18)(SA)
About 60% of all workers are performing telework (daily + sometimes)=Experienced
Focused on only the office worker, it would be approx. 69%
―72% in Indonesia and 70% in Vietnam, more office workers than the US are performing telework
N:Office workers only
Implemented remote work (telework) 69%
n= TTL:1,512 US:229 TH:463 VN:360 IDN:460
No change in working style
20%
Leave/ Turnover
11%
【Actual situation】
56%
26%
37%
42%
38%
11%
39%
33%
30%
31%
21%
26%
20%
13%
20%
4%
1%
4%
1%
2%
2%
6%
5%
8%
6%
5%
1%
1%
6%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
USA
TH
VN
IDN
TOTAL
I do remote work (telework) everyday I do remote work (telework) from time to time
The way I work has not changed since before the Coronavirus(COVID-19) outbreak I am taking an off
I am closed for business I lost my job
Copyright© 2020 INTAGE Inc. All Rights Reserved. 30
❻ “Actual situation” and “Changes” in work styles <Quantitative survey>
●Changes in working styles after the new Corona(Q19)(MA)
Remote work increases in Indonesia (55%) and Thailand (54%)
Employment tends to become more flexible in Indonesia and Thailand. (Increased freelance, increased number of people changing jobs, and increased side jobs)
N:Office workers only
51%
More remote work
TTL
Home remodeling
Flexible work time hours
Remote work
More people change jobs
More side jobs
co-working space
More flexible work time hours
More people change jobs The side business
will flourish More co-working space
Home remodeling such as study room
US :
TH :
VN :
IDN :
56%
54%
37%
55%
US :
TH :
VN :
IDN :
33%
34%
51%
33%
US :
TH :
VN :
IDN :
24%
22%
39%
40%
US :
TH :
VN :
IDN :
15%
37%
16%
41%
US :
TH :
VN :
IDN :
15%
25%
24%
17%
US :
TH :
VN :
IDN :
12%
28%
18%
14%
37% 32% 30% 21% 19%
【Changes】
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
Mo
re remo
te wo
rk (telewo
rk)
Mo
re flexible w
ork tim
e ho
urs
Mo
re flex time w
ork style
Mo
re no
n-lo
cation
al ways o
f w
orkin
g (such
as in cafes an
d co
-w
orkin
g spaces)
There w
ill be m
ore p
eop
le ch
angin
g job
s
Mo
re freelancers
Mo
re entrep
reneu
rs
The sid
e bu
siness w
ill flou
rish
Enrich
ing th
e enviro
nm
ent fo
r sm
oo
th o
nlin
e meetin
gs (Wi-Fi,
PC
perip
herals)
Mo
re co-w
orkin
g space
Ren
ovate yo
ur h
om
e to create a
stud
y roo
m o
r wo
rkspace
Fewer en
trepren
eurs
Fewer freelan
cers
I do
no
t thin
k there is m
uch
ch
ange co
mp
ared to
befo
re the
Co
ron
avirus(C
OV
ID-1
9) o
utb
reak
Work style reform Increased liquidity Environmental arrangement Recession No change
USA
TH
VN
IDN
31
❻ “Actual situation” and “Changes” in work styles <Quantitative survey>
●Changes in working styles after the new Corona(Q19)(MA)
―Vietnam's transition to telework is different (37%) compared to other countries
―Freelance increased in Thailand (37%) and Indonesia (32%)
―Increasing number of job transfers in Indonesian (40%) and Vietnam (39%)
―Indonesian side business flourishes (41%)
―Opportunity to remodel for study and work room, Thailand (28%) N:Office workers only
【Changes】
Copyright© 2020 INTAGE Inc. All Rights Reserved.
❻ “Actual situation” and “Changes” of life (consumption) <Quantitative survey>
●What is the increased time under new Corona epidemic?(Q27)(MA)
Time with spouse and partner, time to study, time to cook, etc.
