asean water purifier market size, share & forecast 2026

MARKET INTELLIGENCE . CONSULTING

www.techsciresearch.com

2015 – 2026

ASEAN WATER PURIFIER MARKET

FORECAST AND OPPORTUNITIES

Published: November 2020

© TechSci Research2© TechSci Research 2

Table of Contents

S. No. Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Product Pricing Satisfaction Level

4.2. Factors Influencing Purchase Decision

4.3. Brand Awareness (Unaided / Aided)

4.4. Unmet Needs

5. Impact of COVID-19 on ASEAN Water Purifier Market

6. ASEAN Water Purifier Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value & By Volume

6.2. Market Share & Forecast

6.2.1. By Product Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart Purifiers etc.})

6.2.3. By Sales Channel (Retail, Distributor and Others)

6.2.4. By Country

6.2.5. By Company (2019)

6.3. Product Map (By Product Type, By Sales Channel, By Country)

7. Vietnam Water Purifier Market Outlook





Table of Contents

S. No. Contents

7.2.1. By Product Type

7.2.2. By Sales Channel

8. Indonesia Water Purifier Market Outlook






9. Philippines Water Purifier Market Outlook






10. Singapore Water Purifier Market Outlook







Table of Contents

S. No. Contents

12. Myanmar Water Purifier Market Outlook






13. Cambodia Water Purifier Market Outlook






14. Market Dynamics

14.1. Drivers

14.2. Challenges

15. Market Trends and Developments

16. Competitive Landscape

17. Strategic Recommendations

18. About Us & Disclaimer


PRODUCT OVERVIEW


Scope of ReportProduct of Interest (POI): Water Purifier

Review Period

2015 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2026

Year Range

WATER PURIFIER MARKET

SALES CHANNEL

• Retail

• Distributor

• Others

COUNTRY

• Indonesia

• Vietnam

• Singapore

• Philippines

• Myanmar

• Cambodia

• Others (Brunei, Laos,

Thailand, Malaysia )

Market Segmentation

PRODUCT TYPE

• Counter Top

• Under Sink

• Faucet Mount

• Others (Tankless, Smart

Purifiers etc)

A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained

from water bodies such as rivers, lakes etc to produce pure drinking water, which is fit for human consumption or for

industrial use. Based on type, water purifier can be classified into counter top, under sink, faucet mount and Others.

7© TechSci Research 7

Water purifiers are segmented based on function and technology used such as RO, UF, UV, media, membrane etc.

Water purifiers are categorized into ‘point of use’ and ‘point of entry’. Point of use (POU) water purifiers are those

which can be directly installed at the tap water supply point, whereas, point of entry (POE) water purifiers are

installed at main water supply.

Water Purifiers

Based on Technology

Membrane Based Water

Purifiers

Ultrafiltration (UF) Water

Purifiers

Reverse Osmosis (RO) Water

Purifiers

Nanofiltration (NF) water Purifiers

Ultraviolet Based Water Purifiers

Media Based Water Purifiers

Scope of ReportProduct of Interest (POI): Water Purifiers


RESEARCH METHODOLOGY


Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing list of respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the ASEAN Water Purifier

market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the ASEAN Water Purifier

market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Final Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research



Baseline Methodology

Our dedicated team of industry experts has monitored and analysed various aspects of ASEAN water purifier market. The team has analysed the

outlook of various segments of this market, while considering the major influencing factors such as rising health awareness in the country and water

pollution. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve

sustainability in ASEAN water purifier market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water purifier manufacturers and suppliers, channel

partners, market influencers & end users, industry experts, and other industry participants.

• The team interviewed 12 - 15 Water Purifier manufacturers, suppliers and distributor companies, 30 – 40 channel partners, 80 – 100 end users, and

10 – 15 industry experts and other value chain stakeholders in the ASEAN water purifier market to obtain insights and market size data, which was

further validated by Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size

data during 2015-2026F.

• Respondents were asked about the current and future market growth rates, market shares by product type, by sales channel, by country and by

company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various

segments were considered, to arrive at the final revenue shares.



