ashley m golen design book

Ashley M GolenGraphic Design

2

Contact InformationAshley M Golen510 Ridge Court Cranberry Twp., PA [email protected]

3

Table of Contents

Publication Design Charles Bukowski book cover ...4 Creative Juices Magazine Spread ...6 Hair product catalog ...8 London City Hall coffee table book ...10

Package Design Green Tree Organics pasta ...12 Bumble Gum ...14 Little Monsters Snack Foods characters ...16 Little Monsters Snack Foods packaging ...17

Advertisements Little Monsters Snack Foods ads ...18 Little Monsters Snack Foods store display ...19 Samsung Mercury advertisement ...20

Corporate Identity Soleil Energy logo ...22

Web Design African AIDS Foundation banner ad ...24 www.AshleyMGolen.com ...26

Miscellaneous Design Polish heritage pattern ...28 The Crucible Invitation ...30 LadyBug Font ...32 Appleton’s poster ...34

DVD Ashley M Golen Digital Design ...back cover

4

Charles Bukowski Women Women is one of Charles Bukowski’s most famous novels. The book itself is about the author’s alter ego, Henry Chinaski. Hen-ry Chinaski is a poet whose career has begun to take off, and with his newfound fame come countless women. Women documents Chinaski’s violent and often alcohol induced relationships with women. With this cover redesign I wanted to capture a sense of the era during which the book was written (the late 1960s, ‘70s, and early ‘80s). The gold and red in the background are meant to give a masculine feel to the cover. The women which are merely silhouettes, represent the countless, almost anonymous, women who pass through Chinaski’s life. The pattern of cig-arettes and alcohol bottles elude to the fact that all of Chinaski’s relationships with these women take place as he is abusing drugs and alcohol.

6

Creative Juices Creative Juices is a magazine which I made up for young profes-sional creatives. The magazine would contain articles pertaining to music, theater, film, art, and design. This article in particular lists the “Top 10 Creative Hot Spots” in the United States as ranked by the magazine’s editors. A typographic illustration of all the placing cities allowed me to unify all of these different cities in one illustration.

7

Creative Juices Presents

Our editors have compiled a list of the top ten creative hot beds for music, art, and film in the United States

NEW YORK is the most populous city in the United States, and one of the world’s leading centers for the arts and culture. The city has served as a birth-place for many cultural and artistic movements, such as: the Harlem Renais-sance, Abstract Expressionism, Broadway Theater, and hip-hop, punk, and disco music. New York also serves as the second largest film center in the world. That’s not to mention the five hundred art galleries of all sizes, the two thousand arts and cultural organizations, and thirty-nine of the nation’s largest theaters. New York City’s historical movements, and it’s modern em-brace for the arts, make it the most creative hotspot in the entire country.

SEATTLE is number two on our list for its

creative influences. Seattle is the birthplace of several major coffee companies. Perhaps what Seattle is best known for, is its music. Seattle takes it seat at number two on our list for the music scene that has erupted from this city in the North West.

LOS ANGELES takes number three

o n our list. L.A. is a world center for entertainment, media, culture, and fashion. It is the leading world producer of motion pictures, video games, television, and recorded music. Overall, L.A. stands as a creative epicenter for the arts, especially in the entertainment arts.

BOSTON stands as the cultural center of New

England. The city boasts several ornate theaters, such as the Cutler Majestic Theater, and the Boston Opera House. The city is the birthplace of hardcore punk, and third wave ska music movements of the early nineties.

AUSTIN stands as the “Live Music Capital of

the World”. The city has a vibrant music scene and has more music venues per capita than any other city in the U.S. It is also home to famed South by Southwest film festival. This city truly is a home for filmmakers and musicians alike.

ATLANTA is famous for its

classical music scene. The city has served as home for many renowned conductors, including Robert Shaw. There is also a very active live music scene in Atlanta, which has produced many rappers in recent years.

MIAMI stands as an international center for

popular entertainment in television, music, fashion, performing arts, and film. The city is also home to many museums, and has a booming music scene that infuses musical influences from all over the world.

PHILADELPHIA is certainly a creative hotspot for art. It boasts the largest collection of Auguste Rodin works outside of France. The Philadelphia Museum of Art is also one of the largest art museums in the United States.

CHICAGO is a leader in theater and music

creativity in the United States. The Chicago theater scene virtually spawned improvisational comedy theater. The city hosts many theater companies which offer Broadway-style entertainment to the Chicago public.

SAN DIEGO is home to the Southern

California surf and skateboard culture. Graffiti style artwork has trickled into the art scene across the country. Signature San Diego punk-pop music has also become a national craze.

17

Creative Juices Contd. The article itself is bro-ken into a grid. Each block of the grid contains the justifications for the choice of each city. My use of bright color serves the purpose of attracting the eye to the article.

8

Hair Product Catalog This catalog spread is for an imaginary line of hair care products called “The Delicious Collection”. Each page has a food item to represent the type of products sold on a given page. The page with the frosted cupcake con-tains products used for highlighting (or “frosting”) hair. The page with the cot-ton candy has various products used to add volume to hair. The soft colors and sweet food references were chosen to at-tract female customers.