Time not being digital (net, SNS) is also increasing
Time with spouse or partner
Time to cook
Time with children
Time with spouse
Surf the internet
Time for thinking
Time to do SNS
TTL
US :
TH :
VN :
IDN :
64%
49%
44%
64%
US :
TH :
VN :
IDN :
46%
40%
37%
52%
US :
TH :
VN :
IDN :
55%
62%
41%
67%
US :
TH :
VN :
IDN :
44%
64%
31%
48%
US :
TH :
VN :
IDN :
45%
33%
31%
42%
US :
TH :
VN :
IDN :
58%
58%
42%
55%
55% 44% 56% 47% 38% 53%
Time with children surf the internet Time to do SNS Time for thinking Time to cook
32
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
80%
Time w
ith yo
ur sp
ou
se or
partn
er
Time to
interact w
ith ch
ildren
Time to
surf th
e intern
et
Time to
watch
video
con
tent
such
as you
tub
e
Time to
use so
cial med
ia (SNS)
Time to
play a gam
e
Time fo
r thin
king
Time fo
r readin
g
Wo
rking h
ou
rs
Time to
stud
y
Time to
coo
k
Time to
mo
ve you
r bo
dy
Spen
din
g time in
natu
re (parks,
mo
un
tains, etc.)
Communication Digital Work, Study Cook/Move body
USA
TH
VN
IDN
❻ “Actual situation” and “Changes” of life (consumption) <Quantitative survey>
●What is the increased time under new Corona epidemic? (Q27)(MA)
―US (64%) and Indonesia (64%) spend more time with spouse or partner
―Indonesia (26%), Vietnam (24%) more time to study
―More time to cook for US (58%), Thai (58%), Indonesia (55%)
―Increased time to interact with children in Indonesia (52%)
33
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved.
❻ “Actual situation” and “Changes” of life (consumption) < Quantitative survey >
●What are the actions that have increased with the new corona epidemic? (Q10)(MA)
Digital entertainment systems such as games, internet, and SNS
have increased remarkably in Thailand and Indonesia
69%
Surf the internet
Religious acts
Surf the internet
Cooking Posting and browsing
on SNS
TTL
TV Radio Jogging
(Outdoor)
US :
TH :
VN :
IDN :
71%
73%
53%
81%
US :
TH :
VN :
IDN :
13%
66%
32%
48%
US :
TH :
VN :
IDN :
80%
59%
54%
65%
US :
TH :
VN :
IDN :
38%
19%
13%
20%
US :
TH :
VN :
IDN :
63%
56%
45%
58%
US :
TH :
VN :
IDN :
18%
11%
5%
65%
40% 64% 23% 55% 25%
Posting and browsing on SNS TV・Radio Take a walk or jog outdoors Cooking Religious acts (prayer)
34
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
80%
100%
Surfin
g the In
ternet.
Playin
g video
games an
d
smartp
ho
ne gam
es
Po
sting an
d b
row
sing o
n SN
S
Investm
ents u
sing in
ternet su
ch
as stock, FX
Watch
a mo
vie
Watch
ing TV
/listenin
g to th
e rad
io
Listen to
the m
usic
Read
ing
Exercise at ho
me (stretch
ing,
yoga, M
uscle train
ing, etc.)
Take a walk o
r jog o
utd
oo
rs
Co
okin
g
Religio
us acts (p
rayer)
Stud
y
Digital Entertainment Exercise Others
USA
TH
VN
IDN
❻ “Actual situation” and “Changes” of life (consumption) <Quantitative survey>
●What are the actions that have increased with the new corona epidemic? (Q10) (MA)
―In terms of TV/radio, watching movies, and listening to music,
60% of people in all four countries said that entertainment increased.
―65% increase in religious activities in Indonesia (Muslim country features such as praying five times at home)
35
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved. 36
❻ “Actual situation” and “Changes” of life (consumption) <Quantitative survey>
●What are the new EC purchases since April?(Q20)(MA)
Food ingredients (45%), Food delivery (47%), Hygiene products (46%)
Products unique to the new Corona are ranked high.
47%
Food delivery
Household appliance
Food delivery
Cosmetic product
Food ingredient
TTL
Mask Hygiene product
Medicine Herbal
medicine Supplement
Household appliances such as washing machines and refrigerators
US :
TH :
VN :
IDN :
33%
68%
41%
46%
US :
TH :
VN :
IDN :
36%
45%
38%
60%
US :
TH :
VN :
IDN :
39%
55%
36%
55%
US :
TH :
VN :
IDN :
28%
39%
26%
58%
US :
TH :
VN :
IDN :
19%
39%
28%
27%
US :
TH :
VN :
IDN :
10%
25%
15%
12%
45% 46% 38% 28% 15%
Food ingredients Hygiene products such as masks and disinfectants
Medicines, herbal medicines, supplements, etc.
