Asia Pacific Women’s Information Network CenterSookmyung Women’s University

Contents

Ⅰ Overview

Ⅱ

Ⅲ

Ⅳ Looking Ahead

Project Activities

1

Evaluation & Lessons Learned

1996. Founded for managing FebMed/WomMed network in the APEC region

• Opened APWIN IT Edu Center and APEC Women’s e-Biz Center under APWINC• Started “Initiative for APEC Women’s Participation in the Digital Economy” Project (2005~2009)

1998. Established as UNESCO Chair in communication Technology for Women (1998~2008)

2009. Joined UN Global Compact as an academic organization

To contribute to the advancement of women’s e-culture and e-business abilities by researching, developing, and spreading future technologies related to gender & ICT

2

Customized training for government officials, entrepreneurs, educators, NGO leaders, and local women and recommendations on policies related to gender & ICT issues

LOCAL

GLOBAL

PartnershipsPartnershipsPartnerships

3

“Can does not mean will or has”

- David Souter about ICTs in Developing

countries-

Ten Myths about Technology and Development

Myth 5: “If you build it, they will come”

Myth 3: “ ‘Needs’ are more pressing than ‘Desires’”

- Kentaro Toyama -

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I. Project Overview (1)

Development and Delivery of Training Tools on the Use of ICTs for the Promotion of Livelihood for Women in Rural Areas (2009-10)

Development and Delivery of Training Tools on the Use of ICTs for the Promotion of Livelihood for Women in Rural Areas (2009-10)

• To promote access and use of ICT and multipurpose telecentres for women in rural areas of Philippines and Bhutan in promotion of local livelihood

• To improve rural women’s economic capability with the use of ICT

Project Goals

Project Partners• Project Coordination (SEA Area Office)• Resources

• Content Development• Trainer/Researcher (in-kind contribution)

• Local Coordination• Telecentre support for trainings 5

Project Title

August 2009 ~ April 2010 August 2009 ~ April 2010

Project Activities

Preliminary ResearchPreliminary Research

• Literature review on existing training tools to promote ICT use by rural women

Training Tool DevelopmentTraining Tool Development

•Training content development to improve rural women’s livelihood

via ICT use•4 modules including Social NetworkingMarketing & PromotionUse of Internet Source for

WorkComprehensive Review

Needs AssessmentNeeds Assessment

• Field visit to Philippines and Bhutan for consultation with target beneficiary groups and other stakeholders

Pilot TrainingPilot Training

• Trained 24 participants from Bato Layette, Philippines, Dec 2009

• Trained 20 participants from Punakha, Bhutan, Mar 2010

Phase 1Phase 1 Phase 2Phase 2 Phase 3Phase 3 Phase 4Phase 4

I. Project Overview (2)

Project Duration

6

II. Project Activities (1)

Objectives

Findings

Preliminary ResearchPreliminary Research

• To review existing training tools for promoting ICT use by rural women

• To examine the feasibility of applying the tools to target telecentres

Further Segmentation of ‘Women’

Further Segmentation of ‘Women’

There are more women (55%) who haven’t visit telecentre than those who have‘Women’ is too big a category to identify reasons for ICT uptake

Women visit telecentre more frequently than men (62% vs. 38%) Once women adopt ICT, they utilize better

Adaptation of Gender Evaluation Methodology for Philippine Community e-Center” National Computer Center on March 18, 2009

Different Motives, Different Use

Different Motives, Different Use

Women access the Internet for social networking Telecentre as a communication access point

Women relatively weak at using ICT for their ‘productive’ workTraining tool combining social networking + livelihood development to motivate women’s ICT use for livelihood 7

II. Project Activities (1)

Approach

Preliminary ResearchPreliminary Research

BasicICT

Skills

BasicICT

Skills Uptake Use/Apply

Social Networking

Social Networking

Livelihood PromotionLivelihood Promotion

Social use Livelihood use

Motivation

ICT-aidedProblem Solving

ProductivityEfficiency

UserCapacity

TelecentreSustainability

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II. Project Activities (2)

Objectives

Pilot Areas in Brief

Brgy. Santo Nino, Bato Leyte, the Philippines • October 22-23, 2009 (2-day consultation)• 4th class municipality with 32 barangays (partially urban)• Farming (coconut, cassava) and animal raising major sources of livelihood