Revenue shares generated across various segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

Market shares by product type, by sales channel, by country and by company were calculated based on the responses received through primary

surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of Water

Purifier market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating

the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast ASEAN Water

Purifier market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis



TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective countries. TechSci Research also

used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be

noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States

Dollar (USD), with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

• Karofi Group Joint Stock Company

• Koninklijke Philips N.V.

• The Kangaroo Group

• A.O. Smith Corporation

• Unilever PLC

• Coway Co. Ltd.

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases


Industry Brief

According to TechSci Research report, “ASEAN Water Purifier Market By Product Type (Under Sink, Counter Top, Faucet Mount &

Others {Tankless, Smart Purifiers etc.}), By Sales Channel (Retail, Distributor and Others), By Country (Indonesia, Vietnam,

Philippines, Singapore, Myanmar, Cambodia), Competition, Forecast & Opportunities, 2026”, ASEAN water purifier market was

valued USD 2402.74 Million in 2019 and is expected to grow at CAGR of 7.22% during the forecast period. Anticipated growth in the

market can be attributed to deteriorating ground and surface water quality, increasing urbanization & industrialization, coupled with

rising concern about increasing incidence of water borne diseases across the country. Furthermore, growing popularity of water

purifiers among the population coupled with increasing consumer spending are positively impacting the growth of market.

Additionally, increase in spending by the key players, technological advancements and new product launches are expected to further

propel the growth of market until 2025. However, stiff competition from foreign players and surging demand for packaged water bottle

can hamper the growth of the water purifier market through 2026.

RO, UF and media are the key technologies used for water purification in the ASEAN region. In 2019, RO technology accounted for

the largest share in the region’s market due to its property of effectively removing impurities, germs and dissolved salts from water.

Additionally, the TDS levels in the ASEAN region are high, which makes end users procure RO water purifiers as they give better

results as compared to other available technologies.

ASEAN water purifier market is segmented based on product type, sales channel and country. Based on the product type, under sink

led the market in 2019 and the trend is likely to continue until 2026 as these types of water purifier are economic and require less

space when compared with other counterparts.

In terms of sales channel, retail acquired market share of 65.95% in 2019 and the trend is likely to continue through 2026. Retailers

allows customers to try product before purchasing and high affinity towards physical store is another reason for the dominant share of

retail.

Major players operating in the ASEAN Water Purifier market are Karofi Group Joint Stock Company, The Kangaroo Group, Unilever

PLC, A.O. Smith Corporation, Coway Co. Ltd., Panasonic Corporation, Koninklijke Philips N.V., Xiaomi Corporation, Novita SG Pte

Ltd., and Brita GmbH. After-sales service and product portfolio are the key factors for selecting brand for water purifier. Improved

after-sales service can help company to gain trust and improve customer relationship.

“Vietnam is the largest country in the ASEAN water purifier market and is expected to continue its dominance during the forecast

period. The dominance of the country is primarily attributed to the growing industrialization along with the rising concerns regarding

ill-effects of consuming poor-quality water. Imports play a significant role in fulfilling the demand for water purifiers in Vietnam.

Majority of water purifier companies operating in the country are importing water purifier systems from Asian markets, especially

China.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based ASEAN management consulting firm.


Sample Data - Snapshot

ASEAN Water Purifier Market Size, By Value (USD Million), 2015-2026F

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F

Value (USD Million)

CAGR 2015-2019By Value: xx%

CAGR 2020E-2026FBy Value: xx%

Vietnam Water Purifier Market Share, By Product Type, By Value, 2015-2026F

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F

Under Sink 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Counter Top 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

Faucet Mount 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%

Vietnam Water Purifier Market Share, By Sales Channel, By Value, 2015-2026F

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F

Retail 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Distributor 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%


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Report Name: ASEAN WATER PURIFIER MARKET

FORECAST AND OPPORTUNITIES,

2015 – 2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together

with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal

consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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