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Airline PresentationsHow to create the perfect presentation

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ASM Airline Presentation A5 8pp Brochure.indd 1 24/02/2016 15:43

About ASM Since 1993 Airport Strategy and Marketing’s (ASM) success derives from securing new routes for our clients, that is what we set out to achieve and we have an exceptional and unrivalled track record.

The pitch presentation to an airline is the key moment for airport and tourism route development professionals. By making the message truly persuasive, embedding the most insightful data and ensuring it stands out above others, are the key ingredients of what makes the ‘Perfect Presentation’.

By working with ASM you will have professional industry-leading representation, we understand what drives airlines, we prepare thoughtful and tailor made analytics, and conceive those compelling strategic arguments that make the airlines look in your direction. We can make your route development goals easier to achieve.

In this brochure we outline three of our most popular products that support your ‘Perfect Presentations’, we are confident one or all will be right for you.

I look forward to working together in the future.

David StroudManaging Director


Route Traffic Forecasts Key Presentation Content

Whether you are evaluating or producing your own presentations, a route traffic forecast is an essential exercise.

Our forecasts are tailor made and not auto generated. They are produced with clear articulated methodologies that you can present with confidence, furthermore and most importantly, our forecasts are trusted and considered totally credible by the airlines.

No on-going high cost subscription is required to a system tool. They are prepared by a team with long standing airline experience, using industry standard methodologies as well as bespoke logics where the conventions don’t apply, and leading data sources*.

Our forecasts are diligent, robust and most significantly, affordable.

* ASM is a licensed reseller of Sabre AirVision™ Market Intelligence and TravelSky.

Data & Analytics

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“Using ASM traffic forecasts has helped Tenerife to explain

the true traffic potential to airlines. The forecasts are

accurate and presented in an easy to understand format.”

Stephanie Wear Economic Development Director

Tenerife Tourism Corporation


Consulting & Representation

Route Business Case Presentations The Head Office Meeting

For many clients we produce in-depth Business Case presentations.

These are prepared for the Airline Head Office meetings, we create powerful pitch presentations which go far beyond the traffic forecast and ensure all the compelling arguments for launching new routes are conveyed. We agree the content plan and format with the client and produce a stand out and forceful presentation that will hold the airline’s attention and ensure they consider your route opportunity seriously.

Business Case presentations can be purchased on a one-off basis or as a multiple package.

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ASM recent route launches include:

Ras Al Khamaih – Kozhikode (Air India Express)

San Juan – Stockholm, Copenhagen, Oslo and London Gatwick (Norwegian)

Brasilia – Paris Charles de Gaulle (Air France)

Stockholm Skavsta – Copenhagen (Ryanair)

Tenerife – Brussels (Brussels Airlines)

Dubai – Taipei (Emirates)

Istanbul – Taipei (Turkish Airlines)

Durban – Istanbul (Turkish Airlines)

Ethiopia – Durban (Ethiopian Airlines)

Durban – Doha (Qatar Airways)



Routes Events Preparation Speed and Memorability We all know that the volumes of airline meetings and the 20 minute time constraints creates unique challenges in producing the right presentations. Out of these challenges are many opportunities, those airports that prepare best for the Routes events are those that have the most success, 20 minutes may seem a short time but we know that in this window, so much can be achieved.

Through our conception of the Routes events, and years of working closely with the Routes team, we know what makes a ‘Perfect Presentation’. We know how to strike the right balance of including key content, enabling a dialogue and being remembered ahead of all the competitors.

We prepare our clients well and we achieve the most success.

With the right planning, a lot can be achieved in a 20 minute meeting!

“A sincere thank you for the preparatory work done for the World Routes

conference, the assistance provided and the manner the meetings were dealt with. It was so good to work with a

team of experts who are so informative, positive and passionate.”

Sharlin Perumal Group Manager: Research & Quality Management

Airports Company South Africa


New Routes

Stockholm Skavsta – Copenhagen (Ryanair)Ryanair is the largest airline at Stockholm Skavsta, but the airport realised there were more potential services that could be developed. In conjunction with the Skavsta management team, ASM evaluated the new route opportunities across Europe and Copenhagen was prioritised.

Support was provided during the airport’s meetings, presentations and successful negotiations with the airline. A new daily Ryanair service was launched between Stockholm Skavsta and Copenhagen in October 2015.

Tenerife – Brussels (Brussels Airlines)The Island Government of Tenerife commissioned ASM as part

of its strategy to attract more business travellers and high value tourists. Brussels Airlines was identifi ed as a carrier which

would provide access to a major European capital city with connectivity across the continent.

Traffi c forecasts, presentations and meetings with the airline led to the decision to launch a new business class

service between Brussels and Tenerife from October 2015. The new route bolstered Tenerife’s status as one

of Europe’s top destinations.

ASM’s consultancy services have led to the creation of many new routes in the aviation industry. They include short and long haul services which are operated by a range of low cost, regional and full service carriers.



For more information please contact us today on (0)161 234 2700 or email [email protected]

ASM can offer favourable rates for multiple commissions.

San Juan – Stockholm, Copenhagen, Oslo and London Gatwick (Norwegian)

Mexican airport group, ASUR, through its sister company, Aerostar Airport Holdings LLC, appointed ASM to develop San Juan routes with Norwegian, a carrier which was actively pursuing new long haul services. Route analysis and business case presentations were prepared for potential services to the airline’s London Gatwick and Scandinavian bases.

The strength of the indirect market fl ows, the existing and future tourism development, the potential stimulation of the markets and the proactive stance of the local stakeholders built a strong business for new routes from San Juan. Norwegian launched services from Stockholm, Copenhagen, Oslo and Gatwick in the winter of 2015/16.

Brasilia – Paris Charles de Gaulle (Air France)Airlines have traditionally prioritised Rio de Janeiro and Sao Paolo as their Brazilian destinations to the detriment of the country’s capital, Brasilia. ASM was appointed by Brasilia International Airport’s owner, Inframerica, to attract an airline which would recognise the long-term growth potential of the Brasilia market.

Air France was identifi ed as a carrier which would provide an important connection to the European market. An analysis of the optimum aircraft and the frequency and scheduling of services addressed the logistical issues which a new route would face. After a 12-month period of negotiations, Air France launched a service between Paris and Brasilia which operates three times a week.


ASM 113-115 Portland Street Manchester M1 6DW UK

T: (0)161 234 2700 E: [email protected]

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All information contained in this brochure correct at the time of publication.


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