Punakha Dzong, Bhutan • December 21, 2009 (half-day consultation)• Previously capital of Bhutan until 1955, located 1200 meters above sea level (rural)• Rice farming is the primary source of livelihood and weaving as supplementary

income source for women

Needs AssessmentNeeds Assessment

• To familiarize the trainers with the sources of livelihood in the pilot areas • To identify the information needs of women to improve their livelihoods• To evaluate the level of target women’s ICT access and use

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II. Project Activities (2)Needs AssessmentNeeds Assessment

Questions Questions

Demographic Info• Years of schooling • Age

Income/livelihood• Livelihood • Existing info source• Information needs

Level of ICT Use• Mobile / SMS usage • Email/prev. ICT exposure

Others

Bato LeyteBato Leyte PhunakaPhunaka

Secondary level 20~84 yrs (median)

Farmers/HousewivesDep. of Agriculture Agri-info, finance, Co-Op promotion

Yes (100%)No (100%)

Expectation to projectAvailability

Secondary level (8th Gr.)17~26 yrs

Housewives (unemployed)Words of mouth, TV Housekeeping, weaving, SME management

Yes (100%)No (100%)

Availability 10

II. Project Activities (3)

Outline

1) Basic Internet and Computer Literacy Training

• Scope : Simple computer operations, Internet research, electronic mailing system, social networking and Microsoft Word• Modules

MODULE I – Basic Computer Systems MODULE II – Introduction to the Internet MODULE III – Introduction to Electronic Mail (E-mail) MODULE IV – Understanding E-mail Folders MODULE V – The E-mail Processes MODULE VI – Introduction to Social Networking MODULE VII – Other Activities in the Internet MODULE VIII – The Desktop and the Online External Drive MODULE IX – Introduction to Microsoft Word

Content DevelopmentContent Development

• Two ICT Training tools have been developed: Basic Internet and Computer Literacy Training (Local trainer, Philippines) Customized Training for Livelihood Promotion (APWINC)

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II. Project Activities (3)

2) Customized Training for Livelihood Promotion

Topic Areas and Modules

Content DevelopmentContent Development

Modules Subtopics

Online and Social Networking

· Types of social networking services (Facebook, email, newsletter)· Internet forum (Palay Chikahan, OPAPA, posting questions)· Online security (Protecting the computer)

Marketing and Promotion

· Basic business planning · Marketing for women-owned business/ sales· Improving products· How to use ICT to promote products (mobile, SNS, email)

Principles of Economics

· Basic economic concepts · Market /Goods· Supply & Demand· Cost & Price· Microfinance as a funding source

Problem-Solving and Decision Making

· Defining the problem /Gathering information· Developing alternatives /Weighing Alternatives· Selecting the Best alternative / Implementing the solution· Monitoring progress /Reviewing

Utilization ofTechnical Training Resources

· Web links to the Department of Agriculture· Hands-on experience 12

II. Project Activities (3)

2) Customized Training for Livelihood Promotion (cont’d)

Methodology & Structure

Content DevelopmentContent Development

Practice

CaseCase

ConceptConcept

IntroductionIntroduction

Extension

Introduction of topic with aid of available audio-visual, graphic contents

Presentation of main concept in keyword format

Presentation of day-to-day cases to facilitate participants’ understanding of concept application, with aid of available multimedia contents

Application of concepts with custom-designed exercises reflecting the participants’ specific needs ; Information search on the web

Follow-up activities for further self-study by individual participants

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Palay Chikahan• Palay Chikahan is an Internet Forum based in an

international social networking site NING

Also, you can build up your Profile to show your interests and expertise to other members

You can join the Palay Chikahan Internet Forum and post questions regarding rice production

Sample PageSample Page

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DA’s Homepage – Daily News Monitor

① From ‘Daily News Monitor’, you can get what newspapers speak every day .

② You can get other Filippino’s business story from ‘Success Story’.

③ Click the flowing table or ‘daily news archive’ to see whole list of the tips

Sample PageSample Page

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Pinoy’s Site – Production Guides

① From ‘Production Guides’, you can get some practical guides for farming various kinds of.

