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Kick Ass!Online Creative

Examples

Ashley RingroseSoap Creative & Bannerblog

“With great power comes great responsibility” Stan Lee

With so many ways to use technology it can

become daunting to know where to start.

Kick Ass!Online Creative Examples

“With great power comes great responsibility” Stan Lee

The best place to start is a good idea.


Here are five areas which interactive advertising

excels

and what no other medium can offer simultaneously.

Video

Interactivity

Passive Entertainment

Gaming

Sound

1

2

3

4

5



When used correctly video can enhance your communication considerably and

engage the audience in a way text and graphics alone cannot. However a TVC

in a 300x250 space is not a good banner.

We are starting to see more video being shot exclusively for online.

Video1

Video1


Lean Mean Fighting Machine [UK]Agency:

Video1


Agency.com [UK]Agency:

Video1


Dare [UK]Agency:

Video1


Agency.com [US]Agency:


Adverts with interactivity are recalled 63% more than standard ads.75% of all statistics are made up.

2 Interactivity

Interactivity2


CP+B [US]Agency:

Interactivity2


DM9 DDB [BR]Agency:

Interactivity2


LMFM [UK]Agency:

Interactivity2


Glue [UK]Agency:


Banners that are more interesting than

the content on the page.

These banners entertain the audience rather than yell at them.

3 Passive Entertainment

Passive3


Ogilvy [US]Agency:

Passive3


Agency.com [UK]Agency:

Passive3


M&C Saatchi [AU] Aussie!Agency:

Passive3


Holler [UK]Agency:


You can’t spend 5 minutes playing with a TVC

4 Gaming

Gaming4


CP+B [US]Agency:

Gaming4


DDB [CA]Agency:

Gaming4


Saatchi [BR]Agency:

Gaming4


M&C Saatchi [AU]Agency:


The other half of video.

Audio can be annoying but when used right can be very powerful.

5 Sound

Sound5


Ogilvy [DE]Agency:

Sound5


DoubleYou [ES]Agency:

Sound5


JWT [BR]Agency:

Sound5


DoubleYou [ES]Agency:


If you can cover all 5 areas while still keeping a strong original idea (easier

said than done)

then you’re bound to have a kick ass campaign.


Bascule [JP]Agency:

Combining all 5


Thanks

This presentation will be available on

http://www.bannerblog.com.au/news

tomorrow

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