10

London Cty Hall Coffee Table Book To create this coffee table book layout, I rendered several images of London City Hall using NewTek Light-wave. There are two exterior views, one during the day and one at night. There are also two interior shots, again one taken during the day and one at night.

11

London Cty Hall Coffee Table Contd. Book For the purposes of this project, I was al-lowed artistic license in redering the images of the interior of the building. The article about London City Hall contains some basic information about the actual building, including information about the choice of the buildings shape.

12

Green Tree Organics Pasta This packaging project is for an imaginary organic foods company. The packaging was to be 100% recyclable and eco-friendly. I chose an earthy color palette to give the packaging a natural aesthetic.

14

Bumble Gum Bumble Gum is a made up product. This particular gum is naturally sweetened, thus the nature reference with the bee in the logo and the namesake Bumble Gum. Bum-ble Gum would be marketed to all ages. The gum itself is honeycomb shaped, and reflects the honeycomb pattern on the packaging.

16

Little Monsters Snack Foods Characters Little Monsters Snack Foods Packaging The idea behind Little Monsters Snack Foods was to create an entire marketing campaign for a snack foods compa-ny geared towards children and teens. This entailed creating a line of characters, packaging, print advertisements, and an in-store display. The goal with the character design was to create a monster to represent each of the five varieties of snacks the company would produce and make them seem friendly and identifiable with the brand and their snacks. The tagline for the monsters is “The sweetest monsters you’ll ever meet”.

The Little Monsters Snack Foods packaging includes five varieties of snacks. Each variety has its own monster assigned to it, and each monster is present on the packaging for its specific snack. I chose to hand draw each of the snacks on the packaging for a unified aesthetic. I was also careful to pair each monster with a complimentary band of color to attract the eye while on super market shelves.

Fluffy GooberWinky Boo Sweetums

18

Little Monsters Snack Foods Ads The Little Monsters Snack Foods ads maintain a visual theme that is present within the packaging. Each monster is in an ad for their specific snack, and accompanied by a stripe of complimentary color. The snack foods are still all hand drawn images.

19

Monster In-Store Display The monster in-store display is meant to be placed at the end of an aisle and attract the attention of children. The playful pose in which the character peaks around the aisle is meant to engage children who are shopping with their parents. There would be a seper-ate display for each monster and the snack variety that they represent.

20

Samsung Mercury Advertisement The objective of this project was to create a phone and develop an advertisement for a pre-exist-ing phone company. I was also instructed to take all of the photographs myself using a peer as a model. I created the Samsung Mercury, and chose to highlight its networking capabilities.

22

Soleil Energy Logo Soleil Energy is a so-lar energy company. With this logo I wanted to reference the sun in, and also use a clean modern font to emphasize cleanliness of this particular type of energy.

24

African AIDS Foundation Banner Ad With the African AIDS Foundation Ad, I wanted to create a powerful ad that would both draw the view-ers attention, and make them feel emotionally connected to the images in the ad. The figures appear in the ad as if they are a typical nuclear family as seen in the United States, with a father, mother. daughter, and son figure. As the timer runs, more figures appear, and a message ap-pears stating “Every 30 seconds, 90 people in Africa con-tract AIDS”. The ad then zooms out to show Africa, and as the timer ticks out of control, we see the continent being consumed by the color red. At the end of the ad appears the message “Be part of the solution. Donate now to help find a cure. The African AIDS Foundation”.

25

00:02 00:16

Every 30 seconds90 people in Africa contract AIDS

01:31

Be part of the solution.Donate now to help frind a cure.

African AIDS Foundation

26

www.AshleyMGolen.com With AshleyMGolen.com I wanted to create a website that both reflected my personality and demon-strated my talents and professional-ism. The factory represents my own relentless work ethic, and the colored packages that are being produced represent my ability to work quickly and produce good results.

->->

To begin, please select a category.

28

Polish Heritage Pattern This pattern was created to express my Polish heritage. The stacking dolls are based on stacking dolls that my Polish Grandmother owned. The floral pattern is an ex-traction from a design typically found on plates in Poland. The yellow disc represents the Opwatek, which is a wafer that is shared by Polish families on Christmas Eve.

30

The Crucible Invitation This invitation is for a spe-cial performance of TheCrucible. The performance would take place before opening night to a limited audience. There would be fifty invitations sent out, each one asking the recipient to bring two guests. The invitation would consist of a wooden box, that would contain a printed invitation as well as a poppet. A poppet is a doll which is the basis of one character’s conviction in the play.

32

LadyBug Font The creation of the LadyBug font was a simple creative ty-pographic exercise. The objective was to create a unique, and clean look-ing font, with two sim-ple variations.

34

Appletons Poster The objective of the Apple-ton’s poster was to attract musicians to a new local venue. The poster would be displayed in other lo-cal venues and popular nightspots. The Moby Dick reference is meant to evoke the concept of the “greatwhitewhale”,and in thiscasecon-vincetheviewerthattoplayatthisvenuewouldbeagreatopportunity.

Ashley M Golen Digital Design Enclosed here you will find a DVD version of my website. On my website you will find the projects included in this book, as well as my photography, fine art, and animated versions of my Flash work. Also included is a digital copy of my résumé and my contact information.