② Click the Icon to see more in detail

Sample PageSample Page

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December 7-9, 14-18, 21-22, 2009Community eCenter (CeC)

Bato Leyte, Philippines

March 1-5, 8-12, 2010Community Information Center

(CIC)Punakha, Bhutan

II. Project Activities (4)Pilot TrainingPilot Training

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II. Project Activities (4)

Key facts

Pilot TrainingPilot Training

Bato, Philippines Punakha, Bhutan

Duration 10 days (2 weeks, Mon-Fri)December 2009

10 days (2 weeks, Mon-Fri)March 2010

Courses A) Basic ICT Literacy + B) Customized Livelihood promotion

Trainees 20 (12 females, 8 males) 20 (females)

Grouping 2 groups (Morning/Afternoon session)

Language English /English (Tran.) Local language / English (Tran.)

Telecentre Community e-Center 10 computers (Internet/ wifi access)

Community Information Center8 computes + 2 laptops (Partial Internet access)

Local Input Daily transportation2-months CeC voucher*

2 laptop computersDocumentation staff

Other Facts 100% daily attendanceBoost of confidence Combination of men & womenFear of making mistakes

CIC run by an entrepreneur*Lack of local contentsWeaving design communityBoost of confidence

2-months CeC voucher*2-months CeC voucher*CIC run by an entrepreneur*CIC run by an entrepreneur*

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III. Evaluation (1)

• Keyboard/mouse practice for trainees with zero-computer literacy• Local examples to maximize content relevancy

• Language matters• Local knowledge crucial to boost participants’ learning

• Learning by doing• Motivation to uptake and use ICT for livelihood

• Post-training exercise/ follow-up output• Involvement with local co-operative (SNS page/ website for online product advertisement)• Role of telecentres

Training ContentsTraining Contents

FacilitatorsFacilitators

Hands on ExercisesHands on Exercises

Follow-up ActivitiesFollow-up Activities

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III. Lessons-learned (2)

At first, participants thought that there was a mismatch in their needs and the ICT information shared by the project team, but as shared by one participant, he eventually realized that the project can be a great help to them since they can make their own website to promote their own products and skills of every member of the co-operative.

Weaving is the most popular business among Punakha women but competition is high as many are producing more or less the same products. Online weaving design community can help them find creative designs that can sell better at the local market.

Community Development + Business Incubation

One strategy that farmers engage in (to solve information need) is to ask other farmers either from their barangay or from a neighboring barangay who have attended a seminar regarding new information that they can use in their farms. Now the participants can share information they have via online community space.

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III. Lessons-learned (3)

ICT Training for Livelihood

& Telecentre Sustainability

ICT accessICT access

ICT ContentICT Content

ICT-enabled Service

ICT-enabled Service

ICT-supportedBusiness Incubation

ICT-supportedBusiness Incubation

Capacity- Building

Adoption

Use

• ICT literacy training course

•Local online service (e-Government, Co-op Website)

• Facility, Internet connection

•Entrepreneurship development•Extending the role of telecentres

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IV. Looking Ahead

Dissemination of the APWINC model in the APEC regionDissemination of the APWINC model in the APEC region

• Incubate women’s e-business and empower women’s entrepreneurship

Academic

Support

Academic

Support

Tailored Tool Financial ResourceFinancial Resource

To raise project efficiency by researching local needs

To develop applicable tools for women to meet community needs and activate local economy

To obtain resources from governments, international organizations and global enterprises

+ +

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Int’l

Org.

NEED

- Complementing hesitant contribution from governments

- New agenda, new funding source

Privat

eNEED

- Ensuring diplomatic channel to emerging markets- Expanding local-friendly brand image abroad- Lack of proper experiences and programs to do CSR

Research &HRD Hub- Experience of Re.& Training for developing countries- New int’l norm (UNGC) friendly activities

Local

Gov’t

NEED

- Complementing financial source- Strategic Execution of ODA - Enhancing the value of national brand

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Hanah ZooHead, Division of Policy DevelopmentAsia Pacific Women’s Information Network Center (APWINC)Sookmyung Women’s University, KoreaEmail: hzoo@sm.ac.kr