12+ YEARS OF EXP. IN ADVERTISING, BRAND MANAGEMENT, ACTIVATIONS

ASHISH . Y. JOSEPH+91 9890383534

ashneh06@gmail.com

CAREER INTEREST

To pursue a career in Marketing / Product / Brand Management / Advertising / Sales where I will be able to effectively use my analytical and creative skills within an ecosystem which offers me Exposure, Responsibility and Growth potential allowing me to consistently innovate and hence achieve long term organizational goals.

CAREER PROFILE

Innovative & result oriented professional with a successful track record of initiating and implementing Integrated Marketing Communication strategies for established brands, start-up and mid-size organizations. Experienced in handling overall marketing operations which involves conceptualizing and implementing sound business strategies with a view towards achieving sales targets in local as well as niche markets. Good knowledge of handling various ATL and BTL mediums to achieve excellent Brand visibility, customer acquisition, retention, loyalty and growth. Skilled in negotiating, forecasting, managing cross functional teams, solution based brainstorming and in implementing projects in the required leads times. Good at Vendor Management. Additional skills in Media Buying/Selling. Have consistently been given increased responsibility in job profiles.

CORE FUNCTIONAL STRENGTHS

A natural leader and an enthusiastic team player, Strong analytical skills with good presentations, consulting and interpersonal skills, Highly resourceful, responsible, tenacious, committed and independent individual.

PROFESSIONAL RECOGNITION

Conceptualized, Initiated and Executed over 100 exhibitions and activations in a span of 6+ years in Times Group. Achieved Target given year on year. Last year (2013-2014) Pune Region (Exhibitions) did a business of 12 Cr. 25%

above target. This year (2014-2015) Pune Region did a business of 4 Cr. till July end. Some of the new exhibitions launched this year are area centric and city showcase. Conceptualized a walkathon which garnered revenue of 35 Lacs with over 1800+ people walking in Pune. Have successfully conceptualized and executed “Times Animage” an event designed for the Animation Industry. The

first edition fetched revenue of over 30 Lacs in Pune. The second edition of the event which brought about major Production Houses and animation institutes fetched revenue of above 45 Lacs. Presently planning the same in four cities which would bring in revenue of Rs. 1.5 Cr.

Instrumental role in the implementation of highly successful exhibitions Times Education, Times Property and Times Exhibitions (international – Dubai, Bahrain, Doha, Muscat, Singapore, UK, Sri-Lanka, Thailand, USA).

Achieved organizational objective of sustained revenues by signing an Educational Institute to an annual deal worth over Rs 1 Cr annually.

Successful acquisition of 18 new customers, resulting in a business of 3 cr for Ventures Unlimited. Designed the website for Ventures Unlimited Carried out two successful exhibitions which sought-out excellent customer interaction and new business Developed product literature new brochure and exhibition pamphlets along with other collaterals Conceptualized, Planned & Executed the Launch “Wonder Funkey” with Radio Mirchi Activity along with the team. Designed the entire event & the required communication for “Masti Idols of Pune” in association with Yahoo Pune

micro site along with the team. Planned & coordinated the “MTV Super-Select” episode shoot at Wonder Funkey. Conceptualized & Planned the “MTV Club Nights” event at Wonder Funkey. Achieved 45,000 Footfall from Jan07- June07 through in-house & outdoor promotions during this period and achieved

Rs. 1.2 Cr revenue in six months for Wonder Funkey. Designed and Executed Himalaya Drug Company – Promotion Campaign. Marketed, Co-ordinated and Managed

Asian Junior Table Tennis Championship, Citibank – Road Show and Promotions, Promotions for Idea Cellular at 4 Districts of Andhra Pradesh.

Promotional & Entertainment Activity for AMP Sanmar, Tanshiq, Berger Paints, Asian Paints in Hyderabad & Bangalore.

Conducted “Dandia Ras” for the newly constructed IMAX in Hyd. Team member of the planning committee for Afro-Asian Games 2004. Identified new Clients for AMTEX 2001 (ASIAN MACHINE TOOL EXHIBITION), Bangalore & INDEX 2002. Marketed & Garnered sponsorships for Exhibitions - AMTEX & INDEX.

