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Page 1: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

DoneForYou5-DAY

ASHLEYSHAW.CA

posting party

Workbook

Page 2: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

When people ask me what I do, I tell them:

"I help fitness coaches eliminate the overwhelm in their marketing efforts so theycan have the authentic business of their dreams".

But what I really want to say is...

"I create done for you marketing funnels for fitness coaches so they never have tocome up with what to say in daily posts, Facebook groups or weekly emails.

Fitness coaches that use the 4-part DFY (Done For You) Marketing Funnel NEVERhave to send another "Hey Gurl" message EVER AGAIN to generate leads."

AND WHAT I REALLY REALLY WANT TO SAY IS...

My mom literally went into contractions in a Gold's Gym parking lot (#gymlife), I'vesold everything from Hello Kitty stationery to $1200 knife sets + I createUNAPOLOGETICALLY SIMPLE online marketing funnels that do.the.work.for.youbecause I hate when things are OVERLY complicated + I get stuck in ANALYSISPARALYSIS.

About your host...

ASHLEYSHAW.CA

Page 3: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

I'm Ashley Shaw -- and you've probably guessed, teaching fitness coaches how togrow their business by building marketing funnels (+seriously taking down theoverwhelm) is kind of my sweet spot (**some have even called me a magicalmarketing unicorn).

People come to me when what they're doing isn't working, they're tired of feelingsalesy on social media or they just need someone to tell them what to do next toscale their business to 6 figures.

Through my done.for.you marketing funnels, simplicity-packed workshops, and BScutting masterminds, I simplify to the basics and arm you with tools that arescientifically backed to make the biggest difference in your business.

Easy peasy and you'll never feel sleazy!!

I have a 16+year background in the fitness industry, marketing and buildingbusinesses online. I've worked with the largest fitness companies in Canada and afew ma and pa shops in between.

I help 30,000 coaches a month find their people while building a Hollywood-likewaiting list of ideal customers they can't wait to work with.

I've worked for large corporations and been responsible for over 350 people -- andI've also been self-employed and been responsible for putting dinner on the table --and I've done both of these things for the past 10 years. I'm not a newbie businessmentor who just popped up. I've lived and breathed this stuff for years and onlyteach and share what I've tested myself.

When I'm not creating content, teaching or masterminding, I'm hanging with myBoston Bulldog, Brew, who loves knitted sweaters, getting the zoomies andchasing tennis balls.

My husband, William, is the love of my life and I knew I was going to marry him theminute I saw him. We've been married twice (**to each other) -- once in Vietnamand the other time in Vegas in a driveway through chapel.

And we also happen to have a human on the way and she's due Aug 24.

(**And if you REALLY want MORE, make sure to listen to the Podcast: Social SellingSimplified where I ALWAYS get super real about how I starting making 6 figures inmy first year of online business.)

See you on the inside of ALL this goodness!!

In Sweat & Social Selling Faith,

Ash

ASHLEYSHAW.CA

@theashleyshaw

let's connect...

Page 4: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

ASHLEYSHAW.CA

What you'll learn during the Masterclass...

The #1 THING That Keeps Coaches Trapped In A Cycle Of "Hey Gurl"Hustle, I Feel Salesy So I Won't Invite, Repeat.1

The Icky Sticky Mindset Issues You're Probably Bringing To Your InvitingConversations, Plus The Exact Formula For Making Those Conversations100x Easier.2

What To Stop Doing Immediately If You Want This Coaching Business ToWork And To ACTUALLY Make Money.3

The "4 Part Formula" For Building A Hot Steamy Relationship FunnelThat I've Personally Used To Build A 6 Figure Business In 7 Months!4

Page 5: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

ASHLEYSHAW.CA

ideal customer Homework

What's their "before"?1

What's their "after"?2

Which beliefs are holding them back from starting?3

Page 6: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

ASHLEYSHAW.CA

Schedule For The Week

JULY 27, MONDAY: KICK OFF DAY!!

LIVE Masterclass: The 4 Part Formula With Ashley 1pm ET/10amPT

LIVE: Masterclass: The 4 Part Formula With Ashley 8pm ET/5pmPT

JULY 28, TUESDAY:

LIVE Training: Post #1 & Post #2 With Ashley 7:30pm ET/4:30pmPT

JULY 29, WEDNESDAY:

LIVE Training: Post #3 With Ashley 7:30pm ET/4:30pmPT

JULY 30, THURSDAY:

LIVE Training: Post #4 With Ashley 7:30pm ET/4:30pmPT

JULY 31, FRIDAY:

LIVE Training: Post #5 With Ashley 7:30pm ET/4:30pmPT

Page 7: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

ASHLEYSHAW.CA

What TO Expect For The FB Lives:

Complete Your Homework By Reviewing The 3 Ideal CustomerQuestions. Bonus: Ask Your Community "What Is The #1 Challenge You Have InAchieving Your Fitness Goals?"

