What is ASO ?

Why ASO ?

Why ASO ?

Why ASO ?

Mobile is eating the web !

Why ASO ?

Apps are eating the web

On an average, 2371 New Apps are published every day.

Android – 47%

iOS – 41%

Windows Mobile – 12%

90 New developers publish an App on iOS each day, versus 75 on Google Play.

percentage of mobile time spent in apps 80%

“It is easy for your App to get lost in the competition”

ASO pros & consPros:

•Measurable•Tons of apps developers are not doing it •Perfect for niche industries

Cons:

•ASO is not Automatic•more app stores= more to learn •ASO is A process not one move

List of top mobile app distribution platforms

(App Stores)

iOS App Store

Google Play Store

BlackBerry World

Windows Phone Store

Amazon App store

SEO vs ASORanking and optimizing factors

• SEOOn-Pagetitle tagH1,H2,H3Keyword DensityURL : Domain & path

Off-PageLink BuildingAnchor TextSocial Signals

• ASOOn-MetadataApp Name(Title)Description(Google Play)KeywordsScreenshotsPublisher (Developer Name)Videos (Google Play)IconsSpeed/Bugs

Off-MetadataDownloads / VelocityRatings/ReviewsSocial Signals (Google play)Link Building (Google play)

TrafficDownloads

•Consider Using Keywords in the Title, on average this will result in a 10.3% increase in app store search rankings• 25 to 55 character ( Google play)• up to 255 character (app store) 70 for Ipad / 35 for iphone .• use a unique name .. bad example (truth or dare) .• check trademark names before picking (copyrights and sandbox) .• no special characters/symbols .• localize it 9people love stuff built for them (Egypt travel guide) helps conversion and attracts localized traffic • the 2-part name combine the basic function of the app with another word that virtually spells out what the app does(photo share – fin/calc)• keep it short and simple (11 character name can be displayed on an iphone )• you don't have to use same keywords in title & keyword tag , they will be grouped .

App Name

•Find keywords with high search volume and low competition .•check how your competitors ranking to the same keyword and do the changes .•separate the keywords only with commas without spaces .space or comma will count as character .•LSI (latent Symantec indexing) is not working here , if you want to optimize for "mobiles" you will need to include "cell phones" too.•Don't spam. •If you want to rank in "car" and "cars" you have to include both .

Keywords

App Description •Describe what your app does in the first 2-3 lines (360 character).•Each line maximum 120 characters .•Description counts only in Google play as a ranking factor , make 2 different descriptions for both app store and Google play , the app store one could be less ASO and focused on conversion while the other one written with ASO in mind.•Avoid keyword stuffing .•4000 Characters Maximum , use keyword rich sentences and some powerful copywriting to make them download . •Avoid Boring , go straight to the Features.•Keep it updated with new features and updates .•SEO your App store app page for organic visits (domain authority).

Screenshots•Treat like A Banner , make it attractive ad .•include branding•Google play allows 8 while app store allows 5• screenshot you use in your app page should reflect what your app is about and what makes it stand out. •Each Screenshot recovers something different .•Don’t take screen shots with ads .

• Icons• the first things users see

• make it clear strong modern

• icons with words converts less

• icons with gloss blends your app

Google play page Optimization & Anatomy

App Store page Optimization & Anatomy

Google play AlgorithmFreshness update * t + keyword frequency in the title * u + keyword frequency in the

description * v + ratings * w + composite score * x + active installs in percent * y

App store AlgorithmFreshness update * t + keyword the title * u + keywords * v + ratings * w + downloads * x + active installs in

percent * y0

Freshness update :New UpdatesRecently ReleasedRecent Raise in Downloads/Reviews

Composite Score :Users RatingDeveloper ScoreNew Developer ? Uninstalls/Refunds

App Store vs Google Play

Case Study

Tips

App store tips

1-Use Single WordsDon’t bother adding multi-word keyword phrases or spaces in the keywords field in the App Store. For example if you were targeting the phrase “mobile conference app” you would want to add the keywords individually as follows: mobile,conference,app

2-Write a Human Description Since keywords in the description field in the App Store have no impact in your rankings, make sure to use it purely to market your app to potential users and highlight its value proposition. Keep it short & concise.

General tips

1- build a good appsomething people want same as for SEO (quality content)2-put your app in the right place(Category)what if it fits to more than a category?3-get the price right.4-use long tail keywords for less competition and more conversion rate .5-include search phrases your competitors are not using .

Google play tips

Write a Hybrid Human & Robot Description Google Play doesn’t offer a keywords field like the App Store does. This means that it’s important to design your app description to be a hybrid accommodating both robots & humans by placing your targeted keywords in the description in a human-friendly fashion.

Leverage Google+Put some effort into getting as many +1’s as you can on Google+. Post about your app in relevant Google+ Communities and get your co-workers and friends to help promote it on their Google+ profiles

Resources and tools

App store Marketing Guidelines https://developer.apple.com/appstore/AppStoreMarketingGuidelines.pdf

Icons Resource http://www.pixelresort.com./

Brain Storming

Google Keyword Planer

SearchMan

MobileDevHQ

Sensor Tower

Appcodes.com

Appfigures.com

Appannie.com

Appsmind.co

Contact me

Mohamed Neamatalla

linkedin.com/in/neamatallafacebook.com/neamatallatwitter.com/neamatallaMohamed@neamatalla.com