Cosmetic products
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
80%
Foo
d d
elivery
Foo
d in
gredien
ts
Hygien
e pro
du
cts such
as masks
and
disin
fectants
Med
icines, h
erbal m
edicin
es, su
pp
lemen
ts, etc.
Aro
ma an
d o
ther h
ealing go
od
s
Clo
thin
g and
accessories
Co
smetic p
rod
ucts
Beau
ty app
liances su
ch as h
air d
ryers and
beau
ty too
ls
Bo
ok
Stud
y too
ls
PC
s, perip
herals, w
eb cam
eras
Gam
e mach
ines an
d so
ftware
DIY go
od
s, garden
ing go
od
s
Ho
useh
old
app
liances su
ch as
wash
ing m
achin
es and
…
Furn
iture
No
thin
g in p
articular th
at was
pu
rchased
on
an EC
site
Food Hygiene Fashion Study/Work Stay home Durable goods Not purchased
USA
TH
VN
IDN
37
❻ “Actual situation” and “Changes” of life (consumption) <Quantitative survey>
●What are the new EC purchases since April? (Q20)(MA)
―In Indonesia, ingredients are 60% which is higher than other countries
―In Thailand (39%) and Indonesia (58%), medicines, herbal medicines, supplements are performing well,
and traditional supplements such as jams may be included.
―In Thailand, clothes and accessories are purchased by 35%.
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved. 38
❻ “Actual situation” and “Changes” of life (consumption) <Quantitative survey>
【Changes】
●Challenges/issue in terms of living(Q12)(MA)
44% of people in each country want to meet distant family members and friends
because movement restrictions are issued.
I want to get some exercise outside (42%), I cannot live my life in a balanced way (35%),
More expense on the utility bill (39%) - issues unique to staying at home are high.
44%
I want to see my family and friends away from home
Utility bill I want to see
my family and friends
Both of child raising and work
Exercise outside
TTL
Life in a balance
Commuting
More expense on the utility bill
US :
TH :
VN :
IDN :
51%
36%
30%
58%
US :
TH :
VN :
IDN :
37%
36%
44%
51%
US :
TH :
VN :
IDN :
28%
39%
32%
41%
US :
TH :
VN :
IDN :
14%
37%
24%
25%
US :
TH :
VN :
IDN :
24%
25%
31%
25%
US :
TH :
VN :
IDN :
22%
61%
29%
44%
42% 35% 25% 26% 39%
I want to get some exercise outside
I cannot live my life in a balanced way
I have no choice but to commute
It is difficult to Both of child raising and work
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
80%
I want to
see m
y
fam
ily a
nd frie
nds
aw
ay fro
m h
om
e
I want to
get so
me
exerc
ise o
utsid
e
I am
not g
ettin
g
enough e
xerc
ise
I cannot fo
cus o
n m
y
work
with
work
ing
from
hom
e
I cannot liv
e m
y life
in
a b
ala
nced w
ay
I have n
o c
hoic
e b
ut
to c
om
mute
due to
my jo
b
It is diffic
ult to
find
time to
take c
are
both
of th
e c
hild
and w
ork
.
Little
or n
o fa
mily
coopera
tion fo
r
house
work
and …
More
expense
on th
e
utility
bill
Life
at h
om
e is n
ot
com
forta
ble
such a
s
hot e
tc.
