ask_generalpresentation_11.12.14
TRANSCRIPT
Presented November 2014
Bankrate Trusted Advisor for Every Stage of the Financial Journey
2 6/19/2015
Why We’re Here Today
What is
Bankrate
When do
consumers
turn to us
Who are our
consumers
Where are
opportunities
on the site
Why Bankrate
matters to your
advertising
6/19/2015 3
71% of Americans say their #1 stress is money
WHY Bankrate
matters to your campaign
Money Matters!
is here to help empower and educate
Bankrate
Source: American Psychological Association, Stress in America 2013.
6/19/2015 4
What is Bankrate? The go-to personal finance website that empowers, educates and helps consumers
navigate through every stage of their financial journey.
Mortgages | Banking | Credit Cards | Insurance | Auto | Investments | Retirement | Financial Planning
6/19/2015 5
What is Bankrate? The go-to personal finance website that empowers, educates and helps consumers
navigate through every stage of their financial journey.
Mortgages | Banking | Credit Cards | Insurance | Auto | Investments | Retirement | Financial Planning
6/19/2015 6
What is Bankrate? The go-to personal finance website that empowers, educates and helps consumers
navigate through every stage of their financial journey.
Mortgages | Banking | Credit Cards | Insurance | Auto | Investments | Retirement | Financial Planning
6/19/2015 7
Partner Sites and Distribution
Dominance Where It Counts The personal finance authority industry and consumer influencers turn to
WHAT is Bankrate
640+
100+
online syndication
400+
national & local
newspaper partners
57k+
media mentions
a day monthly mentions on
social networks/blogs
Personal Finance Platform
6/19/2015 8
Desktop
Mobile
Social Media
Tablet
WHAT is Bankrate
6/19/2015 9
Established 1976
Publically-traded NYSE
$1B+ Market cap
North Palm Beach, FL HQ
20+ US offices
500+ Employees
WHAT is Bankrate
WHAT is Bankrate
The Big Picture Bankrate.com is part of Bankrate, Inc. A full service suite of verticals surrounding the in-market financial consumer
Bankaholic.com
Bargaineering.com
Interest.com
Mortgage-calc.com
Insureme.com
InsuranceQuotes.com
Netquote.com
CreditCards.com
CreditCardGuide.com
Caring.com
Insurance
Banking Insurance Credit Cards Senior Care
6/19/2015 10
WHEN do consumers
turn to us
Branding
Thinking about a product for their life stage (a new job, retirement, having a baby,
changing banks, etc)
Running numbers
Editorial sponsorship & targeting
Researching topics
The Financial Journey
Lead generation
rate table
Finding a financial partner
Calculators & decision tools
4
2
3
1
6/19/2015 11
Consumers make important financial decisions when they need to
Financial Journey is a State-of-Mind
WHEN do consumers
turn to us
Picking an investment
Shopping for a credit card
Changing banks
Buying insurance
Doing taxes
Buying a car
Having a baby
Changing jobs
Buying a home
Investing in their home
Planning for college
Almost retired
66%
Trusted Advisor
6/19/2015 Source: Adobe SiteCatalyst monthly averages, 2014.
12
13.5MM
Monthly Unique Visitors
Bankrate.com
traffic comes in to read a story
81.9MM
Monthly Page Views
On average
WHEN do consumers
turn to us
In-Market Intenders ONLINE INVESTORS
6/19/2015 13
2.4x
more likely to shop
online for investments
78%
more likely to buy
insurance online
INSURANCE INVESTORS
ONLINE BANKER
65%
more likely to shop
online for a home bank
2x
more likely to buy
a new car online
DIGITAL AUTO SHOPPERS
RETIREE WANNABE
28%
More likely to be retiring
in the last/next 12 months
WHO are our
consumers
Source: Nielson @Plan Q2 2014.
Savvy Independents
6/19/2015 14
5.6MM
manage credit cards online
3.6MM+
money markets owners
DIGITAL MORTGAGE MASTERS
88%
more likely to transact online
for home mortgage
2.7MM+
CD owners
SELF-DIRECTED INVESTORS
57%
prefer to manage
their portfolio online
Source: Nielson @Plan Q2 2014.
WHO are our
consumers
CREDIT COMMANDERS SMART SAVERS
37
46% with HHI
over $75k
31% with portfolio
over $100k
Discerning Consumers
49 Average
Age
777 Average
FICO
6/19/2015 15
49%
Female
Source: Nielson @Plan Q2 2014.
WHO are our
consumers
6/19/2015 16
WHERE are opportunities
on our site
Editorial
Sponsorship
Native
Advertising Roadblocks Display
Advertising
IAB Rising
Star Units
Mobile Rate Table
Placements
Social
Extensions
Brand
Videos
Calculators
& Decision
Tools
Marketing
Targeting
Turning Interest into Action Advertising opportunities to reach our in-market audience
Where Leads Become Action
6/19/2015 17
Bankrate’s industry
leading rate tables set the standard
for lead generation
The proof is in the results
Rate Tables Available
Home Equity CD Auto
Loan
Mortgage/
Refinancing
WHERE are opportunities on
our site
if you need to raise capital or increase leads
into your funnel, Bankrate.com rate tables
are the gold standard
Insurance Credit Cards Student
Loans
Savings/
Checking
6/19/2015 18
Trusted
Advisor to help navigate
every stage of
financial decisions
Lead
Generation that is the industry
gold standard
Superior
Results + =
WHY Bankrate
matters to your campaign