WORK EXPERIENCE Company: TIMES OF INDIA (BCCL Group), PuneDesignation: Branch Vertical Head / Deputy Manager, Response Duration: June 2008 – Till Date (77 months)Job Profile:

Market Research and Analysis to launch new Products Give relevant inputs on market/verticals to create new properties to be leveraged upon Identify the list of suitable clients and co-ordinates and extends sales support to verticals Update self on key aspects of vehicles across BCCL’s media formats to identify prospects for integrated

media deliverables Liaise with our exhibition/activation organizing partners on regular basis for exhibition updates &

understanding of media requirements Equip self with know-how to design customized business proposals for our business associates Design business & sponsorship proposals Continuous updation of client database through various sources Tracking competitive exhibitions/activations Sustained self development to be abreast of developments in the media & exhibition industry Prepare pre-event feasibilities, Design effective media plans for quality exhibitor/visitor participation which includes print, radio,

internet, television & outdoor Monitoring feature pages Liaise with organizing partners to ensure customer delight & quality standards Preparation of post-event feasibilities Reconciliation of partners’ audit sheets n bills Liaising with branches n organizers on regular basis for sales facilitation With 140 events planned this year, the average no. of events to be handled by one person – 35 Brief based Activations for existing clients. End to End Conceptualization, Marketing & Implementation of Activations & Exhibitions Introduce new concepts in Pune and Sub Office’s (Nagpur, Nasik, Kolhapur, Aurangabad & Goa) Co-ordinate with the Sub Office’s to give more contributions in the regular exhibitions happening Conceptualize new packages for exhibitions like multi-city / multi-publication packages wherein the client

can advertise in these and can reach newer markets (Which includes languages publications) Conceptualize exhibitions for all verticals – real estate, retail, auto, franchise, education, etc. Presently handling Real Estate and B2B exhibition for Pune City and All vertical exhibitions for Sub

Office’s

Company: VENTURES UNLIMITED, Pune. (A division of Milton Plastics Ltd)Designation: Sr. Manager – Marketing & Business DevelopmentDuration: July 2007 – June 2008 (12 months)Job Profile:

Lead the administration of the Marketing Office in Pune Formulate marketing objectives for the company Formulate and execute customer acquisition strategies Formulate and execute various market communication strategies Develop customer satisfaction tools like E-mailers, product info-mailers, etc. Develop various customer interaction platforms like exhibitions and seminars

Develop various vendors for various marketing communication functions Initiate new business development Liaison with the operations department while customized product development Make revenue & expense Budget for the year. Brief and Co-ordinate with the Advertising, PR, Events and Website development agencies Training executives and distribution partners

Company: WONDER LEISURE & ENTERTAINMENT PVT. LTD., Pune Brand: Wonder Funkey – The Family Entertainment Mall

Designation: Marketing Manager Duration: June 2006 – June 2007 (13months)Job Profile:

Head the Marketing, Events & Merchandising team. Formulate Plan & Implement Marketing & Promotional communication. Formulate & Implement Brand Building activities via brand association, barter/cross-branding &

sponsorships Analyze the market trends for FEM and Competition tracking Project the footfalls. Assist the operations function with GM operations Budget for the Marketing Dept. Set Revenue Targets and Expense Budgets for the projected footfalls, In-house Events, Outdoor Promotions & Corporate Events Plan for Merchandize including Sourcing & Liaison with Vendors Brief & Co-ordinate with the Advertising Agency & PR agency Providing necessary training to the marketing and the sales team.

Company: RACHNOUTSAV – The Event Managers, Hyderabad. Designation: Manager (Marketing & Promotions) Duration: Feb 2003 – Mar 2004 (13 months)Job Profile:

Conceptualize and Design events for the Corporate Clientele. Identify new clients & Market the Events other than Hyderabad. Process Proposals till close of deal Co-ordinate various Vendor & Volunteer teams

Company: Triune Exhibitors Pvt. Ltd., Bangalore Designation: Sr. Marketing Executive Duration: Mar 2001 – Feb 2003 (23 months)Job Profile:

Identify new Clients & Market various Exhibitions. Garner sponsorships for Exhibitions. Stall booking procedure for Exhibitions. Brief Exhibition Collateral Designs Vendor Relationship Management and Venue Management Train the Marketing Executives

EDUCATION:

Post Graduate Diploma in Event Management - Secured 62 %, (2005 – 2006)College of Event Management, Pune

Master in Business Administration (Marketing) - Secured 58%, (2004 – 2005)TASMAC University, Pune (Affiliated to University of Wales, UK)

Bachelor of Engineering (Specialization Industrial Production) - Secured 74%, 2000Karnataka University, Dharwad

Pre-University with Science (Higher Secondary Class) - Secured 59%, 1994GSS College, Belgaum

SSLC - Secured 77%, 1992St. Paul’s High School, Belgaum

HOBBIES

Listen to music and Singing, Photography and Travelling, Exploring Nature

PERSONAL INFORMATION

Date of Birth: 6th July 1977

Indian / Male / SingleLanguages known: English, Hindi, Marathi, Kannada

References on Request