1

Come To The FB Lives Having Reviewed The Post For The Day And We'llReview The Questions Of The Day Together.2

Post An Image Of Your Post In The Comments Below The Facebook LiveVideo Each Day To Be Entered For Prizes & Giveaways.3

Winners Will Be Announced Based On Their Participation and BeingThere Live. Overall Winner For The Week Must Show Up To Each CallLive & Be Accountable To Posting All Of Their Posts. 

4

**Link for the Masterclass & FB Live calls: www.facebook.com/theashleyshaw/live

Page 8: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

Pick a quote about a belief or value you have about attracting the right people intoyour life or your tribe.

Share why it is an important part of your philosophy.

{I use Pinterest to find images and quotes. Always feel free to copy and use whatI've posted below.}

See how it's done...**************************Have you ever left a conversation feeling 100% drained and don't know why?

Make no mistake.

Your intuition is telling you something.

People are like elevators and they either bring you up or bring you down.

Wanna feel more motivated and align yourself with your dreams?

Choose your circle wisely because you're becoming the average of the 5 peopleyou spend the most time with.

Be intentional. ♥

#quotestoliveby #followyourdreams

Day 1: Quote Post

ASHLEYSHAW.CA

Page 9: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

Day 1: Quote Post

What's The Purpose Of The Post?

ASHLEYSHAW.CA

Which Emotion Are We Driving?

How Can We Tweak The Language To Our Ideal Customer?

Which Image Will They Relate To?

Page 10: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

Choose a happy photo that captures your WHY, and share why you do what youdo!!  (You’re going to use curiosity marketing, so don’t get TOO specific aboutcoaching).  Share the beliefs or values your ideal coach will connect with! 

Why is coaching (without directly saying it) important to you?

(**High-quality/well-lit photos are BEST. Try experimenting with filters to get themost out of it. I like VSCO.)

See how it's done...*******************************The fuel to my fire ��

It’s moments like these that I've worked so hard for.

I'd always dreamed of raising littles and being home to watch them every step ofthe way/I'd always dreamed of creating MY own schedule; no one telling when Icould or couldn't vacation, take time-off if I was feeling burnt-out or being done forthe day.

First wobbles, baby belly laughs, “da-da’s.” (his first word, according tosomeone...)/Last minute road-trips, sleep-ins on Mondays and working whenevermy creativity felt at its highest... 

It’s all I can ever imagine my heart needing.❤ What's the fuel to your fire? ��

#workfromhome #onlinefitness #femaleentrepreneur #fitmomma

Day 2: Story Post

ASHLEYSHAW.CA

Page 11: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

Day 2: Story Post

What's The Purpose Of The Post?

ASHLEYSHAW.CA

Which Emotion Are We Driving?

How Can We Tweak The Language To Our Ideal Customer?

Which Image Will They Relate To?

Page 12: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

You're going to analyze what's holding your ideal coach back from becoming acoach. **There may be multiple things so select the objection {not enoughknowledge, not enough time, etc} you hear the most often and be as specific aspossible.}

See how it's done...

******************************************************

If you're anything like me {**ALWAYS dreamed of working from home/makingsome extra income/having more freedom}, you probably get caught up on the ideaof WHERE the heck do you even start?

I struggled for years getting caught up on what may hold me back until I realized...

✌ There's Already a Map Of Success (**There's no need to be guessing and there arelots of roadmaps for success because success always leaves clues).

✌ You Never Have To Be In It Alone (**There are SO many other mentors I've leanedon in my career & I've never felt like I didn't have someone to help me)

✌ I Was Never Sure I Would Stay Motivated (**I can't NOT be motivated with thisgroup of women. From the summits, success trips & retreats, these are#MYPEOPLE) ❤ ❤ ❤

*So if your intuition is going off {**because you've been WAITING for something likethis (**with HELLA support), drop an emoji or DM me and let's chat.

Day 3: Expertise Post

ASHLEYSHAW.CA

Page 13: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

Day 3: Expertise Post

What's The Purpose Of The Post?

ASHLEYSHAW.CA

Which Emotion Are We Driving?

How Can We Tweak The Language To Our Ideal Customer?

Which Image Will They Relate To?

