asly (genuine) global forum innovation and technology entrepreneurship east london, south africa...
TRANSCRIPT
Asly (Genuine)Global Forum
Innovation and Technology Entrepreneurship
East London, South Africa
May, 2013
Summary• Asly is a service to authenticate goods and make
sure they are GENUINE• Falsification of goods is higher than ever leading to
life threats and economical damage• The service is up and running now
The Business Problem
is injured or died in car accident every quarter hourIn Arab countries
The Arab region is leading the world in car accidents with 25B$ yearly losses
One person
40% of traffic accidents in Egypt are due to counterfeited brake pads leading to 30K death and injuries
Why should customers care ?
Why should customers care ?41 Billion RSA losses in Saudi due to counterfeited goods
Egypt is among the first countries in the world when it comes to counterfeited car spare parts
100 K falsified car spare parts in UAE markets
Medicine Falsification
• 700,000 Die every year in Africa due to falsified medicine
Minister of Health: 20% of medicine is falsified in Egypt
Saudi market is bleeding 40% due to counterfeited medicine
The Solution
Customer will scratch the code and send it as SMS to the short code
On the Box there is a scratch code
The customer receives a message confirming genuinely
products only
What customer receives
Value for CustomersMoney saving
For Business
Life saving
For Consumers
Business Model
• The code price will be 20 Cents $ for manufactures• SMS will be priced at 15 cents for consumers (this is the price to
cover the return message)
Potential Customers
Potential Partners
Technical Advantage
Asly developed a secure encrypted algorithm for the
codes protection and tracking
Competition
1- Security printing and watermarks
2- Similar services provided by manufactures outside the region
• Easy to forge • Not local• Another language• Expensive for multinational
3- M-pedigree is a provider of the service in Sub-Sahara Africa (Ghana and Nigeria)
Sales & Marketing
The Team
Mohamed HalCMO
•Marketing specialest•4 yrs. Exp
Mohamed AAL-MoghneyCTO
•SMS gateways Programmer
•8 yrs. Experience
Tamer AhmedCEO
•PMP certified•17 yrs. Experience
•Founded 2 businesses
Top 10 entrepreneurs in GIST
Trial with Bticino/Legrand
Scratch code on the Cartoon Box is registered for
Distributors identification
Wholesalers can scratch
code from the big box and
send it to get points
Retailers scratch the
code from the small box
Legrand complete tracking systems
Road map
Wearable computers
GenuineSee video of productionCalories 150
Financials
2013 2014 2015
Companies 4 10 20
Codes issued 3 M 8 M 15 M
Consumers 20 K 70 K 150 K
SMS 60 K 200 K 500 K
Revenue 450K $ 870K $ 1.1M $
Operation Costs 560K $ 530K $ 765K $
What do we need
• 3 Board advisors– Pharmaceutical, Automotive, Security
• Connections with potential partners• Recommendations about the business and
raising fund
Organization Chart
Thank YouQ&A