ashley final powerpoint

Ashley Hamilton Professor Klinkowstein

Don’t expose yourself so much on social media.

http://www.chicagotribune.com/features/life/ct-social-media-privacy-20140130,0,6538726.story

http://www.chicagotribune.com/features/life/ct-social-media-





• Don’t reveal your location.• Know your privacy settings.• Turn auto back up off.


• Control what others tag you in.

• Do not expose everything.• Know all of your settings.


• Observe 5 students using social media in dorms and in student center.

Ashley Hamilton Professor Klinkostein

Ethnographic Research (Dorm)


Ethnographic Research (Dorm)


Ethnographic Research Observations in Dorms

• Students were comfortable posting personal things.

• Students had location turned on.• Posture; sloutched over. • Complained about backaches.


Ethnographic Research (SC/ Dorm)


Ethnographic Research (Classroom)


Ethnographic Research Observations in Public (Student Center and Classroom)

• Some students like to “creep on” other’s social media.

• Posture; sloutched over.


Additional ResearchStop Sloughing! Good Posture Boosts Self-Esteem by Harvey Black

• College students who sat up and filled out a survey felt better than those who slouched while filling out the forms.


Additional ResearchFrom Sloppy Slouchers to Discreet Learners: What’s your Desk Posture? By Venessa Wong

• Describes bodily problems that can be caused by slouching positions.

• Hovering over a screen and leaning forward for a long period of time causes back pain.


Additional ResearchTech Needs a Posture Check by Deanna Utroske

• When you go online, your spine tends to go offline.

• StandApp- app that reminds you to get up from your chair.

• Posture Track- monitors posture through computer cameras and alerts people when they’re slouching.


Proposal for an Innovative Business

• A portable back piece that can be used in different situations to help maintain good posture.



• The back piece has the capability of attaching to chairs and leaning against walls in order to provide comfortable back support.



• Aids in back pain relief as well as correcting posture.


Tagline Research“Existing Taglines”

• BMW: “The ultimate driving pleasure”

• Honda: “The power of dream”• Office Depot: “Taking care of

business”


Tagline Study Image Research


Image Research


New Tagline

• “Taking care of posture”


Out of focus background image


Finish Tagline Study


Diagram Sketches


Final Diagram

ashley final powerpoint

Design

care of posture

posture check

desk posture

correcting posture

focus background image

dorms students

care of business

social media