Page 14: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

Share some thoughts or a quote around the importance of positivity, and whyyour mindset is the most important factor in your success. 

You can use apps like Canva to create a quote image or use a personal imagehere. 

Tagging is a GREAT way to get your audience to expand your network for you.

See how it's done...

**************************

Did you know that everything around you is a result of your mindset?  (**Saywhat?!) 

Because everything you've worked for and achieved started as a thought, afeeling, and something internally.

And it has manifested itself on the outside world (**probably prettyunconsciously).

That means that if you want to change your life, you have to change your mindset.

Who is someone's mindset you admire?

#positivemindset #mindsetfirst #motivationresert

Day 4: Mindset Post

ASHLEYSHAW.CA

Page 15: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

Day 4: Mindset Post

What's The Purpose Of The Post?

ASHLEYSHAW.CA

Which Emotion Are We Driving?

How Can We Tweak The Language To Our Ideal Customer?

Which Image Will They Relate To?

Page 16: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

It’s our CALL TO ACTION & inviting post !!! 

You’ve spent time building trust and rapport with your audience, and breaking down themindsets potentially holding them back from joining you.  (It’s called “priming,” and ittakes time!  So if you don’t see a ton of engagement at first, be patient and continuedoing what you’re doing!).  

We're going to invite them to take action.

See how it's done...************************************Which one of these is you?

"I can’t afford to..."❤ "I don't know if I can commit..."

"I’m way too busy.." "I don't know how..."

✋ No one said you had to climb the mountain all at once and by yourself. If you're tired ofyour own … (**we all get THERE eventually), I'm here to help.

. ♀ Drop an emoji and you'll get a free workout, a free community & free accountability. 

#sahm #stopstoppingyourself #freecommunity #youareyourgreatestpriority

Day 5: Inviting Post

ASHLEYSHAW.CA

Page 17: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

Day 5: Inviting Post

What's The Purpose Of The Post?

ASHLEYSHAW.CA

Which Emotion Are We Driving?

How Can We Tweak The Language To Our Ideal Customer?

Which Image Will They Relate To?

Page 18: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

ASHLEYSHAW.CA

BONUS: REDIC FORMULA FOR INSTA STORIES

Your Insta Stories REDIC Formula:

Use the categories below to create daily stories meaning you'll have5 stories to post each day.

RELATE: What can your ideal customer relate to?EDUCATE: Teach them something

DIALOGUE: Ask a questionINTERACT: Poll

CAPTURE: DM me

EXAMPLE:

Relate: Anyone else sometimes spiral into a negative rabbit hole??

Educate/Motivate: My game plan for staying positive

Dialogue: Got any coping strategies for staying steady and hopefulwhen things are tough??

(Add the QUESTION box so they can respond)

Interact: Poll - Ever tried meditation??

Capture: This is my fav meditation! DM me to get a copy!

Page 19: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

ASHLEYSHAW.CA

What's The Long Term Strategy?

THE MONTHLY MARKETING FUNNEL**Only open 2 times per year** Doors open July 27 and close Aug 3.

The Done-For-You Marketing Funnel is the done-in-a-day contentsystem for Beachbody coaches who want to attract new followers,

turn ‘em into raving fans, and close sales -- automatically and authentically.

Never again struggle with what to post daily.

When you join the DFY {Done-For-You} Monthly Marketing Funnel,You'll Get Monthly Deliveries OF...

30 x Done For You Posts that make posting authentic content easy soyou can keep your social selling engine pumping all-month-long.

30 x Facebook Group Posts to nurture and engage your community,keeping them warm so they’re HOT when it’s time to strike and sell.

1 x Done-For-You Freebie Offer that you can tweak in Canva and use togrow your mailing list and get your email marketing game on point.

4 x Done-For-You Email Series that will drive sales, customers, and recruitcoaches right into your arms (and your share-a-cart).

Exclusive Access To The Facebook Community: Social Selling Masterywhere you’ll get Facebook Lives, training & workshops with Ashley alongwith group support, accountability & resources (and more).

Door Shut Tight Aug 3 --> Get in on it HERE � https://ashleyshaw.ca/masterclassbonuses

Page 20: ASHLEYSHAW...marketing unicorn). People come to me when what they're doing isn't working, they're tired of feeling salesy on social media or they just need someone to tell them what

Friend, it's been a pleasure

ASHLEYSHAW.CA

Additional RESOURCES:

Business Bootcamp For Fitness Coaches:https://www.facebook.com/groups/businessbootcampforfitnesscoaches/

The Monthly Marketing Funnel:https://ashleyshaw.ca/masterclassbonuses/

xo,Ashley