There
is noth
ing th
at
both
ers m
e o
r that I
want to
impro
ve o
n
Family Lack of exercise Work childcare Home environment No worries
USA
TH
VN
IDN
39
❻ “Actual situation” and “Changes” of life (consumption) <Quantitative survey>
●Challenges/issue in terms of living(Q12)(MA)
―I cannot concentrate with working from home. Vietnam (36%), Indonesia (40%)
【Changes】
Copyright© 2020 INTAGE Inc. All Rights Reserved. 40
❻ “Actual situation” and “Changes” of life (consumption) <Quantitative survey>
【Changes】
●What is the new technology taken in the new Corona? (Q28)(MA)
Video communication tools such as ZOOM (49%), e-learning (30%)
49%
Video/communication tools such as Zoom
Shop without people
Video communication
tool
Latest kitchen
appliance
Online lesson
TTL
Air purifier Online
medical care
Shop without people
US :
TH :
VN :
IDN :
53%
46%
43%
56%
US :
TH :
VN :
IDN :
16%
18%
32%
34%
US :
TH :
VN :
IDN :
11%
29%
16%
22%
US :
TH :
VN :
IDN :
14%
13%
20%
28%
US :
TH :
VN :
IDN :
12%
33%
13%
18%
US :
TH :
VN :
IDN :
14%
11%
5%
28%
25% 20% 19% 19% 14%
Paid online lessons High performance air purifier Online medical care Kitchen appliances
(Magic pot)
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
Vid
eo/c
om
munic
atio
n to
ols
such a
s Zoom
e-le
arn
ing
Paid
onlin
e le
ssons
Hom
e v
ideo g
am
es/e
Sports
Paid
vid
eo d
eliv
ery
serv
ice
Sm
art sp
eaker
Hig
h p
erfo
rmance a
ir purifie
r
Health
care
devic
es (in
clu
din
g
smart w
atc
hes)
Onlin
e m
edic
al c
are
Hig
h p
erfo
rmance h
ouse
hold
wate
r purifie
rs
Kitc
hen a
pplia
nces (M
agic
pot)
Security
syste
ms su
ch a
s
security
cam
era
s
Sm
art h
om
e
Shop w
ithout p
eople
Matc
hin
g a
pplic
atio
n
Dro
ne
There
is no n
ew
technolo
gy
that is n
ew
to m
e
Communication/
Lesson
Entertainment/
Game
Health/Security Home appliances
/Smart home
Others None
USA
TH
VN
IDN
41
❻ “Actual situation” and “Changes” of life (consumption) <Quantitative survey>
【Changes】
●What is the new technology taken in the new Corona? (Q28)(MA)
―Paid online lessons in Indonesia (34%) and Vietnam (32%)
―In Indonesia, the intention to use the latest tech solution is “Online medical care” (28%) “Shop without people” (28%)
―In Thailand, new kitchen appliances such as magic pods (33%), smart watches (25%),
and high-performance air purifiers (29%) are also popular.
―In the US, there is no new technology (18%), but it is already saturated.
Copyright© 2020 INTAGE Inc. All Rights Reserved. 42
❼ 子育て・美容 サマリー
Childcare/ Beauty
7. 【Actual situation / Changes】
・Ensuring safety of sterilization for baby goods(TH/VN)
・Childcare worries are "learning delay" and "child stress relief“
・No makeup, light makeup, skin got whiter(IDN/VN)
・Posting of skin care (lotion, emulsion, beauty essence) is active(US/IDN)
・Physical change is remarkable, weight gain is 57% (TH)
【Remaining / New Movements】
・Beauty sanitizer appears (IDN)
・The makeup of each country has decreased and the skin has become a detox
period
<SNS analysis>
Note: findings including SNS and Qualitative study
Copyright© 2020 INTAGE Inc. All Rights Reserved.
