Ashley N. Patton  ashleynicholepatton@gmail.com  

Mobile - 770-296-9204    

Highlights of Qualifications  

● PR, media relations and event planning  ● Social Media – including editing, curating product and partnership development  ● Managed the collateral for marketing programs and brand awareness campaigns  ● Assisted in development, implementation and assessment of marketing initiatives  ● Graphic Design - specializing in brand identity packages including custom logos, business cards, business stationery

and web collateral  

Professional Experience    Administrative Coordinator - Home Decorators Collection  The Home Depot  September 2015 – Present    

● Maintain relationships with internal and external partners to meet department goals and objectives  ● Coordinator for internal meetings, luncheons and executive meetings  ● Manage administrative tasks, multiple projects and changing priorities in a fast paced environment  ● Compile and update reports for senior management  ● Manage meetings, conference calls, and travel arrangements for both Directors and the respective departments  ● Assist new hires and contractors with the on-boarding process  

 Marketing/PR/Social Media Coordinator - Home Decorators Collection  The Home Depot  April 2011 – September 2015    

● Create interesting and brand-relevant content for social media channels  ● Manage Blogger Relations program - creating opportunities to collaborate with bloggers with contest and giveaways  ● Responsible for placement of products in local, regional and national media outlets resulting in millions of media

impressions  ● Maintain archive of all PR placements for print and online (blogs/online publications) and report PR opportunities to

the organization  ● Submit project sheets with creative direction and marketing messages for PR and Interactive Marketing promotions  ● Participate in development of monthly marketing plans from concept to approved creative collateral  ● Create marketing plan presentation and maintain internal archive of all marketing campaigns  ● Update and maintain competitive analysis reports  ● Approve list rental clearances, blow-in/PIP opportunities, and catalog requestors  

Founder/Freelance Designer  Pattoned Design Co.  September 2003 – Present    

● Specializing in graphic design solutions and brand identity packages for small businesses    Catalog Circulation Marketing Coordinator  Benchmark Brands Inc.  October 2008 – October 2010  

● Responsible for creating, maintaining, and uploading all offer codes related to catalog drops and marketing programs  ● Assist in the preparation/maintenance of management level reporting, including House and Prospect response

analysis, testing analysis, and sales forecast  ● Assist Circulation Manager with approving List Rental Clearances and Blow-In/PIP opportunities  ● Manage merge/purge schedule with service bureau and printer  ● Coordinate the launch of the digital catalog for each event and review final digital catalog before it goes "live" on the

website  ● Implementation of Internet promotion QA process along with documentation tool and QA process SOP for training

purposes    

New Business Development Coordinator  Ballard Designs  February 2006 – October 2008  

● Reporting PR, Designer Program, and Retail initiatives to New Business Development Manager and Marketing Vice President to create quarterly reports  

● Responsible for placement and coordination of catalog product in local, regional and national media outlets to promote product and brand awareness  

● Implementation of tools and schedules to improve the effective execution of New Business Development projects and PR efforts  

● Create and input source codes to track demand across multiple channels-Internet, Retail, and Catalog  ● Organize and support PR initiatives for two retail store grand openings and the Southern Living Idea House –

including ordering product, media coordination, and communicating with vendors  ● Manage the Interior Designer Program including Designer Binder development, program analysis and supporting

marketing materials to Interior Designers  ● Responsible for the development of specialized mailers to market company programs, products and the brand  ● Develop the email campaigns for Interior Designer and Retail markets, including submitting project sheets with

creative direction and marketing messages  ● Create production schedules for the designers program email campaigns according to business needs, resulting in

$1.1 M in demand for the program  ● Coordinate and support Business Sales, Private Label Credit Card, Gift Card, and Net Promoter Score programs  

 TV Media & Public Relations Assistant  Ballard Designs  February 2006 – August 2006  

● Research and prepare product copy for the Home Shopping Network host  ● Assist TV Media & Public Relations Manager in creating project boards for Home Shopping Network set design  ● Coordinate product and image request for print and television  ● Coordinate inventory stock moves to meet Home Shopping Network and website demand  

 Volunteer Experience & Causes  

Homer Fund Captain - The Home Depot  Lead the internal 2013 and 2014 fundraising campaign to assist fellow associates in need  

 Education  

Associates Degree of Commercial Art, September 2003  Antonelli College Cincinnati, Ohio  

 Professional Skills  

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Visual Link Ecometry