Aspire3Entrepreneurial Educational Experiences

Presentation Tips: Diagrams, Models, Charts & Images

We’ve heard…

A picture is worth a thousand words

Show, don’t tell

Visuals give your audience something to focus on while they listen to you

Good Visuals Can

Let your audience focus on something while they listen to you

Build your credibility

Make it easier to understand something for your audience

Add details that you cannot cover in your speech

Market Research, Size, and TargetExamples

Showing Market Size/Growth (2009-2010)

14.7 Billion

Worldwide Software Security Revenue

CAGR: 12%

$16.5 Trillio

n

New Pieces of Mobile Malware

2,400CAGR: 46% 3,400

2.5 Billion

Number of Application Downloads

CAGR: 226%

8.2 Billion

*CAGR is compounded annual growth rate.

Target Market

The details (below) are just spoken and not put on the slide Musicians Artists on the go Producers Sound Engineers The list goes on…

Images to Illustrate Target Market

Little bits of great research can be used as footnotes…

Only 23% of IT Professionals agreed that IT Risk management is very well integrated with the overall enterprise approach -2011 ISACA Study

Mobile coupons are redeemed 10 times as often as traditional

coupons.

Average cost of a data breach: $214 per compromised record -Ponemon Institute

“I recommend looking at … applications out there that can address security across multiple platforms. It's the only way you're going to gain any semblance of control.” - Kevin Beaver, Principal Information Security Consultant at Principle Logic

Competitive AnalysisExamples

Mapping Competitors (Instructions) If you know you have a lot of

competitors but know that your idea is better in two major ways

Choose two characteristics that are on a scale The positive ones go on the top

and the right

Then map your competitors to their respective areas

Always make sure your company is in the top right as the ideal solution!

High Quality

Low Quality

CustomizedMass Produced

Your Product HERE!

Mapping Competitors (Example)

Mobile PlatformsPC Computing

Data Protection

Device Management

Our Company

Competitive Comparison

Security and Data ProtectionVirus/Malware Protection

4 4

Spyware Detection

4 2 4

Data Encryption 2 3 4

Data Backup 2 4

Mobile Firewall 4

Enterprise ReadinessCentralized Administration

3 3 3 3 4

Secure Login to Enterprise Apps

3 3 3 3 4

Forensic and Auditing

1 1 4

Reporting 2 2 4

Competitors by Category

Data Layer

Application Layer

Network Layer

Service LayerLimitations: Designed as extension

of PC products

Focus on only one or two layers

Reactive security – not future-proof

Requires role-based administration

A Shortened/Sharper SWOT can also help

Product/Service ExplanationsExamples

A connective diagram

Threat Layers to Mobile Security

Wireless/LAN

Enterprise Data/ Server/ CRM/ Email Servers

Telephony/Mobile/ Data Networks

PC Synchronization

Peer-to-peer

Physical Storage

A process or timeline with callouts to key details

Means: SQL

Injection

Cost: $171 Billion and counting (direct costs only)

Stock Price Jan: $36

Stock Price Aug: $21

Who: 100 Million

Accounts Insurer Denies Liability Costs

41% Decline

Good mix of images and data

Charges 360 times faster than regular Lithium-ion batteries

Approximately $4800/per car Potentially increase driving range by 140%

Product Benefits

In 5 seconds

!

Charts are great if you have the data

Supercapacitor vs. Battery

• 12,500,000 times lighter than car battery

Regular battery life is

500 cycles

Supercapacitor life is 1,000,000 cycles

A 3D Model (Built using Sketchup)

Business Model & Investment

‘Smart art’ of all kinds can create great visuals

• OEM Licensing to:–Corporate Entities–Service Carriers–Mobile Application Developers

• Banking/Finance Sector with high needs for technical mobile securityEnterpris

e

• Securing to high importance government networks

• Security Agencies, DoD, and Civilian AgenciesGovernmen

t• More efficient and secure application

creation• Securely utilize emerging technologies

and trends in mobile commerce (e.g. NFC)

Developers

• Ensure security of smartphone and personal information from malware and applications

• Efficient use of system resources

Consumers

• $120,000 initial investment.

• Amazing potential for growth and capital return.

• We have all the experience and talent needed to launch this app.

$15,000.00

$75,000.00

$20,000.00

$10,000.00

Breakdown of InvestmentPatent and legal advice

Initial Advertis-ing

Designer

Technical Needs

Investment plan and why should you invest in us?

Pie charts are great for investment numbers and asks

Final Tips

Think about what visuals can represent the words or ideas in the easiest way

Experiment! It might take a few tries to find the right image or diagram. You might have better ideas than the examples presented

Remember – you’re the star of the show. The presentation should add to what you are saying, not distract focus from you.