❼ “Actual situation” and “Changes” in child raising and beauty <Quantitative survey>
●Problems and worries about childcare during the new Corona epidemic (Q15)(MA)
Concerns about children's learning delays are noticeable in each countries(43%)
43%
Worried about children falling behind academically
Babysitter doesn't come
Delay in learning
Child raising and work from
home
Learning sports
TTL
Stress builds up
Sterilization safety
US :
TH :
VN :
IDN :
39%
47%
42%
44%
US :
TH :
VN :
IDN :
25%
46%
30%
27%
US :
TH :
VN :
IDN :
34%
39%
32%
67%
US :
TH :
VN :
IDN :
19%
41%
39%
29%
US :
TH :
VN :
IDN :
27%
26%
39%
35%
US :
TH :
VN :
IDN :
15%
15%
26%
10%
Unable to use a babysitter
32% 43% 32% 32% 16%
No learning, cram school, or sports club is available
The stress of being staying at home
Concerned about the safety of sanitizing sprays and disinfectants for babies
Difficult to work from home while raising children at home
43
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
80%
Worrie
d a
bout c
hild
ren fa
lling
behin
d a
cadem
ically
It is hard
to g
et th
em
to stu
dy
at h
om
e
Worrie
d a
bout th
e lo
ss of
physic
al stre
ngth
due to
not
bein
g a
ble
to p
lay o
utsid
e
No le
arn
ing, c
ram
school, o
r
sports c
lub is a
vaila
ble
Worry
ing a
bout th
e stre
ss of
bein
g sta
yin
g a
t hom
e
Worrie
d a
bout a
disru
ptio
n in
the rh
yth
m o
f life
Worrie
d a
bout m
y e
atin
g
habits b
ein
g d
isord
ere
d d
ue to
incre
ase
d sn
ackin
g
Concern
ed a
bout th
e sa
fety
of
sanitiz
ing sp
rays a
nd
disin
fecta
nts fo
r babie
s
Diffic
ulty
in th
oro
ughly
wearin
g a
mask
, wash
ing
hands a
nd g
arg
ling
Worrie
d th
at d
iapers w
ill be
diffic
ult to
obta
in
Diffic
ult to
work
from
hom
e
while
raisin
g c
hild
ren a
t hom
e
Unable
to u
se a
babysitte
r or
nanny se
rvic
e
There
is noth
ing th
at b
oth
ers
me o
r that I w
ant to
impro
ve
on
Delayed learning/decreased physical strength Stress/disorder of life Sanitary environment Compatibility with
work
No worries
USA
TH
VN
IDN
❼ “Actual situation” and “Changes” in child raising and beauty <Quantitative survey>
● Problems and worries about childcare during the new Corona epidemic(Q15) (MA)
―In Indonesia, 67% of parents worrying about the stress due to children staying home
―In Vietnam, worry about balancing childcare and working from home (39%)
―In Vietnam, unable to use a babysitter or nanny service (26%)
―In Thailand, children are worried about being unable to learn or go to sports clubs (46%)
44
【Actual situation】
Copyright© 2020 INTAGE Inc. All Rights Reserved. 45
❼ “Actual situation” and “Changes” in child raising and beauty <Quantitative survey>
【changes】
●Changes in makeup during the new corona
epidemic(Q16)(SA)
The increase in cosmetics is
Basic Skin Care: Cleansing (+25%)
Beauty essence/cream(+10%)
Beauty supplement(+12%)
Hair care(+15%)、Moisturizing care(+23%)
―Since going out is prohibited, basic cosmetics and supplements are increasing.
―Moisturizing care products for hands are also growing in each country due to
the influence of rubbing alcohol.
Increase
Cleansing , face wash
Treatments
Beauty essence, cream
Beauty supplements
Moisturizing care for hands and body
US : TH : VN : IDN :
22% 38% 21% 17%
US : TH : VN : IDN :
12% 24%
6% -3%
US : TH : VN : IDN :
7% 23%
6% 14%
US : TH : VN : IDN :
-1% 29%
0% 28%
US : TH : VN : IDN :
35% 34%
5% 16%
-100% -50% 0% 50%
Cleanser, Facial wash
Beauty essence, Cream
Sunblock
Foundation
Mascara, Eyeshadow
Blush, Lipstick
Fixers
Face and neck massage
Spas and beauty salon
Beauty supplements
Hair care:Treatments
Set the hairstyle
Hair coloring
Applying color on nails by your self
Gel nails
Moisturizing care for hands and body
USA
TH
VN
IDN
