ashley madison diario as 2
TRANSCRIPT
Diario AS
(CONFIDENTIAL)
• We will develop bi-weekly sports themed content for placement within the service
• Diario AS will send people to these article pages, at which point we will compensate for impressions, clicks and signups
• Initial campaign to run for 3 months, after which we hope to execute on an annual deal
• We will also share back any demographic data requested regarding the membership we attract
Native content marketing
(CONFIDENTIAL)
• Why do Professional Athletes Stray?
• Top 10 Cheating Football Nations.
• Which Sports Fans are the Least Faithful.
• Greatest Cheating Athletes of All Time
Content Examples
(CONFIDENTIAL)
• Publisher will promote teaser thumbnails and headlines to push readers towards the created content.
• Upon landing on the content page a CPM payment is triggered as soon as user lands on the page. If Diario can also deliver a pop under of the AshleyMadison landing page, then a premium CPM is paid.
• Should a user click any integrated term (contextual link inside the content), then a CPC payment is then triggered (see cpc example #1).
• The content page will include a direct sign up navigation (see cpl example #2) and should a registration occur, a CPL payment is triggered.
Creative Placement
(CONFIDENTIAL)
Article Page Sample
If registration occurs through form (example #2) – a cpl is paid
Cpc example #1
(CONFIDENTIAL)
Article Page Sample
(CONFIDENTIAL)
• CPM - $0.10 if to the article page. $0.81 is premium CPM payment if it includes a pop under
• CPC – $0.21 when user clicks on a given content link
• CPL - $1.85 – when a user registers for a free AshleyMadison profile.
Payouts
(CONFIDENTIAL)
Noel Biderman LL.B.
President & CEO
Phone: 416.440.7789Mobile: 416.709.6635Email: [email protected]