Copyright© 2020 INTAGE Inc. All Rights Reserved. 46
❼ “Actual situation” and “Changes” in child raising and beauty <Quantitative survey>
【changes】
●Changes in makeup and beauty compared to before the new corona epidemic(Q17)(MA)
As no more going out, Vietnam (32%) , Indonesia (42%) felt that their skin
had become whiter > Whitening needs
41%
Body shape has changed/gained weight
Naturally -derived
cosmetics
Changed/ gained weight
Take time on
skin care
Stopped wearing makeup
TTL
Makeup thinned
My skin turned white
US :
TH :
VN :
IDN :
37%
57%
32%
39%
US :
TH :
VN :
IDN :
50%
55%
17%
37%
US :
TH :
VN :
IDN :
17%
41%
29%
50%
US :
TH :
VN :
IDN :
16%
22%
32%
42%
US :
TH :
VN :
IDN :
22%
36%
35%
25%
US :
TH :
VN :
IDN :
10%
20%
35%
32%
I have started using naturally-derived cosmetics
40% 34% 28% 30% 24%
I stopped wearing makeup My makeup becomes natural
/ my makeup becomes thinner My skin has
become "whiter" I've started to spend
more time on my skin care
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
Body sh
ape h
as
changed/g
ain
ed w
eig
ht
I stopped w
earin
g m
akeup
My m
akeup b
ecom
es
natu
ral/ m
y m
akeup
becom
es th
inner
My sk
in h
as b
ecom
e
"white
r"
My "sk
in c
onditio
n" h
as
impro
ved
I've sta
rted to
spend m
ore
time o
n m
y sk
in c
are
I have sta
rted u
sing
natu
rally
-deriv
ed
cosm
etic
s
I starte
d to
wear m
akeup
and d
o b
eauty
at h
om
e
I starte
d w
earin
g m
akeup
aro
und m
y e
yes
My sk
in h
as g
one b
ad
Weight gain No makeup,thin Whiter and better Change in makeup method Gone bad
USA
TH
VN
IDN
47
❼ “Actual situation” and “Changes” in child raising and beauty <Quantitative survey>
●Changes in makeup and beauty compared to before the new corona epidemic(Q17)(MA)
―Vietnam (35%), Indonesia (32%) answered that they started to use cosmetics of natural origin
―In Indonesia, 50% answered natural makeup (Became thin makeup)
―In the US and Thailand, about half answered that they no longer wear makeup
―In Thailand, 57% had a change in body shape/weight, etc., which may increase the need for weight loss (diet)?
【changes】
Copyright© 2020 INTAGE Inc. All Rights Reserved. 48
❽ 移動 サマリー
Mobility
8. 【Actual situation / Changes】
・Multi-Purpose Vehicles (MPV) are popular
because they can carry a lot of people and cargo(TH)
・Ridesharing stagnates (2 wheels and 4 wheels)
・Currently, mobility is greatly limited in all countries
Air pollution levels in each city are very low
【Remaining / New Movements 】
・Regression to self-ownership for car/motorcycle (avoid public transport)
・There is a high tendency to seek clean air and good fuel efficiency
・There‘s also a tendency to seek out the drive fun itself
as a reaction to not riding the car (TH/IDN)
・Unmanned delivery service using Drones (US)
Note: findings including SNS and Qualitative study
Copyright© 2020 INTAGE Inc. All Rights Reserved. 49
❽ "Changes" for mobility <Quantitative Survey>
【Changes】
●Changes in emphasis on car purchases after the new Corona(Q25)(SA)
The most important attribute that have risen significantly are ”fuel-efficient cars” (77%), ”clean air” (72%), and ”antibacterial materials” (63%).
50%
5 or more passenger can ride
Fuel-efficient
Multi- passengers
EV Loading lots of luggage
Clean air Enjoy
the drive
US :
TH :
VN :
IDN :
27%
74%
64%
38%
US :
TH :
VN :
IDN :
31%
77%
51%
62%
US :
TH :
VN :
IDN :
50%
82%
79%
80%
US :
TH :
VN :
IDN :
55%
69%
62%
72%
US :
TH :
VN :
IDN :
23%
67%
28%
36%
US :
TH :
VN :
IDN :
57%
89%
76%
86%
Fuel-efficient cars
55% 72% 65% 39% 77%
Luggage space where lots of luggage can be loaded
Clean air in the car Enjoy going for a drive Electric vehicles
that do not need refueling
Copyright© 2020 INTAGE Inc. All Rights Reserved.
0%
20%
40%
60%
80%
100%
Can c
arry
more
than 5
people
Cars th
at c
an b
e u
sed a
s
overn
ight sta
ys a
nd sh
elte
rs
Larg
e lu
ggage sp
ace w
here
a
lot o
f luggage c
an b
e lo
aded
Can u
se m
y c
ar fo
r
com
merc
ial p
urp
ose
s,
inclu
din
g a
s a sid
e b
usin
ess
Inte
rior u
sing a
ntib
acte
rial
mate
rial
Cle
an a
ir in th
e c
ar
Enjo
yin
g th
e d
rive
Ele
ctric
vehic
les th
at d
o n
ot
require
refu
elin
g
Fuel-e
fficie
nt c
ars
Multipurpose Antibacterial/life Enjoying the
drive
EV, Fuel efficiency
USA
TH
VN
IDN
50
❽ "Changes" for mobility <Quantitative Survey>
● Changes in importance on car purchases after the new Corona (Q25)(SA)
―in Thailand, popular in MPV (multi-purpose vehicle) such as "5 or more passengers" (74%), staying in the car or using shelter (43%)
―Indonesia (72%) and Thailand (69%) seem to have returned to the essence of "enjoy the drive.“
―In Thailand, expectations for electric vehicles (EV) are more than twice as high as in other countries, at 67%.
【Changes】
Copyright© 2020 INTAGE Inc. All Rights Reserved. 51
❽ "Changes" for mobility <Quantitative Survey>
●Changes in Mobility after corona(Q26)(SA)
Increasing the means of transportation after the pandemic are
“Moving by your own car” (+37%)、
“Moving by your own motorcycle”(+21%)
Decreasing the means of transportation after the pandemic are
“Public transport”(-47%)
“4-wheeler ridesharing”(-27%)、
“2-wheeler ridesharing”(-31%)、
“Airplanes” (-41%) ―In Indonesia, “Moving by your own car” 40% increase, “Moving by your own motorcycle” 38% increase, developed country in ridesharing changed to possession. “2-wheeler ride sharing” -31%, “4-wheeler ride sharing”-27%, public transport -47%, minibus -51%, so that changed in the way of travel occurs. Compared to other countries, there are changes in ownership of cars and motorcycles. ―In US, isn't the "walking" 39% increase coupled with health-consciousness?
Increase
Your own car Your own motorcycle Walking
US : TH : VN : IDN :
24% 58% 28% 40%
US : TH : VN : IDN :
18% 19% 6%
38%
US : TH : VN : IDN :
39% 23% 25% 10%
【Changes】 -100% -50% 0% 50% 100%
My own car
My own bike
Public transportation(train, bus)
Shared bus
4-wheeler ride-sharing(Uber, Grab, Gojek)
2-wheeler ride-sharing
Airplane
Walking
USA
TH
VN
IDN
Copyright© 2020 INTAGE Inc. All Rights Reserved. 52
❾ 生活者の価値観 サマリー
Values
9. 【Actual situation / Changes】
・Social awareness and contribution to society
are increasing in 3 ASEAN countries compared to US.
・Decreased needs to work in other countries in the future.
(compared to 2018) (TH/IDN)
【Remaining / New Movements】
・Cherishing familiar people, social issues conscious, and spiritual fulfillment.
(Emphasis on family, social contribution, and spiritual aspect)
Note: findings including SNS and Qualitative study
Copyright© 2020 INTAGE Inc. All Rights Reserved. 53
❾ Peoples' sense of values “Actual situation” and “Changes” <Quantitative Survey>
●Values at the time of the Corona epidemic (currently) (Q21)(SA) ・Social awareness and contribution to society are increasing in 3 ASEAN countries compared to US.
・"Refrain from inconvenience to society", "Slightly endure for society" , "Important to be aware of social issues“
・Similarly, the 3 ASEAN countries have higher eco-awareness than the United States
―In Indonesia and Vietnam, respondents have high levels of "pride in their customs and traditions“
―In Vietnam , high level of “active donation“
―In Vietnam , “I want to influence many people through the internet” is high. ※The median of the 7point scale is 0 and the score is scored from +3 to -3. Life with an awareness of social issues
0.00
0.50
1.00
1.50
2.00
2.50
3.00
One sh
ould
refra
in fro
m
bein
g a
nuisa
nce to
socie
ty
For th
e sa
ke o
f socie
ty,
indiv
iduals sh
ould
be p
atie
nt
a little
I thin
k it is im
porta
nt to
be
aw
are
of so
cia
l issues
I would
like to
prio
ritize
buyin
g p
roducts fro
m
com
panie
s that a
re m
akin
g a
socia
l contrib
utio
n
One sh
ould
activ
ely
donate
I am
thin
kin
g o
f volu
nte
erin
g
I am
willin
g to
buy e
co-
friendly
thin
gs th
at is
enviro
nm
enta
lly frie
ndly
One sh
ould
be m
ore
pro
ud o
f
their o
wn c
usto
ms a
nd
traditio
ns o
f their c
ountrie
s
I should
put m
yse
lf and m
y
fam
ily's liv
es b
efo
re a
nyone
else
's
I want to
influ
ence a
lot o
f
people
thro
ugh th
e In
tern
et
Living conscious of social issues Donation volunteer Environment Home country,
individual priority
Others
USA
TH
VN
IDN
Copyright© 2020 INTAGE Inc. All Rights Reserved. 54
❾ Peoples' sense of values “Actual situation” and “Changes” <Quantitative Survey>
●Comparison of values in the 2018 survey (Millennial Intage Survey) and the 2020 new corona epidemic (Q22) (3LA)
・There was an increase in the tendency to value people close to them and their own country, saying that they "have high
expectations for the future of their country" and "live with family and traditions in mind".
・The downward trend is "I can earn a larger income than my parents" and "I want to spend time in a different country".
Economic insecurity & widening economic inequality and anxiety about going abroad are showing up.
―There is no change in Indonesia for “I want to achieve new things”, “I want to live with new values” in Indonesia and Thailand.
0%
10%
20%
30%
40%
50%
60%
70%
I can h
ave ho
pe fo
r my
cou
ntry's fu
ture
I thin
k I can gain
a larger in
com
e com
pared
to m
y p
arents/ alread
y got
I wan
t to acco
mp
lish
som
ethin
g new
and
never-
been
-seen
I wan
t to live an
d w
ork
abro
ad in
the fu
ture
I wan
t to live w
ith ch
erishin
g fam
ily and
traditio
n
I wan
t to live w
ith ch
erishin
g n
ew valu
es differen
t from
p
reviou
s generatio
ns
TH2018 TH2020 IND2018 IND2020
Copyright© 2020 INTAGE Inc. All Rights Reserved.
32%
25%
20%
24%
25%
8%
9%
12%
20%
12%
10%
9%
7%
9%
9%
10%
21%
14%
7%
13%
7%
8%
11%
10%
9%
5%
13%
11%
9%
9%
16%
6%
10%
6%
9%
7%
6%
8%
8%
7%
5%
3%
7%
8%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
USA
TH
VN
IDN
TOTAL
Living a life that values the connections with those close to you and your family Living a life that is conscious and behave to social issues
A spiritually fulfilling life instead of pursuing convenience Simple life with as little stuff as possible (minimalist)
A flexible life that is not tied to work or family A life that pursues convenience through the use of technology
Living a life surrounded only by the things you love I do not want to spend as much effort or time on something that I am not interested in
Living a life of high social status and influence in society
55
❾ Peoples' sense of values “Actual situation” and “Changes” <Quantitative Survey>
【Changes】
● What is the lifestyle you most admire? (Q23)(SA)
Top in each country with “Life with close relationships and life that values family” (25%)
Family ties are being reassessed in crisis
―The popularity of "minimalists" is increasing in Thailand (21%) and Vietnam (14%)
―Those who wants “convenient life using technology” in Thailand (13%) and Vietnam (11%)
―In Indonesia, 20% yearn for "living to be conscious of social issues".
“Cherishing familiar people”, “social issues conscious”, “spiritual fulfillment”
(Emphasis on family, social contribution, and spirituality)
A minimalist, flexible relationship,
Technology Pursuit (Millennials)
Surrounded by what you like,
Only my interest (selfish)
Copyright© 2020 INTAGE Inc. All Rights Reserved. 56
・Reaffirming the value of being healthy.
・Have a heart that values people around you.
・Enrichment of spirituality, everyone has come to demand
this.
・ Such corporate stance, services and products that
are close to the life-size consumers will attract empathy and support.
Summary and Recommendations